5 Ways to Fix Your Stagnated Content

People get rid of content when it stops adding company
goals. They fix content when it’s broken by redirecting content or repurposing
it as new opportunities arise. But one thing that marketers overlook is that stagnant
content can re-perform.

Stagnated content is which has seen reduced
performance contribution toward its original intended purpose, and has
therefore slowed down, or stopped adding marketing value completely.

This piece
intends to enrich stagnating content performance reflecting its original
purpose. Content may stagnate in a matter of weeks, months, or years (years in
the case of key/evergreen/cornerstone content pieces) depending on:

  • The content type.
  • The robustness of the content when it went live.
  • The speed at which the contents perceived value deteriorates
    over time.

 Stagnated content can be identified by:

  • Reduced metric performance.
  • A slow declining reduction.
  • Lower value derived over time.

There are fundamental actions that you can take to redress content performance decline and natural stagnation over time, enabling you to revitalize your business-critical content.

Keeping Up With The Changing Audiences

When you create content over time it
becomes dated and disjointed. Initially, the key driving force for drops in
performance comes from changes in audience behavior, wants, needs, and
perceived value of the content compared to other alternatives.

Leading signals that tell you content is beginning to fall is:

  • Lower engagement rates.
  • Declining social shares.
  • Fewer page views.
  • Reduced time on page.
  • Decreased results – impressions, traffic, new users, goal completions etc.

Improving Technical Performance

From time to first byte (TTFB) and mobile
friendliness, to lazy loading images and fixing internal broken images or
links, there is a myriad of technical improvements that can be made
to improve content performance and accessibility to the audience.

Content speed is a ranking factor as much
as it is a site maintenance and usability issue.

When you make content all-device ready,
faster to access, and available spanning all relevant mediums, you expand its
reach and suitability for purpose.

It is not uncommon to see content
performance peaks derived by improving the speed of delivery and associated
technical updates in isolation.

Technical SEO has experienced a
dramatic resurgence in its strategic application and resource attention over
the past several years. In no small part, this is directly correlated to
technological changes such as:

  • Mobile first content prioritization.
  • New SERP features including accelerated mobile pages (AMP) re-results.
  • The broader gains attributed to technical activities implemented.

Increasing Content Understanding

Partially overlapping with technical
updates, content understanding can factor in structured data as a key focus
area, as well as on page content revisions.

You can even consider the external link
signals (for example anchor text used, and external site topical relevancy) as
part of the content understanding exercise.

For the purposes of this
post, structured data and the associated items (schema.org,
microdata, JSON, rich snippet targeting and more) should be your primary
concern.

Google QAPage code is a must for
longer page question and answers content. This single technical update can
refresh and flag the topical value of existing content to Google for inclusion
within the SERP rich results such as the pre-results and Google Answers.

Other examples of structured data update
you can make include:

  • Local business
  • Organization
  • Logo
  • Media
  • Recipe
  • Review
  • Social Profile
  • Event
  • More

Enriching Topical Completeness

Completeness of content coverage is a
subtle trend that has been growing in market value for some time, coming to the
scene over last 3 years.

Surprisingly, few companies are investing
the time, resources, or expertise required to fully maximize this opportunity
to impact stagnating content.

Some of the most impactful actions to take
to enrich the completeness of the content you are improving focus on:

  • Bringing the content up to date.
  • Adding new statistical reference points and sources.
  • Including genuine authorship to content topics.
  • Expanding/adding the depth of FAQs.
  • Covering all core intent areas tied to the content topic and purpose.
  • Focus on making the content better than the closest match or top performing/ranking content.
  • Turn individual content items into hubs of topical value or series on content pieces.
  • Provide alternative ways to digest the content (podcasts, videos, webinars, presentations, info-graphics, and images).

Trimming & Combining Competing Content

Why has one page on a topic when you can
have 20? Because those 20 pages are most likely fighting each other for
position, causing content confusion, and sending conflicting messages to users
and search engines.

Typically unnecessary content pages on the
same topic create problems understanding what the content is for, which content
is expected to rank well, and what you want people or bots to do with the
content compared to it alternatives.

