Category Archives: SEO

2 Tips On How To Create An Inclusive Content

As any good digital marketing agency in Kolkata will tell you, content is king when it comes to gaining a good search result ranking for yourself. No matter whether you are a business owner or a content creator unless you have unique, original, and informative content for the users who are searching for it, your page won’t get a good ranking. And one of the ways to do this is by making your content inclusive. But what exactly is inclusive content? It means you create content that can be accessed by anyone from any part of the world. This means having a universal design that will make the content:

·        Easy to access for people with disabilities

·        Easy to access for people with any kind of hardware, internet speed, or device

·        Can be understood by people even with low computer literacy or skills

·        Geographical location

·        Culture

·        Age

·        Language

And many more.

Why having inclusive content good for you? The best SEO company in Kolkata will tell you this kind of content helps business owners or content creators gain trust, have great communication with their intended audience, and network growth. Your website will have the best marketing strategy of all— word of mouth when you create inclusive content easy to understand by everyone.

Now let’s see how to build such inclusive content.

Language and content

Give a thorough reading of your existing content. Look at the pronouns and the information you are giving. Are you consciously or unconsciously giving information to only one group of people? For example, your images and your words generally tend to use “he” or “she” instead of gender-neutral terms. Once you have thoroughly evaluated your content, you can know where your bias stands and try to remove it to create inclusive content.

Language and words used are the biggest way you can improve your content’s inclusivity. Look at your content through a lens of inclusivity. Are you using words that show disrespect to one sex or do you objectify or group people by using one term to describe everyone? Everyone has their own identity; so, unless you appeal to them from their own level, they won’t feel your sincerity and the message you want to give out.

Ableism is a real thing, and we often show bias in this regard even when we don’t mean to. Hence, instead of using words like “blind person”, use terms like “person with blindness” because many disabilities don’t take away their identity; it is something they have and not who they are. Similarly, use gender-neutral words like “take the controls” instead of “man up” or “workforce” instead of “manpower”. Don’t refer to adult women as “girls” unless you are also referring to adult men as “boys”.

Using responsive designs

Accessible web design will go a long way in making your website and content inclusive. And it is also recommended in the W3C’s Content Accessibility Guidelines. Google also follows these guidelines when indexing and ranking a website. What does a responsively designed website mean? It means your website can be used on any device and by anyone. For example, some websites on their mobile version or in their app don’t allow lock orientation or zooming in. This limits it for people with disabilities especially those with low eyesight. What are some other ways to make your site responsive? They are:

·        Using link text to describe a link destination

·        Descriptive and meaningful alt text

·        Using semantic HTML tags describing the purpose of page elements

·        Using flexible font sizes with different kinds of views.

·        Labelling all fields and buttons

But don’t become complacent once you have created such a website; being inclusive is an ongoing process. As the best marketing company in Kolkata will tell you, once you make any kind of changes to your website, you have to make that the updates are still accessible for people with disability. Thankfully, there are many free accessible checkers available online which can help you keep track of your site’s accessibility.

Remember, the process of being inclusive shouldn’t be a one-time affair. If you have hired a good digital marketing agency in Kolkata, remember to talk about monitoring your content and your website all the time to be sure the features you implemented are there. Ask for suggestions and feedback from your users and visitors. Only that way, you can have a great inclusive website.

5 Tips And Tricks To Make Sure Your Logo Is Next Level

Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.

To start with, let’s see the must-have things for a good logo. They are:

·        Must be eye-catching

·        It must have a timeless feel to it

·        Must be memorable

·        You can understand the logo even when it is small or large

·        Perfectly symbolizes your brand value/vision

Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.

Express your brand through picture

The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.

Make a clean logo with white space

Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.

Design the logo based on where you are going to use it most

When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.

Make the logo a literal representation of your brand

Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.

Stand out with the use of the right colours

One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.

Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.

7 Ways to Find SEO Keywords that are Trending

Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords. 

In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata

Ubersuggest

Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data. 

Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.

Google Trends

As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year. 

Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.

SEMrush

SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent. 

Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.

Google Keyword Planner

Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts. 

When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free. 

Twitter 

Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.

Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.

Answer The Public

When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.

Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan. 

Reddit

Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot. 

A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.

As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.

At any point in time, if you need any expert help, we are just a message away.

DIgital marketing company in kolkata

“Keyline Creative Services.”- The Popular Digital Marketing Company in Kolkata in A New Look “Keyline DigiTech Pvt. Ltd.”

