10 Incredible Things That Make Keyline The Best Marketing Company In Kolkata

Keyline is the best marketing company in Kolkata that has over 20 years of experience in marketing and marketing campaigns that have resulted in phenomenal success. In this blog, we take a look at 10 amazing things about Keyline and how they make them the best marketing company in Kolkata.

10 Incredible Things That Make Keyline The Best

  1. We Offer Affordable Services
  2. We Have a Team of Qualified Professionals
  3. We Are Always Updating Our Techniques and Tactics
  4. We Have a Range Of Marketing Services That We Offer
  5. Our Services Are Customized To Fit Your Needs
  6. We Are Available 24/7 to Serve You
  7. We Make Sure That All the Information You Need Is Given To You Quickly
  8. We Believe In Personalized Service
  9. We Value Quality over Quantity
  10. We Take Pride in our Work and it shows in All Our Marketing Activities true and honest service to our clients in Kolkata. We always try our best to provide you the quality services and make sure that your business is successful. We are a company which has been providing quality services to Kolkatans for the last 20 years. We also provide complete marketing solutions for you so that you can be able to increase your sales and profits as well as market your business effectively and efficiently.

Superior Knowledge Of All Marketing Strategies - Our team of professionals is highly adept at all the website marketing tactics, design & implementation, social media marketing, SEO, PPC & Adwords campaigns, etc. We have more than 20 years of experience with all these techniques.

What makes it best

There are several reasons why Keyline is considered the best marketing company in Kolkata. Some of the key features that make it stand out from the competition are its focus on customer service, its ability to adapt to changing trends, and its dedication to quality work.

One of the main focuses of Keyline is customer service. This is important because it ensures that every customer feels valued and appreciated. The team at Keyline is always willing to go the extra mile to ensure that each client’s needs are met. They also have a great track record of adapting to changing trends. This means that they are always up-to-date on the latest industry trends and can provide clients with the best marketing solutions possible.

Finally, Keyline is known for its high level of quality work. This is something that sets it apart from the competition and makes it a preferred choice for many businesses in Kolkata.

Best web Design Company in Kolkata

There are several reasons why Keyline is considered to be the best web design company in Kolkata. First and foremost, they have a wealth of experience when it comes to web design. They know how to create awe-inspiring websites that will help your business stand out from the crowd.

Another reason why Keyline is considered to be the best marketing company in Kolkata is its dedication to customer service. They are always available to answer any questions you may have and offer help where needed.

Last but not least, Keyline offers competitive pricing. Their rates are always fair, and they don’t charge any extra fees for special requests or added features. As a result, you can trust that you’re getting the best possible value for your money with Keyline.

Conclusion

It's no secret that Keyline is the best marketing company in Kolkata - they've been successful for a reason. From their creative and engaging marketing campaigns to their top-notch customer service, they have it all. Looking for an experienced and reputable marketing firm to help your business reach its potential, look no further than Keyline.


Keyline - The best Digital Solution in Kolkata

With the help of digital marketing companies, firms can reach a large global audience instantly. In India, there are more than 1 billion people online and many have started their businesses. Getting the right company in this market is essential to ensure success and Keyline is one of the best companies in Kolkata that can help you do just that!

Keyline is one of the best digital marketing agencies in Kolkata. It provides great services at a low price and provides good customer service. Having the best digital marketing agency in Kolkata can benefit any small business, big business, or startup company looking for help with their marketing efforts.

Why Digital Marketing is important for your brand

Digital marketing is all about creating a relationship with your customers through the use of digital tools. Whether it be social media, email marketing, or website design and development, you need to create an engaging experience for your customers to keep them coming back. And that’s where keyline comes in they understand how to build a solid online presence that can help you reach new customers and drive more leads through conversion rates.

Keyline has years of experience in digital marketing, and they understand how to create an engaging customer experience. They have a strong social media presence that can help you connect with your target audience and drive leads through conversions. Plus, their website design and development capabilities are top-notch meaning that your visitors will have an easy time finding what they’re looking for on your site. Thanks to keyline, you can focus on building a relationship with your customers, and leave the online marketing work to them!

