web design company in Kolkata

Why Should You Have Good Website Design?

It is important for every business industry to have its own website. Because no one wants to visit the shops physically when they can get all the important items delivered to their doors by just a few clicks away. Website is the only communication system between the production houses and the customers in the modern era. To go with the current flow, every business production house must build its website. It is important to find the Best Web development company in Kolkata for making a good and attractive website.

Top 5 Important and Basic Tips:

  • 1. Logo Designing: Logo is very important to make your business a brand. The logo must have been expressive. It should represent your business culture, your business products, etc. The customers must connect with it.
  • 2. Simple and Attractive Layout: The layout should be simple and soothing. Right font, proper gaps between the lines, suitable content these things should have been taken care of. The main motto is to give minimum stress to the eyes.
  • 3. User Interface: A  website must have a really good User Interface. If the UI design is not visually presentable then you can not satisfy your customers. The required information should always be present at the top of the website.
  • 4. Use of Proper Images and Videos: Creative and useful images are mandatory. The speed of surfing depends on the size and the quality of the images. The larger the images, the slower the website. That is the truth.
  • 5. Include Hyperlinks: The website should include helpful hyperlinks of all important pages of social media platforms, customer servicing, web pages, contact information, etc. This will build the trust of the customers.

Conclusion

If a web designer follows these five basic steps, the website will earn good search engine rankings. A web designing and web developing agency must create a team with knowledgeable web designers (User Interface Designer and User Experience Designer) who can understand the excellent value behind the business products. Keylines Creative Services is one of the best Website Development Company in Kolkata. We have a very active team who will take care of every demand of our clients. Our team will help your business to hold the flag higher in the market.


Reasons Why Digital Marketing is Cost-Effective

Reasons Why Digital Marketing is Cost-Effective

Digital advertising since its inception has helped every type of business grow. Some of the companies that used digital advertising to develop are now industry leaders. Any advertising marketing campaign requires some money from the business to invest in it. While the motto of a commercial enterprise is to make as much money as possible, it is going against their motto to spend money in particular if there are no returns. Businesses are continually searching out approaches to marketplace their product for the cheapest possible rate while gaining the most income from the marketing campaign. Here are the maximum cost-powerful digital marketing tools that you may use. 

  1. Retargeting commercials 

Targeted traffic refers to website traffic that isn't just browsing your site; however, they actively search out products and information. It creates higher conversion prices when you attract targeted site visitors for your website as they're more likely to buy a product or have interaction offerings and ask questions. Traffic for your website is of no need if it is not good traffic. Good site visitors bring in people who are more likely to be transformed into sales. This makes retargeting ads extra beneficial as it drives exemplary site visitors to your website.

  • Brand recognition 

For a business to recognize as a brand is prestigious. Companies spend a fortune to make them reach that level wherein people understand them as a brand. Big organizations have spent millions and billions of dollars to help them emerge as brands. You are achieving that reputation for a marginal price. If big businesses had a chance at digital advertising back in the day, it could have stored them a fortune. You are getting brand recognition for a bargain and a massive bargain at that. 

  • Social media advertising 

Because of social media's growing influence, people use such channels to make wise shopping choices by researching products and making or reading recommendations. You want a social media group that knows how to use social to connect with potential clients. Social media marketers want to display their profiles and offer costs to prospects, attracting buyers on an ongoing, long-time basis. Create content this is attractive visually and affords a strategy to the customer's problem. With each valuable and high-quality point, you're positioning your brand as an enterprise expert with a prospect.

  • Brand awareness 

For an enterprise to be identified as a logo is prestigious. Businesses spend a fortune to lead them to attain that stage in which people recognize them as a brand. Big corporations have spent millions and billions of dollars to assist them in becoming brands. You are reaching that popularity for a marginal charge. If massive businesses had a risk at digital marketing back in the days, it might have stored them a fortune. You have become brand awareness for a good deal and a massive bargain at that.

Whether it's through social media, website, or different means, Digital Marketing Company in Kolkata could make a noticeable difference for your agency, making digital marketing the perfect stage for you to do cost-effective advertising.


Why should Web Design be Interactive?

Why should Web Design be Interactive?

Having an interactive website means your website is designed in a way this is attractive and exciting for your audience, with functions that can be going to increase user experience through utilizing modern hardware. Streamlined with web Design Company in Kolkata and higher consumer reviews because more time to be spent on the site, encouraging your visitors to explore your services and products and ultimately convert. 

However, how essential is an interactive design? And overall, how will this assist my web sites ranking? Below are a number of the main reasons why an interactive website is so essential.

