Online-reputation-management

Reputation Management- A tool required to keep your reputation intact

What is Reputation Management?

Reputation Management is a procedure of managing an organisation’s or a business’s reputation in the market. This type of management process requires both online and offline routes. Online through SEO and social media and offline through public relations and market study.

In today’s digital world, each and every human being as well as company is dependent on the internet in almost every aspect. A company’s website is the first search option for the public to research and gain knowledge about the different products or services that a company is offering. From there, the public can view the products, their contents, their reviews, and can also give their opinion on the brands and merchandises.

Is Reputation Management necessary?

Obviously, it is very important for an organisation to have its own reputation management system. The people always search for a company’s brands if their products have more positive reviews than negative reviews. Reviews are the main criteria for a company to be known as a reputed one. Every company nowadays competes with each other to gain reputation by offering quality products/services.

If public give negative reviews/opinions about a company, it is considered as a drawback for the organisation which in the long run would defame its good reputation. So, by managing properly its stature, a company can retain its old customers and also attract new customers towards it.

Online Reputation Management:

Online Reputation Management (ORM) is the process of using the internet to craft strategies that can have an influence on the people’s perspective for an organisation. It provides the company with the netizen’s valuable opinion about it and its services and products.

Reputation Management involves the monitoring of the reputation of a company’s brand or a business on the internet especially social media platforms like Facebook, Twitter, and LinkedIn. This is used to address the content of a brand that can cause potential damage to its stature and using customer feedback to try to solve problems before they harm the reputation of the company. The main part of this type of management involves suppressing negative reviews and highlighting the positive ones. Also read it in latest bengali news site.

Role of Public relations in Reputation Management:

The Public Relations (PR) market in the world has a great opportunity to get involved and become the controllers of the reputation management. PR is a marketing strategy that is now used by all organisations to attract investors and talents and to help maintain its good reputation in the eye of customers.

Reputation management in

  • New organisation- A newly formed company should be aware of the pros and cons ( if any) of reputation management and make sure that its reputation continues to grow in the market.
  • Old organisation- In case of an old company, it should know how to maintain its reputation in the market and also make sure that the reputation gained from the 1st day of the company is not wasted. This can be done by following the right procedure of reputation management.

 


Thinking about Digital Marketing from Business Objectives

The digital marketing bandwagon comes with endless opportunities for businesses. But the sad part is that more than 80% of the campaigns fail miserably straining relations between the service providers and the clients. While digital marketing campaigns can give a significant impetus to your business, it can be successful only when there is a thoughtful approach put into it. Now, there are two parties associated with a digital marketing campaign – the service providers (who put in their expertise) and the clients (who possess business domain knowledge). When the skills of both these parties meet, the result would be a result oriented digital marketing campaign.

For an example, IIHM Kolkata is known for "hotel management college in Kolkata", they do PPC and facebook campaign also.

Measuring the Business goals is the most important

The smooth flow and functionality of a digital marketing campaign depend a lot on the in-house talents possessed by the service provider, but the client plays an important before the inception of the campaign. As a business owner, you have to get the business goals you want to attain with the campaign all straight before it gets going. Most of the time the immediate answer would be high conversion rates and great ROI! But that is an overhead view of the business goals. You have to think deeper than that. You have to assess the potential of services and products and UVP (Unique Value Proposition) of your business. Once you do that with minuteness new scopes would open up. Best digital marketing campaigns do not use an overall approach, they target with pinpoint accuracy. And that is what you have to aim for, with the help of service providers. Pull up some statistical data about the growth rate of your sector, emerging trends in the industry and your specific positioning in the sector.

How to mold the campaign with findings?

Once you have done the due research, you would be in a better position to define the business goals and what you want to attain with the digital marketing campaign. Below are some tips you can implement in your digital marketing campaigns:

  • Make it Seasonal: If your core offering is selling air conditioning units or repairing them, then there is no point of starting a campaign in the middle of the winter season. If you make such a fallacy, all the efforts will go down the drain. No one really looks for servicing or purchase choices for air conditioning units when it is chilly outside. So, all your ads and content marketing will go unnoticed, and by the time summer season arrives you would already have left hope of getting high ROI from the campaign. If your research data shows that your particular type of product or service gets high sales during a particular time of the year, use that data and kick start your campaign during the high potential season.
  • Make it Regional: If your services are available in a particular geographical area, why are you spending extra on setting a nationwide campaign? Suppose, you offer cab services within a certain state, there is no point in targeting the entire nation and trying to reach out to each and every person typing for cab services. You should stay restricted within the key cities within the state. While many business owners feel that digital marketing campaigns should reach their business out to every Internet surfer, you are deviating from the main goal which is to get conversions. Conversions would only come when you are able to reach out to people who need your type of services. So, think again before you start the campaign.
  • Give it an Occasional touch: So, you want to run a digital marketing campaign for your restaurant chain. Christmas and New Year would be the ripe time for your business. But there are other competitors who are attracting crowds while your restaurant is not getting enough sales. Well, the digital marketing campaign can help you set the record straight. Throw in some exciting offers, great deals, and discounts. Let the experienced digital marketing professionals reach such offers to the prospective customer base. When a person planning to visit any restaurant on such occasions gets added incentives (in the form of discounts) they will choose you over the counterparts. That is a great way to leverage sales.

