Demand Gen: Game Changer in the Digital Marketing Landscape

Customers have many options in today's rapidly evolving digital environment, from lengthy live streaming to brief 15-second Shorts. This variation brings on different responses and activities. Demand Gen can help with that; it's like a marketing wizard with more power.

Demand Gen grabs people's attention and motivates them to act when it counts most by using compelling, relevant, and aesthetically pleasing material. It is intended to boost social media advertising and make it simple to generate conversions, increase website traffic, and encourage activities like sign-ups and putting things in the shopping cart.

Popular sites like YouTube, Shorts, Discover, and Gmail all support demand generation. Additionally, you can upgrade your Discovery advertisements to Demand Gen beginning in October. It completely alters the course of your marketing plan.

Being ahead of the curve is essential in the fast-paced world of digital marketing. The show's star today, demand generation, is all about innovation and achieving outcomes. Keyline Digitech is your dependable partner in digital marketing, not just a business or another digital marketing company in Kolkata.

Key Features of Demand Gen for Enhanced Performance:

One in three respondents to a recent Google/Ipsos survey said they have made impulsive purchases using Google feeds like Gmail and Discover. Additionally, 86% of Gen Z users attribute their ability to find items they are enthusiastic about to YouTube. Demand Gen ads offer a variety of potent elements to appeal to contemporary social marketers:

  • Creative Variety: Create compelling campaigns using a variety of creative forms. You may engage your audience with a single campaign employing everything from brief films to carousels, portraits, and square graphics.
  • Increased Reach: Use lookalike segments to identify potential consumers like your current, engaged audience. By fusing your first-party data with Google's audience signals, you can reach new customers who share your interests, behaviors, and previous interactions.
  • Tailored Performance: Customise Demand Gen to meet your objectives for tailored performance. Demand Gen adjusts to your goals, whether you're aiming for conversions, using value-based bidding techniques, or looking for high-value website traffic and activities with Maximise Clicks bidding.
  • Confident Campaign Launches: New processes and ad previews let you see how your creatives will look on different platforms. A/B testing also aids in the optimization of ad placements for optimum campaign success.

Outlook for Discovery Ads Upgrade:

Here is a summary of what's coming up:

  • Sign up for the Demand Gen beta today to enhance your Discovery advertisements. Take advantage of updated functionality and a new user interface.
  • All Google Ads advertisers will have access to Demand Gen campaigns starting in October, and Discovery campaigns will be able to receive upgrades.
  • All remaining Discovery campaigns will receive automated upgrades in early 2024, providing a smooth transition to Demand Gen.


Keyline Digitech is more than just a digital marketing company in Kolkata. As you consider the possibilities and make plans, we are your allies in success. To up your digital marketing game and produce spectacular results, harness the power of demand generation together.

5 Simple Strategies to Help You Grow Your Restaurant from Scratch

Dreaming of establishing your restaurant in a way that leaves a lasting mark in the market? We will unveil five easy and effective strategies that will help your food business from the ground up. From attracting customers to crafting an irresistible brand, each step is a building block to transform your passion into a growing business.

Identifying and Analyzing Potential Customers: The Key to Growing Your Restaurant

Understanding Your Audience: To grow your restaurant business, it's essential to identify and analyze potential customers effectively. You can start by understanding your current clientele and their preferences. Be open to feedback to gather insights into their dining habits, favorite dishes, and dining frequency. This information will help you create a foundation to attract new customers.

Target Demographics: Identify potential target demographics that align with your restaurant's concept and offerings. Consider factors like age, gender, income level, and interests. For instance, if your restaurant specializes in family-friendly dining, focus on attracting families with children.

Creating a Warm and Welcoming Ambience:  A welcoming ambiance is the secret ingredient that leaves a lasting impression on your restaurant guests.

  • Soft, warm lights in dining areas create a comfortable atmosphere, while brighter lighting in service areas ensures a seamless dining experience.
  • Comfortable and well-designed seating ensures guests feel at ease during their dining journey.
  • Set the right mood with carefully curated background music. Choose a playlist that complements your restaurant's vibe and volume levels that allow for easy conversation.
  • Pleasant scents can enhance the dining experience. Ensure proper ventilation to keep the air fresh and avoid overpowering odors.
  • A friendly greeting and a smile go a long way in making guests feel valued.

Promote your restaurants on different social media handles: In today's digital age, social media plays a crucial role in restaurant marketing and brand awareness. Utilizing various social media platforms allows you to connect with a broader audience and engage with potential customers.

Expanded Reach: Social media platforms like Facebook, Instagram, Twitter, and LinkedIn have vast user bases. Leveraging these platforms helps your restaurant reach a larger audience, including locals and tourists, who may not have heard of your establishment otherwise.

