Category Archives: Marketing

digital marketing
digital marketing company, Marketing

Digital Marketing Reinvented: The Era of Performance Marketing

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In today’s landscape, marketing is a vital and dynamic component of a company’s growth. Understanding various techniques of marketing is now essential for organizations to effectively reach their target audiences. We will examine two well-known marketing modalities in this blog: performance marketing and digital marketing. You will get useful information about how these methods might support your company’s success in the contemporary marketplace by investigating their special advantages and techniques.

What is performance marketing?

Performance marketing is a type of marketing that focuses on achieving specific goals and measuring results. It is different from digital marketing because it emphasizes measurable outcomes rather than just being present online.

Digital Marketing vs. Performance Marketing

Digital marketing and performance marketing are two distinct approaches to achieving marketing goals in the digital realm. While both strategies operate within the digital landscape, they differ in their focus and objectives. Let’s explore the key differences between digital marketing and performance marketing:

  •       Digital Marketing: The focus is on establishing a strong online presence and reaching a wider audience through different digital channels.
  •       Performance Marketing: Performance marketing strategies are goal-oriented, aiming to generate specific outcomes such as leads, conversions, or revenue.
  •       Digital Marketing: Digital marketing may involve various payment models, such as upfront fees, monthly retainers, or project-based pricing. Payments are typically made for services rendered or a set timeframe, regardless of the actual results achieved.
  •       Performance Marketing: In performance marketing, the payment model often revolves around a performance-based structure. This payment model ensures a more direct correlation between marketing efforts and the business desired results.

The pros and cons of performance marketing

If you compare it with digital marketing, you will see performance marketing has much lower financial risks. In performance marketing, you pay when you get results. But that might lead you to take some wrong decisions. Because when you go for an instant result, you can do things that would not be effective for your brand in the long run.

With performance marketing, there is another risk called ad fraud. As it is not very easy to detect, it can affect your marketing results. In ad fraud, bots click on ads and create fake traffic to your website.

Although there are some disadvantages, you can detect faults in your marketing strategy very quickly. When you see that your marketing strategies are not bringing any results, you can easily go for another one. But it will be of no use if your brand does not have a strong online presence. Although digital marketing takes time, it helps businesses in the long run. As it focuses more on building brand awareness with brand stories and engaging with the target audience, it is proven to create an intimate bond with its customers.

Learn about different types of performance marketing

Performance marketing encompasses various strategies and approaches that businesses can employ to achieve their marketing goals. Here are some different types of performance marketing:

Affiliate Marketing: Affiliate marketing involves partnering with affiliates or publishers who promote a company’s products or services. Affiliates earn a commission for each customer they refer who makes a purchase.

Influencer Marketing: Influencer marketing leverages the reach and influence of individuals with a significant following on social media platforms. Influencers may be compensated based on performance metrics such as clicks, engagements, or conversions.

Pay-Per-Click (PPC) Advertising: PPC advertising involves placing ads on various platforms, such as search engines or social media, and paying only when a user clicks on the ad. Businesses set a budget and bid on specific keywords or target audiences.

Cost-Per-Action (CPA) Advertising: CPA advertising focuses on specific actions, such as a user filling out a form, signing up for a newsletter, or making a purchase. Advertisers pay based on the desired action rather than clicks or impressions.

Understanding the differences between digital marketing and performance marketing is crucial for businesses aiming to maximize their marketing efforts in the digital landscape. By leveraging the strengths of both approaches, businesses can create comprehensive marketing strategies that effectively reach their target audience while driving tangible results and achieving their desired goals.

email marketing company in Kolkata, social media marketing agency in Kolkata

Our Strategies, Your Profit-Top email marketing company in Kolkata

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If you are searching for the top email marketing company in Kolkata then you are particularly searching for a better email marketing strategy. A digital agency will help you deliver an effective email that will meet the needs of your customers and increase your business. Email marketing is a very important part of all online businesses and the most effective. As almost everyone in the market is using an email marketing strategy, it might feel a little challenging to establish your business. So in this article, we will tell you why you need a digital agency to help you with email marketing.