There are of course logical ways to create
content clusters, align disparate content items into logical series, and bring
together competing signals, but at this time, the question to ask is:

Do all these items add value to the user?

If the answer to this question is no,
consider what elements of the content do add value and think about how you can
bring all of these shallower content articles valuable elements into
an integrated hero piece of content. Most likely the hero content will be
currently stagnating and ready for improvement.

Content stagnates all of the time and frequently gets removed, repurposed, or overlooked entirely.

Here are the five core tactics to deploy
and improve the stagnating content present on your website towards your
business goals:

  • Keeping up with changing
    audiences.
  • Improving technical
    performance.
  • Increasing content
    understanding.
  • Enriching topical completeness.
  • Pruning and combining competing
    content.

5 Steps to Calculate Your Influencer Marketing ROI

According to Relatable’s 2019 State of Influencer Marketing Report, almost 80% brands say that they dedicated budget this year to influencer marketing. By 2020, an estimated $8 billion is expected to be spent on Instagram influencer marketing alone.

These show that growth in influencer marketing, but don’t tell if it’s being done well or not. Tracking campaign performance is the best way to measure the success of your influencer marketing program.

This is step-by-step analysis to track your influencer marketing campaign ROI.

Step 1: Set Campaign Goals To Track ROI Accurately

The first and most important step in any influencer marketing program is to set clear goals and objectives. Determining your goals lets you determine what kind of influencers to work with, types of content, distribution platforms etc.  

Some common influencer marketing goals for marketers include:

  • Increase brand awareness
  • Reach new/target audiences
  • Improve brand advocacy
  • Increase sales
  • Manage brand reputation

However, these are broad goals. To run a successful influencer program, dive deeper and set goals at a more granular level. This will make it easier to track your campaign ROI.

Step 2: Define Metrics to Measure Campaign Performance

With campaign goals set, you need to identify the metrics to measure them. The goals need to be well-defined and clear. These are:

  • Be Specific: If your goal is to increase revenue, define by how much in money or percent growth.
  • Set a Timeline: You could track the increase in traffic within two weeks of launch.
  • Be Achievable: Your influencer program is bound to fall if your criterion for determining success is not clear.

You can’t dependent on single metric to understand whether you’ve achieved the goal. Consider your campaign goal is brand awareness. Your performance metrics can be varied and could include number of impressions, brand mentions, clicks, follower growth, increase in brand engagement, etc.

Step 3: Develop Goals and Performance Metrics for Individual Influencers

It’s important for you to understand which influencers are contributing and which are falling behind your expectations so that you can understand what works and cut resources spent on underperformers. Individual influencer goals must align with your campaign goals. For instance, let’s say your main campaign goal is to generate certain revenue within a certain time frame. An individual influencer goal would detail the minimum amount the person would generate within that time frame.

Individual influencer metrics include:

  • Total impressions
  • Number of clicks to landing page/website
  • Average engagement rate
  • Conversions to customers
  • Amount of user generated content created
  • Revenue

With this data, you can assess the performance or impact of each influencer and make informed decisions on how to use them (or not) going forward.

Step 4: Choose The Influencer Tracking Platform

Rather than tracking manually your campaign ROI, you should look for influencer marketing platforms for help. These platforms will make it easier for you to accurately track your campaign performance and the performance of your influencers. Some influencer marketing platforms are:

  • NeoReach
  • TapInfluence
  • Grin

Step 5: Measure The Influencers

Most brands usually measure the performance of the overall campaign but that usually not enough. Pick an initial group of influencers to start the campaign. First, pick an initial group of influencers to begin the campaign. Track each influencer’s performance at the start. Document the engagement rates for each influencer’s post and compare them to the collective group of influencers.

You can do that by two ways Unique URLS, Unique Discount Codes.

Running a successful influencer program requires proper planning and execution. It also requires a detailed measurement strategy. Using this step-by-step guide, you can assess your influencer program with ease and improve the ROI from your influencer collaborations.

What are you waiting for?


