digital-marketing-company

PPC vs. SEO – Which is the best option Add value to your ROI

“SEO and PPC are two strategies to increase ROI, Let’s go read our blog before you decide to which will bring you high ROI – PPC or SEO?”

Digital marketing company provides the services of SEO and PPC. Before you decide to invest, first you need to know the real impact of SEO which means Search Engine Optimization and PPC which means Pay Per Click. SEO is the organic way to bring your website on the top of the search result. PPC is a way to buy a link, a marketing technique to invest in the website which will make the advertisement appear on the top of the search result, meant to attract more clicks. Clients fail to decide where to make their investment which will meet their purpose with greater returns.

If you are searching for a digital marketing company to enhance your brand, first you look whether the services provided by them include SEO and PPC. Then the challenge is to decide the better option that will meet your purpose. Both have its own merits and limitations. You have to judge how to maintain a balance between these two marketing strategies to gain maximum returns.  

Time needed for better results:

Sole aim of digital marketing is to take the website on top of the search results. If you invest in SEO you have to also invest time to pull your website on top of the SERP (Search Engine Result Pages) using required keywords and attract traffic. Every moment innumerable websites are adding to the list. Therefore to pull your website in top of the result pages following SEO strategy is much time consuming in comparison to results gained from PPC. In case of PPC, you need to run advertisements based on the keywords that will make it appear at the top of the SERP still you continue to invest for the same. This will result to more clicks but only as long as the advertisement is made available by you.   

Effective results:

Applying proper SEO techniques, the keywords used to attract traffic decrease the chances of bounce rate.  Here only relevant clients will visit your site so much are the possibilities to turn prospects to customers. But investing in PPC can result to attract random user meeting lesser relevance for your business. Even after a click on the link the chances of leaving the site remains high contributing to higher bounce rate with low returns.

Exoticaa Handicrafts - A new SEO friendly e-commerce website.

Cost Effective:

SEO is much more cost effective in comparison to PPC. Usage of keywords and relevant links attracts more traffic that is likely to increase with time at minimum cost. In case of PPC you have to continue to invest still you want to run your advertisement. Whenever a click in made on the link, money will be deducted from the linked account. Irrelevant clicks increases cost as well as make it difficult to meet the purpose.

Evaluate and Apply

One cannot achieve while applying single marketing technique. Evaluate both the strategies and apply accordingly to endorse your brand for better returns. Investing time over SEO to pull your site in top results of SERP as well as investing money over PPC will give desired returns to your investments. Investing in PPC can generate sale on the other hand keep your users interested with your brand with SEO techniques.  

If you are in need of professional advice to help you decide, the proportionate share of investment on SEO and PPC, then contact us at Keyline Creative Services or Call us at 033-24819206.


free-competitor-analysis

Competitor Analysis- A Tool Used By Successful Business Firm

What is Competitor Analysis?

Competitor Analysis is a marketing tool used by an organisation to identify its potential competitors and evaluate their marketing strategies to determine their strengths and weaknesses.

Analysis of current and budding competitors is a key approach for an organisation to thrive in the marketing field. A full recognition of your competition is vital for formulating your company’s future plans.  

A company’s growth rely on many factors – Market condition, Customer’s demand and satisfaction, competitor’s plans and strategies, by predicting your contender’s  reaction patterns to new products in the market, etc. So proper analysis of your rival’s performances can help you to gauge its growth pattern and also its shortcomings.

There are about 4 steps in competitor analysis:

1) Know the competition:

To prosper in any field, a company has to face tough competition from its competitors every moment and in every respect. So it is always better to have a sound knowledge about them. You should have a gross idea about each and every aspect of a competitor viz. How many competitors are there, who they are, what are their products, what are their strengths and weaknesses, how the are operating, their market value, their success rate over the years, are the customer satisfied with their products, if not, why. This is the first step of Competitor analysis.

2) Product Demand:

Rise in demand of products can cause steep competition between two companies, manufacturing the same product. The demand can be seasonal, monthly or even yearly depending on the type of product and its sale. So each and every company is competing with each other all the time to fulfil the customers’ demands. Based on the products, competition can be of 2 types – Direct and Indirect. Two or more companies offering the same services and products are said to be in direct competition. Indirect competitors are the ones who are offering similar products or services to the same target market.