The Different Services Provided by Keyline

Keyline is one of the best digital marketing agencies in Kolkata. It provides a wide range of marketing services that include digital marketing, SEO, content writing, and social media management.

Digital marketing helps businesses to reach out to their target audience through online channels. SEO helps them rank higher on search engines and increase traffic to their website. Content writing and social media management help businesses create content that is engaging and entertaining and promote it through social media platforms. Since 2002, Keyline has become an important part of several companies marketing strategies. It has helped them increase their sales and grow their customer base.

Why is Keyline different from all others?

Keyline is one of the Digital Marketing Company in Kolkata because they provide quality services at an affordable cost and are known for their innovative marketing approach. Their team of experienced professionals has a deep understanding of the various marketing channels and can craft effective campaigns that reach out to target audiences.

They strive to create long-term relationships with their clients and go above and beyond to provide superior service. If you are looking for an effective marketing solution in Kolkata, Keyline is the perfect option.

Conclusion

If you're looking for a marketing company that can take your business to the next level, look no further than Keyline. They have years of experience in the industry and are highly skilled at what they do. Not only that, but their pricing is very reasonable, which makes them an affordable option for any business. I would recommend Keyline to anyone looking for marketing assistance in Kolkata!


Top Kolkata SEO Company To Increase Your Web Rankings

What is SEO, what does it do, and why is it such a powerful tool? This article explains the basics of SEO and why you should use Keyline for your company's SEO needs.

What is SEO?

SEO stands for “Search Engine Optimization” and it is a process that can be used on any website to improve its visibility in search engines. It is a complex but necessary process that can help your site rank higher in SERPS (search engine results pages).

The reason why SEO is important:

1. Increased traffic: When people find your site through search engines, they may be interested in what you have to say or what you have to offer. This increased traffic can lead to increased sales and better rankings can help your site stay visible longer, which in turn could lead to even more visitors.

2. Increased brand awareness: If your site is ranking well on search engine results pages, it may be more likely that people will stumble upon it when they are looking for information about a specific topic. This increased brand awareness can result in more customer leads and increased web traffic overall.

3. Increased credibility: Sites that rank well tend to be viewed as more trustworthy and credible by the general public. 

How does it work?

SEO is the process of optimizing a website for search engines so that it appears higher up on the search engine results pages (SERPs). This can be done through a range of techniques, including on-page optimization, link building, and social media engagement. 

Several factors can affect your ranking on a search engine, but one of the most important is the quality of your website’s content. The better your site’s content, the more likely it is to rank high in the search engine results pages (SERPs).

Why Keyline is the best SEO company in Kolkata

Keyline has years of experience in providing high-quality SEO services to businesses in Kolkata. We use a variety of techniques to improve site rankings and increase traffic. Our experienced team will work with you to create a plan that targets specific goals and objectives.

If you’re looking for an affordable, effective way to improve your website’s visibility and attract new customers, Keyline is the best SEO company in Kolkata for you!

What services do Keyline provide and how can they help your business?

If you're like most business owners, you probably don't understand what "SEO" or "search engine optimization" is. All you know is that your website isn't ranking as high as you'd like it to, and you've heard that it's important to get on the first page of Google. Turns out, SEO (search engine optimization) is the process of optimizing a business' website so that it ranks higher on search engine results pages (SERPS). This can be done through a variety of means, but the most effective way to achieve high rankings is by using Keyline's cutting-edge SEO services.

First and foremost, Keyline understands that your website's appearance is just as important as its content. That's why we use the latest SEO technologies and techniques to help your website look cleaner and more professional. We also focus on optimizing your website for local search (in specific, in Kolkata), which can be incredibly valuable when trying to attract new customers and drive better ROI. Get more information about digital marketing agency in kolkata.