1. Increased Conversion Rate 

For people with businesses, one of the main targets of having a website is to have your customers convert, and both purchase a product or a service you provide. Having an interactive website can help with this. For example, when you have a local enterprise that uses experiences, a video highlighting unique features and displaying previous clients could increase your dwell time and increase your social proof. Giving your prospects a miles greater insight into the experience you provide and are consequently more likely to convert and may even potentially increase any future sales via word of mouth, etc.

2. Improved User Experience 

Overall, consumer experience is significant for many reasons for each search engine in addition to your customers. Visitors that find value from their enjoy with you're probably to return for more, allowing the additional possibility for them to discover your variety of products and services. From a search engine marketing perspective, growing your expected session duration and decreasing your bounce costs is an excellent indication to search engines that your website hosts a few high-quality contents. 

3. Increased Dwell Time on the Website 

The quantity of time spent on a website is technically called the dwell time. When you add extra functions to your site, including a video, the consumer might also watch the video, get extra familiar together, and your logo, for example, and in return, that consumer's dwell time is increased. The effect of this is that it might indicate to Google that customers visiting your site find what they're looking for that is a signal of high-quality content; this means that Google may rank you better for a particular keyword or likely a set of them.

4. Maximize your Google Ranking 

Google ranks websites primarily based totally on their level of authority. More authoritative sites have solid optimization (search engine marketing), rich content, and local citations. Google also favors sites that are optimized for mobile use. 

A better Google ranking means which you rise to the top in search listings. Businesses covet excessive ratings because people are more likely to click on first-page listings. When Google sees that you have a healthy network of backlinks, way to your interactive website, it will rank you better. 

Conclusion:

An interactive website can benefit your business in endless ways. Consult web development companies in Kolkata maximize user experience; however, additionally, they drive conversion rates and traffic. They further help you increase the valuable content to your site. With the interactive design, you can get noticed in the way that you need.


Leverage the power of digital marketing

Leverage the Power of Digital Marketing

Digital marketing can yield effective outcomes because of some highly profitable perspectives, including effective targeting options, applicable marketing, and working with potential leads. Practically a wide range of organizations are currently making their online presence because of the benefits that relate to it. So you need to realize how to help your digital marketing efforts. Following are some practical approaches to increase your reach in digital marketing channels:

  • If that you own a site for your undertaking, work upon the SEO of the same. Among all search engines, Google is the most significant. Google uses a calculation of 200 or more factors for deciding position or rank in its list items. The most important among them is the nature of backlinks that sites are getting from somewhere else. Talk with your Digital Marketing Company in Kolkata for your site, and ensure no broken links.
  • Make your site content relevant to what you sell. For this, it is significant that your pages contain the correct keywords identifying with them. Likewise, continue to add new content to your site as this retains its suitability in search engine ranking. For such reason, making unique and engaging websites with supportive data is excellent.
  • Email marketing is currently generally used; however, make sure that your attempts are helpful. Rather than purchasing email lists, get going with opted-in lists. Your email campaigns should consistently have an objective like Brand Awareness or Lead Generations. Ensure that you test your campaigns to see how they are functioning. Use a devoted ID and unique IPs to abstain from spamming. Use significant CTAs and links to coordinate your customers.
  • Social media is an absolute need for driving online marketing services. Facebook can give you sharp-ended focusing on choices, and for organic advertising alternatives, a Facebook page can function admirably, relying on your post quality and efforts.

Twitter's hashtag makes it simple to engage in social listening and convey consumer loyalty effectively. LinkedIn can assist you with contacting experts that can change to valuable connections. If you represent considerable authority in an area, you can use Quora to build up your thought leadership. For the individuals who are selling visual items or need to target female customers, Pinterest and Instagram are the ideal marketing channels.

  • If you are searching for ROI or changes, it's ideal for getting going with Search Ads. The famous class for execution-based advertisements is the Pay Per Click. Show Ads are used for changes; however, Display Networks are the ideal alternative for making brand awareness. Google assesses that over 85% of Internet clients worldwide can connect with Google's Display Network.

Having a digital marketing strategy is the way to building an excellent standing online. This blog assists you with understanding the tips and deceives of using your digital marketing efforts. Notwithstanding, the elements of the digital domain are continually evolving. Staying aware of the most recent digital marketing trends is the way to remain significant and drive conversion. Thus, reach out to skilled experts at any digital marketing agency in Kolkata to achieve ideal outcomes.