Visual Appeal: Social media is highly visual, making it an ideal platform to showcase your restaurant's ambiance, delectable dishes, and skilled chefs. Engaging photos and videos can entice potential customers to visit your restaurant.

Interactive Engagement: Social media enables real-time interactions with your audience. Respond to comments, messages, and reviews promptly to foster a sense of community and show that you value your customers' feedback.

Promotions and Special Offers: Use social media to announce promotions, discounts, and special offers. Exclusive deals for social media followers can incentivize them to visit your restaurant and share their experiences with others.

Online Reviews and Testimonials: Monitor online reviews and testimonials on social media. Respond graciously to both positive and negative feedback, showing your commitment to customer satisfaction.

Offer loyalty programs and rewards: Encourage customers to participate actively in your loyalty programs by promoting the benefits and rewards. Use social media, in-store signage, and email marketing to communicate the value of being a loyal customer. You can also consider implementing tiered loyalty levels where customers can progress from basic to premium tiers based on their engagement and spending. This creates an aspirational aspect of the program, motivating customers to achieve higher levels for enhanced benefits.


Keyline Digitech emerges as the best digital marketing company in Kolkata that holds the key to unlocking unprecedented growth for your restaurant. With their expertise in the dynamic world of digital marketing, they can craft tailored strategies to elevate your brand, attract new customers, and foster unwavering loyalty among your patrons.

Digital Marketing Reinvented: The Era of Performance Marketing

In today's landscape, marketing is a vital and dynamic component of a company's growth. Understanding various techniques of marketing is now essential for organizations to effectively reach their target audiences. We will examine two well-known marketing modalities in this blog: performance marketing and digital marketing. You will get useful information about how these methods might support your company's success in the contemporary marketplace by investigating their special advantages and techniques.

What is performance marketing?

Performance marketing is a type of marketing that focuses on achieving specific goals and measuring results. It is different from digital marketing because it emphasizes measurable outcomes rather than just being present online.

Digital Marketing vs. Performance Marketing

Digital marketing and performance marketing are two distinct approaches to achieving marketing goals in the digital realm. While both strategies operate within the digital landscape, they differ in their focus and objectives. Let's explore the key differences between digital marketing and performance marketing:

  •       Digital Marketing: The focus is on establishing a strong online presence and reaching a wider audience through different digital channels.
  •       Performance Marketing: Performance marketing strategies are goal-oriented, aiming to generate specific outcomes such as leads, conversions, or revenue.
  •       Digital Marketing: Digital marketing may involve various payment models, such as upfront fees, monthly retainers, or project-based pricing. Payments are typically made for services rendered or a set timeframe, regardless of the actual results achieved.
  •       Performance Marketing: In performance marketing, the payment model often revolves around a performance-based structure. This payment model ensures a more direct correlation between marketing efforts and the business desired results.

The pros and cons of performance marketing

If you compare it with digital marketing, you will see performance marketing has much lower financial risks. In performance marketing, you pay when you get results. But that might lead you to take some wrong decisions. Because when you go for an instant result, you can do things that would not be effective for your brand in the long run.

With performance marketing, there is another risk called ad fraud. As it is not very easy to detect, it can affect your marketing results. In ad fraud, bots click on ads and create fake traffic to your website.

Although there are some disadvantages, you can detect faults in your marketing strategy very quickly. When you see that your marketing strategies are not bringing any results, you can easily go for another one. But it will be of no use if your brand does not have a strong online presence. Although digital marketing takes time, it helps businesses in the long run. As it focuses more on building brand awareness with brand stories and engaging with the target audience, it is proven to create an intimate bond with its customers.

Learn about different types of performance marketing

Performance marketing encompasses various strategies and approaches that businesses can employ to achieve their marketing goals. Here are some different types of performance marketing:

Affiliate Marketing: Affiliate marketing involves partnering with affiliates or publishers who promote a company's products or services. Affiliates earn a commission for each customer they refer who makes a purchase.

Influencer Marketing: Influencer marketing leverages the reach and influence of individuals with a significant following on social media platforms. Influencers may be compensated based on performance metrics such as clicks, engagements, or conversions.

Pay-Per-Click (PPC) Advertising: PPC advertising involves placing ads on various platforms, such as search engines or social media, and paying only when a user clicks on the ad. Businesses set a budget and bid on specific keywords or target audiences.

Cost-Per-Action (CPA) Advertising: CPA advertising focuses on specific actions, such as a user filling out a form, signing up for a newsletter, or making a purchase. Advertisers pay based on the desired action rather than clicks or impressions.

