8 Smart Tricks for Successful Facebook Marketing

Though, the present generation is after Facebook and the Facebook freaks spend hours and hours of time on this wonderful social platform, only few of them know about the amazing targeting capabilities of Facebook that can facilitate them tailor their own message and target their desired audiences.

It will highly interest someone from the field of business and marketing to know that Social networking sites like Facebook can create magic for the business owners who want to bring their business on the right foot. Or speaking in other words, Facebook is simply a fabulous place for advertising and keeping yourself engaged with all your present and potential customers. Being on Facebook, as a business owner, you will get a social platform where you would have the power to share your ideas, feelings and to be more open and connected. With Facebook marketing, you can not only generate more leads for your website by bringing large number of visitors to your site, but you can promote and endorse your product across the globe within a few finger-counted instants. As such, more and more number of people will come to learn about your site by reading the posted profiles, articles and blogs and will finally sign up with it for mailing list.

ALSO READ4 Ways Social Networking Sites Influence Your Web Rankings 

But, often small business owners are not able to take the full advantage of Facebook marketing due to their ignorance of the real art of promoting or endorsing their products or contents on Facebook. If you are also facing problems to strengthen your presence on Facebook and attracting customers, go through some of the social media tricks for an effective Facebook Marketing especially thought up for business owners who are looking to promote their websites on Facebook.

Here is your list of 8 tricks for successful Facebook marketing:

  1. LEARN MORE ABOUT FACEBOOK: The very basic thing for any business owner looking to do business through Facebook is to know about it first. Due to shortage of time and knowledge the small business owners most of the times lag behind in taking the full advantages of this wonderful advertising tool. So, in order to learn about Facebook you need to participate in it. Set up a Business Page first and then look out the activities of the competing brands on this site.
  2. UPDATE YOUR COVER PHOTO: If you want to get attention from the viewers, update your cover photo frequently. A cover photo is the main highlight of your profile and it has to be unique and attractive with the ability to draw the attention of visitors instantly. Hence, chose an attractive, apt and colorful cover photo to carry out an effective marketing. Whenever there is a special sale or some new product is launched, mark it with updating your cover photo to advertise the special sale.
  3. TRY COLORS, ANIMATIONS & IMAGES INSTEAD OF PLAIN TEXTS: The latest trend to promote any website on Facebook is by using loads of images, visuals, graphics, info graphics, videos and animation. These are the best and easiest means to gain popularity by driving visitors to the page. Photos and videos are generally more attractive then plain texts and as a result they get more Likes, Comments and Shares compared to textual posts. To attract people to your post make use of videos photos or you can also make use of animated images in order to draw some serious attention. Hence, be more open towards posting some interesting stuffs and try to be creative in your approach.
  4. INCLUDE FRIENDLY AND INFORMATIVE POSTS: The posts are the online voice of any business owner. Through posts a business owner should reveal his/her strong points and as such his/her Facebook Page will become a reflection of his/her strengths. As such, you should include friendly and informative posts and keep it visible to all so that the posts can draw visitor’s attention and they can post comments whenever they visit the page.
  5. REPLY TO THE COMMENTS: Business owners should always reply to the Comments on their posts since this kind of interaction increases their engagement and reach as visitors often share posts and replies to their friends. Moreover, it should always be kept in mind that the visitors on your Facebook Page are your potential customers. So, whatever positive or negative Comments you get from your visitors, you are not at all expected to get annoyed or give harsh replies. Remember, if you want to become successful in Facebook marketing, your client’s comments must be answered politely and on time.
  6. POST FREQUENTLY AND CONSISTENTLY: You must be consistent in posting contents on your Facebook Page. If you post your valuable contents only once or twice in a week, your contents might lose the fans attention and interest. On the contrary, daily posting of contents will keep up your fans attention and they will remain interested to see your contents in their feeds. Remember, the more you post the better would be your chances of being seen by your potential readers. Frequent postings help you get attention from others.
  7. INCLUDE TAGS IN YOUR POSTS: Including tags in your posts is a great way to broaden your exposure. Attaching a label to your post helps you in reaching your specifically identified viewers or any particular group of people who might be looking for this particular tag line that you have included in your posts. Posts without proper tags fail to get connected with its desired audience as they can’t draw visitor’s attention.
  8. CONCEAL VALUABLE CONTENTS: Don’t flaunt all your contents on your profile page openly. But keep some of your valuable contents hidden behind the Like option. Hiding some of your vital and valuable contents behind the ‘Like’ option is a great strategy of getting more Likes on a particular post by persuading the visitors to click the Like option and see what’s behind. But, in order to lure the customers to click on the ‘Like’ Option, make use of bold, colorful and graphical images along with catchy and interesting titles. It will instantly drive the viewer’s towards that content and would compel them to click on the ‘Like’ option.

For an example, IIHM Kolkata offers the "best hotel management college in Kolkata"

How To Start With?

If you continue to participate in Facebook and experiment with your business strategies, within a few days handling your business page and gaining profits from it will be a mere child-play for you. The toughest part of this job is its initiation. Once you start up successfully with the help of expert guidance, your marketing skills will keep on improving with every passing day.  For any assistance or to know more tricks and tips, you can approach any good Facebook marketing expert in your own city or town. In every city and town there are several Social Media marketing consultancy services having good Social Media marketing experts from whom you can seek expert assistance and guidance for setting and improving your Facebook marketing page thus boosting your online sales by 60%.

