Keyline Creative Services has been able to gather 20 years of requisite experience in SEO and become successful with planning proper optimization strategies to generate organic traffic and evaluate 100% ROI. As a leading SEO company in Kolkata, we work along with a team that helps modernize websites with Google’s latest algorithm changes and works with the latest SEO tools to bring the best results.
SEO could be the greatest booster for the marketing campaign if one goes through an SEO audit from time to time. An audit is generally a systematic review through the plethora of statements and records that will help improve profits and enhance revenues. There are three types of SEO audit as- 1) Technical SEO, 2) On-page SEO & 3) Off-page SEO.
1) Technical SEO: It helps Search Engine spiders to crawl and index websites more efficiently.
2) On-page SEO: It is also known as On-site SEO. It helps improve search visibility and traffic to web pages.
3) Off-page SEO: It helps optimize the ranking factors in the terms of trustworthiness, credibility, relevance & authority of the website.
SEO practitioners know the on-page optimization should be equally prioritized with technical and off-page SEO strategies. Our team regularly follows the SEO checklists so that it would help improve the visibility of websites in search results. We ensure the website contents that are visible to users such as text, video, image, audio, etc, and contents that are only visible to Google Search Engines such as structured data, HTML tags, etc are well optimized according to the latest algorithms or not.
The premium quality of content deserves a higher ranking and vice versa, the poor quality of content gets less visibility. To increase the visibility and web traffic, we need to optimize other elements in the On-page SEO audit.
- Title Tag: Title tags or HTML tags are shown on the head section of web pages. A title tag is very crucial for SEO. It gives an identity to the page content. It should be unique, simple, and optimized for organic ranking in the Search Engine Ranking Pages (SERP). Poorly written title tags will put a negative impact in terms of SEO. So, it should be checked while the SEO audit.
- Meta Description: When someone searches a website on the Google Search bar, a small introductory description appears under each website that represents the overall summary of the website to the audience. A good quality meta description can increase the search rankings of the website.
- Header Tags: H1 to H6 header tags are important for providing keyword-rich context that would be helpful for SEO. These are also known as Heading tags. Users prefer easily readable content written on the header tags to get an idea about the related products & services.
- Image Optimization: Images make the website more appealing. Optimize all the images of web pages to reduce page load time and provide better user experiences. Make sure to use descriptive titles and Alt texts.
- SEO-friendly Content: A website that is mobile-friendly with a fast-loading time and easy to navigate, helps increase user engagement, web traffic, and SEO rankings. It will improve the user experience and get more conversions.
It is important to get in touch with an established and the best SEO company in Kolkata that will perform a detailed SEO analysis & solve SEO errors. Keyline Creative Services would give the assurance for better SEO rankings. Our team will check the SEO audit thoroughly and deliver outstanding ROI-driven SEO services.
So, hurry up and get in touch with us & discuss the digital marketing strategy for your business.