Google AdSense Policy

Change in Google AdSense Policy: New Sites Need to be Verified to Display Ads

Google has introduced a new rule for its AdSense. The new policy says that every new site has to go through a 2-step verification process to display ads. AdSense publishers who intend to place more than one site will now have to attach each individual site to their account.

2-Step Verification Process

In the first part of the 2-step verification process, AdSense publishers will have to prove that they either own the domain where they want to place the ads or have the permission to modify the content.

The second part of the process involves reviewing the site for compliance adhered with Google AdSense Program policies.

Once Google reviewed a site and approved the ads on AdSense then it will be marked as “Ready”.

What Happens if Not Approved 

If Google has reviewed a site and didn’t approve it then it will be marked as “Needs Attention”. This gives the site owners to correct the mistakes that prevented the site from placing ads during the first review.

What this Means For Marketers 

As a change, “My Stites” tab will be renamed to “Sites” and will be placed on top of the menu to find it easier. This change, other than “My Sites” tab, will not affect the most AdSense users. Those who end up being affected will take help from Google to find the correct ad code to add to a new site. Google has said that they’ve made the change because of improving the quality of the AdSense Program for the advertisers. This would also benefit those who publish ads on AdSense. For More Information Log on Keyline Creative Services.


Online-reputation-management

Reputation Management- A tool required to keep your reputation intact

What is Reputation Management?

Reputation Management is a procedure of managing an organisation’s or a business’s reputation in the market. This type of management process requires both online and offline routes. Online through SEO and social media and offline through public relations and market study.

In today’s digital world, each and every human being as well as company is dependent on the internet in almost every aspect. A company’s website is the first search option for the public to research and gain knowledge about the different products or services that a company is offering. From there, the public can view the products, their contents, their reviews, and can also give their opinion on the brands and merchandises.

Is Reputation Management necessary?

Obviously, it is very important for an organisation to have its own reputation management system. The people always search for a company’s brands if their products have more positive reviews than negative reviews. Reviews are the main criteria for a company to be known as a reputed one. Every company nowadays competes with each other to gain reputation by offering quality products/services.

If public give negative reviews/opinions about a company, it is considered as a drawback for the organisation which in the long run would defame its good reputation. So, by managing properly its stature, a company can retain its old customers and also attract new customers towards it.

Online Reputation Management:

Online Reputation Management (ORM) is the process of using the internet to craft strategies that can have an influence on the people’s perspective for an organisation. It provides the company with the netizen’s valuable opinion about it and its services and products.

Reputation Management involves the monitoring of the reputation of a company’s brand or a business on the internet especially social media platforms like Facebook, Twitter, and LinkedIn. This is used to address the content of a brand that can cause potential damage to its stature and using customer feedback to try to solve problems before they harm the reputation of the company. The main part of this type of management involves suppressing negative reviews and highlighting the positive ones. Also read it in latest bengali news site.

Role of Public relations in Reputation Management:

The Public Relations (PR) market in the world has a great opportunity to get involved and become the controllers of the reputation management. PR is a marketing strategy that is now used by all organisations to attract investors and talents and to help maintain its good reputation in the eye of customers.

Reputation management in

  • New organisation- A newly formed company should be aware of the pros and cons ( if any) of reputation management and make sure that its reputation continues to grow in the market.
  • Old organisation- In case of an old company, it should know how to maintain its reputation in the market and also make sure that the reputation gained from the 1st day of the company is not wasted. This can be done by following the right procedure of reputation management.

 


website-hosting-in-Kolkata

4 Reasons Why You Must Choose a Web Hosting Company in Kolkata

With the advent f latest technology, cloud and hosted server businesses are realizing the necessity of these services with every passing day. That is why it is becoming a popular trend for all the business houses, big or small, to go for the different options for hosting of their websites and mail server. If you are thinking in the same track, then you are definitely in the right direction. However, you must decide what kind of hosting service you should opt for. Since there are various options, many businesses opt for shared hosting services where one hosting resource is shared amongst many websites and mail network. However, if you are thinking of securing your data while availing hosting services, then this option is definitely not good for you. You need a dedicated hosting company for the service.

