Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords.
In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata
Ubersuggest
Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data.
Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.
Google Trends
As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year.
Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.
SEMrush
SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent.
Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.
Google Keyword Planner
Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts.
When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free.
Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.
Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.
Answer The Public
When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.
Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan.
Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot.
A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.
As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.
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