3) Customer Satisfaction:

You know that customer is the first priority for an organisation. The main aim of a company should be to satisfy its customers by fulfilling what they desire. So at first, you have to do some survey work and market research about the needs and demands of customers. Simultaneously you have to be stay informed about your contender’s marketing style, role of its products in customer satisfaction. If the customers are not fond of your products/services and they are using your competitor’s products/services, then your market value will decrease.

4) Strategic Planning and Its Execution:

You should plan your business strategy after taking into consideration the competitors you have to deal with. You should plan different strategies to take on different rival companies, but your aim should be fixed i.e. to beat them in the long run. Click here free Website Competitor Analysis

You should execute the strategies which are best very effectively. There is no extra reward if you give full effort in analyzing the competition and lose, but if you fail in implementing the plan, then it would be a great loss for your company.


Online-reputation-management

Reputation Management- A tool required to keep your reputation intact

What is Reputation Management?

Reputation Management is a procedure of managing an organisation’s or a business’s reputation in the market. This type of management process requires both online and offline routes. Online through SEO and social media and offline through public relations and market study.

In today’s digital world, each and every human being as well as company is dependent on the internet in almost every aspect. A company’s website is the first search option for the public to research and gain knowledge about the different products or services that a company is offering. From there, the public can view the products, their contents, their reviews, and can also give their opinion on the brands and merchandises.

Is Reputation Management necessary?

Obviously, it is very important for an organisation to have its own reputation management system. The people always search for a company’s brands if their products have more positive reviews than negative reviews. Reviews are the main criteria for a company to be known as a reputed one. Every company nowadays competes with each other to gain reputation by offering quality products/services.

If public give negative reviews/opinions about a company, it is considered as a drawback for the organisation which in the long run would defame its good reputation. So, by managing properly its stature, a company can retain its old customers and also attract new customers towards it.

Online Reputation Management:

Online Reputation Management (ORM) is the process of using the internet to craft strategies that can have an influence on the people’s perspective for an organisation. It provides the company with the netizen’s valuable opinion about it and its services and products.

Reputation Management involves the monitoring of the reputation of a company’s brand or a business on the internet especially social media platforms like Facebook, Twitter, and LinkedIn. This is used to address the content of a brand that can cause potential damage to its stature and using customer feedback to try to solve problems before they harm the reputation of the company. The main part of this type of management involves suppressing negative reviews and highlighting the positive ones. Also read it in latest bengali news site.

Role of Public relations in Reputation Management:

The Public Relations (PR) market in the world has a great opportunity to get involved and become the controllers of the reputation management. PR is a marketing strategy that is now used by all organisations to attract investors and talents and to help maintain its good reputation in the eye of customers.

Reputation management in

  • New organisation- A newly formed company should be aware of the pros and cons ( if any) of reputation management and make sure that its reputation continues to grow in the market.
  • Old organisation- In case of an old company, it should know how to maintain its reputation in the market and also make sure that the reputation gained from the 1st day of the company is not wasted. This can be done by following the right procedure of reputation management.

 


website-hosting-in-Kolkata

4 Reasons Why You Must Choose a Web Hosting Company in Kolkata

With the advent f latest technology, cloud and hosted server businesses are realizing the necessity of these services with every passing day. That is why it is becoming a popular trend for all the business houses, big or small, to go for the different options for hosting of their websites and mail server. If you are thinking in the same track, then you are definitely in the right direction. However, you must decide what kind of hosting service you should opt for. Since there are various options, many businesses opt for shared hosting services where one hosting resource is shared amongst many websites and mail network. However, if you are thinking of securing your data while availing hosting services, then this option is definitely not good for you. You need a dedicated hosting company for the service.

So, if you are in the city and looking for services of website hosting in Kolkata, you must consider the companies who offer you the dedicated individual web hosting service or server so that you can ensure more security and flexibility. Are you wondering how investing in a contract with a dedicated web hosting provider is going to benefit you? Take a look at the following points to know more.

