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5 Innovative UI Designs to Explore in 2022

With the ongoing technology and changing world scenarios, every business is going towards digitalization. Your online presence gives you a gateway to extend your reach globally, and the same can be achieved with an informative yet beautifully-carved website. Many times, you come across websites or applications that do not look attractive to the eyes and may sometimes make you frustrated due to their loading time and clustered look. As a business, you need to build a platform with an appealing UI to entice users to stay on your website for a longer time.

User Interface or UI is the medium of interaction between humans and machines. User interface designers aim at creating an interface in such a way that users can interact with websites, web apps or mobile apps easily and use all their features and functionalities efficiently. To be on top of the competition this year vouch for these latest innovative elements while designing an interface for your business or your client. Get More Information About web design company in Kolkata

Metaverse

Metaverse is a combination of two segments of technology, Virtual Reality and Augmented Reality mated with videos where users are rolled into a digital universe to navigate in the form of avatars through VR headsets. This path-breaking technology enables users to create a virtual space where their digital versions can interact and perform actions. According to its users, Meta has a vast potential, they even call it the next-gen internet. This craze for Meta has paved the way for innovations in UI designing.

The Metaverse exploded at a time when Facebook remodelled itself as a Metaverse. Today, brands are highly attracted to this virtual space and use it in inventive ways to benefit their business. This technology can be used to launch virtual events where the customers can participate and experience the products as if real. Companies are emphasizing developing new experiences like virtual marketplaces and virtualized interior designs and architectures to offer real-life experiences to the customers. This has in turn opened new doors for the UX/UI designers to think out of the box rather than sticking to the grid.

Designing for Foldable Devices

Everyone saw a major boom in foldable devices in the past year. Samsung was on the top of the list for its foldable phones, also other brands were not too far. The Z Fold and Z Flip 3 were the major selling devices that were growing multiple times more than their predecessors. So, with the emergent technology mobile applications also have to adapt accordingly to match this new trend in smart devices. Being premium devices, this segment has a lot of potentials that can be cashed out by mobile UI designers.

During its development summit, Android had recommended certain specifications for app designers to make their applications responsive to foldable screens for a seamless user experience. So, mobile app designers should incorporate smart UI designs like automatic screen transitions while folding or unfolding a foldable device or enhanced multiple-display to give users a smooth experience.

Advanced Animations

User interfaces these days come not only with magnificent custom animations but also feature advanced animations. To make users experience a different level of immersion, designers employ advanced operative animations in UI designs on a large scale. With advanced animation, you can add more motion to user interactions such as state changes and confirming actions. Adding motion to simple animations or illustrations not only helps to bring them into life but also takes them to another level. With advanced animation techniques such as Smart Animate, you can animate sliders, switches, toggles and touch gestures like drag, press, or swipes to something really interesting and interactive.

Advanced animations, these days, have become very popular among e-commerce websites. 3D advanced animations created from video clips are a new feather in its cap and there may come a time soon when you can find these animations on almost every website.

Dynamic Colour Palettes

When Android launched its new Material Design, its most important feature was the Dynamic material colour palettes. This design is created by Google to enable web and app developers to build customized interfaces using light and shadows to create depth effects to change the way your phone looks. Dynamic colours from ‘Material You’ll make the colour mapping to various UI components and designing a darker and lighter theme version easier.

You can set up designer colour palettes depending on your wallpaper. Once you pick a colour you will get various suggestions on the palette to match with the colour, hue, or tone of the wallpaper and a beautiful UI theme will be created around that colour.

Dynamic colours can be used to separate the top bars from the content area, highlight top bars and bottom bars, grid layouts, and for adding clarity to overlapped sections. These customized colours will not only help to create a good looking and fabulous design for your application but will also help to express a brand’s identity.

Unique Illustrations

If you want your platform to be informal and inviting for the user, you can use tasteful illustrations. Illustrations can take various forms like digital illustrations including graphics, hand-drawn sketches, drawings, or printed artworks. Designers can also use 2D or 3D illustrations to visually represent a concept for an enhanced user experience. Animated and static illustrations will help to convey your concept faster than plain text and inform users what they need to do on your website. To stand out from the crowd, these illustrations provide complex motion designs, which thereby make it easier to capture the users’ attention and entice them to browse through your website or application. A catchy illustration has the power to give your platform a unique personality, thus creating a long-term memory for the users.

