Category Archives: Mobile app

Mobile app development ideas to turn your boring mobile app into an interesting one!

There was a time when mobile app development was good enough to guarantee you high installs. But standing in the present times, no matter which user group you are serving, just having an app up there does not always guarantee success. While the end users are expecting entertaining apps, the mobile app developers on their part are struggling to give an interesting turn to the otherwise boring apps. The psyche of the modern day users is to get more out of their time investment, every time. And as an app developer you have to cater to user’s interests; if you want to win the hearts of your clients. This is why we thought of bringing some mobile app development ideas that turn a boring app into a fun-filled affair.

  • Design a Mascot: Your transition from boredom to fun starts by designing a good (happy going) mascot for your app. Remember, this mascot appears in most screens and accompanies your content through the app. So, the mascot has to be designed after much thought. It should not only symbolize your brand values but also carry a certain emotional context. Moreover, it should imbibe a sense of fun!
  • Crack some Jokes: You might be dealing with a very dry subject, but it does not hold you from cracking a joke or two while showing the users their exact results. There are two ways about cracking jokes. Firstly, some of the apps are adding one-liners with their search results itself. A weather app in the US, shows you weather readings with an additional funny comment, and no wonder the app is seeing the highest installs. The second way is a bit safer. While you load pages or show results, there is always a couple of seconds where you can play with the users. A friendly banter or some jokes, even while the users wait for the actual results to show up, keeps the users engaged and they love it!
  • Sprinkle some animations: If a static image is worth a hundred words, then an animation is worth hundred static images! At least that is the norm as far as mobile app development goes. So, you have to find a way to utilize this in your UX. Some of the apps do it smartly. They use attractive animations in their results screen. While the users get their usual results, they get add-ons in the form of hilarious animations. (NOTE: You might also use your mascot in this screen to create brand bonding.)
  • Add some artwork: Including some artwork in your relevant pages is also a good way of giving an interesting turn to your app. If you have the Google Calendar app, then you would well understand what is being referred to here. Google Calendar not only allows you to set the day’s schedule it also gives you the opportunity to name tasks. And when you name the task, they would intelligently allot an artwork resembling your task. Artworks often take us back to those childhood days, and they become a reason for using one app over the other. Smart use of artwork, can be a game-changer for your app.

As the competition for installs intensifies in the mobile app world, it is important to cater more to the users every time. To attain success with your mobile app development you need to choose a capable service provider. At Keyline we have been fulfilling dreams of our clients with mobile app development projects. Do care to take a look at our offerings.

4 Features that can make your Real Estate app an instant hit!

Every business is utilising the power of Internet to proliferate their business and reach new markets. In such a scenario, all the leading real estate brands have come up with their own websites to sell properties and services. But, where the real estate sector in India is lagging behind is the adoption of mobile apps! Just like websites, mobile apps have also become pre-requisite for business success. While some of the real estate giants have identified this potential, the large majority of others are still relying on their websites to bring them fresh business prospects. Within the next couple of years, service searches on the mobile devices will outnumber the conventional computers or laptops. So, it is not a matter of whether, rather when! Now, what if we tell you, we would like to share some great real estate mobile app development concepts to get you started. Here they come…

Property Information

By having the property information feature in the app, you make sure that the real estate searchers can look for properties anytime and anywhere. You can list any number of properties, but always include filters in the app for an easy browsing experience. You should allow the viewers to filter by Price, Area, Property Type, Floor Plans, Dimensions, etc. You can also send out Notifications to the users whenever there is a new property available (as per their criteria). This will no doubt improve your business prospects significantly. You may even include the Virtual Tours feature, whereby the users can see a property without having to travel!

Property Investment Information

Property investment is a great way to build on your savings. As there is a lot of money involved in real estate investments, so the investors try to tread as cautiously as possible. This is where your app can help them by providing serious evaluations on a number of factors regarding the property they are browsing. If the users are able to see the property history, market value, pricing trends of the area, etc. within one or two clicks they will surely love your app. Add other factors such as real estate market trends, mortgage value etc. and you have provided the investor decisive information!

Repair Estimator

Not all properties are passed on in their prime conditions, and home buyers are often lured into buying used properties due to their lower rates. But once the new homeowners moves into the property, the hassles of multiple costly repairs follow. This unpleasant experience can be removed with the help of a feature providing repair estimates for used properties. The estimates are drawn after considering various key areas of the house and their respective repair rates prevailing in the locality. You may even go one step ahead and enable the users to book for such repair services using your app.

Locality Reviews

For the home buyers a great looking property is not the sole consideration. They want to own a property in a locality where the crime rates are low, amenities such as educational institutions, markets, etc. are close by and transportation facilities are readily available. They would also like to know about other hidden facets of the property. You could help them by adding a feature where the present and ex-residents of the area can post their comments. This would enable the home buyers to purchase a property in the best possible locality.

Real estate mobile app market remains largely untapped and there lies your scope to really make it big. If you are already thinking about developing a mobile app, let Keyline gift you the best end product.

Measure your Mobile App’s Success with Key KPIs

Gone are the days when mobile app development was all about having a great idea, fully functional features and stunning visuals. Today, the marketplace has shifted to the mobile apps and no matter which category you want to post your app in, there is a lot of competition waiting for you. So, even when you, as a developer and conceptualizer are completely satisfied with the outcome of the app, you are not assured to get a great response from the target users. This is why it is very important to not just release an app on the app store and forget about it. The application owners should try and understand the user interactions by analyzing the KPIs (Key Performance Indicators).

Why is KPI analysis so important?

If you want to succeed with the plans to promote and market your mobile app, then you should keep on measuring the success of the app in terms of the KPIs. Regular monitoring of the indicators helps you understand how the app is faring in the market and provides you scopes to better certain areas. It is also a quick way to set the valuation and worth of the app, which comes to use when you have to converse with the stakeholders or funding agencies. The success and performance metrics coming out of KPI evaluation should help you in future development and marketing plans.

Essential KPIs

  • User Downloads: The number of times your app has been downloaded is the most basic KPI you should keep an eye on. If you are seeing high download count, that means users are liking the idea or service you have projected before them. Rest of the KPIs is dependent on this too.
  • No. of Installations: Most people feel that number of downloads and installations are the same, but they are not. Many times, people would just download the app and shun it after that. So, in such cases, the user has liked your idea but due to certain issues could not end up using the app. Most of the times, this is also an indicator that the file size of the app is too high.
  • No. of Uninstallations: Ok, so users downloaded the app used its features and then decided to uninstall it. There cannot be a single or handful of reasons for such uninstallations, and users will not care to leave a feedback. But you can make sense from such a data if the number of uninstalls has significantly increased after you launched a new version or started advertising through the app. When new things introduced in the app are not liked by the end users, the rate of uninstalling will automatically be high.
  • App Crashes: If a user installs your app and it crashes time and again, it will leave a bad impression in the minds of the users. As apps are built with a complex mesh of codes they have the likelihood to crash. But this tendency of the app should be monitored and rectified as soon as possible; otherwise you will lose a lot of users.
  • Tracking Upgrades: Whether you are offering free or paid updates, the success of the new version should always be tracked. New versions are always launched with an intention for the betterment of services, so it is essential to understand how that is faring among the users. If you are going for the paid update, you should measure the free v/s paid metrics. You should also see the ratings for the newer version v/s older one. If the existing users are not updating to the newer version than that would mean updates should not be launched into the market, unless they are unavoidable.

Monitoring or KPIs often give app developers and businesses the insights they much require bettering their offerings. So, measure them and move up the ladder of success!