Category Archives: digital marketing company

10 Incredible Things That Make Keyline The Best Marketing Company In Kolkata

Keyline is the best marketing company in Kolkata that has over 20 years of experience in marketing and marketing campaigns that have resulted in phenomenal success. In this blog, we take a look at 10 amazing things about Keyline and how they make them the best marketing company in Kolkata.

10 Incredible Things That Make Keyline The Best

  1. We Offer Affordable Services
  2. We Have a Team of Qualified Professionals
  3. We Are Always Updating Our Techniques and Tactics
  4. We Have a Range Of Marketing Services That We Offer
  5. Our Services Are Customized To Fit Your Needs
  6. We Are Available 24/7 to Serve You
  7. We Make Sure That All the Information You Need Is Given To You Quickly
  8. We Believe In Personalized Service
  9. We Value Quality over Quantity
  10. We Take Pride in our Work and it shows in All Our Marketing Activities true and honest service to our clients in Kolkata. We always try our best to provide you the quality services and make sure that your business is successful. We are a company which has been providing quality services to Kolkatans for the last 20 years. We also provide complete marketing solutions for you so that you can be able to increase your sales and profits as well as market your business effectively and efficiently.

Superior Knowledge Of All Marketing Strategies – Our team of professionals is highly adept at all the website marketing tactics, design & implementation, social media marketing, SEO, PPC & Adwords campaigns, etc. We have more than 20 years of experience with all these techniques.

What makes it best

There are several reasons why Keyline is considered the best marketing company in Kolkata. Some of the key features that make it stand out from the competition are its focus on customer service, its ability to adapt to changing trends, and its dedication to quality work.

One of the main focuses of Keyline is customer service. This is important because it ensures that every customer feels valued and appreciated. The team at Keyline is always willing to go the extra mile to ensure that each client’s needs are met. They also have a great track record of adapting to changing trends. This means that they are always up-to-date on the latest industry trends and can provide clients with the best marketing solutions possible.

Finally, Keyline is known for its high level of quality work. This is something that sets it apart from the competition and makes it a preferred choice for many businesses in Kolkata.

Best web Design Company in Kolkata

There are several reasons why Keyline is considered to be the best web design company in Kolkata. First and foremost, they have a wealth of experience when it comes to web design. They know how to create awe-inspiring websites that will help your business stand out from the crowd.

Another reason why Keyline is considered to be the best marketing company in Kolkata is its dedication to customer service. They are always available to answer any questions you may have and offer help where needed.

Last but not least, Keyline offers competitive pricing. Their rates are always fair, and they don’t charge any extra fees for special requests or added features. As a result, you can trust that you’re getting the best possible value for your money with Keyline.

Conclusion

It’s no secret that Keyline is the best marketing company in Kolkata – they’ve been successful for a reason. From their creative and engaging marketing campaigns to their top-notch customer service, they have it all. Looking for an experienced and reputable marketing firm to help your business reach its potential, look no further than Keyline.

Keyline – The best Digital Solution in Kolkata

With the help of digital marketing companies, firms can reach a large global audience instantly. In India, there are more than 1 billion people online and many have started their businesses. Getting the right company in this market is essential to ensure success and Keyline is one of the best companies in Kolkata that can help you do just that!

Keyline is one of the best digital marketing agencies in Kolkata. It provides great services at a low price and provides good customer service. Having the best digital marketing agency in Kolkata can benefit any small business, big business, or startup company looking for help with their marketing efforts.

Why Digital Marketing is important for your brand

Digital marketing is all about creating a relationship with your customers through the use of digital tools. Whether it be social media, email marketing, or website design and development, you need to create an engaging experience for your customers to keep them coming back. And that’s where keyline comes in they understand how to build a solid online presence that can help you reach new customers and drive more leads through conversion rates.

Keyline has years of experience in digital marketing, and they understand how to create an engaging customer experience. They have a strong social media presence that can help you connect with your target audience and drive leads through conversions. Plus, their website design and development capabilities are top-notch meaning that your visitors will have an easy time finding what they’re looking for on your site. Thanks to keyline, you can focus on building a relationship with your customers, and leave the online marketing work to them!

The Different Services Provided by Keyline

Keyline is one of the best digital marketing agencies in Kolkata. It provides a wide range of marketing services that include digital marketing, SEO, content writing, and social media management.