Just by using illustration in the right way you can give your website a more graphical look and catch the attention of customers who rely on the aesthetic value of a website. With its increasing popularity and usability, there are chances that it would soon become a staple for designs as more brands would be pitching in for this trend.

These innovative UI designs are sure to provide an upper edge to your website or application and attract customers to your business. To be at par with the current market trends, many UI designers focus on implementing these latest designs while creating a website, web app, or mobile app. Now that you know the best designs to vouch for don’t wait anymore to try them out! You can get in touch with our UI/UX designers anytime if you need expert help for website or application designing.

Top 5 Free Quality Control Tools for Better Content Marketing in 2022

According to the recent statistics of CMI, 91% of online marketers use content marketing to reach out to their intended customers. 

But have you ever wondered with such an enormous volume of content published online daily, how your company will make a mark? Well, the key is to create flawless and valuable content that can generate more leads than the competitors. However, when you have too much to maintain, an official website and blog, social media pages, and newsletters, the chance of making mistakes is high. That’s where free quality control tools come into play. 

Here are the 5 best free content quality assistance tools for your content marketing strategy to work flawlessly. Get more information about the best marketing company in kolkata

Grammarly – Writing Assistant

In these advanced digital times, poor spelling and grammar are no longer acceptable. The online audience won’t perceive your pages as professional if it doesn’t contain content that is error-free and accurate in grammar and language. Take advantage of Grammarly to spell-check and grammar-check a write-up before making it public.

Evaluate the grammar, readability, tone, and approach of your marketing content with this brilliant content checker. The free version performs a quality check of your contents and spots common errors related to punctuations, spelling, and grammar to ensure seamless editing. This is not all! Besides providing word choice and clarity suggestions, it also features a plagiarism checker. The most amazing part is that it refines content by highlighting the minor errors that are often overlooked during manual edits. You can either use it as a mobile or desktop application or add it to your browser to keep checking the content as you write. 

What makes it stand out?

  • Detects up to 150 grammar and punctuation errors
  • Gives suggestions based on the reading skill of the target audience
  • Modify the writing style as per the selected content goals like tone, intent, formality level, and domain.
  • Offers easy-to-understand explanations for the errors

WebFX – Readability Test Tool

Your marketing content has no value if the target audiences are not able to comprehend the meaning. For example, if your targeted demographic is a business group, the writing style and readability shouldn’t be for high school students. Keeping a check over the readability of your content so that it can be easily accessed by your audience is vital. And in such cases, the WebFX readability tool can save your day. It is the easiest tool at your disposal when it comes to readability checks.

WebFX enables you to understand the readability expectations of your niche market through a grade level by implementing popular parameters. As it gives real-time suggestions, you can fine-tune your writing then and there rather than doing it later. All you have to do is just enter the web URL or type the text that you want to check and the tool will calculate its readability based on several readability indicators. It is perfect for beginners and experts alike, all thanks to its simple interface.

What makes it stand out?

  • Computes the readability of an entire webpage or runs partial checks.
  • Calculates the readability score based on Flesch-Kincaid readability tests.
  • Automated Readability Index, Gunning Fog Index, Coleman Liau Index, and SMOG Index are used to determine language difficulty. 
  • Determines the readability of a referring page linked to your website.

Yoast SEO – SEO Health Checker

Does your content meet the standards to rank better on Google? In content marketing, you need to check off every SEO criteria before putting any text on the web, as your brand reach depends on the published content. This SEO checker has a simple aim- to help users develop content that is easy to grasp. Being a real-time analyzer, it can be seamlessly integrated with all popular platforms. Therefore, while creating a WordPress post, you get a plethora of SEO tools from Yoast SEO to optimize the post in a way that search engines will love to rank.

When it comes to quality control in content marketing, you need to ensure that search engines can find and read your content as that is the key to ranking high in Google searches. Right from analyzing the readability of your blogs, articles, and web pages to helping you optimize them for better search results, Yoast SEO offers all. Its optimization benefits are not only limited to certain pages or articles but have an impact on the overall SEO of your website.

What makes it stand out?

  • Provides continuous feedback for your WordPress, Shopify, and WooCommerce sites.
  • Helps to optimize content for better user experience and conversions.
  • Facilitates the creation of valuable content that is more likely to appear in search results.
  • Offers a variety of SEO tools required for content management, absolutely free.

Co-Schedule – Headline Analyzer

Believe it or not, people are 5 times more likely to simply read a headline and take a decision rather than reading the entire page. Thus, creating catchy and relevant headlines is important as nobody would read your content unless they feel it is worthy to click. If you also want to create powerful data-driven headlines that can bring more traffic, shares, and conversions, Co Scheduler is for you.