“Keyline Creative Services.”- the popular Digital Marketing Company in Kolkata in a New Look “Keyline DigiTech Pvt. Ltd.”! Yes,“Keyline” is a years-old trustworthy name of one of the best digital marketing agencies in Kolkata, the capital of West Bengal. Keyline started its journey in the year 2002 with the name “Keyline Creative Services” and a mission to set up such an organization that would cater premium quality creative & custom IT solutions to other companies as per their need. Today, the distinguished digital marketing company has upgraded itself to “Keyline DigiTech Pvt. Ltd.- people’s very close digital marketing agency now is in a new avatar.

What Is a Private Limited Company?

A private limited company (Pvt. Ltd. Company) is a privately held corporation for small businesses. The liability of the members in a Private Limited Company is limited to the number of shares they own and the shares in a private limited company cannot be exchanged publicly.

What Are the All Those Characteristics of a Private Limited Company in India?

  • Members– According to the Companies Act of 2013, a minimum of 2 members and a maximum of 200 members are necessary to form a business.
  • Minimal Liability– Each member’s or shareholder’s liability is limited. It means that if a corporation suffers a loss in any way, its shareholders may be compelled to liquidate their assets to cover the loss. The shareholders’ own, individual assets are not in jeopardy.
  • Perpetual succession– The corporation continues to exist in the eyes of the law even if one of its members dies, becomes insolvent, or files for bankruptcy. As a result, the company will continue to exist in perpetuity. The company’s life will continue to exist perpetually.
  • Index of members– A private company has a significant advantage over a public company as it is not required to keep an index of its members in a private company, but a public corporation is.
  • Number of directors- A private company simply requires two directors when it comes to directors. A private business can come into operations with the presence of two directors.
  • Paid-up capital — It must have at least Rs 1 lakh in paid-up capital or such a higher amount as may be prescribed from time to time.
  • Prospectus- A prospectus is a thorough summary of a company’s affairs that is issued to the public by the company. A prospectus is not required to be issued in the case of a private limited company because the public is not invited to subscribe to the business’s shares.
  • Minimum subscription- The minimum subscription is the amount received by the corporation that equals 90% of the shares issued in a given time. If the company does not obtain 90% of the funds, it will be unable to continue doing business.

What are the Differences Between “Keyline Creative Services” and “Keyline DigiTech Pvt? Ltd.? 

Those who all are thinking, the newly upgraded digital marketing agency “Keyline DigiTech Pvt. Ltd.” is different from previous “Keyline Creative Services”, this information goes to those that Keyline trusts in the basic concept,” what’s in a name, it’s basically all the same”. Yes, Keyline believes that quality services are the only identity of a big name and responsibility becomes multi-fold with an upgradation of a brand name. So, this time everyone can expect much more committed and excellent services from Keyline DigiTech Pvt. Ltd- the most popular digital marketing company in Kolkata. 

What Are the Services That Keyline DigiTech Pvt. Ltd. Offers to Their Clients?

Keyline DigiTech Pvt. Ltd. Offers a plethora of quality services with some utter confidence. Here is the list of the services offered by Keyline DigiTech Pvt. Ltd.-

  • Digital Marketing
  • Logo Designing 
  • Branding
  • Website Designing
  • E-Commerce
  • Software Development
  • Content Marketing
  • Web Hosting
  • Brochure & Flyer Designing
  • Creatives for Digital Marketing

Conclusion: –

Data says, there are around 6.27 million internet users in Kolkata. The digital platform is a potential platform for any kind of marketing or branding of any company. So, people can embrace this newly emerging marketing strategy whenever they feel there is something to communicate with their customers but in a rapid way. And during this journey of digitalization, always remember one name, “Keyline DigiTech Pvt. Ltd.”, the favourite digital marketing agency of Kolkatans which was there beside them, is there and will be there always and forever with a continuous promise of betterment in terms of services.

7 Beneficial Tips To Optimize Blog Posts For SEO Like A Pro!

Welcome Back, Readers!!

We are coming to the end of 2021. As the leading SEO company in Kolkata, Keyline Creative Services has gathered 20 years of requisite experience working on SEO. Now, it is time to share some of our experiences on  SEO marketing strategies that will help you grow your business quickly. We all know that Search Engine Optimization (SEO) helps drive traffic to the website and get better rankings on Google. Blogging is the living soul of SEO that will boost the ranking position on Google. But there are some golden rules that you have to follow when you are about to write an SEO-friendly blog for your website. Let us discuss the points one by one in detail-

1. Stick To Your Niche:

Choose a particular subject for your blog and research the sub-related topics. Mention those points as headings and sub-headings in the main body. Never beat around the bush and stick with your niche.