Server Resources Not Shared

A shared server resource will constantly keep on the toes as another website will clog up space in the CPU and RAM of the shared server. However, if you are opting for a dedicated server, it will be never an issue for you. While you are opening the website, a bad script or an unresponsive page will never affect the speed of your website.

Enhanced Performance and Security

Choosing a shared hosting is okay for a website that will experience low to medium traffic. However, if you are going to experience more traffic, then a dedicated server is what you need. This will enhance the performance as a dedicated server means that your website will have more uptime than that of a shared server.

It is necessary for you to secure the data or the transaction if any, through your website. However, when you are using the shared server, there is always the fear of malicious websites as well as the potential spammer who can affect the privacy and security of your website. That is why you need a dedicated server, especially if you are handling sensitive transaction over SSL or FTP.

Flexibility

When it comes to a shared server, it has many limitations. One of them is surely the limited space in CPU, RAM and disk space while it also limits you in using the software. Either it offers you the software you don’t need or lack things in offering you the flexibility. However, if you are choosing a dedicated server, you don’t have to worry about this issue at all. You can easily go for any software and operating environment you need as there won’t be any limited space problem.

Unique IP Address

Sharing a server can be a problem because you will be sharing an IP address with other websites. If any of those websites is a spam, then it will anyway affect your website ranking too. So when you are hiring a digital marketing agency in Kolkata to pull you up on the SERP, sharing a server should never be your option. Choose a dedicated server with a unique IP address. It is essential if you are hosting an e-commerce website which requires SSL for credit card transaction.

So, now as you know about the benefits, don’t hesitate to hire a dedicated server provider. If you are looking for the No. 1 web hosting company in Kolkata, come to us at Keyline Creative Services. Dial +91 9330109091 for more details.


Hiring a Professional Web Design Company – 3 Benefits You Can't Ignore

Are you a Kolkata based business owner and wondering whether you should invest in designing your website professionally or not? If yes, then we will say definitely, you must. A website is the face of a business online and it has to be made professionally so that you can use all the aspects of it to attract more and more traffic every day that will eventually turn into your potential consumers. So, if you are thinking of hiring a professional service for designing your website, then it is definitely a good decision for you.

Are you thinking that this will burn a huge hole in your pocket? If yes, then don’t worry. Come to us at Keyline Creative Services. We are an affordable web design company in Kolkata, providing the clients with the best service at a reasonable rate. Take a look at the following points to know why you should hire us.

Custom Design at Affordable Price

Our affordable web design service in Kolkata is known for the most professional custom design websites. Every business has their different set of requirements and needs that are specific to their niche. Their target demographic and their way of pitching can be different from each other. So, while designing a website, all businesses need the option of custom designing so that when the relevant customers land on their website, they never feel directionless. And it is also necessary for them to find an affordable package so that the website design doesn’t drain their pocket totally. Keeping these factors in mind, we offer you the best custom web design packages in Kolkata. We listen to your needs and requirements, analyze all pros and cons and finally execute the plan that helps us deliver the best website design suitable for your brands and demand.

Latest Technology

The world of digital marketing is changing with every passing day. The newest technologies and the latest perks of them are contributing to the growth of traffic on various websites. When you are designing your website, you have different goals in your mind. You might want to attract traffic to your website. You might want to encourage engagement. Or maybe you are looking for sales. In any case, the latest technology and its right use are important. Keeping this in mind, we provide our clients with the best kind of service involving the latest updates so that they can get the benefits of it. This eventually increases traffic as well as the potential leads on the website that can turn into a conversion. Our team of experts, designers and developers are adept with the newest technology, ensuring more client satisfaction for each project.

All Services Under One Roof

After designing the website, your job is not done. You have to think of keeping up with the regular promotional work to make it big in the world of digital marketing. That is why you might need other services like SEO and SMM to attract more potential consumers. We are not only a web design company but we also provide affordable SEO service in Kolkata. So, if you are looking for a company that will not only take care of the look and feel of the website but will also work for increasing the Google ranking and traffic too, then we are the people you are looking for.

Also we offer SEO for any particular keyword. You may wish to rank for "hotel management course in Kolkata", we can rank your website with this keyword.