Co Scheduler begins by analyzing a title using proven headline formulas. For churning out the best headline suggestions for your business, it runs a history check and finds out headlines from the database that had high conversions in the past. To ascertain that your headline appeals to the target customer, it suggests demographically-appropriate words based on the earlier headline metrics and optimizes the word count and character length for better SEO readability. Using this headline analyzer you can attain the right word balance and analyze the appropriateness of the emotion conveyed in your headline.

What makes it stand out?

  • Records the headline history for future improvement analysis.
  • Performs sentiment analysis and prompts you to reassess the headline tone and structure.
  • Offers a comprehensive headline score for the texts
  • Displays headline previews for social media pages and search engines.

Broken Link Check – Website Validation Tool

In content marketing, a very important but often forgotten tool is a dead-link checker. Do you know broken links can be a major put-off for your customers? Just imagine the disappointment and frustration on a visitor’s face when he gets to a 404 Error or a blank page! And this was just because you had been manually checking your web pages so far. But now, with Broken Link Check at your disposal, no need to manually check stale links anymore! 

Broken Link Check is an online platform facilitating marketers to check their web pages for dead links. With the help of this tool, you can scrutinize your website for problematic tags, discover hyperlinks that are dead, and also view the exact location of those dead hyperlinks in your HTML code. It also aids in their immediate removal thereby restoring your site’s integrity and credibility, the cornerstones of content marketing.

What makes it stand out?

  • Finding and fixing dead tools has been made easier and simpler.
  • Helps to quickly spot mistyped and bad URLs, invalid SSL certificates, malicious reference links, and 404 errors.
  • Scans unlimited web pages including internal and external or outbound URLs.
  • Instead of listing both good and bad links, it reports only the problematic links.

For a content marketer, publishing error-free and SEO-optimized content mark success. In a world where technology has its power play, keeping a check on these vital quality parameters is no more a difficult task for you. Use these 5 best free quality detection plug-ins anytime and create high-quality content as per your audience’s demands.

And, if you ever need any help with generating content that is valuable and SEO-friendly, reach out to us

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“Keyline Creative Services.”- The Popular Digital Marketing Company in Kolkata in A New Look “Keyline DigiTech Pvt. Ltd.”

“Keyline Creative Services.”- the popular Digital Marketing Company in Kolkata in a New Look “Keyline DigiTech Pvt. Ltd.”! Yes,“Keyline” is a years-old trustworthy name of one of the best digital marketing agencies in Kolkata, the capital of West Bengal. Keyline started its journey in the year 2002 with the name “Keyline Creative Services” and a mission to set up such an organization that would cater premium quality creative & custom IT solutions to other companies as per their need. Today, the distinguished digital marketing company has upgraded itself to “Keyline DigiTech Pvt. Ltd.- people’s very close digital marketing agency now is in a new avatar.

What Is a Private Limited Company?

A private limited company (Pvt. Ltd. Company) is a privately held corporation for small businesses. The liability of the members in a Private Limited Company is limited to the number of shares they own and the shares in a private limited company cannot be exchanged publicly.

What Are the All Those Characteristics of a Private Limited Company in India?

  • Members– According to the Companies Act of 2013, a minimum of 2 members and a maximum of 200 members are necessary to form a business.
  • Minimal Liability– Each member’s or shareholder’s liability is limited. It means that if a corporation suffers a loss in any way, its shareholders may be compelled to liquidate their assets to cover the loss. The shareholders’ own, individual assets are not in jeopardy.
  • Perpetual succession– The corporation continues to exist in the eyes of the law even if one of its members dies, becomes insolvent, or files for bankruptcy. As a result, the company will continue to exist in perpetuity. The company’s life will continue to exist perpetually.
  • Index of members– A private company has a significant advantage over a public company as it is not required to keep an index of its members in a private company, but a public corporation is.
  • Number of directors- A private company simply requires two directors when it comes to directors. A private business can come into operations with the presence of two directors.
  • Paid-up capital — It must have at least Rs 1 lakh in paid-up capital or such a higher amount as may be prescribed from time to time.
  • Prospectus- A prospectus is a thorough summary of a company’s affairs that is issued to the public by the company. A prospectus is not required to be issued in the case of a private limited company because the public is not invited to subscribe to the business’s shares.
  • Minimum subscription- The minimum subscription is the amount received by the corporation that equals 90% of the shares issued in a given time. If the company does not obtain 90% of the funds, it will be unable to continue doing business.