2. Catchy Headline:

You should write an SEO-friendly headline with a length of a maximum of 60 characters. The title tag should be eye-catching and clickable. It would reach your target audience and help increase the CTR (Click Through Rate).

3. Up-to-date & Relevant Content:

Always try to use original & current data from a valid source that is relevant to your subject. Update the previous content with new data from time to time. No one prefers to read a blog post that is dumped with old data.

4. Keyword Research:

Always go for thorough research of keywords before writing a blog. Choose the best suitable long-tailed keywords and place them inside your content body. You should make the content sound more natural and engaging to the readers.

5. Blog Post Length:

 According to the report of the Search Engine Journal, the blog post length has increased by 57% since 2014. The word limit was less than 500 words in previous years. But now, the word limit has exceeded 2000 words. So, you should maintain the length of your blog as per your choosable topic.

6. Lower Bounce Rate:

The audiences are looking for the maximum amount of information from a single source. If your content is speaking the language of your target audience, the audience will spend more time on your website and it will reduce the bounce rate. The lower the bounce rate, the higher the chance of boosting your conversion.

7. Be Active:

Publish your blog frequently and be active. According to the data from HubSpot’s research study, companies that post blogs regularly, at least 2-4 times a week, received the highest results on more traffic and conversion.

In the world of the Internet, where people prefer more on the Google search button for queries than any other option. There are lots of websites, blogs, and articles herein Google-o-pedia. Are you thinking about how this would be possible to get your blog posts on the first page between this giant pool of digital data?

Do not worry at all. Keyline Creative Services would be very happy to deliver you a prolific marketing strategy. As the best SEO company in Kolkata, we have highly qualified and experienced team members who have a progressive vision of digital marketing. We know the thousand island sauce how to rank #1 on Google. If you want your business to be at the top of the online market, to increase your brand awareness, and connect with new customers then knock on our door at any time.

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best seo company in kolkata

Top 5 Facts To Consider While Checking On-page Audit In SEO

Keyline Creative Services has been able to gather 20 years of requisite experience in SEO and become successful with planning proper optimization strategies to generate organic traffic and evaluate 100% ROI. As a leading SEO company in Kolkata, we work along with a team that helps modernize websites with Google’s latest algorithm changes and works with the latest SEO tools to bring the best results.

SEO could be the greatest booster for the marketing campaign if one goes through an SEO audit from time to time. An audit is generally a systematic review through the plethora of statements and records that will help improve profits and enhance revenues. There are three types of SEO audit as- 1) Technical SEO, 2) On-page SEO & 3) Off-page SEO.

1) Technical SEO: It helps Search Engine spiders to crawl and index websites more efficiently.

2) On-page SEO: It is also known as On-site SEO. It helps improve search visibility and traffic to web pages.

3) Off-page SEO: It helps optimize the ranking factors in the terms of trustworthiness, credibility, relevance & authority of the website.

SEO practitioners know the on-page optimization should be equally prioritized with technical and off-page SEO strategies. Our team regularly follows the SEO checklists so that it would help improve the visibility of websites in search results. We ensure the website contents that are visible to users such as text, video, image, audio, etc, and contents that are only visible to Google Search Engines such as structured data, HTML tags, etc are well optimized according to the latest algorithms or not.

The premium quality of content deserves a higher ranking and vice versa, the poor quality of content gets less visibility. To increase the visibility and web traffic, we need to optimize other elements in the On-page SEO audit.

  1. Title Tag: Title tags or HTML tags are shown on the head section of web pages. A title tag is very crucial for SEO. It gives an identity to the page content. It should be unique, simple, and optimized for organic ranking in the Search Engine Ranking Pages (SERP). Poorly written title tags will put a negative impact in terms of SEO. So, it should be checked while the SEO audit.
  2. Meta Description: When someone searches a website on the Google Search bar, a small introductory description appears under each website that represents the overall summary of the website to the audience. A good quality meta description can increase the search rankings of the website.
  3. Header Tags: H1 to H6 header tags are important for providing keyword-rich context that would be helpful for SEO. These are also known as Heading tags. Users prefer easily readable content written on the header tags to get an idea about the related products & services.
  4. Image Optimization: Images make the website more appealing. Optimize all the images of web pages to reduce page load time and provide better user experiences. Make sure to use descriptive titles and Alt texts.
  5. SEO-friendly Content: A website that is mobile-friendly with a fast-loading time and easy to navigate, helps increase user engagement, web traffic, and SEO rankings. It will improve the user experience and get more conversions.