Conclusion

If you're looking for an expert in search engine optimization (SEO), look no further than Keyline. Our team of experienced professionals has years of experience working with the best keywords and strategies to help your business rank higher in search engines. We know how important it is to have high-quality content on your website, so we make sure to write and publish articles that are both informative and engaging for visitors. So what are you waiting for? Contact Keyline today to get started on your journey to higher rankings!


3 tips to improve your SEO and local ranking on Google

People find businesses near them through a local search.  It’s important to make sure your business shows up when people in your area are searching for what you offer.

Here are some tips on how to improve your local ranking and SEO on Google.

How can I use the Google My Business tool for SEO?

If you want to improve your local ranking and SEO on Google, one of the best things you can do is make sure your business is listed on Google My Business.

This tool allows you to manage your business listing and provides valuable insights into how customers are finding and interacting with your business online.

To get started, simply create a free listing for your business on Google My Business.

Be sure to include accurate and up-to-date information about your business, such as your hours of operation, address, and contact information. You can likewise add videos and recordings to assist possible clients with studying your business.

Once you have created your listing, take some time to explore the Google My Business Insights tool. Get more Best SEO Company in Kolkata.

This tool provides valuable data about how customers are searching for and interacting with your business online. With this information, you can adjust your SEO strategy to improve target potential customers in your local area.

How to utilize Google My Business to help your substance and SEO?

If you want to improve your local ranking on Google and make the most of your GMB listing, start by ensuring that all of your information is accurate and up-to-date. This includes your business name, address, and hours of operation. You should also add a description of your business, as well as photos and videos.

Your GMB listing is what appears in the "Local Pack" results on Google, and it's a key factor in determining your local SEO ranking.

In addition to keeping your GMB listing accurate and up-to-date, you can also use it to boost your content and SEO.

One way to do this is by adding blog posts to your GMB listing. These blog posts can help you rank for relevant keywords and improve your visibility in search results. Plus, they'll give potential customers more information about your business.

To add a blog post to your GMB listing, simply go to the "Posts" section and click "Write a Post". Then, write your blog post and add relevant images or videos.

How to improve your Google My Business for a neighborhood SEO?

If you're running a business, it's important to make sure that you're doing everything you can to optimize your Google My Business listing for local SEO. By doing so, you'll be more likely to appear in search results when people are looking for businesses like yours in your area. Get more information about Digital Marketing Company in Kolkata.

5 ways to improve your Google My Business posting for nearby SEO:

1. Make sure your business information is accurate and up-to-date

2. Use keyword-rich descriptions to help your listing stand out

3. Add photos and videos to show off your business

4. Encourage customers to leave reviews

5. Use Google Posts to promote special offers or events

By following these tips, you can help improve your local ranking on Google and attract more customers to your business.


The first step to a successful business is on the web

The modern art of business depends on the online presence of the brand. The more they are visible to their target audience, the more brand awareness is created. The brands' names hit their heart and mind, and some point converts them into a customer. All these are possible only if you make the right choices in your brand presence. The first step of creating an online brand presence is the brand website. You need the best web development company in Kolkata to have the best website for your company. 

Importance of an official brand website

The first element of online presence is the website when you want to display your brand as a well-reputed brand. A website will help you grab more attention and provide enough information about your brand for your target audience. There is a lot you can do with a website.

Nowadays, brands are also present on social media sites which is a good option to create more awareness, but customers take a brand seriously when you have a website. Otherwise, they consider it an Instagram store. 

How to have the best website for your brand?

You know about your target audience, and you must have some strategies to push your products or business to your target audience. Now you have to tell it all to your web developer, and that is it. Hiring a website developer will help you find your business's best website.

Why should you hire a website developer?

There are certain terms called a keyword, catchy title, and search engine optimization; all these things are taken care of by a website developer. You need to find the best website development company in Kolkata to have the ideal website for your brand. 

They will take care of technical and content development and optimize your brand for that particular search engine. Optimizing your website for search engines will attract more customers to your website. The more visitors you get, the more potential customers will be there. 

