Change in Google AdSense Policy: New Sites Need to be Verified to Display Ads

Google has introduced a new rule for its AdSense. The new policy says that every new site has to go through a 2-step verification process to display ads. AdSense publishers who intend to place more than one site will now have to attach each individual site to their account.

2-Step Verification Process

In the first part of the 2-step verification process, AdSense publishers will have to prove that they either own the domain where they want to place the ads or have the permission to modify the content.

The second part of the process involves reviewing the site for compliance adhered with Google AdSense Program policies.

Once Google reviewed a site and approved the ads on AdSense then it will be marked as “Ready”.

What Happens if Not Approved 

If Google has reviewed a site and didn’t approve it then it will be marked as “Needs Attention”. This gives the site owners to correct the mistakes that prevented the site from placing ads during the first review.

What this Means For Marketers 

As a change, “My Stites” tab will be renamed to “Sites” and will be placed on top of the menu to find it easier. This change, other than “My Sites” tab, will not affect the most AdSense users. Those who end up being affected will take help from Google to find the correct ad code to add to a new site. Google has said that they’ve made the change because of improving the quality of the AdSense Program for the advertisers. This would also benefit those who publish ads on AdSense. For More Information Log on Keyline Creative Services.