Services provided by an email marketing agency

An email marketing agency will help you with campaign strategy and planning. They will help you with creative designs, copywriting, and automated email campaigns. They are proficient in creating landing pages for websites. So if you are looking for someone who can create a perfect landing page for you by doing thorough market research. Then an email marketing agency is your answer. Their service also includes lead funnel creation, newsletter email campaigns, and analytics.

Market Research: An email marketing agency will research your customer’s foundations. For example, what are their likings and what platforms are they using? Based on that they will try to convert it into sales.

Ads: By collecting data from Facebook, Instagram, and Google an email marketing agency will help you increase your email list. Ads can target the most specific audience and can create high-converting sales.

Content Creation: If you don’t have time to create content, a professional marketing agency can help you create valuable content for newsletters and promotional marketing. Curating content from your blog will help you get traffic to your website.

Email Design: An email marketing agency can match your email design with your brand perfectly. They can create customized email templates for your business.

Follow-up emails: A follow-up e-mail will help you to engage your customers between the sales, like what are you currently doing and what can they expect from your brand. It helps you build a close relationship with your customers.

Are you hesitating to hire an email marketing agency?

Many business owners think email marketing is very hard and time-consuming. But that’s very natural to think. You need to trust an agency and focus on growing your business the email marketing agency will do the work for you, you don’t need to feel stressed.

Why you should hire an email marketing agency?

An email marketing expert can easily create awareness about your brand and build relationships with your customers.

If you are a busy person and think email marketing is very time-consuming, then be assured an email marketing expert can drive sales by building relationships with your customer in a more powerful way and you can invest your time doing important tasks of your business.

If you are having low open and conversion rates then your strategy is not working and you need to change it. A marketing expert will analyze your marketing strategy and help you fix all your issues.

What to look for before hiring an email marketing agency?

Try to look for an agency that has great reviews and a better user experience. Different agencies have different pricing, so make sure you talk about your goals and budget with them.

Conclusions

Keyline Digitech is the foremost SMO agency in Kolkata. It always stays acquainted with ongoing technology trends. Keyline Digitech will provide unique content and innovative solutions to boost your sales. Our experienced professionals are always striving for customer satisfaction.

email marketing company in Kolkata

The key to Success: Top Email Marketing Company in Kolkata

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Email marketing is an incredibly effective way to reach and engage a wide range of customers. However, without the right digital marketing agency behind it, your email campaigns won’t be as successful as they could be. That’s why we’re looking at Keylines, the top email marketing company in Kolkata, to see how their expertise and services can help businesses to get the most out of their online presence. Read on to find out more!

Introduction to Keylines and our Services

In this rapidly developing digital world, digital marketing has become an important tool for businesses to reach out to their customers. It is an effective way to promote products and services, build customer relationships, and drive sales.

As a leading digital marketing company in Kolkata, we offer a wide range of digital marketing services that can help your business achieve its goals. Our team of experienced professionals will work with you to develop a customized marketing campaign that suits your unique needs and objectives.

We offer a host of features and services that can help you maximize the impact of your marketing campaigns, including:

– Logo Design & Branding

– Digital Marketing

– Website Design Services

– E-commerce

– Software Development

– Content Marketing

– Dedicated Hiring

– The web hosting company

Whether you’re looking to promote a new product or service, build customer loyalty, or increase sales, we can help you achieve your goals. Contact us today to learn more about our services.

Mastering Email Marketing: Tips and Tricks

Email marketing is a powerful tool that can help businesses reach a wide range of customers quickly and easily. However, it is important to make sure that your email marketing campaign is effective to make the most of this opportunity.

There are a few key things to keep in mind when planning your email marketing campaign:

1. Identify your audience: Define your target audience to ensure that your email marketing campaign resonates with them. This will enable you to create content that is both pertinent and captivating.

2. Keep it concise: People don’t have the time or the interest to read long, tedious emails. Keep your messages concise and focused to grab their attention and ensure they read your email.