So, if you are in the city and looking for services of website hosting in Kolkata, you must consider the companies who offer you the dedicated individual web hosting service or server so that you can ensure more security and flexibility. Are you wondering how investing in a contract with a dedicated web hosting provider is going to benefit you? Take a look at the following points to know more.

Server Resources Not Shared

A shared server resource will constantly keep on the toes as another website will clog up space in the CPU and RAM of the shared server. However, if you are opting for a dedicated server, it will be never an issue for you. While you are opening the website, a bad script or an unresponsive page will never affect the speed of your website.

Enhanced Performance and Security

Choosing a shared hosting is okay for a website that will experience low to medium traffic. However, if you are going to experience more traffic, then a dedicated server is what you need. This will enhance the performance as a dedicated server means that your website will have more uptime than that of a shared server.

It is necessary for you to secure the data or the transaction if any, through your website. However, when you are using the shared server, there is always the fear of malicious websites as well as the potential spammer who can affect the privacy and security of your website. That is why you need a dedicated server, especially if you are handling sensitive transaction over SSL or FTP.

Flexibility

When it comes to a shared server, it has many limitations. One of them is surely the limited space in CPU, RAM and disk space while it also limits you in using the software. Either it offers you the software you don’t need or lack things in offering you the flexibility. However, if you are choosing a dedicated server, you don’t have to worry about this issue at all. You can easily go for any software and operating environment you need as there won’t be any limited space problem.

Unique IP Address

Sharing a server can be a problem because you will be sharing an IP address with other websites. If any of those websites is a spam, then it will anyway affect your website ranking too. So when you are hiring a digital marketing agency in Kolkata to pull you up on the SERP, sharing a server should never be your option. Choose a dedicated server with a unique IP address. It is essential if you are hosting an e-commerce website which requires SSL for credit card transaction.

So, now as you know about the benefits, don’t hesitate to hire a dedicated server provider. If you are looking for the No. 1 web hosting company in Kolkata, come to us at Keyline Creative Services. Dial +91 9330109091 for more details.


Measure your Mobile App's Success with Key KPIs

Gone are the days when mobile app development was all about having a great idea, fully functional features and stunning visuals. Today, the marketplace has shifted to the mobile apps and no matter which category you want to post your app in, there is a lot of competition waiting for you. So, even when you, as a developer and conceptualizer are completely satisfied with the outcome of the app, you are not assured to get a great response from the target users. This is why it is very important to not just release an app on the app store and forget about it. The application owners should try and understand the user interactions by analyzing the KPIs (Key Performance Indicators).

Why is KPI analysis so important?

If you want to succeed with the plans to promote and market your mobile app, then you should keep on measuring the success of the app in terms of the KPIs. Regular monitoring of the indicators helps you understand how the app is faring in the market and provides you scopes to better certain areas. It is also a quick way to set the valuation and worth of the app, which comes to use when you have to converse with the stakeholders or funding agencies. The success and performance metrics coming out of KPI evaluation should help you in future development and marketing plans.

Essential KPIs

  • User Downloads: The number of times your app has been downloaded is the most basic KPI you should keep an eye on. If you are seeing high download count, that means users are liking the idea or service you have projected before them. Rest of the KPIs is dependent on this too.
  • No. of Installations: Most people feel that number of downloads and installations are the same, but they are not. Many times, people would just download the app and shun it after that. So, in such cases, the user has liked your idea but due to certain issues could not end up using the app. Most of the times, this is also an indicator that the file size of the app is too high.
  • No. of Uninstallations: Ok, so users downloaded the app used its features and then decided to uninstall it. There cannot be a single or handful of reasons for such uninstallations, and users will not care to leave a feedback. But you can make sense from such a data if the number of uninstalls has significantly increased after you launched a new version or started advertising through the app. When new things introduced in the app are not liked by the end users, the rate of uninstalling will automatically be high.
  • App Crashes: If a user installs your app and it crashes time and again, it will leave a bad impression in the minds of the users. As apps are built with a complex mesh of codes they have the likelihood to crash. But this tendency of the app should be monitored and rectified as soon as possible; otherwise you will lose a lot of users.
  • Tracking Upgrades: Whether you are offering free or paid updates, the success of the new version should always be tracked. New versions are always launched with an intention for the betterment of services, so it is essential to understand how that is faring among the users. If you are going for the paid update, you should measure the free v/s paid metrics. You should also see the ratings for the newer version v/s older one. If the existing users are not updating to the newer version than that would mean updates should not be launched into the market, unless they are unavoidable.