It is important to get in touch with an established and the best SEO company in Kolkata that will perform a detailed SEO analysis & solve SEO errors. Keyline Creative Services would give the assurance for better SEO rankings. Our team will check the SEO audit thoroughly and deliver outstanding ROI-driven SEO services.

So, hurry up and get in touch with us & discuss the digital marketing strategy for your business.

competitor analysis

Tips To Do The SEO Competition Analysis To Boost up Website Ranking

An intensive competitive analysis can be turned into your guide of what you need to do to improve your site to be on par with your rivals. 

It can likewise distinguish both your site’s qualities and weaknesses and your rivals’ sites for everything from SEO to look through include wins. Using this data, the Digital Marketing Company in Kolkata can find the zones you are feeble to refine them, just as distinguishing the zones where your competitors are weak, and afterward profit by their weaknesses for your site and search performance.

  1. Keyword Research

The initial step is to recognize the keywords that your site can REALISTICALLY target initially. Your first objective is to track down a viable specialty inside this heavy industry that is reachable. Mind mapping is an extraordinary tool to sort out your keyword ideas and buckets. 

There is a horde of approaches to develop your keyword list: 

  • Distinguishing your competitors and typing them into SEMrush to see the list of keywords they’re positioning for 
  • Utilizing Spyfu to get a list of keywords they are offering for 
  • Using Keyword Planner to get a list of potential keywords identified with an essential term.
  • Identify Your Top Competitors 

When you have your keyword list, type those terms into Google and write the lists that appear in the best 10. Regularly you’ll see similar sites showing up over and over. You’ll need to distinguish the sites that position for some keywords in that niche and add them to your list of competitors.

Once more, the keyword tool can be an essential instrument as you can type the area into the search box and decide their organic traffic and number of natural keyword positioning in Google. The more keywords they have ranking in, particularly for high search volume, the ideal space is. It’s essential to recognize the long-tail terms you’d target and discover sites that position relevant terms.

  • Social Media and Content Audit 

Since you understand who your competitors are and their backlink profile, you’ll need to investigate their content advertising and online media methodology. How regularly do they share reports via online media? What is their engagement ratio? What number of active followers do they have? Here’s a format for an online media review poll that can be utilized as a feature of this interaction. 

Check their social media platforms. That will help you decide how active you should be regarding making and sharing content, and once more, to determine your first focuses in terms of follower and engagement ratio.

  • Decide Your Barrier to Entry and Strategy 

When you have an intensive understanding of your rivals, you can make your procedure depends on the midpoints from the information you revealed. 

First, you’ll need to know the number of connections you’ll have to gain and the nature of those connections to start appearing in the list items. It will be discovered on the midpoints of the sites positioning for the keywords you picked. It’s critical to maintain a strategic distance from keywords that have a solid presence of sites with massive space authority; these areas are difficult to beat as they will, in general, be profoundly trusted and rewarded by Google.

Web Design Company In Kolkata will show you what your competitor is doing and how you can emulate or beat those systems to overwhelm the search engine rankings and boost your brand development.

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How to increase website traffic?

Check Out The Reasons For Lack Of Traffic In Your Website

As a blogger, you do everything on your site (like Implementing the most recent UI/UX design, writing great content, Product videos, and so on) to create high traffic. In any case, notwithstanding this, if you can’t accomplish the objective, it demotivates you, and you can’t help thinking about why it has occurred? 

Besides distributing quality content and creating backlinks, other significant highlights require more regard for incrementing site traffic.

  • Delay in loading site 

Webpage speed is a significant angle when browsing the web. When a site takes too long to even think about load, individuals will, in general, hit the “back” button and proceed onward to some other connection in the SERP (Search Engine Result Page). Talk to the Website Hosting company in Kolkata to get the best service.  

  • An excessive number of choices can be confusing.

For a site to grab a guest’s eye the initial step should be an understandable route; a helpful guide should be furnished to the user. Overloading your site with too many calls to action isn’t generally a smart thought as it can cause investigation loss of motion, where no action is taken.

  • Not a mobile-friendly website

These days, mobile traffic represents the more significant part of all web traffic. Henceforth having a mobile-friendly page shouldn’t be an untimely idea. It is advisable to plan responsive sites exceptionally improved for tiny screens so the client experience does not tamper.