Digital marketing helps businesses to reach out to their target audience through online channels. SEO helps them rank higher on search engines and increase traffic to their website. Content writing and social media management help businesses create content that is engaging and entertaining and promote it through social media platforms. Since 2002, Keyline has become an important part of several companies marketing strategies. It has helped them increase their sales and grow their customer base.

Why is Keyline different from all others?

Keyline is one of the Digital Marketing Company in Kolkata because they provide quality services at an affordable cost and are known for their innovative marketing approach. Their team of experienced professionals has a deep understanding of the various marketing channels and can craft effective campaigns that reach out to target audiences.

They strive to create long-term relationships with their clients and go above and beyond to provide superior service. If you are looking for an effective marketing solution in Kolkata, Keyline is the perfect option.

Conclusion

If you’re looking for a marketing company that can take your business to the next level, look no further than Keyline. They have years of experience in the industry and are highly skilled at what they do. Not only that, but their pricing is very reasonable, which makes them an affordable option for any business. I would recommend Keyline to anyone looking for marketing assistance in Kolkata!

Top Kolkata SEO Company To Increase Your Web Rankings

What is SEO, what does it do, and why is it such a powerful tool? This article explains the basics of SEO and why you should use Keyline for your company’s SEO needs.

What is SEO?

SEO stands for “Search Engine Optimization” and it is a process that can be used on any website to improve its visibility in search engines. It is a complex but necessary process that can help your site rank higher in SERPS (search engine results pages).

The reason why SEO is important:

1. Increased traffic: When people find your site through search engines, they may be interested in what you have to say or what you have to offer. This increased traffic can lead to increased sales and better rankings can help your site stay visible longer, which in turn could lead to even more visitors.

2. Increased brand awareness: If your site is ranking well on search engine results pages, it may be more likely that people will stumble upon it when they are looking for information about a specific topic. This increased brand awareness can result in more customer leads and increased web traffic overall.

3. Increased credibility: Sites that rank well tend to be viewed as more trustworthy and credible by the general public. 

How does it work?

SEO is the process of optimizing a website for search engines so that it appears higher up on the search engine results pages (SERPs). This can be done through a range of techniques, including on-page optimization, link building, and social media engagement. 

Several factors can affect your ranking on a search engine, but one of the most important is the quality of your website’s content. The better your site’s content, the more likely it is to rank high in the search engine results pages (SERPs).

Why Keyline is the best SEO company in Kolkata

Keyline has years of experience in providing high-quality SEO services to businesses in Kolkata. We use a variety of techniques to improve site rankings and increase traffic. Our experienced team will work with you to create a plan that targets specific goals and objectives.

If you’re looking for an affordable, effective way to improve your website’s visibility and attract new customers, Keyline is the best SEO company in Kolkata for you!

What services do Keyline provide and how can they help your business?

If you’re like most business owners, you probably don’t understand what “SEO” or “search engine optimization” is. All you know is that your website isn’t ranking as high as you’d like it to, and you’ve heard that it’s important to get on the first page of Google. Turns out, SEO (search engine optimization) is the process of optimizing a business’ website so that it ranks higher on search engine results pages (SERPS). This can be done through a variety of means, but the most effective way to achieve high rankings is by using Keyline’s cutting-edge SEO services.

First and foremost, Keyline understands that your website’s appearance is just as important as its content. That’s why we use the latest SEO technologies and techniques to help your website look cleaner and more professional. We also focus on optimizing your website for local search (in specific, in Kolkata), which can be incredibly valuable when trying to attract new customers and drive better ROI. Get more information about digital marketing agency in kolkata.

Conclusion

If you’re looking for an expert in search engine optimization (SEO), look no further than Keyline. Our team of experienced professionals has years of experience working with the best keywords and strategies to help your business rank higher in search engines. We know how important it is to have high-quality content on your website, so we make sure to write and publish articles that are both informative and engaging for visitors. So what are you waiting for? Contact Keyline today to get started on your journey to higher rankings!

