Planning Essentials for e-Commerce Website

A survey by ASSOCHAM-Resurgent India predicts that the count of online purchasers will cross 100 million threshold by the end of this year. And if we talk about the next year, the study further predicts that there will be 65% increase in online transactions in 2018. Are these not enough indicators to make you think about having an efficient e-commerce store for yourself? So, you have the products, the business plan but have you thought about the e-commerce website development plan? In most instances, business owners become over reliant on the developers and designers to come up with a great plan and later the concept. So, here are some essentials that help you create an efficient website for your business.


Set Website Goals

Planning for the e-commerce website needs some research and decision making on your part. You have to go through your product offerings and understand your ideal customer base. You have to also understand the specific requirements (which your website will fulfill) for the identified customer base. Next, you should identify your business scope – do you want to provide information or serve as a seller? Once all these important aspects are clear, you can march ahead with the development and design process.


Content Structure

Content always remains as a backbone of the e-commerce stores. You have to evoke interest among the target customers with plenty of interesting information and leave some incentives for them to return back. Customers should be able to contact your business without too many clicks. Once the site is operational always aim at keeping the content fresh and updated. This will make people choose your website over others.


Website Framework

As a business owner you are in the best position to decide on the number of pages your website will have. You should also plan for the tabs, menus, sub-menus and inner pages. These will help you shorten the planning process involved before web development begins and quicken the execution work. In business every minute counts, and by planning it out you save a lot of time before the go-live.


Design Essentials

There are some basics which should be followed during the designing phase. First of all the website design should be simple, consistent and readable. Light backgrounds with easy fonts are a good way to achieve this. Too many colors and elements are not needed while designing e-commerce website. Even if the website is meant for teens, it should not get too funky!


Easy Navigation

Navigation should be a breeze for the visitors. They should not have to click two or three links to reach an important area of the website. There should be no dead ends while navigating through the website. The tabs and menus should be organized keeping in mind the browsing psychology of the end users.


Another important aspect of e-commerce website development is to partner with only an experienced third party service provider. Keyline has years of experience in developing and designing e-commerce websites.



Leave a Reply

Your email address will not be published. Required fields are marked *