3. Include a call to action: Your email should have a clear call to action so that people know what you want them to do next. For example, you may want them to visit your website, sign up for your newsletter, or make a purchase.

4. Personalize It: People are more likely to engage with an email if it feels personalized. Include the recipient’s name in the subject line and body of the message so that they feel like you’re talking directly to them.

5. Track results: Be sure to track the results of your email marketing campaign so that you can see what’s working and what isn’t. This will help you refine your approach and ensure that future campaigns are even more successful

Conclusion

In conclusion, for a successful email marketing campaign in Kolkata, the key lies in finding the best and most reliable company with quality services. With this guide, you can easily find the best SMO agency in Kolkata that offer tailored solutions to meet your needs. Not only will Keylines help you generate more leads and sales, but such an experienced team can also help save time and money while delivering results on each campaign undertaken. So if you are looking for success through effective digital marketing campaigns in Kolkata then look no further!

Marketing, SEO

3 Tips to improve your SEO and local ranking on Google

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People find businesses near them through a local search.  It’s important to make sure your business shows up when people in your area are searching for what you offer.

Here are some tips on how to improve your local ranking and SEO on Google.

How can I use the Google My Business tool for SEO?

If you want to improve your local ranking and SEO on Google, one of the best things you can do is make sure your business is listed on Google My Business.

This tool allows you to manage your business listing and provides valuable insights into how customers are finding and interacting with your business online.

To get started, simply create a free listing for your business on Google My Business.

Be sure to include accurate and up-to-date information about your business, such as your hours of operation, address, and contact information. You can likewise add videos and recordings to assist possible clients with studying your business.

Once you have created your listing, take some time to explore the Google My Business Insights tool. Get more Best SEO Company in Kolkata.

This tool provides valuable data about how customers are searching for and interacting with your business online. With this information, you can adjust your SEO strategy to improve target potential customers in your local area.

How to utilize Google My Business to help your substance and SEO?

If you want to improve your local ranking on Google and make the most of your GMB listing, start by ensuring that all of your information is accurate and up-to-date. This includes your business name, address, and hours of operation. You should also add a description of your business, as well as photos and videos.

Your GMB listing is what appears in the “Local Pack” results on Google, and it’s a key factor in determining your local SEO ranking.

In addition to keeping your GMB listing accurate and up-to-date, you can also use it to boost your content and SEO.

One way to do this is by adding blog posts to your GMB listing. These blog posts can help you rank for relevant keywords and improve your visibility in search results. Plus, they’ll give potential customers more information about your business.

To add a blog post to your GMB listing, simply go to the “Posts” section and click “Write a Post”. Then, write your blog post and add relevant images or videos.

How to improve your Google My Business for a neighborhood SEO?

If you’re running a business, it’s important to make sure that you’re doing everything you can to optimize your Google My Business listing for local SEO. By doing so, you’ll be more likely to appear in search results when people are looking for businesses like yours in your area. Get more information about Digital Marketing Company in Kolkata.

5 ways to improve your Google My Business posting for nearby SEO:

1. Make sure your business information is accurate and up-to-date

2. Use keyword-rich descriptions to help your listing stand out

3. Add photos and videos to show off your business

4. Encourage customers to leave reviews

5. Use Google Posts to promote special offers or events

By following these tips, you can help improve your local ranking on Google and attract more customers to your business.

Marketing

Top 5 Free Quality Control Tools for Better Content Marketing in 2022

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According to the recent statistics of CMI, 91% of online marketers use content marketing to reach out to their intended customers. 

But have you ever wondered with such an enormous volume of content published online daily, how your company will make a mark? Well, the key is to create flawless and valuable content that can generate more leads than the competitors. However, when you have too much to maintain, an official website and blog, social media pages, and newsletters, the chance of making mistakes is high. That’s where free quality control tools come into play. 

