According to a SEMrush study of over 6, 00,000 keywords referring domains and backlinks are still the most important ranking factors. This is why you should have a lucrative link-building strategy. You need to clearly define the audience and create valuable content for it. You should also recognize how publishing that content on third-party sites is essential to link-building.
There are five ways to build successful link-building strategy.
- Free Tools
There are few things that can be more effective in your link-building strategy than an app or tool to help your peers do something or learn how to do it better. People tend to link in their content to the best tools they can find in their industry.
For example, this can be useful for link building. You likely would include links to these quality tools: CoSchedule’s headline analyzer, Neil Patel’s Ubber Suggest, and SEMrush’s title generator.
Are there unique needs in your industry? You need to aware about the valuable tools, calculators, and quick-fix answers that could provide you for your audience members. If they find them worthy, there are more chance that they likely to link to them in their content.
- External Reclamation and Broken Links
For link-building management, broken or missing links are an ongoing problem. Broken links suggests inks intended to direct users to a designated page that instead lead to another page, a non-existent page, or a 404 error response. In case of search-engine rankings, these broken links can be problematic but are easily corrected through communication. Reach out to the linking website owners or webmasters and ask them to repair the broken links. They are more likely to fix them as they want their site visitors to see them as reliable sources.
Link reclamation includes websites that mention you, your content, and your products/services without linking to your site. Your request for a link may be met with more resistance than a request to fix a broken link. You may not receive a response from the website manager or your request may be declined based on the site’s linking policy. However, you need to make the request and consider it as a victory if you get a link.
- Internal Links
Also, internal broken links can prove to be a source that creates problems in overall search-engine ranking. Google Search Console is the best tool to analyze the viability of your internal links. You should incorporate internal links on your pages. If you have published a new article that has information relevant to already published pages then you should link to that earlier content.
- Competitor’s Link
If you’re finding inspiration for your new content, then go to your competitors’ links. You should search for relevant articles and ideas that have significant traffic. It’s ideal to write an original piece and include those highly valuable backlinks as citations.
Make your work easier with tools such as Ahrefs, which allows you to research your competitors more efficiently.
- Link Intersect
Aherfs tool has made the “link intersection” tool popular. This allows you to find out which sites link to your competition but not you. Based on this information, build relationships with those websites and create content that is more likely to be valued (and linked) by them.
For any website-oriented marketing strategy link-building is an important part. As an experienced content marketer, you already know that that a strong foundation requires creating quality content that your audience finds valuable. But digging deeper into the links the link themselves, your competitors, and other factors will enable you to develop your link-building strategy fully.