So, now you know how you can utilize the digital marketing campaigns to drive high sales. Use it and reap the benefits.


30 Days Social Marketing Goal in 2015 for Startups

Just few more hours and the world will welcome the new year which will be a new beginning, a new start, a new thinking, a new design, a new strategy, a new social engagement, a new way to interact, giving a new user experience.

In 2014 I landed on to many blogs and case studies related to social media marketing through which I have listed out daily activities that you can follow to achieve better result with your social media campaigns. The activities are simple to understand and perform and it's unique each day which will not help you maintaining a comparative approach but even you can explore possibilities of doing multiple tricks to engage your target market, fans and followers. I just thought if I can help out startups with this to achieve their results. You can consider these activity as a part of your 30 day social marketing activities and so calling it a challenge would be better to make it sound goal oriented.

Please note: There is no mandatory that you have to follow certain activity on a day. With the list you can just make your own list and perform. Though this post is mean for startups but companies and marketers who have failed with their social marketing can also follow it.

Check out below 1422 social  marketing goal to be achieved in a 30 day challenge:

  1. Post images of your office and employees: Posting images and pictures of your office space, department, rooms, cabins creates an impact on your physical reality and how good you are with infrastructure management. It gives them an idea about your organization's presence. Sharing such pictures in your verified Google my business page even helps you with improving a perfect google+ page setup.
  2. Run a free Q&A on "Ask me Anything" format: Run a question & answers day where you can ask your fans, customers to ask any question within your expertise area and help them with relevant answers and relevant resources too. Best is that if you have a blog post written on something than can help them with the answer then share it too in the end as an elaborative answer.
  3. Share popular stories related to your industry: Sharing topics related to you industry that is popular tends to get attention on the perception that it has already been liked by many. Share your own thoughts on it and encourage your fans to check it by mentioning important points it has.
  4. Introduce your employees with their LinkedIn profile address: Each month perform an introduction process of one of your employees where you share the details about them along with their linkedin profile address (Make sure they have a professional linkedin profile with details filled up and your company name mentioned as the latest employer). Share their qualifications, expertise areas and some recent works with their fine inputs in it.
  5. Share a video interview of an expert in your industry: On the web there are several known experts in different industry who humbly give interviews, tips, speeches about their industry latest stats, upcoming trends and have very refine analytical knowledge of the field. Talking with popular experts on the same will get easy attention. In the share do write about anything specific about the expert that you gotta reveal or know which you thing is still is unshared with the industry.
  6. Share the creative idea that led you to the foundation: Sharing the idea or thought that led you to the foundation of your company/startup is something very personal but works directly with a hit on heart way. Sharing your idea helps your fans know about your thought process and how you plan. Do mention in it what you added in your foundation that makes it unique and best will be if you can make it so convincing     that it is the need of hour.
  7. Share your company/startups story (It can be anything specific): Share about your company's/startup story that is interesting. It should be on a specific happening that is fun, or inspiring or creative.
  8. Share something funny: This is something that always gets attention and with most businesses. It again creates a different impact on your fans and customers that you being sound with humor are great people to interact with.
  9. Share content that you found interesting and mention its interesting part: Share content from any other weblog that you found to be interesting, useful. Make sure you add what inspired you or is the interesting part.
  10. Share something that has inspired you: Almost everyone likes thoughts that inspire and has a meaning. Here you can share great quotes and inspiring notes. Awesome will be if you can create few of your own.
  11. Encourage your fans to join other social platforms to explore more possibilities
  12. Share your multiple social profile links
  13. Share about an upcoming event you are planning
  14. Relate a movie scene with your next planned reactivity or marketing and share it
  15. Share your recent activities in offline market and put in your thoughts
  16. Share about your top customers
  17. Ask your audience about feedback on mention specialities and social marketing and engagement can be one of those.
  18. Perform a #shoutout and ask a customer to participate by sharing your page in their community
  19. Share an offer where your customer can be a reseller or affiliate
  20. Share something that could encourage customers talk about their personal day to day life
  21. Ask your fans to give you new ideas and ways you can improve
  22. Share with your customers some free eBook they can download to judge companies before hiring
  23. Ask fans to share their business and profile with you and offer a free promotion on your social channels
  24. Provide a customer/fan wise ideas and tips to improve their business ROI
  25. Must talk about myths in your industry
  26. Encourage your customers for video testimonials in exchange of one from you
  27. Analyze all the above process and redo what worked well
  28. Share any result with a project that your company has achieved
  29. Share a free business analysis and consultation if possible (It works awesomely)
  30. Reshare all the blog posts of the month and ask to reshare