Here are the 5 best free content quality assistance tools for your content marketing strategy to work flawlessly. Get more information about the best marketing company in kolkata

Grammarly – Writing Assistant

In these advanced digital times, poor spelling and grammar are no longer acceptable. The online audience won’t perceive your pages as professional if it doesn’t contain content that is error-free and accurate in grammar and language. Take advantage of Grammarly to spell-check and grammar-check a write-up before making it public.

Evaluate the grammar, readability, tone, and approach of your marketing content with this brilliant content checker. The free version performs a quality check of your contents and spots common errors related to punctuations, spelling, and grammar to ensure seamless editing. This is not all! Besides providing word choice and clarity suggestions, it also features a plagiarism checker. The most amazing part is that it refines content by highlighting the minor errors that are often overlooked during manual edits. You can either use it as a mobile or desktop application or add it to your browser to keep checking the content as you write. 

What makes it stand out?

  • Detects up to 150 grammar and punctuation errors
  • Gives suggestions based on the reading skill of the target audience
  • Modify the writing style as per the selected content goals like tone, intent, formality level, and domain.
  • Offers easy-to-understand explanations for the errors

WebFX – Readability Test Tool

Your marketing content has no value if the target audiences are not able to comprehend the meaning. For example, if your targeted demographic is a business group, the writing style and readability shouldn’t be for high school students. Keeping a check over the readability of your content so that it can be easily accessed by your audience is vital. And in such cases, the WebFX readability tool can save your day. It is the easiest tool at your disposal when it comes to readability checks.

WebFX enables you to understand the readability expectations of your niche market through a grade level by implementing popular parameters. As it gives real-time suggestions, you can fine-tune your writing then and there rather than doing it later. All you have to do is just enter the web URL or type the text that you want to check and the tool will calculate its readability based on several readability indicators. It is perfect for beginners and experts alike, all thanks to its simple interface.

What makes it stand out?

  • Computes the readability of an entire webpage or runs partial checks.
  • Calculates the readability score based on Flesch-Kincaid readability tests.
  • Automated Readability Index, Gunning Fog Index, Coleman Liau Index, and SMOG Index are used to determine language difficulty. 
  • Determines the readability of a referring page linked to your website.

Yoast SEO – SEO Health Checker

Does your content meet the standards to rank better on Google? In content marketing, you need to check off every SEO criteria before putting any text on the web, as your brand reach depends on the published content. This SEO checker has a simple aim- to help users develop content that is easy to grasp. Being a real-time analyzer, it can be seamlessly integrated with all popular platforms. Therefore, while creating a WordPress post, you get a plethora of SEO tools from Yoast SEO to optimize the post in a way that search engines will love to rank.

When it comes to quality control in content marketing, you need to ensure that search engines can find and read your content as that is the key to ranking high in Google searches. Right from analyzing the readability of your blogs, articles, and web pages to helping you optimize them for better search results, Yoast SEO offers all. Its optimization benefits are not only limited to certain pages or articles but have an impact on the overall SEO of your website.

What makes it stand out?

  • Provides continuous feedback for your WordPress, Shopify, and WooCommerce sites.
  • Helps to optimize content for better user experience and conversions.
  • Facilitates the creation of valuable content that is more likely to appear in search results.
  • Offers a variety of SEO tools required for content management, absolutely free.

Co-Schedule – Headline Analyzer

Believe it or not, people are 5 times more likely to simply read a headline and take a decision rather than reading the entire page. Thus, creating catchy and relevant headlines is important as nobody would read your content unless they feel it is worthy to click. If you also want to create powerful data-driven headlines that can bring more traffic, shares, and conversions, Co Scheduler is for you.

Co Scheduler begins by analyzing a title using proven headline formulas. For churning out the best headline suggestions for your business, it runs a history check and finds out headlines from the database that had high conversions in the past. To ascertain that your headline appeals to the target customer, it suggests demographically-appropriate words based on the earlier headline metrics and optimizes the word count and character length for better SEO readability. Using this headline analyzer you can attain the right word balance and analyze the appropriateness of the emotion conveyed in your headline.