Understanding the differences between digital marketing and performance marketing is crucial for businesses aiming to maximize their marketing efforts in the digital landscape. By leveraging the strengths of both approaches, businesses can create comprehensive marketing strategies that effectively reach their target audience while driving tangible results and achieving their desired goals.

Exploring the Technical Marvels of Google Bard

A decade ago, when no one could ever think of living a life with smart technologies, smartphones were announced. Since then, a lot of lives have changed drastically. Today, we are in a position where we are getting confused about which AI tool would be more beneficial to us.

Just when Open AI's ChatGPT was starting to dominate the industrial market, Google came into the scenario with its own AI-powered chatbot tool named Google Bard in February 2023.

What is Google Bard?

Google Bard generates human-like conversations and uses natural language processing and machine learning. The chatbot tool is based on Google's LLM, which is known as LaMDA. Just like ChatGPT, the LaMDA has been trained by Google's engineers on billions of parameters, letting the AI learn a natural language independently.

Is it available for everyone?

After being announced, it was initially available to a limited number of users. But Google has announced that Bard is now open to everyone. It is also said to be supported in up to 40 languages soon. It is still in an experimental state with very few flaws, but it is widely available for any user.

How do I use the AI tool?

Just like any other Google product available, you are required to sign in with your Google account credentials. After accepting the terms of service, you will be onboarded to use Google Bard. It is user-friendly. If you have ever used ChatGPT, it is also a similar procedure to get started by typing your query in the section where it says "Enter a prompt here", and accordingly, you will be provided with the answer. With Bard, you have plenty of options for how to use it.

New features Google Bard brings to the table

Moving away from the basics, Google has added a new feature that makes it different from any other chatbot: whenever you get any response, Bard will also provide you with two other "drafts" of the same response. When you click "View other drafts," it will show you a similar answer but slightly modified. You can even click regenerate drafts to have another attempt at new, modified answers.

Also, integrating with Google brings up the advantage of exporting the answers directly to Gmail or Google Docs. Also, if you are using Bard to code, you can just click on the share icon under the answer and click from the options wherever you want to export it.

Lastly, Google has also implemented Dark Mode in Bard for users to enable and use.

Google Bard vs. ChatGPT: The Ultimate Rivals

  • Both have the base to use natural language models and machine learning to generate answers in their chatbots, and both contain different features. Where ChatGPT has its data updated till 2021, Bard has the advantage of Google's real-time data, which is up-to-date. Also, you have the advantage of using the "Google it" button to get related searches on the query, which is a major user-friendly advantage over ChatGPT. On the other hand, ChatGPT can focus on more human-like conversational methods of Q&A, which holds the potential to be a more simplified solution provider than Bard.

  • Moreover, Bard might have up-to-date resources to generate updated responses, but that does not mean they're always 100% correct. There have been such cases that critics have heavily questioned.

  • Most importantly, ChatGPT can save all your chats in the "conversation" method in the sidebar for you to access them. In contrast, Google can export your chats but doesn't have any function to give you access to previous answers once you leave the window.


Google's Bard is still in its early stages and prone to many mistakes. As of now, it requires much more work. Google has announced that it will soon also have text-to-image creation built into Bard, which will come from a partnership with Adobe. That's not it; Google also claims that Bard will also be able to bring in images from Google Search. In the coming times, it'll be worth watching the competition of AI tools in our daily lives to make things even smarter and crazier.

How ChatGPT is Revolutionizing Communication in the Digital Age 

Technology is rapidly advancing and causing a digital revolution changing how we communicate, learn, work, and live. Artificial intelligence (AI) is a powerful tool that's emerged as part of this revolution, and it can potentially transform many aspects of our daily lives. One of the most exciting developments in AI at recent time is ChatGPT. This language model can understand natural language and respond to questions and requests in a way that's similar to how humans communicate. In this blog, we'll explore why ChatGPT is becoming increasingly important and how it's changing how we interact with technology. So, let's jump in and explore the fascinating world of ChatGPT! 

ChatGPT vs Google, who will dominate the future? 

Though ChatGPT and Google both serve almost the same purpose, their way of response is very different from each other. You can quickly tell the difference in the way they give solutions to our questions. By asking them the same question, you will get answers in a different format. Whereas Google will fetch relevant information, ChatGPT will give us a more human-like answer because it quickly understands our questions. ChatGPT's answers are always straightforward, conversational and personalised. At its initial stage, ChatGPT has many limitations and only provides answers textually. But Google gives us solutions in different formats like videos, images, products etc. We can easily rely on Google for data and information. But depending on ChatGPT solely for accurate information will be a mistake. So considering it is tough to assume if ChatGpt will replace Google because ChatGpt is at its initial stage and there are so many changes to come in future. We are comparing these platforms because both are free, but in the near future, we can expect a paid version of ChatGPT, making it inaccessible to many people. So currently it isn't easy to answer, as the market is changing rapidly. 

