The first step to a successful business is on the web
The modern art of business depends on the online presence of the brand. The more they are visible to their target audience, the more brand awareness is created. The brands' names hit their heart and mind, and some point converts them into a customer. All these are possible only if you make the right choices in your brand presence. The first step of creating an online brand presence is the brand website. You need the best web development company in Kolkata to have the best website for your company.
Importance of an official brand website
The first element of online presence is the website when you want to display your brand as a well-reputed brand. A website will help you grab more attention and provide enough information about your brand for your target audience. There is a lot you can do with a website.
Nowadays, brands are also present on social media sites which is a good option to create more awareness, but customers take a brand seriously when you have a website. Otherwise, they consider it an Instagram store.
How to have the best website for your brand?
You know about your target audience, and you must have some strategies to push your products or business to your target audience. Now you have to tell it all to your web developer, and that is it. Hiring a website developer will help you find your business's best website.
Why should you hire a website developer?
There are certain terms called a keyword, catchy title, and search engine optimization; all these things are taken care of by a website developer. You need to find the best website development company in Kolkata to have the ideal website for your brand.
They will take care of technical and content development and optimize your brand for that particular search engine. Optimizing your website for search engines will attract more customers to your website. The more visitors you get, the more potential customers will be there.
Having a brand is always great but promoting the brand in a certain way that benefits you is the art. To kickstart your business, have the best web development company in Kolkata. Let your business reach new destinations and better positions. Hiring a website developer will be the first step to making your business's online presence. The power of online presence is tremendous and will bring you, customers, out of nowhere, from places you might not have imagined yet. Execute your business in a way that every target audience visits your website. That is why having a nicely developed website will always create a better audience pool.
How to find the best website development company in Kolkata?
It is easy; first, you need to be sure of your requirements, then find a website development company in Kolkata that offer the same services, then check their customer feedback, also communicate with them to understand their pace and if they understand your work, then talk about the commercials. If everything fits in your budget, start with a trial and then know what works for you. Click here to learn more about the best web development company in Kolkata.
5 Tips And Tricks To Make Sure Your Logo Is Next Level
Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.
To start with, let’s see the must-have things for a good logo. They are:
· Must be eye-catching
· It must have a timeless feel to it
· Must be memorable
· You can understand the logo even when it is small or large
· Perfectly symbolizes your brand value/vision
Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.
Express your brand through picture
The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.
Make a clean logo with white space
Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.
Design the logo based on where you are going to use it most
When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.
Make the logo a literal representation of your brand
Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.
Stand out with the use of the right colours
One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.
Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.
5 Innovative UI Designs to Explore in 2022
With the ongoing technology and changing world scenarios, every business is going towards digitalization. Your online presence gives you a gateway to extend your reach globally, and the same can be achieved with an informative yet beautifully-carved website. Many times, you come across websites or applications that do not look attractive to the eyes and may sometimes make you frustrated due to their loading time and clustered look. As a business, you need to build a platform with an appealing UI to entice users to stay on your website for a longer time.
User Interface or UI is the medium of interaction between humans and machines. User interface designers aim at creating an interface in such a way that users can interact with websites, web apps or mobile apps easily and use all their features and functionalities efficiently. To be on top of the competition this year vouch for these latest innovative elements while designing an interface for your business or your client. Get More Information About web design company in Kolkata
Metaverse
Metaverse is a combination of two segments of technology, Virtual Reality and Augmented Reality mated with videos where users are rolled into a digital universe to navigate in the form of avatars through VR headsets. This path-breaking technology enables users to create a virtual space where their digital versions can interact and perform actions. According to its users, Meta has a vast potential, they even call it the next-gen internet. This craze for Meta has paved the way for innovations in UI designing.
The Metaverse exploded at a time when Facebook remodelled itself as a Metaverse. Today, brands are highly attracted to this virtual space and use it in inventive ways to benefit their business. This technology can be used to launch virtual events where the customers can participate and experience the products as if real. Companies are emphasizing developing new experiences like virtual marketplaces and virtualized interior designs and architectures to offer real-life experiences to the customers. This has in turn opened new doors for the UX/UI designers to think out of the box rather than sticking to the grid.
Designing for Foldable Devices
Everyone saw a major boom in foldable devices in the past year. Samsung was on the top of the list for its foldable phones, also other brands were not too far. The Z Fold and Z Flip 3 were the major selling devices that were growing multiple times more than their predecessors. So, with the emergent technology mobile applications also have to adapt accordingly to match this new trend in smart devices. Being premium devices, this segment has a lot of potentials that can be cashed out by mobile UI designers.
