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Social Media Marketing

WHY SMO IS HELPFUL FOR THE GROWTH OF BUSINESS?

In this digital era, not only the young generation but we can find many people aged 60 years and above, spend more time on social media platforms than on television. That’s why business owners shift their focus from television advertisement agencies to digital marketing agencies. If we look at the current scenario, people are relying more on online shopping in this COVID 19 situation. Physically visiting shops for buying suitable products, those days are already gone.

Why SMO is necessary?

Social Media Optimization is a process to promote your business organically on social networking sites, social media platforms, blogging sites, online video streaming platforms, etc. It will generate good traffic on the website. Social media is really helpful for digital marketing. If you are about to launch new products then all you need to do is create your business page on all social media platforms mainly on Facebook, Instagram. The customers will be satisfied if they get a quick response and 24*7 service availability. You will also get to know the customers and it will help your business too. You can launch the new products if you properly study the choices of your customers.

Top Secrets About SMO:

Creative Content

Content is the main key of SMO. The content should be written in simple texts. Use of digital photos is mandatory here. The color palette should be taken care of. It should not be too dark or too light in colour. The content has to be attractive at any cost. Use your brand logo everywhere, if possible. That will help to attract customers.

Useful Information

When you create your business page on any media platform, you should provide all the detailed pieces of information about your business, products, contact details (Phone number, Email ID, Website link, etc).

Easily Shareable

You should make your content in a way that people can share it easily among their friends and families via their chat boxes. It is called Viral Marketing. It should be easily accessible.

Maintain the Regularity

You have to post the content regularly on various social media platforms at the same hour. This will increase the chance of reaching more target audiences. Your contents will pop up on their phone screens several times.

Conclusion

The expenses are barely minimum if you compare it with television advertisement agencies. The bigger side is, you have to pay a minimal amount and the ROI (Return of Investment) is way more fruitful. It is important to get in touch with an established web design and web developing digital marketing agency that knows the work by heart. Keyline Creative Services is one of the best digital marketing agencies in Kolkata. We have gathered 19 years of experiences as a leading digital marketing company in Kolkata. We will help your business to hold a strong influence in the market.

Instagram- a digital marketing tool

How to Use Instagram As A Digital Marketing Media Tool

Business industries all over the world shift their focus to online marketplaces. Social media platforms are the best options to create a marketplace. Industrialists turn people into consumers who spend most of their time on these social media platforms. Social media marketing is a prime segment of digital marketing. There are lots of planning and management always running behind the scenes. All we can see is a slight pinch of it. We are using many social media networking sites to spend our leisure time. Instagram is one of the popular media platforms after Facebook. How can we use Instagram as a tool for the growth of our business? Instagram is the best platform to boom your start-up or sales executive company. It is the best approach for B2C (Business to Consumer) services.

There are some basic procedures to be followed:

1) Create a Business Account: You should create a business account on Instagram. The profile should be open to the public. Put all the necessary information, business details (What is your business about), put your business tagline, website links, contact number, Email ID, etc on the bio of your profile.

2) Proper Content Bucketing: Create informational posts about your products. Be it a selling post or ad post. Post contents on your feed on a regular basis. Your content has to be attractive to the customers. Always keep it in your mind. Discuss your plans with your social media marketing team.

3) Proper Social Media Planning: You need proper planning and management for handling the online marketplace on Instagram. You need to organize events from time to time, you need to design campaigns. If you are giving any discounts on your products during festivals or any other time, update it on your feed.

4) Engagement With Audience: Instagram is already a user friendly platform. Take the advantage of it and try to interact more with your customers. You will be able to understand the requirements of your customers more.

5) Be Active: Make live videos from your business hub, interact with your customers through live videos. Make attractive reel videos, post stories. You can also re-share the posts of your customers on your feed. Make it a really lively account.

Keyline Creative Services is here to guide you in the best possible way. We have a professional social media team. Our social media manager, social media graphic designers, social media campaign designers are there to help you to grow your business. We also provide web design and development services, logo design services, content marketing and web hosting services in Kolkata. If you are looking for the best digital marketing company in Kolkata then Keyline Creative Services is the answer for you.