2 Tips On How To Create An Inclusive Content

As any good digital marketing agency in Kolkata will tell you, content is king when it comes to gaining a good search result ranking for yourself. No matter whether you are a business owner or a content creator unless you have unique, original, and informative content for the users who are searching for it, your page won’t get a good ranking. And one of the ways to do this is by making your content inclusive. But what exactly is inclusive content? It means you create content that can be accessed by anyone from any part of the world. This means having a universal design that will make the content:

·        Easy to access for people with disabilities

·        Easy to access for people with any kind of hardware, internet speed, or device

·        Can be understood by people even with low computer literacy or skills

·        Geographical location

·        Culture

·        Age

·        Language

And many more.

Why having inclusive content good for you? The best SEO company in Kolkata will tell you this kind of content helps business owners or content creators gain trust, have great communication with their intended audience, and network growth. Your website will have the best marketing strategy of all— word of mouth when you create inclusive content easy to understand by everyone.

Now let’s see how to build such inclusive content.

Language and content

Give a thorough reading of your existing content. Look at the pronouns and the information you are giving. Are you consciously or unconsciously giving information to only one group of people? For example, your images and your words generally tend to use “he” or “she” instead of gender-neutral terms. Once you have thoroughly evaluated your content, you can know where your bias stands and try to remove it to create inclusive content.

Language and words used are the biggest way you can improve your content’s inclusivity. Look at your content through a lens of inclusivity. Are you using words that show disrespect to one sex or do you objectify or group people by using one term to describe everyone? Everyone has their own identity; so, unless you appeal to them from their own level, they won’t feel your sincerity and the message you want to give out.

Ableism is a real thing, and we often show bias in this regard even when we don’t mean to. Hence, instead of using words like “blind person”, use terms like “person with blindness” because many disabilities don’t take away their identity; it is something they have and not who they are. Similarly, use gender-neutral words like “take the controls” instead of “man up” or “workforce” instead of “manpower”. Don’t refer to adult women as “girls” unless you are also referring to adult men as “boys”.

Using responsive designs

Accessible web design will go a long way in making your website and content inclusive. And it is also recommended in the W3C’s Content Accessibility Guidelines. Google also follows these guidelines when indexing and ranking a website. What does a responsively designed website mean? It means your website can be used on any device and by anyone. For example, some websites on their mobile version or in their app don’t allow lock orientation or zooming in. This limits it for people with disabilities especially those with low eyesight. What are some other ways to make your site responsive? They are:

·        Using link text to describe a link destination

·        Descriptive and meaningful alt text

·        Using semantic HTML tags describing the purpose of page elements

·        Using flexible font sizes with different kinds of views.

·        Labelling all fields and buttons

But don’t become complacent once you have created such a website; being inclusive is an ongoing process. As the best marketing company in Kolkata will tell you, once you make any kind of changes to your website, you have to make that the updates are still accessible for people with disability. Thankfully, there are many free accessible checkers available online which can help you keep track of your site’s accessibility.

Remember, the process of being inclusive shouldn’t be a one-time affair. If you have hired a good digital marketing agency in Kolkata, remember to talk about monitoring your content and your website all the time to be sure the features you implemented are there. Ask for suggestions and feedback from your users and visitors. Only that way, you can have a great inclusive website.

5 Tips And Tricks To Make Sure Your Logo Is Next Level

Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.

To start with, let’s see the must-have things for a good logo. They are:

·        Must be eye-catching

·        It must have a timeless feel to it

·        Must be memorable

·        You can understand the logo even when it is small or large

·        Perfectly symbolizes your brand value/vision

Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.

Express your brand through picture

The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.

Make a clean logo with white space

Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.

Design the logo based on where you are going to use it most

When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.

Make the logo a literal representation of your brand

Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.

Stand out with the use of the right colours

One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.

Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.

7 Ways to Find SEO Keywords that are Trending

Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords. 

In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata

Ubersuggest

Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data. 

Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.

Google Trends

As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year. 

Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.

SEMrush

SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent. 

Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.

Google Keyword Planner

Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts. 

When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free. 

Twitter 

Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.

Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.

Answer The Public

When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.

Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan. 

Reddit

Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot. 

A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.

As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.

At any point in time, if you need any expert help, we are just a message away.

DIgital marketing company in kolkata

“Keyline Creative Services.”- The Popular Digital Marketing Company in Kolkata in A New Look “Keyline DigiTech Pvt. Ltd.”