What makes it stand out?

  • Records the headline history for future improvement analysis.
  • Performs sentiment analysis and prompts you to reassess the headline tone and structure.
  • Offers a comprehensive headline score for the texts
  • Displays headline previews for social media pages and search engines.

Broken Link Check – Website Validation Tool

In content marketing, a very important but often forgotten tool is a dead-link checker. Do you know broken links can be a major put-off for your customers? Just imagine the disappointment and frustration on a visitor’s face when he gets to a 404 Error or a blank page! And this was just because you had been manually checking your web pages so far. But now, with Broken Link Check at your disposal, no need to manually check stale links anymore! 

Broken Link Check is an online platform facilitating marketers to check their web pages for dead links. With the help of this tool, you can scrutinize your website for problematic tags, discover hyperlinks that are dead, and also view the exact location of those dead hyperlinks in your HTML code. It also aids in their immediate removal thereby restoring your site’s integrity and credibility, the cornerstones of content marketing.

What makes it stand out?

  • Finding and fixing dead tools has been made easier and simpler.
  • Helps to quickly spot mistyped and bad URLs, invalid SSL certificates, malicious reference links, and 404 errors.
  • Scans unlimited web pages including internal and external or outbound URLs.
  • Instead of listing both good and bad links, it reports only the problematic links.

For a content marketer, publishing error-free and SEO-optimized content mark success. In a world where technology has its power play, keeping a check on these vital quality parameters is no more a difficult task for you. Use these 5 best free quality detection plug-ins anytime and create high-quality content as per your audience’s demands.

And, if you ever need any help with generating content that is valuable and SEO-friendly, reach out to us

Internet Marketing, Marketing

5 Ways to Fix Your Stagnated Content

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People get rid of content when it stops adding company goals. They fix content when it’s broken by redirecting content or repurposing it as new opportunities arise. But one thing that marketers overlook is that stagnant content can re-perform.

Stagnated content is which has seen reduced performance contribution toward its original intended purpose, and has therefore slowed down, or stopped adding marketing value completely.

This piece intends to enrich stagnating content performance reflecting its original purpose. Content may stagnate in a matter of weeks, months, or years (years in the case of key/evergreen/cornerstone content pieces) depending on:

  • The content type.
  • The robustness of the content when it went live.
  • The speed at which the contents perceived value deteriorates over time.

 Stagnated content can be identified by:

  • Reduced metric performance.
  • A slow declining reduction.
  • Lower value derived over time.

There are fundamental actions that you can take to redress content performance decline and natural stagnation over time, enabling you to revitalize your business-critical content.

Keeping Up With The Changing Audiences

When you create content over time it becomes dated and disjointed. Initially, the key driving force for drops in performance comes from changes in audience behavior, wants, needs, and perceived value of the content compared to other alternatives.

Leading signals that tell you content is beginning to fall is:

  • Lower engagement rates.
  • Declining social shares.
  • Fewer page views.
  • Reduced time on page.
  • Decreased results – impressions, traffic, new users, goal completions etc.

Improving Technical Performance

From time to first byte (TTFB) and mobile friendliness, to lazy loading images and fixing internal broken images or links, there is a myriad of technical improvements that can be made to improve content performance and accessibility to the audience.

Content speed is a ranking factor as much as it is a site maintenance and usability issue.

When you make content all-device ready, faster to access, and available spanning all relevant mediums, you expand its reach and suitability for purpose.

It is not uncommon to see content performance peaks derived by improving the speed of delivery and associated technical updates in isolation.

Technical SEO has experienced a dramatic resurgence in its strategic application and resource attention over the past several years. In no small part, this is directly correlated to technological changes such as:

  • Mobile first content prioritization.
  • New SERP features including accelerated mobile pages (AMP) re-results.
  • The broader gains attributed to technical activities implemented.

Increasing Content Understanding

Partially overlapping with technical updates, content understanding can factor in structured data as a key focus area, as well as on page content revisions.

