Why Is Digital Marketing Agency Important For Start-up Business?

If you have already laid the foundation stone for your start-up business and you have no idea about brand awareness and how to reach people within a shorter time, then you should seek the help of the leading digital marketing agency in Kolkata, Keyline Creative Services. The agency has started its journey in 2002 with a team of highly-skilled and experienced people who are very devoted to their work. They are always ready to come up with new ideas and strategies that are ahead of the era. From 20 years of exquisite experience, the team can guarantee you a pinnacle of success within your realm.

Why do Startups need the guidance of a digital marketing agency?

Let us time travel two decades ago. Technology was less advanced at that time than now. People were more into newspapers and televisions. We got to know about a brand or business from banners, leaflets, advertisements based on only two sources- televisions and newspapers. But time goes by too fast. In the meantime, technology touched the sky, and simultaneously the effect was also rained upon us.

Even during the lockdown, we locked ourselves between four walls. We become more mobile-centric. How many of us watch television with our sitting together with our family? Can we remember the last time we read newspapers thoroughly? Knowingly or unknowingly, our world became surrounded by mostly social media platforms and internet surfing. We spend most of our time online.

1. Traditional Vs. Online Marketing

Clearly, this is not the right time to grab the attention of the customers through traditional marketing. It is the era of online marketing. As the trend is now of being tech-savvy, the platforms that should be chosen for branding & marketing are social networking sites. Facebook, Instagram, Google Ads, Google My Business, Reddit, LinkedIn, Quora, YouTube, Pinterest, Twitter- these platforms are considered as the Pandora's Box to reach your customers.

2. Budget-Friendly

Generally, a start-up business does not come with a pool of funds. Some of the entrepreneurs are self-financing their business, some of them are looking for angel investors, business loans from many government schemes, banks & other financial institutions. In that case, digital marketing is very cost-effective. People do not need to pump a big amount of notes behind it. One can get a huge number of positive responses by spending a minimal cost.

3. Drives Business Growth

Digital marketers always analyze the behavior of start-up customers, monitor the market trends, strategies to generate more revenues and organic traffic for the business. They know how to convert leads into sales and improve conversion rates. The better the conversion rate, the higher the growth of the business.

4. Brand Awareness

Marketing strategists can help you find which platforms would be the best or worst for the business. They will provide suitable resources for PPC (Pay Per Click), SEO (Search Engine Optimization), content marketing, and social media strategies. As the best SEO company in Kolkata, Keyline Creative Services offers top-of-the-line digital marketing strategies within a realistic budget.

5. Customer Bonding

Keeping your customers happy is the only way to grow your business. People who are working in the field of digital marketing, know the one-to-one digital connection with customers, how to communicate with them. They survey the products or services your business will be going to provide and find the best possible way to communicate with the customers through their language.

If you want promising leads for your start-up business from potential customers and enrich your business with the latest digital marketing strategies, then tell us what your calendar looks like & have a chat with Keyline Creative Services.


7 Beneficial Tips To Optimize Blog Posts For SEO Like A Pro!

Welcome Back, Readers!!

We are coming to the end of 2021. As the leading SEO company in Kolkata, Keyline Creative Services has gathered 20 years of requisite experience working on SEO. Now, it is time to share some of our experiences on  SEO marketing strategies that will help you grow your business quickly. We all know that Search Engine Optimization (SEO) helps drive traffic to the website and get better rankings on Google. Blogging is the living soul of SEO that will boost the ranking position on Google. But there are some golden rules that you have to follow when you are about to write an SEO-friendly blog for your website. Let us discuss the points one by one in detail-

1. Stick To Your Niche:

Choose a particular subject for your blog and research the sub-related topics. Mention those points as headings and sub-headings in the main body. Never beat around the bush and stick with your niche.

2. Catchy Headline:

You should write an SEO-friendly headline with a length of a maximum of 60 characters. The title tag should be eye-catching and clickable. It would reach your target audience and help increase the CTR (Click Through Rate).

3. Up-to-date & Relevant Content:

Always try to use original & current data from a valid source that is relevant to your subject. Update the previous content with new data from time to time. No one prefers to read a blog post that is dumped with old data.

4. Keyword Research:

Always go for thorough research of keywords before writing a blog. Choose the best suitable long-tailed keywords and place them inside your content body. You should make the content sound more natural and engaging to the readers.