What are the Differences Between “Keyline Creative Services” and “Keyline DigiTech Pvt? Ltd.? 

Those who all are thinking, the newly upgraded digital marketing agency “Keyline DigiTech Pvt. Ltd.” is different from previous “Keyline Creative Services”, this information goes to those that Keyline trusts in the basic concept,” what’s in a name, it’s basically all the same”. Yes, Keyline believes that quality services are the only identity of a big name and responsibility becomes multi-fold with an upgradation of a brand name. So, this time everyone can expect much more committed and excellent services from Keyline DigiTech Pvt. Ltd- the most popular digital marketing company in Kolkata. 

What Are the Services That Keyline DigiTech Pvt. Ltd. Offers to Their Clients?

Keyline DigiTech Pvt. Ltd. Offers a plethora of quality services with some utter confidence. Here is the list of the services offered by Keyline DigiTech Pvt. Ltd.-

  • Digital Marketing
  • Logo Designing 
  • Branding
  • Website Designing
  • E-Commerce
  • Software Development
  • Content Marketing
  • Web Hosting
  • Brochure & Flyer Designing
  • Creatives for Digital Marketing

Conclusion: –

Data says, there are around 6.27 million internet users in Kolkata. The digital platform is a potential platform for any kind of marketing or branding of any company. So, people can embrace this newly emerging marketing strategy whenever they feel there is something to communicate with their customers but in a rapid way. And during this journey of digitalization, always remember one name, “Keyline DigiTech Pvt. Ltd.”, the favourite digital marketing agency of Kolkatans which was there beside them, is there and will be there always and forever with a continuous promise of betterment in terms of services.

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Top 6 Amazing Tips On How You Can Boost Your Business Strategy Through Social Media Management

The importance of social media is indisputable. We live in a time where the audience can literally know about your product or service within a single tap. That being said, successful social media management is not an easy feat by any measure. With its 24-hour cycle, changing algorithm, and word of mouth customer reviews happening on a daily basis, how does a person keep up with the flow? Being the top-ranked digital marketing agency in Kolkata, we believe that the answer to your woes is with us. The key to social media management is generating content that will engage with your target audience and drive conversations.

Social media has gone from a simple method of staying in touch to one of the most powerful methods of business marketing without spending a fortune on print or TV advertisements. So, it’s important to be proactive rather than reactive with social media management techniques. Here, we’ve identified six ways that allow for leveraging the effectiveness of social media accounts to turn even the meekest social media profile into a powerful tool for promotion.

Pick A Niche For Your Business

Find the people who are talking about your niche, and engage them by commenting on their posts without being too promotional. Promote but don’t be pushy or you will annoy the potential customers.

Choose Your Target Audience

Find the platforms where your target market is active. Target people who are interested in your product or services. Marketing to people who are most likely to buy your product is really all you need to do.

Post Attractive Content

Try to post content using visuals, videos, and presentations related to your products or services. This helps draw the attention of potential customers because these types of posts stand out against other social media posts more than text-only posts.

Add Creative Titles

A catchy title will make the audience more intrigued by what follows and click on it more often. Think outside the box & try to add creative titles for each post that will attract customers within a second. The more creative you can be, the more audience you will get for your business.

Use Proper Hashtags

Hashtags help create anticipation for new products and provide already existing groups of buyers an avenue to find your business easier than ever before. So, always use proper hashtags that are trending on the topic you’re targeting.

Connect With Customers

Connecting with customers is a crucial part of any social media strategy. Take an effective role in giving suggestions to your customers, solving their problems. Trust plays a big role when you’re on social media. If people trust you they’re more likely to purchase from you.

Always follow the progress of your brands, competitors, and your customers. See what topics are trending and the types of content that help conversions. Additionally, split-test different types of copy with different visuals to see which one of these formats leads to more reshares, more growth, and more engagement. Empower your creativity using a combination of research, imagining a particular audience through incorporating visual brainstorming.

Like most entrepreneurs, business owners, and company strategists know, no matter how many marketing strategies you take, it’s clear that social media can be a great way to build relationships with customers. You can use it to share information about your business, respond to inquiries, and gather feedback from potential customers. When it comes to using social media platforms for your business strategy, our team is here to create an attractive & valuable social media presence for your products or services.