You can even consider the external link signals (for example anchor text used, and external site topical relevancy) as part of the content understanding exercise.

For the purposes of this post, structured data and the associated items (schema.org, microdata, JSON, rich snippet targeting and more) should be your primary concern.

Google QAPage code is a must for longer page question and answers content. This single technical update can refresh and flag the topical value of existing content to Google for inclusion within the SERP rich results such as the pre-results and Google Answers.

Other examples of structured data update you can make include:

  • Local business
  • Organization
  • Logo
  • Media
  • Recipe
  • Review
  • Social Profile
  • Event
  • More

Enriching Topical Completeness

Completeness of content coverage is a subtle trend that has been growing in market value for some time, coming to the scene over last 3 years.

Surprisingly, few companies are investing the time, resources, or expertise required to fully maximize this opportunity to impact stagnating content.

Some of the most impactful actions to take to enrich the completeness of the content you are improving focus on:

  • Bringing the content up to date.
  • Adding new statistical reference points and sources.
  • Including genuine authorship to content topics.
  • Expanding/adding the depth of FAQs.
  • Covering all core intent areas tied to the content topic and purpose.
  • Focus on making the content better than the closest match or top performing/ranking content.
  • Turn individual content items into hubs of topical value or series on content pieces.
  • Provide alternative ways to digest the content (podcasts, videos, webinars, presentations, info-graphics, and images).

Trimming & Combining Competing Content

Why has one page on a topic when you can have 20? Because those 20 pages are most likely fighting each other for position, causing content confusion, and sending conflicting messages to users and search engines.

Typically unnecessary content pages on the same topic create problems understanding what the content is for, which content is expected to rank well, and what you want people or bots to do with the content compared to it alternatives.

There are of course logical ways to create content clusters, align disparate content items into logical series, and bring together competing signals, but at this time, the question to ask is:

Do all these items add value to the user?

If the answer to this question is no, consider what elements of the content do add value and think about how you can bring all of these shallower content articles valuable elements into an integrated hero piece of content. Most likely the hero content will be currently stagnating and ready for improvement.

Content stagnates all of the time and frequently gets removed, repurposed, or overlooked entirely.

Here are the five core tactics to deploy and improve the stagnating content present on your website towards your business goals:

  • Keeping up with changing audiences.
  • Improving technical performance.
  • Increasing content understanding.
  • Enriching topical completeness.
  • Pruning and combining competing content.
digital marketing company, Marketing

5 Steps to Calculate Your Influencer Marketing ROI

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According to Relatable’s 2019 State of Influencer Marketing Report, almost 80% brands say that they dedicated budget this year to influencer marketing. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone.

These show that growth in influencer marketing, but don’t tell if it’s being done well or not. Tracking campaign performance is the best way to measure the success of your influencer marketing program.

This is step-by-step analysis to track your influencer marketing campaign ROI.

Step 1: Set Campaign Goals To Track ROI Accurately

The first and most important step in any influencer marketing program is to set clear goals and objectives. Determining your goals lets you determine what kind of influencers to work with, types of content, distribution platforms etc.  

Some common influencer marketing goals for marketers include:

  • Increase brand awareness
  • Reach new/target audiences
  • Improve brand advocacy
  • Increase sales
  • Manage brand reputation

However, these are broad goals. To run a successful influencer program, dive deeper and set goals at a more granular level. This will make it easier to track your campaign ROI.

Step 2: Define Metrics to Measure Campaign Performance

With campaign goals set, you need to identify the metrics to measure them. The goals need to be well-defined and clear. These are:

  • Be Specific: If your goal is to increase revenue, define by how much in money or percent growth.
  • Set a Timeline: You could track the increase in traffic within two weeks of launch.
  • Be Achievable: Your influencer program is bound to fall if your criterion for determining success is not clear.

You can’t dependent on single metric to understand whether you’ve achieved the goal. Consider your campaign goal is brand awareness. Your performance metrics can be varied and could include number of impressions, brand mentions, clicks, follower growth, increase in brand engagement, etc.