Having a brand is always great but promoting the brand in a certain way that benefits you is the art. To kickstart your business, have the best web development company in Kolkata. Let your business reach new destinations and better positions. Hiring a website developer will be the first step to making your business's online presence. The power of online presence is tremendous and will bring you, customers, out of nowhere, from places you might not have imagined yet. Execute your business in a way that every target audience visits your website. That is why having a nicely developed website will always create a better audience pool. 

How to find the best website development company in Kolkata?

It is easy; first, you need to be sure of your requirements, then find a website development company in Kolkata that offer the same services, then check their customer feedback, also communicate with them to understand their pace and if they understand your work, then talk about the commercials. If everything fits in your budget, start with a trial and then know what works for you. Click here to learn more about the best web development company in Kolkata. 


2 Tips On How To Create An Inclusive Content

As any good digital marketing agency in Kolkata will tell you, content is king when it comes to gaining a good search result ranking for yourself. No matter whether you are a business owner or a content creator unless you have unique, original, and informative content for the users who are searching for it, your page won’t get a good ranking. And one of the ways to do this is by making your content inclusive. But what exactly is inclusive content? It means you create content that can be accessed by anyone from any part of the world. This means having a universal design that will make the content:

·        Easy to access for people with disabilities

·        Easy to access for people with any kind of hardware, internet speed, or device

·        Can be understood by people even with low computer literacy or skills

·        Geographical location

·        Culture

·        Age

·        Language

And many more.

Why having inclusive content good for you? The best SEO company in Kolkata will tell you this kind of content helps business owners or content creators gain trust, have great communication with their intended audience, and network growth. Your website will have the best marketing strategy of all--- word of mouth when you create inclusive content easy to understand by everyone.

Now let’s see how to build such inclusive content.

Language and content

Give a thorough reading of your existing content. Look at the pronouns and the information you are giving. Are you consciously or unconsciously giving information to only one group of people? For example, your images and your words generally tend to use “he” or “she” instead of gender-neutral terms. Once you have thoroughly evaluated your content, you can know where your bias stands and try to remove it to create inclusive content.

Language and words used are the biggest way you can improve your content’s inclusivity. Look at your content through a lens of inclusivity. Are you using words that show disrespect to one sex or do you objectify or group people by using one term to describe everyone? Everyone has their own identity; so, unless you appeal to them from their own level, they won’t feel your sincerity and the message you want to give out.

Ableism is a real thing, and we often show bias in this regard even when we don’t mean to. Hence, instead of using words like “blind person”, use terms like “person with blindness” because many disabilities don’t take away their identity; it is something they have and not who they are. Similarly, use gender-neutral words like “take the controls” instead of “man up” or “workforce” instead of “manpower”. Don’t refer to adult women as “girls” unless you are also referring to adult men as “boys”.

Using responsive designs

Accessible web design will go a long way in making your website and content inclusive. And it is also recommended in the W3C’s Content Accessibility Guidelines. Google also follows these guidelines when indexing and ranking a website. What does a responsively designed website mean? It means your website can be used on any device and by anyone. For example, some websites on their mobile version or in their app don’t allow lock orientation or zooming in. This limits it for people with disabilities especially those with low eyesight. What are some other ways to make your site responsive? They are:

·        Using link text to describe a link destination

·        Descriptive and meaningful alt text

·        Using semantic HTML tags describing the purpose of page elements

·        Using flexible font sizes with different kinds of views.

·        Labelling all fields and buttons

But don’t become complacent once you have created such a website; being inclusive is an ongoing process. As the best marketing company in Kolkata will tell you, once you make any kind of changes to your website, you have to make that the updates are still accessible for people with disability. Thankfully, there are many free accessible checkers available online which can help you keep track of your site’s accessibility.

Remember, the process of being inclusive shouldn’t be a one-time affair. If you have hired a good digital marketing agency in Kolkata, remember to talk about monitoring your content and your website all the time to be sure the features you implemented are there. Ask for suggestions and feedback from your users and visitors. Only that way, you can have a great inclusive website.


5 Tips And Tricks To Make Sure Your Logo Is Next Level

Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.