Monitoring or KPIs often give app developers and businesses the insights they much require bettering their offerings. So, measure them and move up the ladder of success!

 

 

 


Thinking about Digital Marketing from Business Objectives

The digital marketing bandwagon comes with endless opportunities for businesses. But the sad part is that more than 80% of the campaigns fail miserably straining relations between the service providers and the clients. While digital marketing campaigns can give a significant impetus to your business, it can be successful only when there is a thoughtful approach put into it. Now, there are two parties associated with a digital marketing campaign – the service providers (who put in their expertise) and the clients (who possess business domain knowledge). When the skills of both these parties meet, the result would be a result oriented digital marketing campaign.

For an example, IIHM Kolkata is known for "hotel management college in Kolkata", they do PPC and facebook campaign also.

Measuring the Business goals is the most important

The smooth flow and functionality of a digital marketing campaign depend a lot on the in-house talents possessed by the service provider, but the client plays an important before the inception of the campaign. As a business owner, you have to get the business goals you want to attain with the campaign all straight before it gets going. Most of the time the immediate answer would be high conversion rates and great ROI! But that is an overhead view of the business goals. You have to think deeper than that. You have to assess the potential of services and products and UVP (Unique Value Proposition) of your business. Once you do that with minuteness new scopes would open up. Best digital marketing campaigns do not use an overall approach, they target with pinpoint accuracy. And that is what you have to aim for, with the help of service providers. Pull up some statistical data about the growth rate of your sector, emerging trends in the industry and your specific positioning in the sector.

How to mold the campaign with findings?

Once you have done the due research, you would be in a better position to define the business goals and what you want to attain with the digital marketing campaign. Below are some tips you can implement in your digital marketing campaigns:

  • Make it Seasonal: If your core offering is selling air conditioning units or repairing them, then there is no point of starting a campaign in the middle of the winter season. If you make such a fallacy, all the efforts will go down the drain. No one really looks for servicing or purchase choices for air conditioning units when it is chilly outside. So, all your ads and content marketing will go unnoticed, and by the time summer season arrives you would already have left hope of getting high ROI from the campaign. If your research data shows that your particular type of product or service gets high sales during a particular time of the year, use that data and kick start your campaign during the high potential season.
  • Make it Regional: If your services are available in a particular geographical area, why are you spending extra on setting a nationwide campaign? Suppose, you offer cab services within a certain state, there is no point in targeting the entire nation and trying to reach out to each and every person typing for cab services. You should stay restricted within the key cities within the state. While many business owners feel that digital marketing campaigns should reach their business out to every Internet surfer, you are deviating from the main goal which is to get conversions. Conversions would only come when you are able to reach out to people who need your type of services. So, think again before you start the campaign.
  • Give it an Occasional touch: So, you want to run a digital marketing campaign for your restaurant chain. Christmas and New Year would be the ripe time for your business. But there are other competitors who are attracting crowds while your restaurant is not getting enough sales. Well, the digital marketing campaign can help you set the record straight. Throw in some exciting offers, great deals, and discounts. Let the experienced digital marketing professionals reach such offers to the prospective customer base. When a person planning to visit any restaurant on such occasions gets added incentives (in the form of discounts) they will choose you over the counterparts. That is a great way to leverage sales.

So, now you know how you can utilize the digital marketing campaigns to drive high sales. Use it and reap the benefits.


9 Reasons Why Small Businesses Need Websites Of Their Own

Recently I went to a popular but small book publisher in Kolkata’s famous College Street area to try and sell the owner a website. The owner was a friend of mine. I chatted briefly with him, discussed about the troubles he faces to get new customers, the marketing strategies taken for distributing books and so on. He was generous enough and allowed me to run through the basic benefits of having a website giving me his full attention. Figuring I am close to finalizing this deal, I finally said, "Do you think a website for your business is something you'd be interested in hearing more about?"