In a nutshell, it is clear to you now that a professional company can provide you more ROI than that of an individual and amateurish designer. So, now as you know about these benefits of hiring us, what are you waiting for? Call us today at +91 9330109091 to get more information.


How to get over negative personal name collisions with reputation management?

As the population of the world multiplies itself (many a times) each year, there is a new problem arising. Today, the percentage of name uniqueness is going down. If you look at it, there are more than 47,000 John Smiths and more than a thousand James Bonds in the US! With name multiplicity, many business owners are coming across a new reputation management dilemma. When you do a name search on Google, it pulls up most relevant stories. Now, this algorithm can be a great thing if you share your name with a celebrity, but can spell a doom for your business career if you share your name with a fraudster or criminal! While the negative news about your twin-named-evil comes up in the searches, many people might mistake the news to be about you. This has become a big concern for many business owners across the globe.

Just imagine a scenario: you are applying for a bank loan or a fresh round of business funding. The personnel at the funding organization, while going through your documents, perform a quick search on Google. And what they come across? They find a whole lot of negative news about a fraudster sharing your name! What do you think would be the fate of your application? It would be rejected, right? This is just one of the many scenarios where a negative name collision can hamper your business. And the simplest way to get over this is by using a reputed reputation management service.

How does reputation management help in purging the negative results?

As a first step the reputation management agency, you contact, will review all the negative search results appearing against your name. They will create a strategy to suppress these search results. But, leading reputation management agencies will have methodical flow to their tasks and some of them are mentioned below.

Firstly, they will contact the news organization or the website owners where the negative news is appearing. If it is a profane or vulgar content, then a strong worded mail often does the trick to get the news down. If it is a serious news, then the professionals might request the organization to get it down and many a times they adhere because the news has run its prime by then.

Often getting the prior news down can be a time consuming process. But in the meantime, the reputation management team starts their part of the work. They confront the negative news with positive postings around your name (as well as mention your company). They identify the top searched websites in your domains and keep posting positive content there.

Suppose IIHM Kolkata is offering "hotel management course in Kolkata" - it is also a kind of reputation management in educational institution. 

Depending on the immediacy of the situation, the reputation management agency might also approach other thought leaders and authority websites from your business domain to publish positive news and reviews about you and your business. These are quick fixes to all the negative news.

Almost side-by-side, the agency would optimize your social media presence across all popular platforms. Your profile would showcase a lot of positive information. These are good enough to stop your same-named-twin from coming up in search results.

At Keyline we have tackled such situations in the past and have the in-depth know-how in this regard. If you are suffering from negative reputation on the web, let us address the situation. Take a look at our online marketing package.


How to select the best keywords for your PPC campaign?

Google is ever present in our lives. No wonder than that billions of searches are registered on Google every day. Plenty of reasons then for business owners to try and benefit from the immense popularity of Google. One such way is through a meticulously planned PPC (Pay Per Click) campaign. The lifeline of a good PPC campaign is the selection of keywords. Think yourself to be a gardener, if you plan the right variety of saplings at the right season then your garden would have some beautiful plants. On the contrary, if you do not plant the right variety of plants or choose a wrong season to plant them, then your garden would be filled with weeds. This is why keyword selection is the most important decision before going full throttle into a PPC campaign. If you are confused on how to select the right list of keywords then here are some simple tips for you.

As we know IIHM Kolkata is famous for their "hotel management college in Kolkata", so they will look for few hotel management related keywords.

Tip #1: Perform a thorough Keyword Research

You should not take keyword research lightly, it helps you identify the most beneficial keywords for your business. While you might have a pre-set keyword list, you need to always match it with the present search trends (from your niche). Google Insights is a good tool to discover new keywords and understand their potential. There are some other factors you need to account for during the keyword research, these include:

  • Seasonal trends
  • Geographic searches
  • Competition

Tip #2: Use match types to gain Insights

Of course the exact matches for your brand related keywords are the best ways to control exactly what the customers see when your products are being searched for. In exact matches you really do not have to guess the customer experiences. Once you are done including the exact matches, move over to the other matches. These matches show you how the customers are searching on the Internet. And they end up giving you new keyword variations. You might also want to account for the negative matches. Broader keyword matches help you understand how your brand is viewed by the consumers. And based on this insight you might want to tinker a bit with the pre-selected keyword list.