5. Blog Post Length:

 According to the report of the Search Engine Journal, the blog post length has increased by 57% since 2014. The word limit was less than 500 words in previous years. But now, the word limit has exceeded 2000 words. So, you should maintain the length of your blog as per your choosable topic.

6. Lower Bounce Rate:

The audiences are looking for the maximum amount of information from a single source. If your content is speaking the language of your target audience, the audience will spend more time on your website and it will reduce the bounce rate. The lower the bounce rate, the higher the chance of boosting your conversion.

7. Be Active:

Publish your blog frequently and be active. According to the data from HubSpot’s research study, companies that post blogs regularly, at least 2-4 times a week, received the highest results on more traffic and conversion.

In the world of the Internet, where people prefer more on the Google search button for queries than any other option. There are lots of websites, blogs, and articles herein Google-o-pedia. Are you thinking about how this would be possible to get your blog posts on the first page between this giant pool of digital data?

Do not worry at all. Keyline Creative Services would be very happy to deliver you a prolific marketing strategy. As the best SEO company in Kolkata, we have highly qualified and experienced team members who have a progressive vision of digital marketing. We know the thousand island sauce how to rank #1 on Google. If you want your business to be at the top of the online market, to increase your brand awareness, and connect with new customers then knock on our door at any time.

Read more


best seo company in kolkata

Top 5 Facts To Consider While Checking On-page Audit In SEO

Keyline Creative Services has been able to gather 20 years of requisite experience in SEO and become successful with planning proper optimization strategies to generate organic traffic and evaluate 100% ROI. As a leading SEO company in Kolkata, we work along with a team that helps modernize websites with Google's latest algorithm changes and works with the latest SEO tools to bring the best results.

SEO could be the greatest booster for the marketing campaign if one goes through an SEO audit from time to time. An audit is generally a systematic review through the plethora of statements and records that will help improve profits and enhance revenues. There are three types of SEO audit as- 1) Technical SEO, 2) On-page SEO & 3) Off-page SEO.

1) Technical SEO: It helps Search Engine spiders to crawl and index websites more efficiently.

2) On-page SEO: It is also known as On-site SEO. It helps improve search visibility and traffic to web pages.

3) Off-page SEO: It helps optimize the ranking factors in the terms of trustworthiness, credibility, relevance & authority of the website.

SEO practitioners know the on-page optimization should be equally prioritized with technical and off-page SEO strategies. Our team regularly follows the SEO checklists so that it would help improve the visibility of websites in search results. We ensure the website contents that are visible to users such as text, video, image, audio, etc, and contents that are only visible to Google Search Engines such as structured data, HTML tags, etc are well optimized according to the latest algorithms or not.

The premium quality of content deserves a higher ranking and vice versa, the poor quality of content gets less visibility. To increase the visibility and web traffic, we need to optimize other elements in the On-page SEO audit.

  1. Title Tag: Title tags or HTML tags are shown on the head section of web pages. A title tag is very crucial for SEO. It gives an identity to the page content. It should be unique, simple, and optimized for organic ranking in the Search Engine Ranking Pages (SERP). Poorly written title tags will put a negative impact in terms of SEO. So, it should be checked while the SEO audit.
  2. Meta Description: When someone searches a website on the Google Search bar, a small introductory description appears under each website that represents the overall summary of the website to the audience. A good quality meta description can increase the search rankings of the website.
  3. Header Tags: H1 to H6 header tags are important for providing keyword-rich context that would be helpful for SEO. These are also known as Heading tags. Users prefer easily readable content written on the header tags to get an idea about the related products & services.
  4. Image Optimization: Images make the website more appealing. Optimize all the images of web pages to reduce page load time and provide better user experiences. Make sure to use descriptive titles and Alt texts.
  5. SEO-friendly Content: A website that is mobile-friendly with a fast-loading time and easy to navigate, helps increase user engagement, web traffic, and SEO rankings. It will improve the user experience and get more conversions.

It is important to get in touch with an established and the best SEO company in Kolkata that will perform a detailed SEO analysis & solve SEO errors. Keyline Creative Services would give the assurance for better SEO rankings. Our team will check the SEO audit thoroughly and deliver outstanding ROI-driven SEO services.

So, hurry up and get in touch with us & discuss the digital marketing strategy for your business.


What Should Every Digital Marketing Company Know About Google Panda Algorithm?