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Tips for mobile friendly website

Top 8 Tips to Create a Mobile - Friendly Website

The expected growth in the quantity of worldwide mobile users for the year 2017 is around 4.77 billion. Continuously in 2019, it is required to outperform the mark of 5 billion. This figure will be identical to 67 percent of the worldwide populace. Passing these predictive insights, we can accept the fundamental truth that phones are growing in popularity, and the pattern won't lose force in the coming years. This is why you should hire a Web design company in Kolkata that designs your site in a mobile-friendly way.

  • Be Responsive

Choosing a responsive structure is of great importance, and Bootstrap is a famous alternative for website developers. Regardless of how the clients move toward your site (using work area, phone, or tablet), a responsive strategy will allow them to have a similar experience. It has SEO benefits, could be easily managed, and you need not need to separate the mobile URL

  • Think with your Index Finger or Thumb

The site should be safe using the index or the thumb. Clients ought to have the option to browse your site with their 'phone hand,' as it were. Also, the text size ought to be optimized so the clients need not pinch it to zoom in.

  • Keep a Simple Design

The limited ability to focus on net clients is well known, and the continuous ability to focus is simply 1.0 seconds. Along these lines, it is wiser to keep a spotless and straightforward design and web content, which can instantaneously convey the central message. 

  • Keep a Short and Attractive Web Content 

The primary concern is introducing your story in the least words and exciting way. To connect with the clients' attention, add just the fundamental copies to keep them engaged till the last sentence. 

  • Focus on the Icon Design

Keep your site cleaned up and, as opposed to using words, use ordinary mobile symbols to pass on the guidance messages like 'to make a call' or 'connect socially.''.

  • Improve the Speed with Optimized Images

The speed of the mobile web is slower than its link-controlled cousin. In this manner, it is wiser to strip down your site with weighty media records. Replace the massive libraries, for example, jQuery Mobile, with independent codes of JavaScript. Replace the retina-prepared pictures of the work area version with its lower resolution version.

  • Adjusted Utilization of Java Codes

It is wiser to keep away from JavaScript because it runs in various manners across various gadgets and programs.

  • Simple Access to your Contact Info

The objective of a mobile site should portray at your location. For instance, when you are maintaining your business from numerous areas, you need to furnish the clients with the addresses of your different stores, their opening and closing hours, booking or contact numbers, and the nearest location of the business.

Conclusion As you plan your mobile-friendly site, execute the design tips listed previously. Consult with a web development company in Kolkata will help keep your site working when somebody is looking from a desktop or mobile

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competitor analysis

Tips To Do The SEO Competition Analysis To Boost up Website Ranking

An intensive competitive analysis can be turned into your guide of what you need to do to improve your site to be on par with your rivals. 

It can likewise distinguish both your site's qualities and weaknesses and your rivals' sites for everything from SEO to look through include wins. Using this data, the Digital Marketing Company in Kolkata can find the zones you are feeble to refine them, just as distinguishing the zones where your competitors are weak, and afterward profit by their weaknesses for your site and search performance.

  1. Keyword Research

The initial step is to recognize the keywords that your site can REALISTICALLY target initially. Your first objective is to track down a viable specialty inside this heavy industry that is reachable. Mind mapping is an extraordinary tool to sort out your keyword ideas and buckets. 

There is a horde of approaches to develop your keyword list: 

  • Distinguishing your competitors and typing them into SEMrush to see the list of keywords they're positioning for 
  • Utilizing Spyfu to get a list of keywords they are offering for 
  • Using Keyword Planner to get a list of potential keywords identified with an essential term.
  • Identify Your Top Competitors 

When you have your keyword list, type those terms into Google and write the lists that appear in the best 10. Regularly you'll see similar sites showing up over and over. You'll need to distinguish the sites that position for some keywords in that niche and add them to your list of competitors.

Once more, the keyword tool can be an essential instrument as you can type the area into the search box and decide their organic traffic and number of natural keyword positioning in Google. The more keywords they have ranking in, particularly for high search volume, the ideal space is. It's essential to recognize the long-tail terms you'd target and discover sites that position relevant terms.

  • Social Media and Content Audit 

Since you understand who your competitors are and their backlink profile, you'll need to investigate their content advertising and online media methodology. How regularly do they share reports via online media? What is their engagement ratio? What number of active followers do they have? Here's a format for an online media review poll that can be utilized as a feature of this interaction. 

Check their social media platforms. That will help you decide how active you should be regarding making and sharing content, and once more, to determine your first focuses in terms of follower and engagement ratio.

  • Decide Your Barrier to Entry and Strategy 

When you have an intensive understanding of your rivals, you can make your procedure depends on the midpoints from the information you revealed. 