Tip #3: Account for Multi Device Searches

Searches made through mobile devices and tablets account for more than 15% of the total search volume (and the numbers are rising even while we speak). Now, there is a difference between desktop searches and mobile searches, you need to consider this factor. Generally the keyword length for mobile searches is small, while it may stay long for desktop searches. Mobile search queries also contain a lot of misspellings and stay local in nature. It is important to select keywords that cater to such specific experiences!

Tip #4: Use the Google Betas

Change is the only constant is the world of searches. Keeping this in mind Google has launched some keyword targeting enhancements. These tools give SEO experts better control while targeting the consumers. Such new tools should be tested and would provide a better end impact for the PPC campaigns. One such tool is the broad match modifier which allows you to control the display of your ads in exact vs broad match searches.

Tip #5: Stay Updated and Flexible

You might be knowing: business success does not come easy. Neither does success in PPC campaigns. It’s not all about selecting a set of keywords and putting it up there. You have to track the performance of keywords and stay ready to change the ones showing poor performance. Current data from your campaign carries a lot of useful insights and you should act upon it as soon as possible.

At Keyline, we believe in utilizing the perfect keywords for PPC campaigns. Our intrinsic research helps us identify and utilize the best keywords, helping our online marketing service clients reap great benefits from their paid advertising campaigns.


Thinking about Digital Marketing from Business Objectives

The digital marketing bandwagon comes with endless opportunities for businesses. But the sad part is that more than 80% of the campaigns fail miserably straining relations between the service providers and the clients. While digital marketing campaigns can give a significant impetus to your business, it can be successful only when there is a thoughtful approach put into it. Now, there are two parties associated with a digital marketing campaign – the service providers (who put in their expertise) and the clients (who possess business domain knowledge). When the skills of both these parties meet, the result would be a result oriented digital marketing campaign.

For an example, IIHM Kolkata is known for "hotel management college in Kolkata", they do PPC and facebook campaign also.

Measuring the Business goals is the most important

The smooth flow and functionality of a digital marketing campaign depend a lot on the in-house talents possessed by the service provider, but the client plays an important before the inception of the campaign. As a business owner, you have to get the business goals you want to attain with the campaign all straight before it gets going. Most of the time the immediate answer would be high conversion rates and great ROI! But that is an overhead view of the business goals. You have to think deeper than that. You have to assess the potential of services and products and UVP (Unique Value Proposition) of your business. Once you do that with minuteness new scopes would open up. Best digital marketing campaigns do not use an overall approach, they target with pinpoint accuracy. And that is what you have to aim for, with the help of service providers. Pull up some statistical data about the growth rate of your sector, emerging trends in the industry and your specific positioning in the sector.

How to mold the campaign with findings?

Once you have done the due research, you would be in a better position to define the business goals and what you want to attain with the digital marketing campaign. Below are some tips you can implement in your digital marketing campaigns:

  • Make it Seasonal: If your core offering is selling air conditioning units or repairing them, then there is no point of starting a campaign in the middle of the winter season. If you make such a fallacy, all the efforts will go down the drain. No one really looks for servicing or purchase choices for air conditioning units when it is chilly outside. So, all your ads and content marketing will go unnoticed, and by the time summer season arrives you would already have left hope of getting high ROI from the campaign. If your research data shows that your particular type of product or service gets high sales during a particular time of the year, use that data and kick start your campaign during the high potential season.
  • Make it Regional: If your services are available in a particular geographical area, why are you spending extra on setting a nationwide campaign? Suppose, you offer cab services within a certain state, there is no point in targeting the entire nation and trying to reach out to each and every person typing for cab services. You should stay restricted within the key cities within the state. While many business owners feel that digital marketing campaigns should reach their business out to every Internet surfer, you are deviating from the main goal which is to get conversions. Conversions would only come when you are able to reach out to people who need your type of services. So, think again before you start the campaign.
  • Give it an Occasional touch: So, you want to run a digital marketing campaign for your restaurant chain. Christmas and New Year would be the ripe time for your business. But there are other competitors who are attracting crowds while your restaurant is not getting enough sales. Well, the digital marketing campaign can help you set the record straight. Throw in some exciting offers, great deals, and discounts. Let the experienced digital marketing professionals reach such offers to the prospective customer base. When a person planning to visit any restaurant on such occasions gets added incentives (in the form of discounts) they will choose you over the counterparts. That is a great way to leverage sales.