There was a time when Google used to rank the websites on the number of uploaded contents. Some of the websites took the advantage of the process and began to post multiple irrelevant articles and blogs without any purpose. Google noticed the misdeed and decided to take a step that will put an end to the 'Content farm' business model and promote high-quality content to the target audience.

Google has launched the Panda algorithm in February 2011. It helps to eliminate the webspam from the websites and assign the pages a quality classification. The Google Panda works as a ranking factor based on the human quality rating model. Panda algorithm also speeds up the ability of Google to index content rapidly. The quality of Google's search results is not degrading anymore for this algorithm.

Google Panda came as a shock to article marketing. The websites that were habituated to upload countless content and rank on the first or second rank page of Google, were on the rough tide. Google reduced the ranking for those low-quality sites. Google provides a better ranking to the high-quality content. Google Panda started comparing various ranking signals against human quality rankings.

Suppose there are ten websites in total. They were given to a human being, how will the person judge? He obviously made a list of several questions to rank the websites. Google thought exactly that way. The websites go through several checkpoints like-

  • Is it well researched, well-informed content?
  • Can a reader trust this source?
  • Are there any repetitive phrases used?
  • Are there any spelling mistakes and structural errors?
  • Will you bookmark the website and keep reading further content?
  • Is the content well-edited?
  • Do you feel comfortable sharing your personal information (Email ID, credit or debit card details etc) with this website?
  • Is the content unique or do you see the same content somewhere else?

Google Panda always boosts the performance of the website if it finds genuine and unique content on the sites. It treats non-informational and untrustworthy content as spam. Google Panda changed its user-generated content guidelines. It focussed on the quality and user experience of the websites. It preferred more specific and unique write-ups rather than short content filled with AdSense.

But in the few recent years, Google Panda has incorporated with core Google algorithm. There won't be anything like Panda ranking updates as such. It is embedded in the Google machine learning algorithm. We could not see Google Panda updates but Google still follows the Panda principles.

If you want to grow your business online, you need the guidance of digital marketing experts. As the leading digital marketing agency in Kolkata, Keyline Creative Services has come up with a team of professionals who are specialized in their respective fields. The team believes in trustworthy and qualitative relationships with work.

Keyline Creative Services is shining as the top digital marketing company in Kolkata with 19 years of experience. We also provide web development services, branding and logo design services, content marketing services, software development services under one roof.

If you want to discuss marketing strategies about your business or services over a cup of tea or coffee, you can always knock on our door.


Social Media Marketing

WHY SMO IS HELPFUL FOR THE GROWTH OF BUSINESS?

In this digital era, not only the young generation but we can find many people aged 60 years and above, spend more time on social media platforms than on television. That's why business owners shift their focus from television advertisement agencies to digital marketing agencies. If we look at the current scenario, people are relying more on online shopping in this COVID 19 situation. Physically visiting shops for buying suitable products, those days are already gone.

Why SMO is necessary?

Social Media Optimization is a process to promote your business organically on social networking sites, social media platforms, blogging sites, online video streaming platforms, etc. It will generate good traffic on the website. Social media is really helpful for digital marketing. If you are about to launch new products then all you need to do is create your business page on all social media platforms mainly on Facebook, Instagram. The customers will be satisfied if they get a quick response and 24*7 service availability. You will also get to know the customers and it will help your business too. You can launch the new products if you properly study the choices of your customers.

Top Secrets About SMO:

Creative Content

Content is the main key of SMO. The content should be written in simple texts. Use of digital photos is mandatory here. The color palette should be taken care of. It should not be too dark or too light in colour. The content has to be attractive at any cost. Use your brand logo everywhere, if possible. That will help to attract customers.

Useful Information

When you create your business page on any media platform, you should provide all the detailed pieces of information about your business, products, contact details (Phone number, Email ID, Website link, etc).

Easily Shareable

You should make your content in a way that people can share it easily among their friends and families via their chat boxes. It is called Viral Marketing. It should be easily accessible.

Maintain the Regularity

You have to post the content regularly on various social media platforms at the same hour. This will increase the chance of reaching more target audiences. Your contents will pop up on their phone screens several times.

