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Looking for a digital marketing agency in Kolkata? Try Keyline!

Is your business having trouble reaching its target audience? Are you struggling to create successful digital marketing campaigns that bring in the kind of results you are looking for? It might be time to consider bringing in an experienced partner, like Keylines, to help take your digital marketing strategies to the next level! In this article, we will explore what sets Keylines apart from other digital marketing agencies and answer all your who, what, why, and how’s of the perfect partner for your business – KEYLINES!

Who are Keylines?

As the digital landscape continues to evolve, the way we market our businesses must also evolve. Traditional marketing methods are no longer as effective as they once were, and a new approach is needed to reach today’s consumers. This is where Keyline come in.

Keylines is a digital marketing agency in kolkata that specializes in helping businesses reach their target audiences through innovative and effective means. We utilize the latest tools and technologies to create custom marketing campaigns that get results.

Whether you’re looking to increase brand awareness, drive traffic to your website, or generate leads, Keylines can help. We work with businesses of all sizes across a variety of industries, so regardless of your specific goals, we have the experience and expertise to get you where you want to be.

If you’re ready to take your digital marketing efforts to the next level, contact Keylines today. We’ll be happy to discuss your needs and develop a customized solution that will help you achieve your desired results.

What services does Keylines offer?

We offer a variety of services that can help you reach your target audience, including SEO, social media marketing, email marketing, and pay-per-click advertising. 

Alongside this, we also offer software development and website design services. Our team will work with you to create a website that is user-friendly and optimized for search engines. 

Additionally, we offer E-commerce, logo designing and branding, and content marketing services to ensure that your website effectively represents your brand and converts visitors into customers.

Why Keylines?

As a business owner, the importance of digital marketing on your path to success is well known to you. But what you may not realize is that working with a company like Keylines can provide you with even more benefits.

Here are just a few of the reasons why working with Keylines can help you achieve even more success:

1. We Have the Expertise You Need

When it comes to digital marketing, we have the knowledge and experience that you need. We stay up-to-date on all of the latest trends and changes so that we can help you stay ahead of the competition.

2. We Create Customized Solutions

Every business is unique, which is why we create customized solutions for each of our clients. We take the time to learn about your business goals and objectives so that we can develop a plan that will help you achieve them.

3. We’re invested in Your Success

We’re not just interested in helping you for a short period – we want to be your partner in success. We’ll work closely with you to ensure that you’re seeing the results you want and continue to grow your business.

How to Get Started with Keylines?

If you’re like most businesses, you know that digital marketing is important but you may not be sure where to start. You may have a website but it’s not getting the traffic or conversions that you want. That’s where Keylines comes in.

Getting started with Keylines is easy. Simply contact us and we’ll set up a consultation to assess your needs and develop a plan of action. There’s no obligation and no pressure, so why not take the first step towards successful digital marketing today?


In conclusion, Keylines is the perfect partner for those looking to make their mark in digital marketing. It offers an array of powerful tools that can help you reach your goals quickly and effectively. With its wide range of innovative services and solutions, Keylines ensures that your business stays competitive in the ever-evolving world of digital marketing. Don’t miss out on this amazing opportunity – start leveraging Keyline today!

5 Strategies to Improve the Quality of PPC Lead

5 Strategies to Improve the Quality of PPC Lead

Generating leads through PPC campaigns is a challenging work. Generating high-quality leads is even harder to find. In an ecommerce platform, you can track purchase or sales. But lead generation is not that simple. Lead generation leaves the door open for anyone who falls into the lead generation stage, irrespective of whether they have the ability to buy the product or not. Because of this, you need to develop different strategies to target higher quality leads and deter unqualified users. But before strategizing, you should take one aspect in consideration.

Improving Lead Quality Means Lowering the Volume 

Increasing the quality of lead is not that simple. But you need to remember when improving the quality of leads; you have to lower the number of leads you’re generating. The number of quality leads increases the number of overall leads declines. This means you ignore the lower quality leads. When working on the quality of leads, it’s important to expect a number of things to happen to your KPIs:

  • Overall lead volume will decrease
  • High-quality lead volume should increase
  • Cost per lead generally rises
  • Cost per high-quality lead should decrease
  • Click-through rate generally goes down

Here are the 5 strategies that can be successfully used to improve the B2B lead quality that can help any lead generation campaign.

  1. Target More Specific Keywords

All search campaign starts with keywords. They’re the backbone of any campaign. They decide what you get upfront, or what should be the ad copy, or which landing page you should use. To work on the quality of leads, you should revisit the keywords.

  • Long Tail vs. Short Tail

Keyword length is another important factor. Typically, shorter the keyword, less intent you can assign to a search. If most of your keywords are one or two words long, can you lengthen them by adding a modifier to make them more specific? To get high quality leads, long-tail keywords are a better way for targeting.

  • Match Types

Like length of the keyword, match type also play a big part in lead quality. Exact match and phrase match allow for most control in keyword matching. If most of your keywords are coming from broad match terms then this could cause issues. To combat poor matches, you can be more vigilant with search query reviews, and negative keywords additions or you can also limit your use of broad match types. Neither is perfect. You can use according to your requirements and then make adjustments.

  1. Use Qualifying Copy In Ads

You need to have most appealing ad copy for your potential customers. A good headline or call to action can increase your CTR and increase your conversion rate. When quality in focus, you want to purposefully deter some clicks on your ads. Just because a group of individuals isn’t in the right place to click and convert now, that doesn’t mean they never will be.

  1. Create Landing Pages For Target Customers, Not All Customers

Landing page copy is yet another tool to qualify the users on the page. The landing page copy should outline what our ideal customers would be. Landing page design is also an important factor. This same logic applies to a B2B SaaS provider. Generally, such companies earn more money on larger accounts. You approach can be as subtle or as bold as you like, but be sure you’re using your landing page to help qualify users.

  1. Give Your Form The Attention it Deserves

You can scare someone by asking about details while doing window shopping. It’s the highest price anyone can pay to a lead generation company. If you’re noticing a large number of forms filled by lower quality leads, then increase the number of information that you ask for. Make sure the form is contextual. You should also make sure what are the additional pieces of information that you need to add. In addition to the number of fields, it’s also important to pay attention to what exactly you’re asking for in a form.

  1. Leverage Back-End Data to Optimize

This is the most under-utilize strategy. If you’re planning to generate leads through PPC campaigns, odds are you’re using some type of sales or marketing management system to keep all those leads straight. This process is the best way to optimize information. With PPC campaigns, you can tag URLs so all users are tracked back to the keyword level with your campaigns. Your first challenge is making sure the marketing automation is capturing the information. Second challenge would be regularly pulling out data and use it to optimize your campaigns. This information plays an important part in determining the budget of the campaign, which keywords should remain active, and all sorts of other changes.  

Lastly, focus on the quality of the leads not the quantity of the leads. To increase the quality of the lead, you need to be strong enough that this may turn away some people from your business. You can purposefully try to prevent people from filling out your form. But at the end, it’s the move for your business.