How will ChatGpt help everyone? 

ChatGpt is undoubtedly going to be a game-changer in the digital world. The best Side of ChatGpt is that it can easily handle high-volume tasks. At work, we need to do many repetitive and time-consuming tasks. ChatGpt can help us to improve work accuracy, efficiency and productivity. Not only in the field of content writing but ChatGpt can also help engineers in programming, creating strategies in business, translating language and many more. This generative AI is very creative; with appropriate prompts, it can quickly solve complex problems, write emails and songs, and fix your mood with witty conversation.  

Can ChatGpt replace you? 

The question is itself very controversial. It is very common to get insecure when we see an AI is helping businesses in so many aspects; we naturally ask if it will replace humans at work. Any organisation would choose ChatGPT or any AI over humans because, with access to a premium version, it will do various jobs like writing, programming and marketing and decrease the expense of a company. 

But before you get insecure and ask yourself, will you trust an AI for all your work, from legal advice to data interpretation? An AI makes many mistakes and hardly differentiates fiction from reality. It does not understand emotion and brainstorm like us. It is only best at predicting what you will type as it only understands the meaningful word sequence. From talking with people to writing essential articles in the medical field, organisations need help to trust ChatGPT and rely on it entirely. 

Is ChatGpt secure? 

Microsoft has always been very proactive in creating security for its users. The people behind the product stated that whatever we share with the AI is private, but they still need to clarify the details used in certain areas. Although the conversations are secure, ChatGPT reserves all rights to store them. So it is advisable not to use sensitive information on ChatGpt. Digital Marketing Companies can create a policy and instruct employees to follow it accordingly. It will encourage employees' creativity and not be entirely dependent on it.

Benefits of Working with the Top Digital Marketing Company in Kolkata

As the world shifts towards digital platforms, businesses require a strong online presence to remain competitive. To achieve this, many organizations turn to full-service digital marketing and SEO agencies for their expertise in creating an impactful online brand. In Kolkata, these agencies offer various services that help companies build their online reputation and reach new audiences. This blog post will explore the benefits of working with such an agency and how it can transform your business's digital footprint. From boosting website traffic to generating leads and sales, read on to discover how partnering with the top digital marketing company in Kolkata is crucial for success in today's fast-paced world of digital marketing.

Introduction to Digital Marketing and SEO

Digital marketing and SEO are two of the most important aspects of any online business. Without them, it would not be easy to generate traffic and sales. That's why it's so important to work with a full-service digital marketing and SEO agency that can help you take your business to the next level.

Ways to Pick the Right Digital Marketing Agency for Your Business

When it comes to choosing the right digital marketing and SEO agency for your business, there are a few things you need to keep in mind. First and foremost, you want to ensure that your chosen agency has a good track record of delivering results. Request contextual investigations or tributes from past clients to learn about their work.

Secondly, you want to ensure that your chosen agency specializes in digital marketing and SEO. Many agencies offer various services, but not all are experts in search engine optimization. Ensure you find an agency with experience helping businesses like yours rank higher in search engines.

Finally, you want to ensure that your chosen agency is affordable. Don't Save your digital marketing and SEO budget; find an agency that offers competitive rates without sacrificing quality. With these tips in mind, finding your business's right digital marketing and SEO agency should be a breeze!

Some of the other benefits of working with a full-service digital marketing company

Access to experienced professionals: When you work with a full-service digital marketing and SEO agency, you will have access to their team of experienced professionals. This means you will get expert advice on improving your online presence and attracting more customers.

Cost-effective solution: A full-service digital marketing company can offer a cost-effective solution for your marketing needs. Their services are often much cheaper than hiring an in-house team or working with freelancers.

Scalability: A good digital marketing and SEO agency in Kolkata can scale its services according to your business needs. This means that they can offer you more benefits as your business grows.

Flexibility: A full-service digital marketing and SEO agency in Kolkata will be able to offer you flexible solutions that can be tailored to your specific


Regarding working with a full-service digital marketing and SEO agency in Kolkata, Keyline DigiTech is the leading SEO Company in Kolkata that can help you boost your business growth. Keyline DigiTech understands the importance of tailoring its strategies to meet each client's needs. Their marketing agency has experts who use the latest technology and techniques to deliver results-driven campaigns. Their dedication to exceptional customer service sets them apart and makes them a top choice in the industry.