Step 3: Develop Goals and Performance Metrics for Individual Influencers

It’s important for you to understand which influencers are contributing and which are falling behind your expectations so that you can understand what works and cut resources spent on underperformers. Individual influencer goals must align with your campaign goals. For instance, let’s say your main campaign goal is to generate certain revenue within a certain time frame. An individual influencer goal would detail the minimum amount the person would generate within that time frame.

Individual influencer metrics include:

  • Total impressions
  • Number of clicks to landing page/website
  • Average engagement rate
  • Conversions to customers
  • Amount of user generated content created
  • Revenue

With this data, you can assess the performance or impact of each influencer and make informed decisions on how to use them (or not) going forward.

Step 4: Choose The Influencer Tracking Platform

Rather than tracking manually your campaign ROI, you should look for influencer marketing platforms for help. These platforms will make it easier for you to accurately track your campaign performance and the performance of your influencers. Some influencer marketing platforms are:

  • NeoReach
  • TapInfluence
  • Grin

Step 5: Measure The Influencers

Most brands usually measure the performance of the overall campaign but that usually not enough. Pick an initial group of influencers to start the campaign. First, pick an initial group of influencers to begin the campaign. Track each influencer’s performance at the start. Document the engagement rates for each influencer’s post and compare them to the collective group of influencers.

You can do that by two ways Unique URLS, Unique Discount Codes.

Running a successful influencer program requires proper planning and execution. It also requires a detailed measurement strategy. Using this step-by-step guide, you can assess your influencer program with ease and improve the ROI from your influencer collaborations.

What are you waiting for?

Google AdSense Policy
Internet Marketing, Marketing, SEO

Change in Google AdSense Policy: New Sites Need to be Verified to Display Ads

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Google has introduced a new rule for its AdSense. The new policy says that every new site has to go through a 2-step verification process to display ads. AdSense publishers who intend to place more than one site will now have to attach each individual site to their account.

2-Step Verification Process

In the first part of the 2-step verification process, AdSense publishers will have to prove that they either own the domain where they want to place the ads or have the permission to modify the content.

The second part of the process involves reviewing the site for compliance adhered with Google AdSense Program policies.

Once Google reviewed a site and approved the ads on AdSense then it will be marked as “Ready”.

What Happens if Not Approved 

If Google has reviewed a site and didn’t approve it then it will be marked as “Needs Attention”. This gives the site owners to correct the mistakes that prevented the site from placing ads during the first review.

What this Means For Marketers 

As a change, “My Stites” tab will be renamed to “Sites” and will be placed on top of the menu to find it easier. This change, other than “My Sites” tab, will not affect the most AdSense users. Those who end up being affected will take help from Google to find the correct ad code to add to a new site. Google has said that they’ve made the change because of improving the quality of the AdSense Program for the advertisers. This would also benefit those who publish ads on AdSense. For More Information Log on Keyline Creative Services.

Online-reputation-management
Facebook Marketing, Google+, Internet Marketing, Marketing, SEO, Social Media Marketing, Twitter

Reputation Management- A tool required to keep your reputation intact

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What is Reputation Management?

Reputation Management is a procedure of managing an organisation’s or a business’s reputation in the market. This type of management process requires both online and offline routes. Online through SEO and social media and offline through public relations and market study.

In today’s digital world, each and every human being as well as company is dependent on the internet in almost every aspect. A company’s website is the first search option for the public to research and gain knowledge about the different products or services that a company is offering. From there, the public can view the products, their contents, their reviews, and can also give their opinion on the brands and merchandises.

Is Reputation Management necessary?

Obviously, it is very important for an organisation to have its own reputation management system. The people always search for a company’s brands if their products have more positive reviews than negative reviews. Reviews are the main criteria for a company to be known as a reputed one. Every company nowadays competes with each other to gain reputation by offering quality products/services.

If public give negative reviews/opinions about a company, it is considered as a drawback for the organisation which in the long run would defame its good reputation. So, by managing properly its stature, a company can retain its old customers and also attract new customers towards it.