To start with, let’s see the must-have things for a good logo. They are:

·        Must be eye-catching

·        It must have a timeless feel to it

·        Must be memorable

·        You can understand the logo even when it is small or large

·        Perfectly symbolizes your brand value/vision

Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.

Express your brand through picture

The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.

Make a clean logo with white space

Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.

Design the logo based on where you are going to use it most

When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.

Make the logo a literal representation of your brand

Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.

Stand out with the use of the right colours

One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.

Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.


7 Ways to Find SEO Keywords that are Trending

Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords. 

In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata

Ubersuggest

Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data. 

Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.

Google Trends

As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year. 

Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.

SEMrush

SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent. 

Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.

Google Keyword Planner

Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts. 

When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free. 

Twitter 

Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.

Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.

Answer The Public

When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.

Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan. 

Reddit

Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot. 

A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.

As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.

At any point in time, if you need any expert help, we are just a message away.


5 Innovative UI Designs to Explore in 2022

With the ongoing technology and changing world scenarios, every business is going towards digitalization. Your online presence gives you a gateway to extend your reach globally, and the same can be achieved with an informative yet beautifully-carved website. Many times, you come across websites or applications that do not look attractive to the eyes and may sometimes make you frustrated due to their loading time and clustered look. As a business, you need to build a platform with an appealing UI to entice users to stay on your website for a longer time.

User Interface or UI is the medium of interaction between humans and machines. User interface designers aim at creating an interface in such a way that users can interact with websites, web apps or mobile apps easily and use all their features and functionalities efficiently. To be on top of the competition this year vouch for these latest innovative elements while designing an interface for your business or your client. Get More Information About web design company in Kolkata

Metaverse

Metaverse is a combination of two segments of technology, Virtual Reality and Augmented Reality mated with videos where users are rolled into a digital universe to navigate in the form of avatars through VR headsets. This path-breaking technology enables users to create a virtual space where their digital versions can interact and perform actions. According to its users, Meta has a vast potential, they even call it the next-gen internet. This craze for Meta has paved the way for innovations in UI designing.

The Metaverse exploded at a time when Facebook remodelled itself as a Metaverse. Today, brands are highly attracted to this virtual space and use it in inventive ways to benefit their business. This technology can be used to launch virtual events where the customers can participate and experience the products as if real. Companies are emphasizing developing new experiences like virtual marketplaces and virtualized interior designs and architectures to offer real-life experiences to the customers. This has in turn opened new doors for the UX/UI designers to think out of the box rather than sticking to the grid.

Designing for Foldable Devices

Everyone saw a major boom in foldable devices in the past year. Samsung was on the top of the list for its foldable phones, also other brands were not too far. The Z Fold and Z Flip 3 were the major selling devices that were growing multiple times more than their predecessors. So, with the emergent technology mobile applications also have to adapt accordingly to match this new trend in smart devices. Being premium devices, this segment has a lot of potentials that can be cashed out by mobile UI designers.

During its development summit, Android had recommended certain specifications for app designers to make their applications responsive to foldable screens for a seamless user experience. So, mobile app designers should incorporate smart UI designs like automatic screen transitions while folding or unfolding a foldable device or enhanced multiple-display to give users a smooth experience.

Advanced Animations

User interfaces these days come not only with magnificent custom animations but also feature advanced animations. To make users experience a different level of immersion, designers employ advanced operative animations in UI designs on a large scale. With advanced animation, you can add more motion to user interactions such as state changes and confirming actions. Adding motion to simple animations or illustrations not only helps to bring them into life but also takes them to another level. With advanced animation techniques such as Smart Animate, you can animate sliders, switches, toggles and touch gestures like drag, press, or swipes to something really interesting and interactive.

Advanced animations, these days, have become very popular among e-commerce websites. 3D advanced animations created from video clips are a new feather in its cap and there may come a time soon when you can find these animations on almost every website.