So, it’s high time for you to get in touch with the most successful & experienced digital marketing company in Kolkata & shine with your business on each social media platform.

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5 Social Media Trends That Will Take The Next Stage In 2022

With online marketing becoming more and more prevalent, social media seems like it could be on the brink of taking over mobile commerce. It’s high time to prepare your business strategies with the top-ranked digital marketing agency in Kolkata for the next gear in social media marketing.

Social media is ever-changing, and the past years have brought many new technologies and practices in the field of digital marketing. These changes will bring some significant shifts down the line, with a few different tools taking center stage in 2022. Let’s look into those social media trends and how their presence in the industry will further change modern marketing techniques.

Short Videos

The broadcast of videos over social media platforms such as Facebook, Snapchat, and Instagram exceeded 3 billion hours in the last year. These short-lasting videos are sharing statistics that allow the audience to connect with each other without requiring too much time from their end. It adds to the users’ online time and they want to keep them updated with what they have been up to. It is another way of building awareness that an organization cares about its target audience.

Omnichannel Presence

Social media is an unrestricted battleground for ideas in the modern age. The marketing sector will become very competitive in 2022, with platforms like Instagram, LinkedIn, Twitter, Facebook beefing up their integrations with higher engagements. Content and videos will further diversify to several social media platforms to reach a maximum audience. To stay afloat in this ever-changing context, brands must explore multiple channels on all types of platforms. The companies that keep the platform diversity strategy in their minds will be rewarded with higher conversion rates, brand loyalty, and long-term growth.

Social Commerce

Users are now getting sufficient quality & convenient services via virtual platforms. These virtual lifestyles include mobile and portable devices, progressing towards new technologies & a new approach to what people are experiencing. In 2022, digital marketers expect that two-thirds of commerce revenues will be generated by social media platforms. Advertisers will take their 79% of profits without increasing their number of clicks and one in three users will be a brand investor. Social commerce is predicted to create a digital economy by 2025. These trends will spoil traditional advertising budgets.

Customer Care

Social Media is always about two things- getting content out quickly and staying in contact with your audience. That’s why it’s important to set up a timely strategy because quick action can make a difference in social media success. The ultimate act of customer care strategy is to try and empathize with your audience. Be true to your values and products. It only takes 5 seconds to create an impression on people, so be authentic while you communicate. Always keep in mind that marketing is predicated on understanding the way people think, what they want, and empath.

ROI Strategy

Technology enables us to connect with anyone we want, wherever they are. As social media evolves with the times, so does our need for better ROI (Return On Investment), which translates social media networks into more personal and accessible. Internet-based platforms have grabbed the opportunity to turn a large amount of audience into customers. The next generation of social media trends will be focused on maximizing complete customer engagement & forming personal relationships with brands. All of these changes have been happening for the past years, and it helps generate more sales and revenues & improve ROI.

Conclusion

Social media is full of opportunities for businesses in the future, which is why it’s such an important tool for reaching your goal. The social media landscape has continued to grow, with new websites, platform launches, and new opportunities. So, if you’re on the verge of starting a new business this year, feel free to reach Keyline Creative Services, the best digital marketing company in Kolkata. Our team contributes to designing and managing a responsive website, implementing effective SEO strategies, executing social media campaigns, and increasing lead flow. Consider 2022 as the year for targeting the most profitable niche with a high Return On Investment (ROI) as per the wants and needs of your customers with us.

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Digital Transformation: The New Reality For Marketing

While there is a growing list of changes that have happened since 2010, here are just a few high points for you to consider when thinking about your marketing strategy going forward. Digital transformation is changing the norms of marketing. The need to rapidly alter your tactics, in order to lead in a change in the marketplace is imperative. Right now, digital technologies affect how marketers behave in their daily tasks – everything from the type of networks they use to how they are communicating to the target audience. As the leading marketing strategist, Keyline Creative Services is the most trusted digital marketing company in Kolkata that offers ROI-driven marketing solutions with an online presence. We simultaneously drive product or service value through advanced technologies that will help your business to reach the pinnacle of success in this digital age.

Taking the time to assess the state of your business to see what you need for growth is invaluable. Reviewing the market flow to get an idea of how clients are reacting to trending digital metrics, and discovering what processes can get more efficient are all important areas that should be observed.