  • Keyword Stuffing 

The keyword is a fundamental piece of any site, yet its over-burdening can have an inauspicious impact. A site loaded with keywords can cause visitors to feel uneasy about your business.

  • Too-many pop-ups 

No one enjoys their site experience being hampered by a membership letter pop-up or an auto-playing video promotion; it has a bad introduction and disrupts the client’s reading experience. 

  • Distractive Animations 

The web animations are diverting and alter the client’s understanding experience, and pictures are intended to get the client’s eyes; however, that doesn’t imply that something is included inappropriately. Burdening the page with pointless unnecessary likewise expands the loading time of the page. While hiring the web design company in Kolkata you have to make sure that they are aware of the fact.

  • No Contact Information Page 

If those clients need assistance, they need it right away. They don’t have the opportunity and will to fill the structure and afterward hold on to perceive what happens. Please make a point to contact individuals through phone, mail, and social media and show the contact details clearly on your site to address every one of their issues. 

  • Missing “About Us” Section 

An About Us page gives the page guest a rational thought regarding the individual behind the site. Thus, if you are a business, this about us page is the most significant piece of your site. Likewise, a good motivation behind the site is an absolute necessity, as a site that doesn’t clear about the work it does won’t hold visitors.

  • No Social Media Sharing Experience 

In the world of Social Media, it is significant for your site to have a social presence; it’s nearly pretty much as important as having an identity card. When clients run over something interesting in a place, they have a moment’s desire to share it via online media. 

These are reasons that will, in general, hamper client experience and, like this, cause a loss in traffic if your website is enduring similar luck because Digital Marketing Company in Kolkata can help you acquire traffic on your site and develop your business exponentially.

5 Ways to Improve Your Link-Building Strategy

According to a SEMrush study of over 6, 00,000 keywords referring domains and backlinks are still the most important ranking factors. This is why you should have a lucrative link-building strategy. You need to clearly define the audience and create valuable content for it. You should also recognize how publishing that content on third-party sites is essential to link-building.

There are five ways to build successful link-building strategy.

  1. Free Tools

There are few things that can be more effective in your link-building strategy than an app or tool to help your peers do something or learn how to do it better. People tend to link in their content to the best tools they can find in their industry.

For example, this can be useful for link building. You likely would include links to these quality tools: CoSchedule’s headline analyzer, Neil Patel’s Ubber Suggest, and SEMrush’s title generator.

Are there unique needs in your industry? You need to aware about the valuable tools, calculators, and quick-fix answers that could provide you for your audience members. If they find them worthy, there are more chance that they likely to link to them in their content.

  • External Reclamation and Broken Links

For link-building management, broken or missing links are an ongoing problem. Broken links suggests inks intended to direct users to a designated page that instead lead to another page, a non-existent page, or a 404 error response. In case of search-engine rankings, these broken links can be problematic but are easily corrected through communication. Reach out to the linking website owners or webmasters and ask them to repair the broken links. They are more likely to fix them as they want their site visitors to see them as reliable sources.

Link reclamation includes websites that mention you, your content, and your products/services without linking to your site. Your request for a link may be met with more resistance than a request to fix a broken link. You may not receive a response from the website manager or your request may be declined based on the site’s linking policy. However, you need to make the request and consider it as a victory if you get a link.

  • Internal Links

Also, internal broken links can prove to be a source that creates problems in overall search-engine ranking. Google Search Console is the best tool to analyze the viability of your internal links. You should incorporate internal links on your pages. If you have published a new article that has information relevant to already published pages then you should link to that earlier content.

  • Competitor’s Link

If you’re finding inspiration for your new content, then go to your competitors’ links. You should search for relevant articles and ideas that have significant traffic. It’s ideal to write an original piece and include those highly valuable backlinks as citations.

Make your work easier with tools such as Ahrefs, which allows you to research your competitors more efficiently.

  • Link Intersect

Aherfs tool has made the “link intersection” tool popular. This allows you to find out which sites link to your competition but not you. Based on this information, build relationships with those websites and create content that is more likely to be valued (and linked) by them.

For any website-oriented marketing strategy link-building is an important part. As an experienced content marketer, you already know that that a strong foundation requires creating quality content that your audience finds valuable. But digging deeper into the links the link themselves, your competitors, and other factors will enable you to develop your link-building strategy fully.