Well, Facebook is that social platform through which you can do anything for generating business. It is a great way to augment your marketing by creating a huge potential community among your followers. Simply follow the above mentioned smart Facebook Tricks and see the magic on your own. Check out latest WB GOVT JOB.


If you are a business who want to derive the maximum benefits from your Facebook page then you can contact Keylines. Our e-Marketing team can prepare a result-oriented plan of action and deliver the right ROI of your investment in a social marketing with facebook. Contact Keylines here.

4 Ways Social Networking Sites Influence Your Web Ranking

Do you share your blogs and websites on any social media platform?

If you do then it’s a great thing, but if you don’t then you must start with it instantly.

Why? Let me Give You a Real Idea!

Sharing your blogs and contents in all the prominent social networking sites is an excellent idea as it will boost your search engine optimization effort thereby generating huge web traffic for your site. At present with the large number of social media sites like face book, twitter etc, sharing your blogs and sites there can directly improve your SEO ranking and put you in the top list.

Well, as indicated by several individuals, it is speculated that Social media is going to be the fundamental resource of data and information in the near future and search engine optimization for your site won't be necessary anymore. But, if you conduct a study on the relationship between social networking and web search engines, you will find this prediction is something that is not true and stands a long way from the reality.

Actually this discussion is currently in light because a large number of individuals are nowadays extracting valuable information and data from online social networking sites. However, the matter of fact still remains that the greater part of the web scrollers still search for the search engines to get the necessary information they are looking for. And the main reason behind this fact is that social networking sites don’t come with any format or design to deliver the data in the same way that you we can find in Google or Yahoo search engines.

IIHM Kolkata offers "hotel management course in Kolkata", their presence in all social media is really visible.

Get an Idea How Social Sharing Works

At present all the big search engines like Google and Yahoo think seriously about the social media sites while indexing because of their fame and popularity. The given points will highlight how social networking sites are influencing your business in well known web search engines:

  1. Acceleration of Your Content Ranking in GoogleOnline social networking sites are the best means and way to upgrade your website ranking on the internet search engines. Web search engines tally the total number of times your content has been shared as this specifically suggests the authenticity and uniqueness of your website content. As such, focus on getting as much shares as you can to boost your ranking in Google or Yahoo search engines.Just imagine how it would be if you post your contents in the web regularly and it is shared a great many times in the web simply in an hour! Undoubtedly, at that point you are most likely to get a high positioning in the web search engine index. So, try to generate compelling contents with the goal so that you can attract a large number of individuals on the web to your web journals or sites and achieve your desired rank in web search engines simply within a few hours.
  2. Back Link Generation by Social MediaCreating back links or link building is a vital factor that contributes in boosting your web ranking in popular web search engines. Thus, in order to create immense number of back links a large number of automated tools have come to existence in the present business sector.LinkedIn, Face Book, Twitter, YouTube have currently become the vital platform where multiple contents are shared each and every second which in turn influences web search tools to decide your website ranking. The interesting thing is that in case you post your site or site contents in social media and the contents get shared many a times then it will come under the consideration of web search engines while listing your site. As such, post your finest contents  in the social networking sites as it won't  just rank you high in the web searcher but it will additionally build your business recognition and provide you and business a new identity, name and fame across the world market.
  3. Building of Your Personal Identity through Social Media FollowersIt is often seen that the result shown by the search engines are largely dependent on the number of followers and connections that you include in your social networking sites. Since, Google has incorporated with Google +, the links and connections that you share and build on the Google profile has become highly crucial for you to get yourself listed among the top ranked websites on Google.The more number of followers you will have, the highest ranking you will get. In case your site content successfully gathers a large number of followers and if it gets shared again and again, then in majority of the records in online networking, your positioning in web will go up simply within a few minutes. This is on account of the fact that web search engines comprehend the importance of the information in the content and rank it.Well, thus be very careful while choosing your connection and building your network on the social media sites as it can impact your Google or Yahoo rankings. If you aren’t careful from the very beginning then you might end up in losing your present connections as your low web ranking might give them a wrong impression about you and your business.
  4. Keyword Rich Profile in Social Media Get Good Web ListingAs you know SEO is greatly dependent on the density of keywords or special words in the content. As such if you post a content having relevant keywords related to the information on your profile or site then you can be pretty sure to get a good search engine listing.Now you must be wondering how it works? You will love to know that as soon as your content gains popularity it is shared millions of times by the users and in turn your content starts spreading throughout the particular social networking site. In the process the major keywords also get circulated which directly draw the attention of the people across the globe towards your profile and immediately connect them to your profile.While listing you in it, the search engines consider the keywords related to your profile. Thus, always concentrate on including the right key words related to your business in your social networking profile in order to get ranked among the high listed websites or contents in a popular web search engine.

Know Who Can Assist you with Social Media Marketing

Now, as you are clear about the ways in which social networking sites influence your web ranking, it is not a wonder if you want to try out with the same for listing your website in the top search engines.

You can try it for yourself but for more effective implementation of this SEO based technique you can take the help of SEO specialists and experts placed in SEO consultancy services in your town or city. Feel free to approach them and they will guide you with the latest SEO based techniques that will help in the development and circulation of your social media profile and its contents to boost your web ranking.



Image Credit: Nwagraphics