A recent report published by McKinsey says that digital technologies have had profound impacts on the marketing industry. On average, companies that generate over 8% more revenue from their digital efforts than from their traditional strategies have an annual revenue increase of 12%. With the knowledge that digital transformation is an important part of growing successful businesses and pushing revenues up, it’s time for marketers to stay ahead. Here are some of the opportunities digital transformation has created for marketers in this fast-moving, ever-changing industry. The biggest changes in marketing from 2010-2016 are:

1. Changes in the purchasing behavior of consumers and the explosion in e-commerce industries have transformed digital marketing.

2. Marketing will no longer be about advertising or promotion. Instead, it is about customer experience and loyalty.

3. Instead of having one silo for marketing, companies should be thinking about the complete customer journey from any touchpoint they have with their customers.

4. Marketers will use new tools more widely and will engage across organizational boundaries more often than ever before.

5. Digitalization has changed consumer expectations and increased marketing channels.

While technology is evolving at an unprecedented rate, the best thing we can do is embrace it and use it to get the best outcome in an easy way. Higher consumer expectations for customer service have forced companies to find new ways of interacting with customers. Greater collaboration between organizations is creating new market spaces or markets that didn’t exist before.

Digital-first consumers are pre-emptively sharing more content than ever before on social networks. Digital transformation will start by implementing automation tools, real-time data insights, and optimizing content to create personalized experiences across channels. If you want to get ahead of the curve, it is essential that you embrace these tools so that you can win in today’s digital marketplace.

The latest innovation in digital marketing is customer-centricity. By embracing digital transformation and thinking about all touchpoints in the business as “digital channels”, the companies would be able to see where communications and experiences are happening. Many things are transforming the way of digital marketing is.

Today, technology-driven changes to digital marketing have a significant impact on our industry. Marketing campaigns live and idle across a multitude of different platforms, from social media to mobile sites or e-mail campaigns. Advanced technologies such as Artificial Intelligence and Machine Learning are expected to transform consumer understanding, buying patterns, and even advertising strategies. The growing digital integration has also been echoed by customers’ preferences for being through all stages of the customer lifecycle digitally. It’s important to plan to embrace these changes as they occur. As the best digital marketing agency in Kolkata, we adopt most of these changes through advanced digital technologies, data, analytics, tools to acquire a world-class strategy for high-value end-to-end business transformation. In that way, digital marketing can become more personal and powerful.

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Why Is Digital Marketing Agency Important For Start-up Business?

If you have already laid the foundation stone for your start-up business and you have no idea about brand awareness and how to reach people within a shorter time, then you should seek the help of the leading digital marketing agency in Kolkata, Keyline Creative Services. The agency has started its journey in 2002 with a team of highly-skilled and experienced people who are very devoted to their work. They are always ready to come up with new ideas and strategies that are ahead of the era. From 20 years of exquisite experience, the team can guarantee you a pinnacle of success within your realm.

Why do Startups need the guidance of a digital marketing agency?

Let us time travel two decades ago. Technology was less advanced at that time than now. People were more into newspapers and televisions. We got to know about a brand or business from banners, leaflets, advertisements based on only two sources- televisions and newspapers. But time goes by too fast. In the meantime, technology touched the sky, and simultaneously the effect was also rained upon us.

Even during the lockdown, we locked ourselves between four walls. We become more mobile-centric. How many of us watch television with our sitting together with our family? Can we remember the last time we read newspapers thoroughly? Knowingly or unknowingly, our world became surrounded by mostly social media platforms and internet surfing. We spend most of our time online.

1. Traditional Vs. Online Marketing

Clearly, this is not the right time to grab the attention of the customers through traditional marketing. It is the era of online marketing. As the trend is now of being tech-savvy, the platforms that should be chosen for branding & marketing are social networking sites. Facebook, Instagram, Google Ads, Google My Business, Reddit, LinkedIn, Quora, YouTube, Pinterest, Twitter- these platforms are considered as the Pandora’s Box to reach your customers.

2. Budget-Friendly

Generally, a start-up business does not come with a pool of funds. Some of the entrepreneurs are self-financing their business, some of them are looking for angel investors, business loans from many government schemes, banks & other financial institutions. In that case, digital marketing is very cost-effective. People do not need to pump a big amount of notes behind it. One can get a huge number of positive responses by spending a minimal cost.

3. Drives Business Growth

Digital marketers always analyze the behavior of start-up customers, monitor the market trends, strategies to generate more revenues and organic traffic for the business. They know how to convert leads into sales and improve conversion rates. The better the conversion rate, the higher the growth of the business.