He replied, “I have a very small publishing house and I work with a few staffs. It is already a headache for me to keep track of everything and everybody working here. Moreover, I sell books through my distributors. They take care of my customers’ demands and I supply the books accordingly. Why should I need a website? A website means extra costs to me which I cannot bear right now. I am not tech savvy either. I won’t be able to maintain it. And we've never felt the need of advertising about our publishing house. Every year I put up a stall in the Kolkata Book Fair. It is enough advertising for my brand. I do fair business there and rest of the year it goes pretty well. Will a website bring more people in here? Well then, no thanks, I don’t need one." He firmly believes his business does not need a website.

Over a decade’s service to small and medium business owners in India and outside, helping them build and run their websites, I am amazed to see how many of them still do not want to have any website or online exposure of their own. After a few more similar experiences I clearly understood the questions and concerns small business owners pose about getting a website. I have tried to address to these queries as much as possible during my interactions with potential customers and here are some small business website myths revealed:

Q1. Do I really need a web site for my company?

Whether your company needs a website or not depends on your decision only. Website is not an advertisement. It is a multi-functional communication tool. For a well-organized business with local clientele, where a backlog of customers is waiting to be serviced you may not need a website. But if you want to communicate effectively with a broader range of clients, attract new customers, explore new markets and take significant market share from your competitors — then you definitely need a website.

Q2. I cater to a very small segment of the society. My customers know me and I know them. That’s enough for me. Why should I need so much exposure?

Well, as I mentioned before, if your business is localized, well organized and there are lots of customers waiting to be served, then you might not need a website for further branding at all. However, a simple business page (say Google+ page) in a social media platform might help you to retain existing customer base and gain future customers.

Q3. Is it very costly to build a website?

Not at all. Earlier website designing and development costs were high, because everything had to be custom made. However, due to introduction of Wordpress and other such CMS and CRM based free website designing platforms, designing, development and maintenance costs have gone down significantly over the past few years.

Q4. I already have a free web page on some other free portal. Why do I need another exposure at a cost?

A webpage in someone else’s domain is not a website. It does not provide you with full functionalities and are often not good for customer interaction or customer management.  However, this kind of listing services enhances and empowers your new website.

Q5. I don't sell any products online. Do I still need a website?

If you sell something special that people are looking for then a large portion of people (perhaps a market unknown to you thus far) will search the Internet, because it's fast, easy, global and private. A web site will put you in the running with others on the Internet.

Q6. I am not tech savvy either. I won’t be able to maintain a website.

Don’t worry.Your web developer can help you with the designing, development, maintenance, changes and updates, which are generally simple and costs are within your budget.

Q7. Many of our customers aren't computer users. They like face to face interaction with a personal touch.

Time is changing as is the ways of finding new products and services by people all over the world. Your existing customers may not be tech savvy right now, but they will become eventually. What about the future potential customers who are already using smart phones and tablets to find their required products and services? The percentage of rural population using mobile phones to access internet is also increasing in our country. So why wait long. A website will keep you in sync with this growing trend.

Q8. I am already spending thousands in advertising. Why should I go for an additional cost for setting up a website?

A website is not an advertising investment. It compliments and empowers your online advertising efforts.

Alternatively, I’ve decided to put together a list of 9 major reasons why a small business needs a website:

1. Keep up with the competition

Modern tech savvy consumers use internet to search for products and services they need before they make a final purchase. Most of them would assume you have a website and they will search for one in your name only to find you do not have one. The result is obvious. All those consumers will turn on to your competitors’ websites. You lose potential customers. Hence, even if you have a small business, a professional looking site will actually help gain credibility and a slight advantage over your competitors who do not have one yet. In particular, home based businesses benefit from having an online presence as they do not have a proper store front to promote their products and services. So to keep up with your competitors you must have a website. 

2. Build your brand

Online reviews (like Google reviews), your interactions with other customers, your social media presence, the frequency and quality of your posts in blogs help to build a potential customer's trust in your company or product.