Online Reputation Management:

Online Reputation Management (ORM) is the process of using the internet to craft strategies that can have an influence on the people’s perspective for an organisation. It provides the company with the netizen’s valuable opinion about it and its services and products.

Reputation Management involves the monitoring of the reputation of a company’s brand or a business on the internet especially social media platforms like Facebook, Twitter, and LinkedIn. This is used to address the content of a brand that can cause potential damage to its stature and using customer feedback to try to solve problems before they harm the reputation of the company. The main part of this type of management involves suppressing negative reviews and highlighting the positive ones. Also read it in latest bengali news site.

Role of Public relations in Reputation Management:

The Public Relations (PR) market in the world has a great opportunity to get involved and become the controllers of the reputation management. PR is a marketing strategy that is now used by all organisations to attract investors and talents and to help maintain its good reputation in the eye of customers.

Reputation management in

  • New organisation– A newly formed company should be aware of the pros and cons ( if any) of reputation management and make sure that its reputation continues to grow in the market.
  • Old organisation- In case of an old company, it should know how to maintain its reputation in the market and also make sure that the reputation gained from the 1st day of the company is not wasted. This can be done by following the right procedure of reputation management.

 

website-hosting-in-Kolkata
Internet Marketing, Marketing, SEO, Web Design

4 Reasons Why You Must Choose a Web Hosting Company in Kolkata

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With the advent f latest technology, cloud and hosted server businesses are realizing the necessity of these services with every passing day. That is why it is becoming a popular trend for all the business houses, big or small, to go for the different options for hosting of their websites and mail server. If you are thinking in the same track, then you are definitely in the right direction. However, you must decide what kind of hosting service you should opt for. Since there are various options, many businesses opt for shared hosting services where one hosting resource is shared amongst many websites and mail network. However, if you are thinking of securing your data while availing hosting services, then this option is definitely not good for you. You need a dedicated hosting company for the service.

So, if you are in the city and looking for services of website hosting in Kolkata, you must consider the companies who offer you the dedicated individual web hosting service or server so that you can ensure more security and flexibility. Are you wondering how investing in a contract with a dedicated web hosting provider is going to benefit you? Take a look at the following points to know more.

Server Resources Not Shared

A shared server resource will constantly keep on the toes as another website will clog up space in the CPU and RAM of the shared server. However, if you are opting for a dedicated server, it will be never an issue for you. While you are opening the website, a bad script or an unresponsive page will never affect the speed of your website.

Enhanced Performance and Security

Choosing a shared hosting is okay for a website that will experience low to medium traffic. However, if you are going to experience more traffic, then a dedicated server is what you need. This will enhance the performance as a dedicated server means that your website will have more uptime than that of a shared server.

It is necessary for you to secure the data or the transaction if any, through your website. However, when you are using the shared server, there is always the fear of malicious websites as well as the potential spammer who can affect the privacy and security of your website. That is why you need a dedicated server, especially if you are handling sensitive transaction over SSL or FTP.

Flexibility

When it comes to a shared server, it has many limitations. One of them is surely the limited space in CPU, RAM and disk space while it also limits you in using the software. Either it offers you the software you don’t need or lack things in offering you the flexibility. However, if you are choosing a dedicated server, you don’t have to worry about this issue at all. You can easily go for any software and operating environment you need as there won’t be any limited space problem.

Unique IP Address

Sharing a server can be a problem because you will be sharing an IP address with other websites. If any of those websites is a spam, then it will anyway affect your website ranking too. So when you are hiring a digital marketing agency in Kolkata to pull you up on the SERP, sharing a server should never be your option. Choose a dedicated server with a unique IP address. It is essential if you are hosting an e-commerce website which requires SSL for credit card transaction.

So, now as you know about the benefits, don’t hesitate to hire a dedicated server provider. If you are looking for the No. 1 web hosting company in Kolkata, come to us at Keyline Creative Services. Dial +91 9330109091 for more details.