4. Brand Awareness

Marketing strategists can help you find which platforms would be the best or worst for the business. They will provide suitable resources for PPC (Pay Per Click), SEO (Search Engine Optimization), content marketing, and social media strategies. As the best SEO company in Kolkata, Keyline Creative Services offers top-of-the-line digital marketing strategies within a realistic budget.

5. Customer Bonding

Keeping your customers happy is the only way to grow your business. People who are working in the field of digital marketing, know the one-to-one digital connection with customers, how to communicate with them. They survey the products or services your business will be going to provide and find the best possible way to communicate with the customers through their language.

If you want promising leads for your start-up business from potential customers and enrich your business with the latest digital marketing strategies, then tell us what your calendar looks like & have a chat with Keyline Creative Services.

7 Beneficial Tips To Optimize Blog Posts For SEO Like A Pro!

Welcome Back, Readers!!

We are coming to the end of 2021. As the leading SEO company in Kolkata, Keyline Creative Services has gathered 20 years of requisite experience working on SEO. Now, it is time to share some of our experiences on  SEO marketing strategies that will help you grow your business quickly. We all know that Search Engine Optimization (SEO) helps drive traffic to the website and get better rankings on Google. Blogging is the living soul of SEO that will boost the ranking position on Google. But there are some golden rules that you have to follow when you are about to write an SEO-friendly blog for your website. Let us discuss the points one by one in detail-

1. Stick To Your Niche:

Choose a particular subject for your blog and research the sub-related topics. Mention those points as headings and sub-headings in the main body. Never beat around the bush and stick with your niche.

2. Catchy Headline:

You should write an SEO-friendly headline with a length of a maximum of 60 characters. The title tag should be eye-catching and clickable. It would reach your target audience and help increase the CTR (Click Through Rate).

3. Up-to-date & Relevant Content:

Always try to use original & current data from a valid source that is relevant to your subject. Update the previous content with new data from time to time. No one prefers to read a blog post that is dumped with old data.

4. Keyword Research:

Always go for thorough research of keywords before writing a blog. Choose the best suitable long-tailed keywords and place them inside your content body. You should make the content sound more natural and engaging to the readers.

5. Blog Post Length:

 According to the report of the Search Engine Journal, the blog post length has increased by 57% since 2014. The word limit was less than 500 words in previous years. But now, the word limit has exceeded 2000 words. So, you should maintain the length of your blog as per your choosable topic.

6. Lower Bounce Rate:

The audiences are looking for the maximum amount of information from a single source. If your content is speaking the language of your target audience, the audience will spend more time on your website and it will reduce the bounce rate. The lower the bounce rate, the higher the chance of boosting your conversion.

7. Be Active:

Publish your blog frequently and be active. According to the data from HubSpot’s research study, companies that post blogs regularly, at least 2-4 times a week, received the highest results on more traffic and conversion.

In the world of the Internet, where people prefer more on the Google search button for queries than any other option. There are lots of websites, blogs, and articles herein Google-o-pedia. Are you thinking about how this would be possible to get your blog posts on the first page between this giant pool of digital data?

Do not worry at all. Keyline Creative Services would be very happy to deliver you a prolific marketing strategy. As the best SEO company in Kolkata, we have highly qualified and experienced team members who have a progressive vision of digital marketing. We know the thousand island sauce how to rank #1 on Google. If you want your business to be at the top of the online market, to increase your brand awareness, and connect with new customers then knock on our door at any time.

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best seo company in kolkata

Top 5 Facts To Consider While Checking On-page Audit In SEO

Keyline Creative Services has been able to gather 20 years of requisite experience in SEO and become successful with planning proper optimization strategies to generate organic traffic and evaluate 100% ROI. As a leading SEO company in Kolkata, we work along with a team that helps modernize websites with Google’s latest algorithm changes and works with the latest SEO tools to bring the best results.

SEO could be the greatest booster for the marketing campaign if one goes through an SEO audit from time to time. An audit is generally a systematic review through the plethora of statements and records that will help improve profits and enhance revenues. There are three types of SEO audit as- 1) Technical SEO, 2) On-page SEO & 3) Off-page SEO.

1) Technical SEO: It helps Search Engine spiders to crawl and index websites more efficiently.

2) On-page SEO: It is also known as On-site SEO. It helps improve search visibility and traffic to web pages.

3) Off-page SEO: It helps optimize the ranking factors in the terms of trustworthiness, credibility, relevance & authority of the website.