“Keyline Creative Services.”- the popular Digital Marketing Company in Kolkata in a New Look “Keyline DigiTech Pvt. Ltd.”! Yes,“Keyline” is a years-old trustworthy name of one of the best digital marketing agencies in Kolkata, the capital of West Bengal. Keyline started its journey in the year 2002 with the name “Keyline Creative Services” and a mission to set up such an organization that would cater premium quality creative & custom IT solutions to other companies as per their need. Today, the distinguished digital marketing company has upgraded itself to “Keyline DigiTech Pvt. Ltd.- people’s very close digital marketing agency now is in a new avatar.

What Is a Private Limited Company?

A private limited company (Pvt. Ltd. Company) is a privately held corporation for small businesses. The liability of the members in a Private Limited Company is limited to the number of shares they own and the shares in a private limited company cannot be exchanged publicly.

What Are the All Those Characteristics of a Private Limited Company in India?

  • Members– According to the Companies Act of 2013, a minimum of 2 members and a maximum of 200 members are necessary to form a business.
  • Minimal Liability– Each member’s or shareholder’s liability is limited. It means that if a corporation suffers a loss in any way, its shareholders may be compelled to liquidate their assets to cover the loss. The shareholders’ own, individual assets are not in jeopardy.
  • Perpetual succession– The corporation continues to exist in the eyes of the law even if one of its members dies, becomes insolvent, or files for bankruptcy. As a result, the company will continue to exist in perpetuity. The company’s life will continue to exist perpetually.
  • Index of members– A private company has a significant advantage over a public company as it is not required to keep an index of its members in a private company, but a public corporation is.
  • Number of directors- A private company simply requires two directors when it comes to directors. A private business can come into operations with the presence of two directors.
  • Paid-up capital — It must have at least Rs 1 lakh in paid-up capital or such a higher amount as may be prescribed from time to time.
  • Prospectus- A prospectus is a thorough summary of a company’s affairs that is issued to the public by the company. A prospectus is not required to be issued in the case of a private limited company because the public is not invited to subscribe to the business’s shares.
  • Minimum subscription- The minimum subscription is the amount received by the corporation that equals 90% of the shares issued in a given time. If the company does not obtain 90% of the funds, it will be unable to continue doing business.

What are the Differences Between “Keyline Creative Services” and “Keyline DigiTech Pvt? Ltd.? 

Those who all are thinking, the newly upgraded digital marketing agency “Keyline DigiTech Pvt. Ltd.” is different from previous “Keyline Creative Services”, this information goes to those that Keyline trusts in the basic concept,” what’s in a name, it’s basically all the same”. Yes, Keyline believes that quality services are the only identity of a big name and responsibility becomes multi-fold with an upgradation of a brand name. So, this time everyone can expect much more committed and excellent services from Keyline DigiTech Pvt. Ltd- the most popular digital marketing company in Kolkata. 

What Are the Services That Keyline DigiTech Pvt. Ltd. Offers to Their Clients?

Keyline DigiTech Pvt. Ltd. Offers a plethora of quality services with some utter confidence. Here is the list of the services offered by Keyline DigiTech Pvt. Ltd.-

  • Digital Marketing
  • Logo Designing 
  • Branding
  • Website Designing
  • E-Commerce
  • Software Development
  • Content Marketing
  • Web Hosting
  • Brochure & Flyer Designing
  • Creatives for Digital Marketing

Conclusion: –

Data says, there are around 6.27 million internet users in Kolkata. The digital platform is a potential platform for any kind of marketing or branding of any company. So, people can embrace this newly emerging marketing strategy whenever they feel there is something to communicate with their customers but in a rapid way. And during this journey of digitalization, always remember one name, “Keyline DigiTech Pvt. Ltd.”, the favourite digital marketing agency of Kolkatans which was there beside them, is there and will be there always and forever with a continuous promise of betterment in terms of services.

Digital Marketing Agency in Kolkata

Top 6 Amazing Tips On How You Can Boost Your Business Strategy Through Social Media Management

The importance of social media is indisputable. We live in a time where the audience can literally know about your product or service within a single tap. That being said, successful social media management is not an easy feat by any measure. With its 24-hour cycle, changing algorithm, and word of mouth customer reviews happening on a daily basis, how does a person keep up with the flow? Being the top-ranked digital marketing agency in Kolkata, we believe that the answer to your woes is with us. The key to social media management is generating content that will engage with your target audience and drive conversations.