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Why Is Everyone Talking About ETA And RSA?

Why Is Everyone Talking About ETA And RSA?

Google Ad campaigns help you attract new customers interested in your services or products offered. An advertiser can run several ad campaigns on the vast area of Google and other platforms. There are two different networks convenient for ad campaigns. One is the Search network and another one is the display network.

  1. Search Network includes search result pages of Google and other Google sites like Google Maps and other partnering search sites where your ad can appear.
  2. Display Network includes Youtube, websites, articles consumers regularly browse for entertainment or other valuable purposes. You can outreach your target audience here.

But being an advertiser, one should know that not all campaigns run on every platform. You cannot run dynamic search ad campaigns, product ad campaigns, call-only ad campaigns on display network platforms. On the other hand, responsive display ad campaigns are only made for display networks. To get out from this hotchpotch, people started to prefer such ad campaign that runs smoothly on both of search network and display network.

ETA or Extensive Text Ad appears on search and display network at the same time. It is also mobile optimized. if you see all the parameters, ETA keeps on ticking all the requirements for being a user-friendly Adwords API (Application Programming Interface).

But Google has announced that ETAs cannot be created or edited after June 2022. Google will shift to RSA (Responsive Search Ad) from ETA. The advertisers can still be able to see the ad strength of previously created ETAs. The major differentiation between ETA and RSA is

RSA is displayed with 3 headlines and 2 descriptions about the products or services at the serve time and ETA is displayed with 2 headlines and only 1 description at serve time. In both cases, the headlines will be separated with vertical pipeline bars.

The reason behind the shift is to target the right audience and ensure a positive response for specific search queries. But the problem with RSA is that it is automatically congested because it is pulling from various headlines and descriptions. It will be tough for advertisers to understand the nature of RSAs and it is working towards the marketing goal or not. Google has advised using at least one RSA from now on in every search ad campaign. In the meantime, create such well-built ETAs that will keep giving constructive outcomes in the upcoming days.

Keyline Creative Services with the most talented team to help you discover the appropriate marketing strategy for you. They have expertise in online advertising such as Search Ads (Text Ads), Display Ads (Banners), and Shopping Ads Services etc. It is the best digital marketing agency in Kolkata.

Discuss the future of your marketing objectives with Keyline Creative Services over a cup of coffee.

web design company in Kolkata

Why Should You Have Good Website Design?

It is important for every business industry to have its own website. Because no one wants to visit the shops physically when they can get all the important items delivered to their doors by just a few clicks away. Website is the only communication system between the production houses and the customers in the modern era. To go with the current flow, every business production house must build its website. It is important to find the Best Web development company in Kolkata for making a good and attractive website.

Top 5 Important and Basic Tips:

  • 1. Logo Designing: Logo is very important to make your business a brand. The logo must have been expressive. It should represent your business culture, your business products, etc. The customers must connect with it.
  • 2. Simple and Attractive Layout: The layout should be simple and soothing. Right font, proper gaps between the lines, suitable content these things should have been taken care of. The main motto is to give minimum stress to the eyes.
  • 3. User Interface: A  website must have a really good User Interface. If the UI design is not visually presentable then you can not satisfy your customers. The required information should always be present at the top of the website.
  • 4. Use of Proper Images and Videos: Creative and useful images are mandatory. The speed of surfing depends on the size and the quality of the images. The larger the images, the slower the website. That is the truth.
  • 5. Include Hyperlinks: The website should include helpful hyperlinks of all important pages of social media platforms, customer servicing, web pages, contact information, etc. This will build the trust of the customers.

Conclusion

If a web designer follows these five basic steps, the website will earn good search engine rankings. A web designing and web developing agency must create a team with knowledgeable web designers (User Interface Designer and User Experience Designer) who can understand the excellent value behind the business products. Keylines Creative Services is one of the best Website Development Company in Kolkata. We have a very active team who will take care of every demand of our clients. Our team will help your business to hold the flag higher in the market.