3. 24x7x365 accessibility to information

The never-sleeping-always-wake internet gives your business portal 24-hour virtual showroom which would not have been possible in case of a brick-and-mortar establishment. When you set up a website for your business, you are not only reaching out to your existing customers but also gaining potential customers allowing them to have unlimited access to your product/service information, reviews, new line of products and services that you are going to offer, etc at any time of the day and from anywhere.

4. Showcase your works

A website acts like an online brochure or catalogue of your business. Showcase your work, products by including a portfolio or image gallery, testimonials and all those that tell about your business worldwide. 

5. Target a wider market  

You can make avail your services and products globally as your website will provide an alternative location to sell them. 

6. Cost effective sales and marketing tool

Your website can serve as a “marketing and sales” machine for your company. It allows for a wider, more cost-effective distribution of your business and brand as opposed to traditional marketing techniques, which usually included printing and mailing costs. Well written and compelling sales copies on your site attract ideal clients and compel them to use your products or services. Traditional advertisements are a revolving cost to a company. You can buy an ad space in a newsprint or roadside billboard for a specific period of time, spend huge amount of money to design and print them, put them up and then after a few days the ad is gone. You may or may not get the expected amount of return on your investment. A website, on the other hand, comes with several features of online promotion that you can control and use continually and accordingly. Compared to print ads and billboard advertisement, costs of designing a website and running it is quite low. Also its potentiality to reach out to a wide range of niche customers is better than the traditional ways. Hence websites are a very cost effective method for promoting your brand and business.

7. Time saving technology

Providing information to your customers is time consuming as it involves phone calls, face to face interaction, designing and printing a brochure and distributing it, etc. It is lot easier and quicker to update information about your products and services on your website than in print material. Thus making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.

8. Improved customer services

Nowadays websites are built with CRM (customer relationship management) capabilities to help manage your existing as also new customers. Appointment booking system, customer contact list, email marketing, custom enquiry forms and SMS alerts are certain CRM tools that significantly improve your ability to stay connected and engaged with your customers.

9. Lead generation

Lead generation is crucial in case of online sales and marketing. Adding freebies like free downloads of forms, brochures, e-books, etc. and other valuable resources in exchange for opt-ins to your website can help you gain new leads from prospective customers searching for your products and services.

The internet is in fact has become the basis of business activities over the past few years. There have been significant increases in traffic and business generation after the introduction of ecommerce. People are always opting for the easiest, cheapest and quickest means to reach out to others. Imagine you are going for a long hike and at night you are looking for a roadside motel. What will you do? You will simply take out your smart phone and Google to see whether there is a motel located near you. If the nearest motel owner has enlisted his business in the Google map then viola, he gets a needy customer in the middle of night. So, even a small business requires online presence to hook customers and retain them.

Hence the conclusion: Small businesses do need websites of their own


30 Days Social Marketing Goal in 2015 for Startups

Just few more hours and the world will welcome the new year which will be a new beginning, a new start, a new thinking, a new design, a new strategy, a new social engagement, a new way to interact, giving a new user experience.

In 2014 I landed on to many blogs and case studies related to social media marketing through which I have listed out daily activities that you can follow to achieve better result with your social media campaigns. The activities are simple to understand and perform and it's unique each day which will not help you maintaining a comparative approach but even you can explore possibilities of doing multiple tricks to engage your target market, fans and followers. I just thought if I can help out startups with this to achieve their results. You can consider these activity as a part of your 30 day social marketing activities and so calling it a challenge would be better to make it sound goal oriented.

Please note: There is no mandatory that you have to follow certain activity on a day. With the list you can just make your own list and perform. Though this post is mean for startups but companies and marketers who have failed with their social marketing can also follow it.