Social media has gone from a simple method of staying in touch to one of the most powerful methods of business marketing without spending a fortune on print or TV advertisements. So, it’s important to be proactive rather than reactive with social media management techniques. Here, we’ve identified six ways that allow for leveraging the effectiveness of social media accounts to turn even the meekest social media profile into a powerful tool for promotion.

Pick A Niche For Your Business

Find the people who are talking about your niche, and engage them by commenting on their posts without being too promotional. Promote but don’t be pushy or you will annoy the potential customers.

Choose Your Target Audience

Find the platforms where your target market is active. Target people who are interested in your product or services. Marketing to people who are most likely to buy your product is really all you need to do.

Post Attractive Content

Try to post content using visuals, videos, and presentations related to your products or services. This helps draw the attention of potential customers because these types of posts stand out against other social media posts more than text-only posts.

Add Creative Titles

A catchy title will make the audience more intrigued by what follows and click on it more often. Think outside the box & try to add creative titles for each post that will attract customers within a second. The more creative you can be, the more audience you will get for your business.

Use Proper Hashtags

Hashtags help create anticipation for new products and provide already existing groups of buyers an avenue to find your business easier than ever before. So, always use proper hashtags that are trending on the topic you’re targeting.

Connect With Customers

Connecting with customers is a crucial part of any social media strategy. Take an effective role in giving suggestions to your customers, solving their problems. Trust plays a big role when you’re on social media. If people trust you they’re more likely to purchase from you.

Always follow the progress of your brands, competitors, and your customers. See what topics are trending and the types of content that help conversions. Additionally, split-test different types of copy with different visuals to see which one of these formats leads to more reshares, more growth, and more engagement. Empower your creativity using a combination of research, imagining a particular audience through incorporating visual brainstorming.

Like most entrepreneurs, business owners, and company strategists know, no matter how many marketing strategies you take, it’s clear that social media can be a great way to build relationships with customers. You can use it to share information about your business, respond to inquiries, and gather feedback from potential customers. When it comes to using social media platforms for your business strategy, our team is here to create an attractive & valuable social media presence for your products or services.

So, it’s high time for you to get in touch with the most successful & experienced digital marketing company in Kolkata & shine with your business on each social media platform.

Digital Marketing Company in Kolkata

Digital Transformation: The New Reality For Marketing

While there is a growing list of changes that have happened since 2010, here are just a few high points for you to consider when thinking about your marketing strategy going forward. Digital transformation is changing the norms of marketing. The need to rapidly alter your tactics, in order to lead in a change in the marketplace is imperative. Right now, digital technologies affect how marketers behave in their daily tasks – everything from the type of networks they use to how they are communicating to the target audience. As the leading marketing strategist, Keyline Creative Services is the most trusted digital marketing company in Kolkata that offers ROI-driven marketing solutions with an online presence. We simultaneously drive product or service value through advanced technologies that will help your business to reach the pinnacle of success in this digital age.

Taking the time to assess the state of your business to see what you need for growth is invaluable. Reviewing the market flow to get an idea of how clients are reacting to trending digital metrics, and discovering what processes can get more efficient are all important areas that should be observed.

A recent report published by McKinsey says that digital technologies have had profound impacts on the marketing industry. On average, companies that generate over 8% more revenue from their digital efforts than from their traditional strategies have an annual revenue increase of 12%. With the knowledge that digital transformation is an important part of growing successful businesses and pushing revenues up, it’s time for marketers to stay ahead. Here are some of the opportunities digital transformation has created for marketers in this fast-moving, ever-changing industry. The biggest changes in marketing from 2010-2016 are:

1. Changes in the purchasing behavior of consumers and the explosion in e-commerce industries have transformed digital marketing.

2. Marketing will no longer be about advertising or promotion. Instead, it is about customer experience and loyalty.

3. Instead of having one silo for marketing, companies should be thinking about the complete customer journey from any touchpoint they have with their customers.

4. Marketers will use new tools more widely and will engage across organizational boundaries more often than ever before.

5. Digitalization has changed consumer expectations and increased marketing channels.

While technology is evolving at an unprecedented rate, the best thing we can do is embrace it and use it to get the best outcome in an easy way. Higher consumer expectations for customer service have forced companies to find new ways of interacting with customers. Greater collaboration between organizations is creating new market spaces or markets that didn’t exist before.

