As a digital medium, web design services see most changes each year. While their print cousins have remained constant, the web design realm undergoes many trend shifts with every passing year. The year 2017 posed many technology challenges for the web designers, but it was amazing to see the web design world cut through the challenges and design websites that were user friendly, innovative and adaptable with the corporate style.
One of the major paradigm shifts in 2017 saw mobile searches finally overtake the desktop searches. This means, 2018 would be a year when the web designers have to care for mobile functionality while evolving with the desktop designs. Keeping all this in mind, let us try to find some of the major web design trends to care for in 2018.
Trend #1: Move towards Vibrant Color Schemes
2018 is definitely the year when the color palette preferences of the web designers would change. So long the designers and brands only worked with the web safe colors. But even in the last quarter of 2017, web designers had shifted from this norm. Web designers were seen experimenting and getting courageous with their selection of colors. Vibrant shades along with non-horizontal headers found a liking among the web surfers. The adoption of vibrant shades has been aided by technology too. With new technological advances, the monitors and devices of the present era can reproduce a diversity of rich colors.
Trend #2: Use of Drop Shadows and Depth
Shadows have been an integral part of web designing for many years now. But in light of the new advancements in web browsers, they have become more appealing then they ever were. In 2018, the web designers have the luxury of playing with grids and parallax layouts to create depth in designs and an illusion of a world beyond the screen. Drop shadows can increase the aesthetics and alleviate the User Experience (UX) of a website.
Trend #3: Focus on Mobile Surfing
As mentioned before, it is now official that surfers are using their smartphones to surf through websites, more than their desktops. Everyone today is using the smartphone to shop, place order and look for information on the web. A couple of years ago, the biggest dilemma for the web designers was: how to adopt their designs into the small mobile screen. But the mobile technology has matured significantly enough to solve their problem. Latest mobile technology enables the web designers to create menus, sub-menus and buttons without taking up much space. Yes, you might have to shun all those beautiful yet big photos and illustrations from your design, but the rest of the design can be easily accommodated within the mobile screen.
Trend #4: Use of Particle Backgrounds
This is the solution web designers have come up with to solve performance issues of their websites. With a video running in the background, many sites suffered from slow loading time. The animations done using the particle backgrounds are lightweight and they do the tasks a video is targeted to achieve. If an image is worth thousand words, then a moving image is much more than that. So, with the adoption of particle backgrounds one can immediately attract user’s attention and create a favorable first impression. Such motion graphics have already gained popularity on social media and campaign landing pages. It is now time to implement them on the web pages.
Trend #5: Bigger and Bolder Typography
Every web designer knows that typography is the most powerful visual tool that they can dish out for the surfers. With the right selection of typefaces you can set the right tone, evoke emotions and reflect the brand personality. As the resolutions of the device monitors are getting sharper, it is making fonts easier to read. With the exception of Internet Explorer, all the other browsers are today supporting the hand-made and innovative typefaces. The typeface trend of Sans Serif with Serif headings will be explored widely even in 2018. This year will be an year of invention in terms of typography.