Reasons Why Digital Marketing is Cost-Effective

Reasons Why Digital Marketing is Cost-Effective

Digital advertising since its inception has helped every type of business grow. Some of the companies that used digital advertising to develop are now industry leaders. Any advertising marketing campaign requires some money from the business to invest in it. While the motto of a commercial enterprise is to make as much money as possible, it is going against their motto to spend money in particular if there are no returns. Businesses are continually searching out approaches to marketplace their product for the cheapest possible rate while gaining the most income from the marketing campaign. Here are the maximum cost-powerful digital marketing tools that you may use. 

  1. Retargeting commercials 

Targeted traffic refers to website traffic that isn’t just browsing your site; however, they actively search out products and information. It creates higher conversion prices when you attract targeted site visitors for your website as they’re more likely to buy a product or have interaction offerings and ask questions. Traffic for your website is of no need if it is not good traffic. Good site visitors bring in people who are more likely to be transformed into sales. This makes retargeting ads extra beneficial as it drives exemplary site visitors to your website.

  • Brand recognition 

For a business to recognize as a brand is prestigious. Companies spend a fortune to make them reach that level wherein people understand them as a brand. Big organizations have spent millions and billions of dollars to help them emerge as brands. You are achieving that reputation for a marginal price. If big businesses had a chance at digital advertising back in the day, it could have stored them a fortune. You are getting brand recognition for a bargain and a massive bargain at that. 

  • Social media advertising 

Because of social media’s growing influence, people use such channels to make wise shopping choices by researching products and making or reading recommendations. You want a social media group that knows how to use social to connect with potential clients. Social media marketers want to display their profiles and offer costs to prospects, attracting buyers on an ongoing, long-time basis. Create content this is attractive visually and affords a strategy to the customer’s problem. With each valuable and high-quality point, you’re positioning your brand as an enterprise expert with a prospect.

  • Brand awareness 

For an enterprise to be identified as a logo is prestigious. Businesses spend a fortune to lead them to attain that stage in which people recognize them as a brand. Big corporations have spent millions and billions of dollars to assist them in becoming brands. You are reaching that popularity for a marginal charge. If massive businesses had a risk at digital marketing back in the days, it might have stored them a fortune. You have become brand awareness for a good deal and a massive bargain at that.

Whether it’s through social media, website, or different means, Digital Marketing Company in Kolkata could make a noticeable difference for your agency, making digital marketing the perfect stage for you to do cost-effective advertising.

Why should Web Design be Interactive?

Why should Web Design be Interactive?

Having an interactive website means your website is designed in a way this is attractive and exciting for your audience, with functions that can be going to increase user experience through utilizing modern hardware. Streamlined with web Design Company in Kolkata and higher consumer reviews because more time to be spent on the site, encouraging your visitors to explore your services and products and ultimately convert. 

However, how essential is an interactive design? And overall, how will this assist my web sites ranking? Below are a number of the main reasons why an interactive website is so essential.

1. Increased Conversion Rate 

For people with businesses, one of the main targets of having a website is to have your customers convert, and both purchase a product or a service you provide. Having an interactive website can help with this. For example, when you have a local enterprise that uses experiences, a video highlighting unique features and displaying previous clients could increase your dwell time and increase your social proof. Giving your prospects a miles greater insight into the experience you provide and are consequently more likely to convert and may even potentially increase any future sales via word of mouth, etc.

2. Improved User Experience 

Overall, consumer experience is significant for many reasons for each search engine in addition to your customers. Visitors that find value from their enjoy with you’re probably to return for more, allowing the additional possibility for them to discover your variety of products and services. From a search engine marketing perspective, growing your expected session duration and decreasing your bounce costs is an excellent indication to search engines that your website hosts a few high-quality contents. 

3. Increased Dwell Time on the Website 

The quantity of time spent on a website is technically called the dwell time. When you add extra functions to your site, including a video, the consumer might also watch the video, get extra familiar together, and your logo, for example, and in return, that consumer’s dwell time is increased. The effect of this is that it might indicate to Google that customers visiting your site find what they’re looking for that is a signal of high-quality content; this means that Google may rank you better for a particular keyword or likely a set of them.

4. Maximize your Google Ranking 

Google ranks websites primarily based totally on their level of authority. More authoritative sites have solid optimization (search engine marketing), rich content, and local citations. Google also favors sites that are optimized for mobile use. 

