5 Social Media Trends That Will Take The Next Stage In 2022

With online marketing becoming more and more prevalent, social media seems like it could be on the brink of taking over mobile commerce. It’s high time to prepare your business strategies with the top-ranked digital marketing agency in Kolkata for the next gear in social media marketing.

Social media is ever-changing, and the past years have brought many new technologies and practices in the field of digital marketing. These changes will bring some significant shifts down the line, with a few different tools taking center stage in 2022. Let’s look into those social media trends and how their presence in the industry will further change modern marketing techniques.

Short Videos

The broadcast of videos over social media platforms such as Facebook, Snapchat, and Instagram exceeded 3 billion hours in the last year. These short-lasting videos are sharing statistics that allow the audience to connect with each other without requiring too much time from their end. It adds to the users’ online time and they want to keep them updated with what they have been up to. It is another way of building awareness that an organization cares about its target audience.

Omnichannel Presence

Social media is an unrestricted battleground for ideas in the modern age. The marketing sector will become very competitive in 2022, with platforms like Instagram, LinkedIn, Twitter, Facebook beefing up their integrations with higher engagements. Content and videos will further diversify to several social media platforms to reach a maximum audience. To stay afloat in this ever-changing context, brands must explore multiple channels on all types of platforms. The companies that keep the platform diversity strategy in their minds will be rewarded with higher conversion rates, brand loyalty, and long-term growth.

Social Commerce

Users are now getting sufficient quality & convenient services via virtual platforms. These virtual lifestyles include mobile and portable devices, progressing towards new technologies & a new approach to what people are experiencing. In 2022, digital marketers expect that two-thirds of commerce revenues will be generated by social media platforms. Advertisers will take their 79% of profits without increasing their number of clicks and one in three users will be a brand investor. Social commerce is predicted to create a digital economy by 2025. These trends will spoil traditional advertising budgets.

Customer Care

Social Media is always about two things- getting content out quickly and staying in contact with your audience. That’s why it’s important to set up a timely strategy because quick action can make a difference in social media success. The ultimate act of customer care strategy is to try and empathize with your audience. Be true to your values and products. It only takes 5 seconds to create an impression on people, so be authentic while you communicate. Always keep in mind that marketing is predicated on understanding the way people think, what they want, and empath.

ROI Strategy

Technology enables us to connect with anyone we want, wherever they are. As social media evolves with the times, so does our need for better ROI (Return On Investment), which translates social media networks into more personal and accessible. Internet-based platforms have grabbed the opportunity to turn a large amount of audience into customers. The next generation of social media trends will be focused on maximizing complete customer engagement & forming personal relationships with brands. All of these changes have been happening for the past years, and it helps generate more sales and revenues & improve ROI.

Conclusion

Social media is full of opportunities for businesses in the future, which is why it’s such an important tool for reaching your goal. The social media landscape has continued to grow, with new websites, platform launches, and new opportunities. So, if you’re on the verge of starting a new business this year, feel free to reach Keyline Creative Services, the best digital marketing company in Kolkata. Our team contributes to designing and managing a responsive website, implementing effective SEO strategies, executing social media campaigns, and increasing lead flow. Consider 2022 as the year for targeting the most profitable niche with a high Return On Investment (ROI) as per the wants and needs of your customers with us.