So, now you know how you can utilize the digital marketing campaigns to drive high sales. Use it and reap the benefits.


9 Reasons Why Small Businesses Need Websites Of Their Own

Recently I went to a popular but small book publisher in Kolkata’s famous College Street area to try and sell the owner a website. The owner was a friend of mine. I chatted briefly with him, discussed about the troubles he faces to get new customers, the marketing strategies taken for distributing books and so on. He was generous enough and allowed me to run through the basic benefits of having a website giving me his full attention. Figuring I am close to finalizing this deal, I finally said, "Do you think a website for your business is something you'd be interested in hearing more about?"

He replied, “I have a very small publishing house and I work with a few staffs. It is already a headache for me to keep track of everything and everybody working here. Moreover, I sell books through my distributors. They take care of my customers’ demands and I supply the books accordingly. Why should I need a website? A website means extra costs to me which I cannot bear right now. I am not tech savvy either. I won’t be able to maintain it. And we've never felt the need of advertising about our publishing house. Every year I put up a stall in the Kolkata Book Fair. It is enough advertising for my brand. I do fair business there and rest of the year it goes pretty well. Will a website bring more people in here? Well then, no thanks, I don’t need one." He firmly believes his business does not need a website.

Over a decade’s service to small and medium business owners in India and outside, helping them build and run their websites, I am amazed to see how many of them still do not want to have any website or online exposure of their own. After a few more similar experiences I clearly understood the questions and concerns small business owners pose about getting a website. I have tried to address to these queries as much as possible during my interactions with potential customers and here are some small business website myths revealed:

Q1. Do I really need a web site for my company?

Whether your company needs a website or not depends on your decision only. Website is not an advertisement. It is a multi-functional communication tool. For a well-organized business with local clientele, where a backlog of customers is waiting to be serviced you may not need a website. But if you want to communicate effectively with a broader range of clients, attract new customers, explore new markets and take significant market share from your competitors — then you definitely need a website.

Q2. I cater to a very small segment of the society. My customers know me and I know them. That’s enough for me. Why should I need so much exposure?

Well, as I mentioned before, if your business is localized, well organized and there are lots of customers waiting to be served, then you might not need a website for further branding at all. However, a simple business page (say Google+ page) in a social media platform might help you to retain existing customer base and gain future customers.

Q3. Is it very costly to build a website?

Not at all. Earlier website designing and development costs were high, because everything had to be custom made. However, due to introduction of Wordpress and other such CMS and CRM based free website designing platforms, designing, development and maintenance costs have gone down significantly over the past few years.

Q4. I already have a free web page on some other free portal. Why do I need another exposure at a cost?

A webpage in someone else’s domain is not a website. It does not provide you with full functionalities and are often not good for customer interaction or customer management.  However, this kind of listing services enhances and empowers your new website.

Q5. I don't sell any products online. Do I still need a website?

If you sell something special that people are looking for then a large portion of people (perhaps a market unknown to you thus far) will search the Internet, because it's fast, easy, global and private. A web site will put you in the running with others on the Internet.

Q6. I am not tech savvy either. I won’t be able to maintain a website.

Don’t worry.Your web developer can help you with the designing, development, maintenance, changes and updates, which are generally simple and costs are within your budget.

Q7. Many of our customers aren't computer users. They like face to face interaction with a personal touch.

Time is changing as is the ways of finding new products and services by people all over the world. Your existing customers may not be tech savvy right now, but they will become eventually. What about the future potential customers who are already using smart phones and tablets to find their required products and services? The percentage of rural population using mobile phones to access internet is also increasing in our country. So why wait long. A website will keep you in sync with this growing trend.