Conclusion

The expenses are barely minimum if you compare it with television advertisement agencies. The bigger side is, you have to pay a minimal amount and the ROI (Return of Investment) is way more fruitful. It is important to get in touch with an established web design and web developing digital marketing agency that knows the work by heart. Keyline Creative Services is one of the best digital marketing agencies in Kolkata. We have gathered 19 years of experiences as a leading digital marketing company in Kolkata. We will help your business to hold a strong influence in the market.


Instagram- a digital marketing tool

How to Use Instagram As A Digital Marketing Media Tool

Business industries all over the world shift their focus to online marketplaces. Social media platforms are the best options to create a marketplace. Industrialists turn people into consumers who spend most of their time on these social media platforms. Social media marketing is a prime segment of digital marketing. There are lots of planning and management always running behind the scenes. All we can see is a slight pinch of it. We are using many social media networking sites to spend our leisure time. Instagram is one of the popular media platforms after Facebook. How can we use Instagram as a tool for the growth of our business? Instagram is the best platform to boom your start-up or sales executive company. It is the best approach for B2C (Business to Consumer) services.

There are some basic procedures to be followed:

1) Create a Business Account: You should create a business account on Instagram. The profile should be open to the public. Put all the necessary information, business details (What is your business about), put your business tagline, website links, contact number, Email ID, etc on the bio of your profile.

2) Proper Content Bucketing: Create informational posts about your products. Be it a selling post or ad post. Post contents on your feed on a regular basis. Your content has to be attractive to the customers. Always keep it in your mind. Discuss your plans with your social media marketing team.

3) Proper Social Media Planning: You need proper planning and management for handling the online marketplace on Instagram. You need to organize events from time to time, you need to design campaigns. If you are giving any discounts on your products during festivals or any other time, update it on your feed.

4) Engagement With Audience: Instagram is already a user friendly platform. Take the advantage of it and try to interact more with your customers. You will be able to understand the requirements of your customers more.

5) Be Active: Make live videos from your business hub, interact with your customers through live videos. Make attractive reel videos, post stories. You can also re-share the posts of your customers on your feed. Make it a really lively account.

Keyline Creative Services is here to guide you in the best possible way. We have a professional social media team. Our social media manager, social media graphic designers, social media campaign designers are there to help you to grow your business. We also provide web design and development services, logo design services, content marketing and web hosting services in Kolkata. If you are looking for the best digital marketing company in Kolkata then Keyline Creative Services is the answer for you.

Read More


Why Is Everyone Talking About ETA And RSA?

Why Is Everyone Talking About ETA And RSA?

Google Ad campaigns help you attract new customers interested in your services or products offered. An advertiser can run several ad campaigns on the vast area of Google and other platforms. There are two different networks convenient for ad campaigns. One is the Search network and another one is the display network.

  1. Search Network includes search result pages of Google and other Google sites like Google Maps and other partnering search sites where your ad can appear.
  2. Display Network includes Youtube, websites, articles consumers regularly browse for entertainment or other valuable purposes. You can outreach your target audience here.

But being an advertiser, one should know that not all campaigns run on every platform. You cannot run dynamic search ad campaigns, product ad campaigns, call-only ad campaigns on display network platforms. On the other hand, responsive display ad campaigns are only made for display networks. To get out from this hotchpotch, people started to prefer such ad campaign that runs smoothly on both of search network and display network.

ETA or Extensive Text Ad appears on search and display network at the same time. It is also mobile optimized. if you see all the parameters, ETA keeps on ticking all the requirements for being a user-friendly Adwords API (Application Programming Interface).

But Google has announced that ETAs cannot be created or edited after June 2022. Google will shift to RSA (Responsive Search Ad) from ETA. The advertisers can still be able to see the ad strength of previously created ETAs. The major differentiation between ETA and RSA is

RSA is displayed with 3 headlines and 2 descriptions about the products or services at the serve time and ETA is displayed with 2 headlines and only 1 description at serve time. In both cases, the headlines will be separated with vertical pipeline bars.

The reason behind the shift is to target the right audience and ensure a positive response for specific search queries. But the problem with RSA is that it is automatically congested because it is pulling from various headlines and descriptions. It will be tough for advertisers to understand the nature of RSAs and it is working towards the marketing goal or not. Google has advised using at least one RSA from now on in every search ad campaign. In the meantime, create such well-built ETAs that will keep giving constructive outcomes in the upcoming days.