6 Actions You Must Take After SEO Audit

Are you planning to improve the organic search visibility of your website? An SEO audit is the answer to do it. An SEO audit can produce valuable insights. It reveals your SEO strategy and tactics. The best audits are done in-depth and focused on aspects across the key areas of SEO:

  • Technical
  • Off-Page
  • On-Page

They use keyword or goal-oriented focuses to compare against. This allows a deeper analysis of keyword performance and competitor comparison. You’re doing SEO because of return on investment or to get high-ranking, traffic and conversion goal improvements.  This makes SEO audit an important part.

Here are some specific next steps that you should take after the audit is completed to build momentum and ensure your time and invested isn’t wasted.

  1. Develop a List Insights

A detailed audit report includes:

  • The list of SEO items audited.
  • The status is of those items weighed against best practices, audience, and competitive filters.
  • Recommendations of aspects to correct or improve.

These are often knitted throughout the report and sometimes are summarized in an executive summary or conclusion section.

For automated audits, this section of findings might be lacking clarity or depth.

The first step after the SEO audit is to get to the short or possibly long list of specific insights and things that need action.

  1. Prioritize Based on Level of Impact

Using the list that was included in the audit report, or the insights you’ve gathered, it’s time to begin the planning phase.

If you have the option to go back to the person or team (internally or externally) who conducted the audit or do a post-audit meeting, this is the time to learn and understand the expected level of impact of each of the items on the insights list.

Not all corrective actions will have the same degree of impact. While SEO professionals are required to avoid promises due to the uncertain nature of the industry, there should be a scale and objective way to prioritize the list based on how big issues are.

Setting expectations of what the impact could be, even when they are based on benchmarks and where you want to be will be helpful later for measurement of actual impact.

  1. Determine Necessary Resources

With a prioritized list of action items based on the level of impact, you can now determine the necessary time, budget, and resources needed to tackle each item.

Few updates can be made within minutes by a single person with little training. Others might require the assistance of other departments, individuals, or outside vendors.

Something like the use of a sophisticated canonical tag strategy require a good technical SEO mind plus the skills of a web developer. Such resources may cost some money and have to be slotted into schedules.

The moment you know how long it will take to implement each item, what it will cost in time and resources, coupled with the level of impact from the previous step, you can filter the list and re-prioritize.

  1. Develop a Timeline

Now you have an outline of the work and needs in front of you. This is not the time to take your foot off the gas. Pushing forward on the SEO plan can be daunting due to time, resource, and budget constraints. However, SEO is a long-term commitment that is fueled by short-term activities and tactical execution.

At this point, you should be able to see what the all-in investment is for implementing all of the items on the list.

Based on budgeting, pacing, and the ability to work, it should be possible to know how much time overall it will take to work through everything.

With this, you can develop a timeline with specific milestones, goals, and reporting cycles to measure the impact of the effort.

  1. Create an Action Plan

Putting the plan in motion, you’ll need to find the right systems to ensure that:

  • Collaboration is easy.
  • Tasks are scheduled and assigned.
  • Accountability is attached.

Whether it’s a workflow program, SEO tool, or project management suite, treating this as a real project or campaign following the audit is one of the best things you can do to give it a fair shot.

Heaping a big stack of tasks or assignments on an individual, team, or group of roles with no expectation or accountability is a big risk for failure.

It’s important to set the tone with a plan and an expectation of it being organized and completed on budget and on time.

Not all stakeholders and roles will understand the potential impact of improving SEO if they only have a small role in certain pieces.

Without some education and a clear assignment with a due date that tucks into the plan, it might go into an IT queue with low priority and never get done.

  1. Achieve Success

It’s not easy to know what SEO success looks like and that this effort was worthwhile.

You can measure performance by tying back into the goals and expectations you set in the first post-audit step of assessing the best estimate possible of the level of impact of the action items identified.

You can identify the project schedule and see where average position, impressions, traffic, and conversions changed during the project or campaign, using baseline or benchmark data,

If you’ve a dedicated plan and concerted effort then you should be able to track specific improvements.

You also need to be sure of using the annotation feature in Google Analytics and have regular reporting cycles monthly or weekly depending on how long your timeline is for implementing the plan. This is really a great way to track improvement over time and understand the actual impact versus the estimated level of impact and to make any agile revisions to the plan or to keep going with the original schedule.

The process of SEO audit can be overwhelming. Depending on the type of audit, and how much support and education you receive at the end of the process, it can be challenging to use the audit as a powerful tool to improve the optimization of a website. Through working from insights to fully-actionable and measurable plan, you can achieve success and find ROI not just for the audit investment itself, but in leveraging SEO as a valuable digital marketing channel.