During its development summit, Android had recommended certain specifications for app designers to make their applications responsive to foldable screens for a seamless user experience. So, mobile app designers should incorporate smart UI designs like automatic screen transitions while folding or unfolding a foldable device or enhanced multiple-display to give users a smooth experience.
Advanced Animations
User interfaces these days come not only with magnificent custom animations but also feature advanced animations. To make users experience a different level of immersion, designers employ advanced operative animations in UI designs on a large scale. With advanced animation, you can add more motion to user interactions such as state changes and confirming actions. Adding motion to simple animations or illustrations not only helps to bring them into life but also takes them to another level. With advanced animation techniques such as Smart Animate, you can animate sliders, switches, toggles and touch gestures like drag, press, or swipes to something really interesting and interactive.
Advanced animations, these days, have become very popular among e-commerce websites. 3D advanced animations created from video clips are a new feather in its cap and there may come a time soon when you can find these animations on almost every website.
Dynamic Colour Palettes
When Android launched its new Material Design, its most important feature was the Dynamic material colour palettes. This design is created by Google to enable web and app developers to build customized interfaces using light and shadows to create depth effects to change the way your phone looks. Dynamic colours from ‘Material You’ll make the colour mapping to various UI components and designing a darker and lighter theme version easier.
You can set up designer colour palettes depending on your wallpaper. Once you pick a colour you will get various suggestions on the palette to match with the colour, hue, or tone of the wallpaper and a beautiful UI theme will be created around that colour.
Dynamic colours can be used to separate the top bars from the content area, highlight top bars and bottom bars, grid layouts, and for adding clarity to overlapped sections. These customized colours will not only help to create a good looking and fabulous design for your application but will also help to express a brand’s identity.
Unique Illustrations
If you want your platform to be informal and inviting for the user, you can use tasteful illustrations. Illustrations can take various forms like digital illustrations including graphics, hand-drawn sketches, drawings, or printed artworks. Designers can also use 2D or 3D illustrations to visually represent a concept for an enhanced user experience. Animated and static illustrations will help to convey your concept faster than plain text and inform users what they need to do on your website. To stand out from the crowd, these illustrations provide complex motion designs, which thereby make it easier to capture the users’ attention and entice them to browse through your website or application. A catchy illustration has the power to give your platform a unique personality, thus creating a long-term memory for the users.
Just by using illustration in the right way you can give your website a more graphical look and catch the attention of customers who rely on the aesthetic value of a website. With its increasing popularity and usability, there are chances that it would soon become a staple for designs as more brands would be pitching in for this trend.
These innovative UI designs are sure to provide an upper edge to your website or application and attract customers to your business. To be at par with the current market trends, many UI designers focus on implementing these latest designs while creating a website, web app, or mobile app. Now that you know the best designs to vouch for don’t wait anymore to try them out! You can get in touch with our UI/UX designers anytime if you need expert help for website or application designing.
Why Should You Have Good Website Design?
It is important for every business industry to have its own website. Because no one wants to visit the shops physically when they can get all the important items delivered to their doors by just a few clicks away. Website is the only communication system between the production houses and the customers in the modern era. To go with the current flow, every business production house must build its website. It is important to find the Best Web development company in Kolkata for making a good and attractive website.
Top 5 Important and Basic Tips:
- 1. Logo Designing: Logo is very important to make your business a brand. The logo must have been expressive. It should represent your business culture, your business products, etc. The customers must connect with it.
- 2. Simple and Attractive Layout: The layout should be simple and soothing. Right font, proper gaps between the lines, suitable content these things should have been taken care of. The main motto is to give minimum stress to the eyes.
- 3. User Interface: A website must have a really good User Interface. If the UI design is not visually presentable then you can not satisfy your customers. The required information should always be present at the top of the website.
- 4. Use of Proper Images and Videos: Creative and useful images are mandatory. The speed of surfing depends on the size and the quality of the images. The larger the images, the slower the website. That is the truth.
- 5. Include Hyperlinks: The website should include helpful hyperlinks of all important pages of social media platforms, customer servicing, web pages, contact information, etc. This will build the trust of the customers.
Conclusion
If a web designer follows these five basic steps, the website will earn good search engine rankings. A web designing and web developing agency must create a team with knowledgeable web designers (User Interface Designer and User Experience Designer) who can understand the excellent value behind the business products. Keylines Creative Services is one of the best Website Development Company in Kolkata. We have a very active team who will take care of every demand of our clients. Our team will help your business to hold the flag higher in the market.
Why should Web Design be Interactive?