Check out below 1422 social  marketing goal to be achieved in a 30 day challenge:

  1. Post images of your office and employees: Posting images and pictures of your office space, department, rooms, cabins creates an impact on your physical reality and how good you are with infrastructure management. It gives them an idea about your organization's presence. Sharing such pictures in your verified Google my business page even helps you with improving a perfect google+ page setup.
  2. Run a free Q&A on "Ask me Anything" format: Run a question & answers day where you can ask your fans, customers to ask any question within your expertise area and help them with relevant answers and relevant resources too. Best is that if you have a blog post written on something than can help them with the answer then share it too in the end as an elaborative answer.
  3. Share popular stories related to your industry: Sharing topics related to you industry that is popular tends to get attention on the perception that it has already been liked by many. Share your own thoughts on it and encourage your fans to check it by mentioning important points it has.
  4. Introduce your employees with their LinkedIn profile address: Each month perform an introduction process of one of your employees where you share the details about them along with their linkedin profile address (Make sure they have a professional linkedin profile with details filled up and your company name mentioned as the latest employer). Share their qualifications, expertise areas and some recent works with their fine inputs in it.
  5. Share a video interview of an expert in your industry: On the web there are several known experts in different industry who humbly give interviews, tips, speeches about their industry latest stats, upcoming trends and have very refine analytical knowledge of the field. Talking with popular experts on the same will get easy attention. In the share do write about anything specific about the expert that you gotta reveal or know which you thing is still is unshared with the industry.
  6. Share the creative idea that led you to the foundation: Sharing the idea or thought that led you to the foundation of your company/startup is something very personal but works directly with a hit on heart way. Sharing your idea helps your fans know about your thought process and how you plan. Do mention in it what you added in your foundation that makes it unique and best will be if you can make it so convincing     that it is the need of hour.
  7. Share your company/startups story (It can be anything specific): Share about your company's/startup story that is interesting. It should be on a specific happening that is fun, or inspiring or creative.
  8. Share something funny: This is something that always gets attention and with most businesses. It again creates a different impact on your fans and customers that you being sound with humor are great people to interact with.
  9. Share content that you found interesting and mention its interesting part: Share content from any other weblog that you found to be interesting, useful. Make sure you add what inspired you or is the interesting part.
  10. Share something that has inspired you: Almost everyone likes thoughts that inspire and has a meaning. Here you can share great quotes and inspiring notes. Awesome will be if you can create few of your own.
  11. Encourage your fans to join other social platforms to explore more possibilities
  12. Share your multiple social profile links
  13. Share about an upcoming event you are planning
  14. Relate a movie scene with your next planned reactivity or marketing and share it
  15. Share your recent activities in offline market and put in your thoughts
  16. Share about your top customers
  17. Ask your audience about feedback on mention specialities and social marketing and engagement can be one of those.
  18. Perform a #shoutout and ask a customer to participate by sharing your page in their community
  19. Share an offer where your customer can be a reseller or affiliate
  20. Share something that could encourage customers talk about their personal day to day life
  21. Ask your fans to give you new ideas and ways you can improve
  22. Share with your customers some free eBook they can download to judge companies before hiring
  23. Ask fans to share their business and profile with you and offer a free promotion on your social channels
  24. Provide a customer/fan wise ideas and tips to improve their business ROI
  25. Must talk about myths in your industry
  26. Encourage your customers for video testimonials in exchange of one from you
  27. Analyze all the above process and redo what worked well
  28. Share any result with a project that your company has achieved
  29. Share a free business analysis and consultation if possible (It works awesomely)
  30. Reshare all the blog posts of the month and ask to reshare

How Colors Impact Conversions (an INFOGRAPHIC)

Our mind reacts uniquely to every unique things that it sees. Human minds have different types of receptors in brain that responds in different way to different colours. Even during designing a website or sharing posts in social media colours play huge role and an expert human psychologist who understand the affect of colours can possibly say which post will get what kind of response in respect to the content it has against the colours used in it. Using the right colors with the product at right time to your target market can increase the conversion rate.

With this in my mind I just performed a search on Google to check out some information and landed on to KISSMETRICS blog's. They have prepared an infographic (pasted below) with awesome details listing how colors have affected conversions:

How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

 

Colors rule our life. We tend to respond to some or the other color in the way our mind receives it. Using the right colors in your marketing experiments are assured to give surprising results.

Have you tried playing with colors in your marketing efforts? If yes, then how was the respond. I would love to learn more from you in comments below.