A better Google ranking means which you rise to the top in search listings. Businesses covet excessive ratings because people are more likely to click on first-page listings. When Google sees that you have a healthy network of backlinks, way to your interactive website, it will rank you better. 

Conclusion:

An interactive website can benefit your business in endless ways. Consult web development companies in Kolkata maximize user experience; however, additionally, they drive conversion rates and traffic. They further help you increase the valuable content to your site. With the interactive design, you can get noticed in the way that you need.

Leverage the power of digital marketing

Leverage the Power of Digital Marketing

Digital marketing can yield effective outcomes because of some highly profitable perspectives, including effective targeting options, applicable marketing, and working with potential leads. Practically a wide range of organizations are currently making their online presence because of the benefits that relate to it. So you need to realize how to help your digital marketing efforts. Following are some practical approaches to increase your reach in digital marketing channels:

  • If that you own a site for your undertaking, work upon the SEO of the same. Among all search engines, Google is the most significant. Google uses a calculation of 200 or more factors for deciding position or rank in its list items. The most important among them is the nature of backlinks that sites are getting from somewhere else. Talk with your Digital Marketing Company in Kolkata for your site, and ensure no broken links.
  • Make your site content relevant to what you sell. For this, it is significant that your pages contain the correct keywords identifying with them. Likewise, continue to add new content to your site as this retains its suitability in search engine ranking. For such reason, making unique and engaging websites with supportive data is excellent.
  • Email marketing is currently generally used; however, make sure that your attempts are helpful. Rather than purchasing email lists, get going with opted-in lists. Your email campaigns should consistently have an objective like Brand Awareness or Lead Generations. Ensure that you test your campaigns to see how they are functioning. Use a devoted ID and unique IPs to abstain from spamming. Use significant CTAs and links to coordinate your customers.
  • Social media is an absolute need for driving online marketing services. Facebook can give you sharp-ended focusing on choices, and for organic advertising alternatives, a Facebook page can function admirably, relying on your post quality and efforts.

Twitter’s hashtag makes it simple to engage in social listening and convey consumer loyalty effectively. LinkedIn can assist you with contacting experts that can change to valuable connections. If you represent considerable authority in an area, you can use Quora to build up your thought leadership. For the individuals who are selling visual items or need to target female customers, Pinterest and Instagram are the ideal marketing channels.

  • If you are searching for ROI or changes, it’s ideal for getting going with Search Ads. The famous class for execution-based advertisements is the Pay Per Click. Show Ads are used for changes; however, Display Networks are the ideal alternative for making brand awareness. Google assesses that over 85% of Internet clients worldwide can connect with Google’s Display Network.

Having a digital marketing strategy is the way to building an excellent standing online. This blog assists you with understanding the tips and deceives of using your digital marketing efforts. Notwithstanding, the elements of the digital domain are continually evolving. Staying aware of the most recent digital marketing trends is the way to remain significant and drive conversion. Thus, reach out to skilled experts at any digital marketing agency in Kolkata to achieve ideal outcomes.

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Tips for mobile friendly website

Top 8 Tips to Create a Mobile – Friendly Website

The expected growth in the quantity of worldwide mobile users for the year 2017 is around 4.77 billion. Continuously in 2019, it is required to outperform the mark of 5 billion. This figure will be identical to 67 percent of the worldwide populace. Passing these predictive insights, we can accept the fundamental truth that phones are growing in popularity, and the pattern won’t lose force in the coming years. This is why you should hire a Web design company in Kolkata that designs your site in a mobile-friendly way.

  • Be Responsive

Choosing a responsive structure is of great importance, and Bootstrap is a famous alternative for website developers. Regardless of how the clients move toward your site (using work area, phone, or tablet), a responsive strategy will allow them to have a similar experience. It has SEO benefits, could be easily managed, and you need not need to separate the mobile URL

  • Think with your Index Finger or Thumb

The site should be safe using the index or the thumb. Clients ought to have the option to browse your site with their ‘phone hand,’ as it were. Also, the text size ought to be optimized so the clients need not pinch it to zoom in.