First, you'll need to know the number of connections you'll have to gain and the nature of those connections to start appearing in the list items. It will be discovered on the midpoints of the sites positioning for the keywords you picked. It's critical to maintain a strategic distance from keywords that have a solid presence of sites with massive space authority; these areas are difficult to beat as they will, in general, be profoundly trusted and rewarded by Google.

Web Design Company In Kolkata will show you what your competitor is doing and how you can emulate or beat those systems to overwhelm the search engine rankings and boost your brand development.

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How to increase website traffic?

Check Out The Reasons For Lack Of Traffic In Your Website

As a blogger, you do everything on your site (like Implementing the most recent UI/UX design, writing great content, Product videos, and so on) to create high traffic. In any case, notwithstanding this, if you can't accomplish the objective, it demotivates you, and you can't help thinking about why it has occurred? 

Besides distributing quality content and creating backlinks, other significant highlights require more regard for incrementing site traffic.

  • Delay in loading site 

Webpage speed is a significant angle when browsing the web. When a site takes too long to even think about load, individuals will, in general, hit the "back" button and proceed onward to some other connection in the SERP (Search Engine Result Page). Talk to the Website Hosting company in Kolkata to get the best service.  

  • An excessive number of choices can be confusing.

For a site to grab a guest's eye the initial step should be an understandable route; a helpful guide should be furnished to the user. Overloading your site with too many calls to action isn't generally a smart thought as it can cause investigation loss of motion, where no action is taken.

  • Not a mobile-friendly website

These days, mobile traffic represents the more significant part of all web traffic. Henceforth having a mobile-friendly page shouldn't be an untimely idea. It is advisable to plan responsive sites exceptionally improved for tiny screens so the client experience does not tamper.

  • Keyword Stuffing 

The keyword is a fundamental piece of any site, yet its over-burdening can have an inauspicious impact. A site loaded with keywords can cause visitors to feel uneasy about your business.

  • Too-many pop-ups 

No one enjoys their site experience being hampered by a membership letter pop-up or an auto-playing video promotion; it has a bad introduction and disrupts the client's reading experience. 

  • Distractive Animations 

The web animations are diverting and alter the client's understanding experience, and pictures are intended to get the client's eyes; however, that doesn't imply that something is included inappropriately. Burdening the page with pointless unnecessary likewise expands the loading time of the page. While hiring the web design company in Kolkata you have to make sure that they are aware of the fact.

  • No Contact Information Page 

If those clients need assistance, they need it right away. They don't have the opportunity and will to fill the structure and afterward hold on to perceive what happens. Please make a point to contact individuals through phone, mail, and social media and show the contact details clearly on your site to address every one of their issues. 

  • Missing "About Us" Section 

An About Us page gives the page guest a rational thought regarding the individual behind the site. Thus, if you are a business, this about us page is the most significant piece of your site. Likewise, a good motivation behind the site is an absolute necessity, as a site that doesn't clear about the work it does won't hold visitors.

  • No Social Media Sharing Experience 

In the world of Social Media, it is significant for your site to have a social presence; it's nearly pretty much as important as having an identity card. When clients run over something interesting in a place, they have a moment's desire to share it via online media. 

These are reasons that will, in general, hamper client experience and, like this, cause a loss in traffic if your website is enduring similar luck because Digital Marketing Company in Kolkata can help you acquire traffic on your site and develop your business exponentially.


How social media can influence your business?

As a small business owner, are you worried about how to reach your target market? Moreover, Are you worried about how to compete with the big players with your slim wallet?

SOCIAL MEDIA MARKETING holds this answer. Since you are reading this blog, it is clear that you are interested in knowing how social media can influence your business.

Let’s shed light on some of the facts about Social Media:- 

95% of the millennials are on social media which includes CEO’s, business owners and even your consumers.

Approximately 25 million content is shared every month

Consumers believe only 14% on advertising and 78% on the recommendations or referrals

Customers may spend 21% more if they receive extraordinary customer experience through social media.

Consumers prefer contacting businesses online rather than through telephone.

Don’t you think your business must be on Social Media?  Now let’s focus on some vital points which will show how social media will influence your business.

Social media is the best marketing tool to connect to your customers across the globe without much investment

By sharing the content( blogs) related to your business on social media, you can build your credibility in less time. This will make you unique in front of your competitors. Social media platforms are the best place to connect to your highly potential customers.

With the help of digital marketing, you can direct the traffic to your website. Create social media posts and advertisements for your business. As a result, more customers and more profit. Keyline is one of the top digital marketing agencies in Kolkata.