Q8. I am already spending thousands in advertising. Why should I go for an additional cost for setting up a website?

A website is not an advertising investment. It compliments and empowers your online advertising efforts.

Alternatively, I’ve decided to put together a list of 9 major reasons why a small business needs a website:

1. Keep up with the competition

Modern tech savvy consumers use internet to search for products and services they need before they make a final purchase. Most of them would assume you have a website and they will search for one in your name only to find you do not have one. The result is obvious. All those consumers will turn on to your competitors’ websites. You lose potential customers. Hence, even if you have a small business, a professional looking site will actually help gain credibility and a slight advantage over your competitors who do not have one yet. In particular, home based businesses benefit from having an online presence as they do not have a proper store front to promote their products and services. So to keep up with your competitors you must have a website. 

2. Build your brand

Online reviews (like Google reviews), your interactions with other customers, your social media presence, the frequency and quality of your posts in blogs help to build a potential customer's trust in your company or product.

3. 24x7x365 accessibility to information

The never-sleeping-always-wake internet gives your business portal 24-hour virtual showroom which would not have been possible in case of a brick-and-mortar establishment. When you set up a website for your business, you are not only reaching out to your existing customers but also gaining potential customers allowing them to have unlimited access to your product/service information, reviews, new line of products and services that you are going to offer, etc at any time of the day and from anywhere.

4. Showcase your works

A website acts like an online brochure or catalogue of your business. Showcase your work, products by including a portfolio or image gallery, testimonials and all those that tell about your business worldwide. 

5. Target a wider market  

You can make avail your services and products globally as your website will provide an alternative location to sell them. 

6. Cost effective sales and marketing tool

Your website can serve as a “marketing and sales” machine for your company. It allows for a wider, more cost-effective distribution of your business and brand as opposed to traditional marketing techniques, which usually included printing and mailing costs. Well written and compelling sales copies on your site attract ideal clients and compel them to use your products or services. Traditional advertisements are a revolving cost to a company. You can buy an ad space in a newsprint or roadside billboard for a specific period of time, spend huge amount of money to design and print them, put them up and then after a few days the ad is gone. You may or may not get the expected amount of return on your investment. A website, on the other hand, comes with several features of online promotion that you can control and use continually and accordingly. Compared to print ads and billboard advertisement, costs of designing a website and running it is quite low. Also its potentiality to reach out to a wide range of niche customers is better than the traditional ways. Hence websites are a very cost effective method for promoting your brand and business.

7. Time saving technology

Providing information to your customers is time consuming as it involves phone calls, face to face interaction, designing and printing a brochure and distributing it, etc. It is lot easier and quicker to update information about your products and services on your website than in print material. Thus making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.

8. Improved customer services

Nowadays websites are built with CRM (customer relationship management) capabilities to help manage your existing as also new customers. Appointment booking system, customer contact list, email marketing, custom enquiry forms and SMS alerts are certain CRM tools that significantly improve your ability to stay connected and engaged with your customers.

9. Lead generation

Lead generation is crucial in case of online sales and marketing. Adding freebies like free downloads of forms, brochures, e-books, etc. and other valuable resources in exchange for opt-ins to your website can help you gain new leads from prospective customers searching for your products and services.

The internet is in fact has become the basis of business activities over the past few years. There have been significant increases in traffic and business generation after the introduction of ecommerce. People are always opting for the easiest, cheapest and quickest means to reach out to others. Imagine you are going for a long hike and at night you are looking for a roadside motel. What will you do? You will simply take out your smart phone and Google to see whether there is a motel located near you. If the nearest motel owner has enlisted his business in the Google map then viola, he gets a needy customer in the middle of night. So, even a small business requires online presence to hook customers and retain them.

Hence the conclusion: Small businesses do need websites of their own


30 Days Social Marketing Goal in 2015 for Startups

Just few more hours and the world will welcome the new year which will be a new beginning, a new start, a new thinking, a new design, a new strategy, a new social engagement, a new way to interact, giving a new user experience.