  • Keep a Simple Design

The limited ability to focus on net clients is well known, and the continuous ability to focus is simply 1.0 seconds. Along these lines, it is wiser to keep a spotless and straightforward design and web content, which can instantaneously convey the central message. 

  • Keep a Short and Attractive Web Content 

The primary concern is introducing your story in the least words and exciting way. To connect with the clients’ attention, add just the fundamental copies to keep them engaged till the last sentence. 

  • Focus on the Icon Design

Keep your site cleaned up and, as opposed to using words, use ordinary mobile symbols to pass on the guidance messages like ‘to make a call’ or ‘connect socially.”.

  • Improve the Speed with Optimized Images

The speed of the mobile web is slower than its link-controlled cousin. In this manner, it is wiser to strip down your site with weighty media records. Replace the massive libraries, for example, jQuery Mobile, with independent codes of JavaScript. Replace the retina-prepared pictures of the work area version with its lower resolution version.

  • Adjusted Utilization of Java Codes

It is wiser to keep away from JavaScript because it runs in various manners across various gadgets and programs.

  • Simple Access to your Contact Info

The objective of a mobile site should portray at your location. For instance, when you are maintaining your business from numerous areas, you need to furnish the clients with the addresses of your different stores, their opening and closing hours, booking or contact numbers, and the nearest location of the business.

Conclusion As you plan your mobile-friendly site, execute the design tips listed previously. Consult with a web development company in Kolkata will help keep your site working when somebody is looking from a desktop or mobile

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competitor analysis

Tips To Do The SEO Competition Analysis To Boost up Website Ranking

An intensive competitive analysis can be turned into your guide of what you need to do to improve your site to be on par with your rivals. 

It can likewise distinguish both your site’s qualities and weaknesses and your rivals’ sites for everything from SEO to look through include wins. Using this data, the Digital Marketing Company in Kolkata can find the zones you are feeble to refine them, just as distinguishing the zones where your competitors are weak, and afterward profit by their weaknesses for your site and search performance.

  1. Keyword Research

The initial step is to recognize the keywords that your site can REALISTICALLY target initially. Your first objective is to track down a viable specialty inside this heavy industry that is reachable. Mind mapping is an extraordinary tool to sort out your keyword ideas and buckets. 

There is a horde of approaches to develop your keyword list: 

  • Distinguishing your competitors and typing them into SEMrush to see the list of keywords they’re positioning for 
  • Utilizing Spyfu to get a list of keywords they are offering for 
  • Using Keyword Planner to get a list of potential keywords identified with an essential term.
  • Identify Your Top Competitors 

When you have your keyword list, type those terms into Google and write the lists that appear in the best 10. Regularly you’ll see similar sites showing up over and over. You’ll need to distinguish the sites that position for some keywords in that niche and add them to your list of competitors.

Once more, the keyword tool can be an essential instrument as you can type the area into the search box and decide their organic traffic and number of natural keyword positioning in Google. The more keywords they have ranking in, particularly for high search volume, the ideal space is. It’s essential to recognize the long-tail terms you’d target and discover sites that position relevant terms.

  • Social Media and Content Audit 

Since you understand who your competitors are and their backlink profile, you’ll need to investigate their content advertising and online media methodology. How regularly do they share reports via online media? What is their engagement ratio? What number of active followers do they have? Here’s a format for an online media review poll that can be utilized as a feature of this interaction. 

Check their social media platforms. That will help you decide how active you should be regarding making and sharing content, and once more, to determine your first focuses in terms of follower and engagement ratio.

  • Decide Your Barrier to Entry and Strategy 

When you have an intensive understanding of your rivals, you can make your procedure depends on the midpoints from the information you revealed. 

First, you’ll need to know the number of connections you’ll have to gain and the nature of those connections to start appearing in the list items. It will be discovered on the midpoints of the sites positioning for the keywords you picked. It’s critical to maintain a strategic distance from keywords that have a solid presence of sites with massive space authority; these areas are difficult to beat as they will, in general, be profoundly trusted and rewarded by Google.

Web Design Company In Kolkata will show you what your competitor is doing and how you can emulate or beat those systems to overwhelm the search engine rankings and boost your brand development.

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