Digital-first consumers are pre-emptively sharing more content than ever before on social networks. Digital transformation will start by implementing automation tools, real-time data insights, and optimizing content to create personalized experiences across channels. If you want to get ahead of the curve, it is essential that you embrace these tools so that you can win in today’s digital marketplace.

The latest innovation in digital marketing is customer-centricity. By embracing digital transformation and thinking about all touchpoints in the business as “digital channels”, the companies would be able to see where communications and experiences are happening. Many things are transforming the way of digital marketing is.

Today, technology-driven changes to digital marketing have a significant impact on our industry. Marketing campaigns live and idle across a multitude of different platforms, from social media to mobile sites or e-mail campaigns. Advanced technologies such as Artificial Intelligence and Machine Learning are expected to transform consumer understanding, buying patterns, and even advertising strategies. The growing digital integration has also been echoed by customers’ preferences for being through all stages of the customer lifecycle digitally. It’s important to plan to embrace these changes as they occur. As the best digital marketing agency in Kolkata, we adopt most of these changes through advanced digital technologies, data, analytics, tools to acquire a world-class strategy for high-value end-to-end business transformation. In that way, digital marketing can become more personal and powerful.

Digital Marketing Agency in kolkata

Why Is Digital Marketing Agency Important For Start-up Business?

If you have already laid the foundation stone for your start-up business and you have no idea about brand awareness and how to reach people within a shorter time, then you should seek the help of the leading digital marketing agency in Kolkata, Keyline Creative Services. The agency has started its journey in 2002 with a team of highly-skilled and experienced people who are very devoted to their work. They are always ready to come up with new ideas and strategies that are ahead of the era. From 20 years of exquisite experience, the team can guarantee you a pinnacle of success within your realm.

Why do Startups need the guidance of a digital marketing agency?

Let us time travel two decades ago. Technology was less advanced at that time than now. People were more into newspapers and televisions. We got to know about a brand or business from banners, leaflets, advertisements based on only two sources- televisions and newspapers. But time goes by too fast. In the meantime, technology touched the sky, and simultaneously the effect was also rained upon us.

Even during the lockdown, we locked ourselves between four walls. We become more mobile-centric. How many of us watch television with our sitting together with our family? Can we remember the last time we read newspapers thoroughly? Knowingly or unknowingly, our world became surrounded by mostly social media platforms and internet surfing. We spend most of our time online.

1. Traditional Vs. Online Marketing

Clearly, this is not the right time to grab the attention of the customers through traditional marketing. It is the era of online marketing. As the trend is now of being tech-savvy, the platforms that should be chosen for branding & marketing are social networking sites. Facebook, Instagram, Google Ads, Google My Business, Reddit, LinkedIn, Quora, YouTube, Pinterest, Twitter- these platforms are considered as the Pandora’s Box to reach your customers.

2. Budget-Friendly

Generally, a start-up business does not come with a pool of funds. Some of the entrepreneurs are self-financing their business, some of them are looking for angel investors, business loans from many government schemes, banks & other financial institutions. In that case, digital marketing is very cost-effective. People do not need to pump a big amount of notes behind it. One can get a huge number of positive responses by spending a minimal cost.

3. Drives Business Growth

Digital marketers always analyze the behavior of start-up customers, monitor the market trends, strategies to generate more revenues and organic traffic for the business. They know how to convert leads into sales and improve conversion rates. The better the conversion rate, the higher the growth of the business.

4. Brand Awareness

Marketing strategists can help you find which platforms would be the best or worst for the business. They will provide suitable resources for PPC (Pay Per Click), SEO (Search Engine Optimization), content marketing, and social media strategies. As the best SEO company in Kolkata, Keyline Creative Services offers top-of-the-line digital marketing strategies within a realistic budget.

5. Customer Bonding

Keeping your customers happy is the only way to grow your business. People who are working in the field of digital marketing, know the one-to-one digital connection with customers, how to communicate with them. They survey the products or services your business will be going to provide and find the best possible way to communicate with the customers through their language.

If you want promising leads for your start-up business from potential customers and enrich your business with the latest digital marketing strategies, then tell us what your calendar looks like & have a chat with Keyline Creative Services.