In 2014 I landed on to many blogs and case studies related to social media marketing through which I have listed out daily activities that you can follow to achieve better result with your social media campaigns. The activities are simple to understand and perform and it's unique each day which will not help you maintaining a comparative approach but even you can explore possibilities of doing multiple tricks to engage your target market, fans and followers. I just thought if I can help out startups with this to achieve their results. You can consider these activity as a part of your 30 day social marketing activities and so calling it a challenge would be better to make it sound goal oriented.

Please note: There is no mandatory that you have to follow certain activity on a day. With the list you can just make your own list and perform. Though this post is mean for startups but companies and marketers who have failed with their social marketing can also follow it.

Check out below 1422 social  marketing goal to be achieved in a 30 day challenge:

  1. Post images of your office and employees: Posting images and pictures of your office space, department, rooms, cabins creates an impact on your physical reality and how good you are with infrastructure management. It gives them an idea about your organization's presence. Sharing such pictures in your verified Google my business page even helps you with improving a perfect google+ page setup.
  2. Run a free Q&A on "Ask me Anything" format: Run a question & answers day where you can ask your fans, customers to ask any question within your expertise area and help them with relevant answers and relevant resources too. Best is that if you have a blog post written on something than can help them with the answer then share it too in the end as an elaborative answer.
  3. Share popular stories related to your industry: Sharing topics related to you industry that is popular tends to get attention on the perception that it has already been liked by many. Share your own thoughts on it and encourage your fans to check it by mentioning important points it has.
  4. Introduce your employees with their LinkedIn profile address: Each month perform an introduction process of one of your employees where you share the details about them along with their linkedin profile address (Make sure they have a professional linkedin profile with details filled up and your company name mentioned as the latest employer). Share their qualifications, expertise areas and some recent works with their fine inputs in it.
  5. Share a video interview of an expert in your industry: On the web there are several known experts in different industry who humbly give interviews, tips, speeches about their industry latest stats, upcoming trends and have very refine analytical knowledge of the field. Talking with popular experts on the same will get easy attention. In the share do write about anything specific about the expert that you gotta reveal or know which you thing is still is unshared with the industry.
  6. Share the creative idea that led you to the foundation: Sharing the idea or thought that led you to the foundation of your company/startup is something very personal but works directly with a hit on heart way. Sharing your idea helps your fans know about your thought process and how you plan. Do mention in it what you added in your foundation that makes it unique and best will be if you can make it so convincing     that it is the need of hour.
  7. Share your company/startups story (It can be anything specific): Share about your company's/startup story that is interesting. It should be on a specific happening that is fun, or inspiring or creative.
  8. Share something funny: This is something that always gets attention and with most businesses. It again creates a different impact on your fans and customers that you being sound with humor are great people to interact with.
  9. Share content that you found interesting and mention its interesting part: Share content from any other weblog that you found to be interesting, useful. Make sure you add what inspired you or is the interesting part.
  10. Share something that has inspired you: Almost everyone likes thoughts that inspire and has a meaning. Here you can share great quotes and inspiring notes. Awesome will be if you can create few of your own.
  11. Encourage your fans to join other social platforms to explore more possibilities
  12. Share your multiple social profile links
  13. Share about an upcoming event you are planning
  14. Relate a movie scene with your next planned reactivity or marketing and share it
  15. Share your recent activities in offline market and put in your thoughts
  16. Share about your top customers
  17. Ask your audience about feedback on mention specialities and social marketing and engagement can be one of those.
  18. Perform a #shoutout and ask a customer to participate by sharing your page in their community
  19. Share an offer where your customer can be a reseller or affiliate
  20. Share something that could encourage customers talk about their personal day to day life
  21. Ask your fans to give you new ideas and ways you can improve
  22. Share with your customers some free eBook they can download to judge companies before hiring
  23. Ask fans to share their business and profile with you and offer a free promotion on your social channels
  24. Provide a customer/fan wise ideas and tips to improve their business ROI
  25. Must talk about myths in your industry
  26. Encourage your customers for video testimonials in exchange of one from you
  27. Analyze all the above process and redo what worked well
  28. Share any result with a project that your company has achieved
  29. Share a free business analysis and consultation if possible (It works awesomely)
  30. Reshare all the blog posts of the month and ask to reshare