Dynamic Colour Palettes

When Android launched its new Material Design, its most important feature was the Dynamic material colour palettes. This design is created by Google to enable web and app developers to build customized interfaces using light and shadows to create depth effects to change the way your phone looks. Dynamic colours from ‘Material You’ll make the colour mapping to various UI components and designing a darker and lighter theme version easier.

You can set up designer colour palettes depending on your wallpaper. Once you pick a colour you will get various suggestions on the palette to match with the colour, hue, or tone of the wallpaper and a beautiful UI theme will be created around that colour.

Dynamic colours can be used to separate the top bars from the content area, highlight top bars and bottom bars, grid layouts, and for adding clarity to overlapped sections. These customized colours will not only help to create a good looking and fabulous design for your application but will also help to express a brand’s identity.

Unique Illustrations

If you want your platform to be informal and inviting for the user, you can use tasteful illustrations. Illustrations can take various forms like digital illustrations including graphics, hand-drawn sketches, drawings, or printed artworks. Designers can also use 2D or 3D illustrations to visually represent a concept for an enhanced user experience. Animated and static illustrations will help to convey your concept faster than plain text and inform users what they need to do on your website. To stand out from the crowd, these illustrations provide complex motion designs, which thereby make it easier to capture the users’ attention and entice them to browse through your website or application. A catchy illustration has the power to give your platform a unique personality, thus creating a long-term memory for the users.

Just by using illustration in the right way you can give your website a more graphical look and catch the attention of customers who rely on the aesthetic value of a website. With its increasing popularity and usability, there are chances that it would soon become a staple for designs as more brands would be pitching in for this trend.

These innovative UI designs are sure to provide an upper edge to your website or application and attract customers to your business. To be at par with the current market trends, many UI designers focus on implementing these latest designs while creating a website, web app, or mobile app. Now that you know the best designs to vouch for don’t wait anymore to try them out! You can get in touch with our UI/UX designers anytime if you need expert help for website or application designing.


Top 5 Free Quality Control Tools for Better Content Marketing in 2022

According to the recent statistics of CMI, 91% of online marketers use content marketing to reach out to their intended customers. 

But have you ever wondered with such an enormous volume of content published online daily, how your company will make a mark? Well, the key is to create flawless and valuable content that can generate more leads than the competitors. However, when you have too much to maintain, an official website and blog, social media pages, and newsletters, the chance of making mistakes is high. That’s where free quality control tools come into play. 

Here are the 5 best free content quality assistance tools for your content marketing strategy to work flawlessly. Get more information about the best marketing company in kolkata

Grammarly – Writing Assistant

In these advanced digital times, poor spelling and grammar are no longer acceptable. The online audience won't perceive your pages as professional if it doesn't contain content that is error-free and accurate in grammar and language. Take advantage of Grammarly to spell-check and grammar-check a write-up before making it public.

Evaluate the grammar, readability, tone, and approach of your marketing content with this brilliant content checker. The free version performs a quality check of your contents and spots common errors related to punctuations, spelling, and grammar to ensure seamless editing. This is not all! Besides providing word choice and clarity suggestions, it also features a plagiarism checker. The most amazing part is that it refines content by highlighting the minor errors that are often overlooked during manual edits. You can either use it as a mobile or desktop application or add it to your browser to keep checking the content as you write. 

What makes it stand out?

  • Detects up to 150 grammar and punctuation errors
  • Gives suggestions based on the reading skill of the target audience
  • Modify the writing style as per the selected content goals like tone, intent, formality level, and domain.
  • Offers easy-to-understand explanations for the errors

WebFX – Readability Test Tool

Your marketing content has no value if the target audiences are not able to comprehend the meaning. For example, if your targeted demographic is a business group, the writing style and readability shouldn’t be for high school students. Keeping a check over the readability of your content so that it can be easily accessed by your audience is vital. And in such cases, the WebFX readability tool can save your day. It is the easiest tool at your disposal when it comes to readability checks.

WebFX enables you to understand the readability expectations of your niche market through a grade level by implementing popular parameters. As it gives real-time suggestions, you can fine-tune your writing then and there rather than doing it later. All you have to do is just enter the web URL or type the text that you want to check and the tool will calculate its readability based on several readability indicators. It is perfect for beginners and experts alike, all thanks to its simple interface.