The presence of your business account on all the leading social media platforms builds trust among your potential customers. More followers and sharing of your business page, more sales.

Don’t miss the opportunity to interact with your potential customers and prospective business partners worldwide. With the help of social media platforms, you can directly talk to your potential business partners and customers. It is important to stay active on your social media accounts and answer your customers wisely.

Currently, instead of calling the customer service people prefer chatting to the customer service team on messenger. According to the survey done by the experts if the query of the customer is answered within 5 minutes, then the trust they have on your increases. Moreover, they are even ready to pay more for your services. Above all, what matters to your customers is the quality and quick response from the company.

Through social media, you can keep an eye on the activities of your competitors. For example:- What campaign they are launching recently, what people are saying about your competitors, and many more. As a result, you can take action in your business accordingly.

After going through the points mentioned above, you must now be clear why your business needs a social media exposure and how you can make yourself a BRAND.

It’s high time that you start taking advantage of social media by doing digital marketing or building a website or writing blogs. Promoting the business on social media is one of the fastest, economical and effective way to grow your business and create a brand.

You can start by first looking at building your website and doing digital marketing of your business. Connect to Keyline to create a website for your company. Keylines is one of the renowned website design and web hosting company in Kolkata. It doesn't matter where your business is. Keylines will help you in transforming your small business into a brand.


facebook page

Do You Have a Facebook Business Page?

Are you struggling for new businesses? Social media is the new track to ride on! Every business nowadays is on Facebook, Instagram, Twitter, Linked in for sure. If any business is not there on these social media platforms, then they are missing a huge business opportunity. Facebook business page is one of the most important tools to build a trustworthy communication flow in peoples' minds. It can attract more people to become your customer.

My question to you is “DO YOU HAVE A FACEBOOK BUSINESS PAGE?”

If you have it, then that is really great, and if you don't have it then create a Facebook page immediately after reading this blog. If you have a Facebook business page then look here in the blog that "Are you taking full advantage of the Facebook business page?". Are you getting all the benefits of the Facebook business page?

Let’s peer into some of the benefits of having a Facebook business page.

BENEFITS OF FACEBOOK BUSINESS PAGE

The Facebook business page has been added to Facebook to boost your business. It is the platform where you can connect with your existing as well as new potential customers. Moreover, you can keep your customers up to date through your Facebook page. As a result, your customer will always be connected to you because you are continuously building trust for them

  • CREATE A COMMUNITY

            Facebook provides different features so that you can engage with your customers. These features are entirely free for you. You can write a post, upload pictures, and videos so that your target audience can know more about your business. Moreover, if your clients or customers message you on your business page, then you can directly have a chat with them. You can reach billions of Facebook users at a time.

  • FREE BUSINESS TOOLS

There are some free business tools that will support you in building up your business. You can create events, and even you can sell your products or services on your business page. Also, you can even hire employees and interns for your company by creating a job opportunity.

  • PAGE INSIGHTS

Before taking any step in business, it is important to know your customers. For knowing your customers, Facebook has given a feature of page insights. Through page insights, you can get to know the behavior of the customer. You can understand their liking and disliking. Also, you can check how often people visit your page and interact with your business posts.

  • INEXPENSIVE

            You do not have to pay anything to create your business page. Even boosting the post on Facebook does not cost much. Separately, If you want, you can take the support of digital marketers to boost your business page. Also, you can take the help of the designers to create your attractive business page. You can even tie-up with the content writers to write social media posts for you.

Keylines is the renowned digital marketing agency in Kolkata. We have clients across the globe, and our services have benefited many companies.

  • BUILD A BRAND

Besides helping you in bringing more likes, customers, or clients on your business page, Facebook creates a brand for you. If your business page followers find you active and responsive, then they will definitely not leave you. They would like to do business with you.

  • INCREASE WEBSITE TRAFFIC

Having a Facebook page is one of the best ways to increase organic traffic on your website. As a result, a high ranking on the search engine. To know how it can be possible kindly contact Keyline and we will help you in knowing "HOW". We will be supporting you in increasing your website traffic. We are the top SEO company in Kolkata. Do Connect to us for any queries.

Another important point is if you do proper digital marketing of your Facebook page, it will definitely boost your business. You can connect to a digital marketing agency and get it done for you at a bigger platform.

After looking at so many benefits of having a Facebook page, you must be clear why you need to have a business page on Facebook. Secondly, if you already have, you must have cross-checked whether you are making full use of the Facebook business page or not.