Having an interactive website means your website is designed in a way this is attractive and exciting for your audience, with functions that can be going to increase user experience through utilizing modern hardware. Streamlined with web Design Company in Kolkata and higher consumer reviews because more time to be spent on the site, encouraging your visitors to explore your services and products and ultimately convert.
However, how essential is an interactive design? And overall, how will this assist my web sites ranking? Below are a number of the main reasons why an interactive website is so essential.
1. Increased Conversion Rate
For people with businesses, one of the main targets of having a website is to have your customers convert, and both purchase a product or a service you provide. Having an interactive website can help with this. For example, when you have a local enterprise that uses experiences, a video highlighting unique features and displaying previous clients could increase your dwell time and increase your social proof. Giving your prospects a miles greater insight into the experience you provide and are consequently more likely to convert and may even potentially increase any future sales via word of mouth, etc.
2. Improved User Experience
Overall, consumer experience is significant for many reasons for each search engine in addition to your customers. Visitors that find value from their enjoy with you're probably to return for more, allowing the additional possibility for them to discover your variety of products and services. From a search engine marketing perspective, growing your expected session duration and decreasing your bounce costs is an excellent indication to search engines that your website hosts a few high-quality contents.
3. Increased Dwell Time on the Website
The quantity of time spent on a website is technically called the dwell time. When you add extra functions to your site, including a video, the consumer might also watch the video, get extra familiar together, and your logo, for example, and in return, that consumer's dwell time is increased. The effect of this is that it might indicate to Google that customers visiting your site find what they're looking for that is a signal of high-quality content; this means that Google may rank you better for a particular keyword or likely a set of them.
4. Maximize your Google Ranking
Google ranks websites primarily based totally on their level of authority. More authoritative sites have solid optimization (search engine marketing), rich content, and local citations. Google also favors sites that are optimized for mobile use.
A better Google ranking means which you rise to the top in search listings. Businesses covet excessive ratings because people are more likely to click on first-page listings. When Google sees that you have a healthy network of backlinks, way to your interactive website, it will rank you better.
Conclusion:
An interactive website can benefit your business in endless ways. Consult web development companies in Kolkata maximize user experience; however, additionally, they drive conversion rates and traffic. They further help you increase the valuable content to your site. With the interactive design, you can get noticed in the way that you need.
Top 8 Tips to Create a Mobile - Friendly Website
The expected growth in the quantity of worldwide mobile users for the year 2017 is around 4.77 billion. Continuously in 2019, it is required to outperform the mark of 5 billion. This figure will be identical to 67 percent of the worldwide populace. Passing these predictive insights, we can accept the fundamental truth that phones are growing in popularity, and the pattern won't lose force in the coming years. This is why you should hire a Web design company in Kolkata that designs your site in a mobile-friendly way.
- Be Responsive
Choosing a responsive structure is of great importance, and Bootstrap is a famous alternative for website developers. Regardless of how the clients move toward your site (using work area, phone, or tablet), a responsive strategy will allow them to have a similar experience. It has SEO benefits, could be easily managed, and you need not need to separate the mobile URL
- Think with your Index Finger or Thumb
The site should be safe using the index or the thumb. Clients ought to have the option to browse your site with their 'phone hand,' as it were. Also, the text size ought to be optimized so the clients need not pinch it to zoom in.
- Keep a Simple Design
The limited ability to focus on net clients is well known, and the continuous ability to focus is simply 1.0 seconds. Along these lines, it is wiser to keep a spotless and straightforward design and web content, which can instantaneously convey the central message.
- Keep a Short and Attractive Web Content
The primary concern is introducing your story in the least words and exciting way. To connect with the clients' attention, add just the fundamental copies to keep them engaged till the last sentence.
- Focus on the Icon Design
Keep your site cleaned up and, as opposed to using words, use ordinary mobile symbols to pass on the guidance messages like 'to make a call' or 'connect socially.''.
- Improve the Speed with Optimized Images
The speed of the mobile web is slower than its link-controlled cousin. In this manner, it is wiser to strip down your site with weighty media records. Replace the massive libraries, for example, jQuery Mobile, with independent codes of JavaScript. Replace the retina-prepared pictures of the work area version with its lower resolution version.
- Adjusted Utilization of Java Codes
It is wiser to keep away from JavaScript because it runs in various manners across various gadgets and programs.
- Simple Access to your Contact Info
The objective of a mobile site should portray at your location. For instance, when you are maintaining your business from numerous areas, you need to furnish the clients with the addresses of your different stores, their opening and closing hours, booking or contact numbers, and the nearest location of the business.
Conclusion As you plan your mobile-friendly site, execute the design tips listed previously. Consult with a web development company in Kolkata will help keep your site working when somebody is looking from a desktop or mobile