SEO practitioners know the on-page optimization should be equally prioritized with technical and off-page SEO strategies. Our team regularly follows the SEO checklists so that it would help improve the visibility of websites in search results. We ensure the website contents that are visible to users such as text, video, image, audio, etc, and contents that are only visible to Google Search Engines such as structured data, HTML tags, etc are well optimized according to the latest algorithms or not.

The premium quality of content deserves a higher ranking and vice versa, the poor quality of content gets less visibility. To increase the visibility and web traffic, we need to optimize other elements in the On-page SEO audit.

  1. Title Tag: Title tags or HTML tags are shown on the head section of web pages. A title tag is very crucial for SEO. It gives an identity to the page content. It should be unique, simple, and optimized for organic ranking in the Search Engine Ranking Pages (SERP). Poorly written title tags will put a negative impact in terms of SEO. So, it should be checked while the SEO audit.
  2. Meta Description: When someone searches a website on the Google Search bar, a small introductory description appears under each website that represents the overall summary of the website to the audience. A good quality meta description can increase the search rankings of the website.
  3. Header Tags: H1 to H6 header tags are important for providing keyword-rich context that would be helpful for SEO. These are also known as Heading tags. Users prefer easily readable content written on the header tags to get an idea about the related products & services.
  4. Image Optimization: Images make the website more appealing. Optimize all the images of web pages to reduce page load time and provide better user experiences. Make sure to use descriptive titles and Alt texts.
  5. SEO-friendly Content: A website that is mobile-friendly with a fast-loading time and easy to navigate, helps increase user engagement, web traffic, and SEO rankings. It will improve the user experience and get more conversions.

It is important to get in touch with an established and the best SEO company in Kolkata that will perform a detailed SEO analysis & solve SEO errors. Keyline Creative Services would give the assurance for better SEO rankings. Our team will check the SEO audit thoroughly and deliver outstanding ROI-driven SEO services.

So, hurry up and get in touch with us & discuss the digital marketing strategy for your business.

Digital Marketing Company in kolkta

What Should Every Digital Marketing Company Know About Google Panda Algorithm?

There was a time when Google used to rank the websites on the number of uploaded contents. Some of the websites took the advantage of the process and began to post multiple irrelevant articles and blogs without any purpose. Google noticed the misdeed and decided to take a step that will put an end to the ‘Content farm’ business model and promote high-quality content to the target audience.

Google has launched the Panda algorithm in February 2011. It helps to eliminate the webspam from the websites and assign the pages a quality classification. The Google Panda works as a ranking factor based on the human quality rating model. Panda algorithm also speeds up the ability of Google to index content rapidly. The quality of Google’s search results is not degrading anymore for this algorithm.

Google Panda came as a shock to article marketing. The websites that were habituated to upload countless content and rank on the first or second rank page of Google, were on the rough tide. Google reduced the ranking for those low-quality sites. Google provides a better ranking to the high-quality content. Google Panda started comparing various ranking signals against human quality rankings.

Suppose there are ten websites in total. They were given to a human being, how will the person judge? He obviously made a list of several questions to rank the websites. Google thought exactly that way. The websites go through several checkpoints like-

  • Is it well researched, well-informed content?
  • Can a reader trust this source?
  • Are there any repetitive phrases used?
  • Are there any spelling mistakes and structural errors?
  • Will you bookmark the website and keep reading further content?
  • Is the content well-edited?
  • Do you feel comfortable sharing your personal information (Email ID, credit or debit card details etc) with this website?
  • Is the content unique or do you see the same content somewhere else?

Google Panda always boosts the performance of the website if it finds genuine and unique content on the sites. It treats non-informational and untrustworthy content as spam. Google Panda changed its user-generated content guidelines. It focussed on the quality and user experience of the websites. It preferred more specific and unique write-ups rather than short content filled with AdSense.

But in the few recent years, Google Panda has incorporated with core Google algorithm. There won’t be anything like Panda ranking updates as such. It is embedded in the Google machine learning algorithm. We could not see Google Panda updates but Google still follows the Panda principles.

If you want to grow your business online, you need the guidance of digital marketing experts. As the leading digital marketing agency in Kolkata, Keyline Creative Services has come up with a team of professionals who are specialized in their respective fields. The team believes in trustworthy and qualitative relationships with work.

Keyline Creative Services is shining as the top digital marketing company in Kolkata with 19 years of experience. We also provide web development services, branding and logo design services, content marketing services, software development services under one roof.

If you want to discuss marketing strategies about your business or services over a cup of tea or coffee, you can always knock on our door.