Keyline Creative Services with the most talented team to help you discover the appropriate marketing strategy for you. They have expertise in online advertising such as Search Ads (Text Ads), Display Ads (Banners), and Shopping Ads Services etc. It is the best digital marketing agency in Kolkata.

Discuss the future of your marketing objectives with Keyline Creative Services over a cup of coffee.


web design company in Kolkata

Why Should You Have Good Website Design?

It is important for every business industry to have its own website. Because no one wants to visit the shops physically when they can get all the important items delivered to their doors by just a few clicks away. Website is the only communication system between the production houses and the customers in the modern era. To go with the current flow, every business production house must build its website. It is important to find the Best Web development company in Kolkata for making a good and attractive website.

Top 5 Important and Basic Tips:

  • 1. Logo Designing: Logo is very important to make your business a brand. The logo must have been expressive. It should represent your business culture, your business products, etc. The customers must connect with it.
  • 2. Simple and Attractive Layout: The layout should be simple and soothing. Right font, proper gaps between the lines, suitable content these things should have been taken care of. The main motto is to give minimum stress to the eyes.
  • 3. User Interface: A  website must have a really good User Interface. If the UI design is not visually presentable then you can not satisfy your customers. The required information should always be present at the top of the website.
  • 4. Use of Proper Images and Videos: Creative and useful images are mandatory. The speed of surfing depends on the size and the quality of the images. The larger the images, the slower the website. That is the truth.
  • 5. Include Hyperlinks: The website should include helpful hyperlinks of all important pages of social media platforms, customer servicing, web pages, contact information, etc. This will build the trust of the customers.

Conclusion

If a web designer follows these five basic steps, the website will earn good search engine rankings. A web designing and web developing agency must create a team with knowledgeable web designers (User Interface Designer and User Experience Designer) who can understand the excellent value behind the business products. Keylines Creative Services is one of the best Website Development Company in Kolkata. We have a very active team who will take care of every demand of our clients. Our team will help your business to hold the flag higher in the market.


Reasons Why Digital Marketing is Cost-Effective

Reasons Why Digital Marketing is Cost-Effective

Digital advertising since its inception has helped every type of business grow. Some of the companies that used digital advertising to develop are now industry leaders. Any advertising marketing campaign requires some money from the business to invest in it. While the motto of a commercial enterprise is to make as much money as possible, it is going against their motto to spend money in particular if there are no returns. Businesses are continually searching out approaches to marketplace their product for the cheapest possible rate while gaining the most income from the marketing campaign. Here are the maximum cost-powerful digital marketing tools that you may use. 

  1. Retargeting commercials 

Targeted traffic refers to website traffic that isn't just browsing your site; however, they actively search out products and information. It creates higher conversion prices when you attract targeted site visitors for your website as they're more likely to buy a product or have interaction offerings and ask questions. Traffic for your website is of no need if it is not good traffic. Good site visitors bring in people who are more likely to be transformed into sales. This makes retargeting ads extra beneficial as it drives exemplary site visitors to your website.

  • Brand recognition 

For a business to recognize as a brand is prestigious. Companies spend a fortune to make them reach that level wherein people understand them as a brand. Big organizations have spent millions and billions of dollars to help them emerge as brands. You are achieving that reputation for a marginal price. If big businesses had a chance at digital advertising back in the day, it could have stored them a fortune. You are getting brand recognition for a bargain and a massive bargain at that. 

  • Social media advertising 

Because of social media's growing influence, people use such channels to make wise shopping choices by researching products and making or reading recommendations. You want a social media group that knows how to use social to connect with potential clients. Social media marketers want to display their profiles and offer costs to prospects, attracting buyers on an ongoing, long-time basis. Create content this is attractive visually and affords a strategy to the customer's problem. With each valuable and high-quality point, you're positioning your brand as an enterprise expert with a prospect.

  • Brand awareness 

For an enterprise to be identified as a logo is prestigious. Businesses spend a fortune to lead them to attain that stage in which people recognize them as a brand. Big corporations have spent millions and billions of dollars to assist them in becoming brands. You are reaching that popularity for a marginal charge. If massive businesses had a risk at digital marketing back in the days, it might have stored them a fortune. You have become brand awareness for a good deal and a massive bargain at that.

Whether it's through social media, website, or different means, Digital Marketing Company in Kolkata could make a noticeable difference for your agency, making digital marketing the perfect stage for you to do cost-effective advertising.