5 Tips And Tricks To Make Sure Your Logo Is Next Level

Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.

To start with, let’s see the must-have things for a good logo. They are:

·        Must be eye-catching

·        It must have a timeless feel to it

·        Must be memorable

·        You can understand the logo even when it is small or large

·        Perfectly symbolizes your brand value/vision

Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.

Express your brand through picture

The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.

Make a clean logo with white space

Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.

Design the logo based on where you are going to use it most

When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.

Make the logo a literal representation of your brand

Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.

Stand out with the use of the right colours

One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.

Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.


5 Innovative UI Designs to Explore in 2022

With the ongoing technology and changing world scenarios, every business is going towards digitalization. Your online presence gives you a gateway to extend your reach globally, and the same can be achieved with an informative yet beautifully-carved website. Many times, you come across websites or applications that do not look attractive to the eyes and may sometimes make you frustrated due to their loading time and clustered look. As a business, you need to build a platform with an appealing UI to entice users to stay on your website for a longer time.

User Interface or UI is the medium of interaction between humans and machines. User interface designers aim at creating an interface in such a way that users can interact with websites, web apps or mobile apps easily and use all their features and functionalities efficiently. To be on top of the competition this year vouch for these latest innovative elements while designing an interface for your business or your client. Get More Information About web design company in Kolkata

Metaverse

Metaverse is a combination of two segments of technology, Virtual Reality and Augmented Reality mated with videos where users are rolled into a digital universe to navigate in the form of avatars through VR headsets. This path-breaking technology enables users to create a virtual space where their digital versions can interact and perform actions. According to its users, Meta has a vast potential, they even call it the next-gen internet. This craze for Meta has paved the way for innovations in UI designing.

The Metaverse exploded at a time when Facebook remodelled itself as a Metaverse. Today, brands are highly attracted to this virtual space and use it in inventive ways to benefit their business. This technology can be used to launch virtual events where the customers can participate and experience the products as if real. Companies are emphasizing developing new experiences like virtual marketplaces and virtualized interior designs and architectures to offer real-life experiences to the customers. This has in turn opened new doors for the UX/UI designers to think out of the box rather than sticking to the grid.

Designing for Foldable Devices

Everyone saw a major boom in foldable devices in the past year. Samsung was on the top of the list for its foldable phones, also other brands were not too far. The Z Fold and Z Flip 3 were the major selling devices that were growing multiple times more than their predecessors. So, with the emergent technology mobile applications also have to adapt accordingly to match this new trend in smart devices. Being premium devices, this segment has a lot of potentials that can be cashed out by mobile UI designers.

During its development summit, Android had recommended certain specifications for app designers to make their applications responsive to foldable screens for a seamless user experience. So, mobile app designers should incorporate smart UI designs like automatic screen transitions while folding or unfolding a foldable device or enhanced multiple-display to give users a smooth experience.

Advanced Animations

User interfaces these days come not only with magnificent custom animations but also feature advanced animations. To make users experience a different level of immersion, designers employ advanced operative animations in UI designs on a large scale. With advanced animation, you can add more motion to user interactions such as state changes and confirming actions. Adding motion to simple animations or illustrations not only helps to bring them into life but also takes them to another level. With advanced animation techniques such as Smart Animate, you can animate sliders, switches, toggles and touch gestures like drag, press, or swipes to something really interesting and interactive.

Advanced animations, these days, have become very popular among e-commerce websites. 3D advanced animations created from video clips are a new feather in its cap and there may come a time soon when you can find these animations on almost every website.

Dynamic Colour Palettes

When Android launched its new Material Design, its most important feature was the Dynamic material colour palettes. This design is created by Google to enable web and app developers to build customized interfaces using light and shadows to create depth effects to change the way your phone looks. Dynamic colours from ‘Material You’ll make the colour mapping to various UI components and designing a darker and lighter theme version easier.

You can set up designer colour palettes depending on your wallpaper. Once you pick a colour you will get various suggestions on the palette to match with the colour, hue, or tone of the wallpaper and a beautiful UI theme will be created around that colour.

Dynamic colours can be used to separate the top bars from the content area, highlight top bars and bottom bars, grid layouts, and for adding clarity to overlapped sections. These customized colours will not only help to create a good looking and fabulous design for your application but will also help to express a brand’s identity.

Unique Illustrations

If you want your platform to be informal and inviting for the user, you can use tasteful illustrations. Illustrations can take various forms like digital illustrations including graphics, hand-drawn sketches, drawings, or printed artworks. Designers can also use 2D or 3D illustrations to visually represent a concept for an enhanced user experience. Animated and static illustrations will help to convey your concept faster than plain text and inform users what they need to do on your website. To stand out from the crowd, these illustrations provide complex motion designs, which thereby make it easier to capture the users’ attention and entice them to browse through your website or application. A catchy illustration has the power to give your platform a unique personality, thus creating a long-term memory for the users.

Just by using illustration in the right way you can give your website a more graphical look and catch the attention of customers who rely on the aesthetic value of a website. With its increasing popularity and usability, there are chances that it would soon become a staple for designs as more brands would be pitching in for this trend.

These innovative UI designs are sure to provide an upper edge to your website or application and attract customers to your business. To be at par with the current market trends, many UI designers focus on implementing these latest designs while creating a website, web app, or mobile app. Now that you know the best designs to vouch for don’t wait anymore to try them out! You can get in touch with our UI/UX designers anytime if you need expert help for website or application designing.