How to Use Instagram As A Digital Marketing Media Tool

Business industries all over the world shift their focus to online marketplaces. Social media platforms are the best options to create a marketplace. Industrialists turn people into consumers who spend most of their time on these social media platforms. Social media marketing is a prime segment of digital marketing. There are lots of planning and management always running behind the scenes. All we can see is a slight pinch of it. We are using many social media networking sites to spend our leisure time. Instagram is one of the popular media platforms after Facebook. How can we use Instagram as a tool for the growth of our business? Instagram is the best platform to boom your start-up or sales executive company. It is the best approach for B2C (Business to Consumer) services.

There are some basic procedures to be followed:

1) Create a Business Account: You should create a business account on Instagram. The profile should be open to the public. Put all the necessary information, business details (What is your business about), put your business tagline, website links, contact number, Email ID, etc on the bio of your profile.

2) Proper Content Bucketing: Create informational posts about your products. Be it a selling post or ad post. Post contents on your feed on a regular basis. Your content has to be attractive to the customers. Always keep it in your mind. Discuss your plans with your social media marketing team.

3) Proper Social Media Planning: You need proper planning and management for handling the online marketplace on Instagram. You need to organize events from time to time, you need to design campaigns. If you are giving any discounts on your products during festivals or any other time, update it on your feed.

4) Engagement With Audience: Instagram is already a user friendly platform. Take the advantage of it and try to interact more with your customers. You will be able to understand the requirements of your customers more.

5) Be Active: Make live videos from your business hub, interact with your customers through live videos. Make attractive reel videos, post stories. You can also re-share the posts of your customers on your feed. Make it a really lively account.

Keyline Creative Services is here to guide you in the best possible way. We have a professional social media team. Our social media manager, social media graphic designers, social media campaign designers are there to help you to grow your business. We also provide web design and development services, logo design services, content marketing and web hosting services in Kolkata. If you are looking for the best digital marketing company in Kolkata then Keyline Creative Services is the answer for you.

Read More