What makes it stand out?

  • Computes the readability of an entire webpage or runs partial checks.
  • Calculates the readability score based on Flesch-Kincaid readability tests.
  • Automated Readability Index, Gunning Fog Index, Coleman Liau Index, and SMOG Index are used to determine language difficulty. 
  • Determines the readability of a referring page linked to your website.

Yoast SEO – SEO Health Checker

Does your content meet the standards to rank better on Google? In content marketing, you need to check off every SEO criteria before putting any text on the web, as your brand reach depends on the published content. This SEO checker has a simple aim- to help users develop content that is easy to grasp. Being a real-time analyzer, it can be seamlessly integrated with all popular platforms. Therefore, while creating a WordPress post, you get a plethora of SEO tools from Yoast SEO to optimize the post in a way that search engines will love to rank.

When it comes to quality control in content marketing, you need to ensure that search engines can find and read your content as that is the key to ranking high in Google searches. Right from analyzing the readability of your blogs, articles, and web pages to helping you optimize them for better search results, Yoast SEO offers all. Its optimization benefits are not only limited to certain pages or articles but have an impact on the overall SEO of your website.

What makes it stand out?

  • Provides continuous feedback for your WordPress, Shopify, and WooCommerce sites.
  • Helps to optimize content for better user experience and conversions.
  • Facilitates the creation of valuable content that is more likely to appear in search results.
  • Offers a variety of SEO tools required for content management, absolutely free.

Co-Schedule – Headline Analyzer

Believe it or not, people are 5 times more likely to simply read a headline and take a decision rather than reading the entire page. Thus, creating catchy and relevant headlines is important as nobody would read your content unless they feel it is worthy to click. If you also want to create powerful data-driven headlines that can bring more traffic, shares, and conversions, Co Scheduler is for you.

Co Scheduler begins by analyzing a title using proven headline formulas. For churning out the best headline suggestions for your business, it runs a history check and finds out headlines from the database that had high conversions in the past. To ascertain that your headline appeals to the target customer, it suggests demographically-appropriate words based on the earlier headline metrics and optimizes the word count and character length for better SEO readability. Using this headline analyzer you can attain the right word balance and analyze the appropriateness of the emotion conveyed in your headline.

What makes it stand out?

  • Records the headline history for future improvement analysis.
  • Performs sentiment analysis and prompts you to reassess the headline tone and structure.
  • Offers a comprehensive headline score for the texts
  • Displays headline previews for social media pages and search engines.

Broken Link Check – Website Validation Tool

In content marketing, a very important but often forgotten tool is a dead-link checker. Do you know broken links can be a major put-off for your customers? Just imagine the disappointment and frustration on a visitor’s face when he gets to a 404 Error or a blank page! And this was just because you had been manually checking your web pages so far. But now, with Broken Link Check at your disposal, no need to manually check stale links anymore! 

Broken Link Check is an online platform facilitating marketers to check their web pages for dead links. With the help of this tool, you can scrutinize your website for problematic tags, discover hyperlinks that are dead, and also view the exact location of those dead hyperlinks in your HTML code. It also aids in their immediate removal thereby restoring your site’s integrity and credibility, the cornerstones of content marketing.

What makes it stand out?

  • Finding and fixing dead tools has been made easier and simpler.
  • Helps to quickly spot mistyped and bad URLs, invalid SSL certificates, malicious reference links, and 404 errors.
  • Scans unlimited web pages including internal and external or outbound URLs.
  • Instead of listing both good and bad links, it reports only the problematic links.

For a content marketer, publishing error-free and SEO-optimized content mark success. In a world where technology has its power play, keeping a check on these vital quality parameters is no more a difficult task for you. Use these 5 best free quality detection plug-ins anytime and create high-quality content as per your audience's demands.

And, if you ever need any help with generating content that is valuable and SEO-friendly, reach out to us