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SEO company in Kolkata
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Local SEO Checklist: A Step-by-Step Guide To Dominate Local Searches

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In the competitive digital world, making your business dominate your local market is important for success. Local SEO strategies are a powerful tool for achieving success in this continuously competitive market. If you are in Kolkata, this article serves as your go-to local SEO checklist, offering easy-to-follow steps by an SEO company in Kolkata to enhance your online presence and reach local customers effectively. 

Optimize Your Google Business Profile (GBP)

Your Google My Business (GMB) listing is often the first impression potential customers have of your business. It is suggested by an SEO company in Kolkata to ensure your GMB profile is claimed, verified, and filled with accurate information, such as your business name, address, phone number, and operating hours. Regularly update your listing with engaging posts, promotions, and high-quality photos to keep your audience engaged. 

  • Maintain Consistency Across Directories

Consistency is key. Ensure uniformity in your business name, address, and phone number (NAP) across all online platforms, including local directories, social media, and your website. Consistent information builds trust with search engines and potential customers, improving your chances of higher rankings.

  • Build Local Links

Secure backlinks with the help of an SEO company in Kolkata to boost your local SEO efforts. Being listed on local industry associations and community sites signals to search engines that your business is a trusted local entity, positively impacting your rankings.

  • Encourage Customer Reviews

Positive reviews play a pivotal role in local SEO. Encourage satisfied customers to leave reviews on GMB, Yelp, and Facebook platforms. Respond professionally to positive and negative reviews, demonstrating that you value customer feedback.

  • Optimize Business Listings on Key Directories

Apart from Google My Business, optimize your presence on key directories by taking the help of an SEO company in Kolkata. Ensure detailed descriptions, correct categorization, and up-to-date information to maximize visibility and reach local customers.

  • Use Schema Markup for Local SEO

Implement schema markup on your website to provide search engines with essential information such as your business name, address, and phone number. This enhances your visibility in local searches and may lead to rich snippets in search engine results.

  • Create Locally Optimized Content

If you want to grow your business in Kolkata, the SEO company in Kolkata will help you craft content that resonates with your local audience. Develop blogs highlighting local events, news, and activities related to your business. Optimize landing pages with local keywords to establish your business as an integral part of the local community.

  • Invest In Local PPC And Social Ad Campaigns

Harness the power of pay-per-click (PPC) and social media advertising for local targeting. Focus on geographical keywords, set location parameters, and highlight proximity in your ad copy to attract local customers.

  • Drive Social Media Engagement in Local Communities

Engage with local audiences on social media platforms by participating in community groups, responding to mentions, and sharing local news. SEO companies in Kolkata help you to take active involvement and position your brand as an essential member of the local community.

  • Get Sponsorships and Local Involvement

Boost your local SEO by getting involved in the community. Sponsor local events, contests, or causes to gain visibility, build goodwill, and secure mentions in local media.

  • Get Aggressive With Local SEO Keyword Analysis

SEO companies in Kolkata help you regularly analyze your rankings for local keywords using tools like Google Analytics. Understand what local customers are searching for to refine your content strategy and improve keyword targeting.

  • Build Internal Links for Local Relevance

Internal linking is vital for SEO. Create internal links to location-specific pages on your site with relevant anchor text containing local keywords, improving both SEO and user experience.

Get Success with the Best Local SEO Partner in Kolkata

In this constantly competitive digital scenario of Kolkata, one company stands out – Keyline Digitech. As you start your journey to dominate the local market, partnering with the best is not just a choice but a strategic necessity. Here’s why this SEO company is your ultimate Local SEO partner:

  • Local Expertise, Global Impact: Keyline Digitech is one of the best SEO company in Kolkata as they bring a wealth of local knowledge combined with a global perspective. Their team understands the unique dynamics of the market of Kolkata, ensuring tailored strategies that resonate with the local audience while keeping your business globally competitive.
  • Proven Track Record: The success stories speak volumes about our prowess in local SEO. With a string of satisfied clients and numerous top-ranking businesses in Kolkata, Keyline Digitech has consistently delivered results that exceed expectations. The track record is a testament to their commitment to driving tangible growth for our clients.
  • Tailored Strategies for Kolkata Businesses: As the best SEO company in Kolkata, Keyline Digitech recognizes that every business is unique, especially in a metro city like Kolkata. They don’t believe in one-size-fits-all solutions. Their experts meticulously craft customized strategies, leveraging the nuances of your industry and the local market to ensure maximum impact.
  • Up-to-date Techniques for Local Dominance: In the ever-evolving and always competitive world of SEO, staying ahead is imperative. Keyline Digitech always employs updated techniques and stays abreast of the latest trends to keep your business at the forefront of local search results. From optimizing your Google My Business profile to crafting locally resonant content, they leave no stone unturned.
  • Transparent Communication and Reporting: The transparency of Keyline Digitech is its cornerstone. They keep you informed at every step of the journey, providing detailed reports on the progress of your local SEO campaigns. As the best SEO company in Kolkata, their clear communication ensures that you are not just a client but a valued partner in your business’s success.
  • Local SEO with a Global Vision: While their focus is on dominating the local market in Kolkata, they understand the global implications of a shining online presence. Keyline Digitech’s strategies are designed not just for local success but to position your business on the global stage, ensuring sustainable growth in the long run.
  • Customer-Centric Approach: Keyline Digitech takes a customer-centric approach, prioritizing your business goals and aligning their strategies to achieve them. Their dedicated team is always ready to go the extra mile to ensure your satisfaction and success.

Executing an effective local SEO strategy can be challenging. Consider seeking help from experts; their experience and expertise can pave the way for faster and more significant growth for your business. Keyline Digitech stands tall as the best Local SEO company in Kolkata, ready to propel your business to new heights of success. Don’t just aim to dominate the local market; make it a reality with Keyline Digitech. 

SEO company in Kolkata
SEO company in Kolkata

Strategies of SEO Company in Kolkata to Boost Local Business

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In the fast-evolving landscape of digital marketing, the significance of Global SEO has been the focal point for many brands, inadvertently sidelining the importance of Local SEO strategies. A staggering 56 percent of businesses are reportedly absent from Google My Business (GMB) listings, highlighting the widespread negligence of local SEO. This blog aims to shed light on the paramount importance of local SEO services and provide actionable strategies to enhance your business’s online presence, specifically targeting the Kolkata market.

Defining Local SEO For Your Business:

Local SEO, an abbreviation for Search Engine Optimization, focuses on optimizing a business’s online presence for specific locations, such as Kolkata. It’s a strategic marketing approach that convinces search engines about a business’s operational presence in one or more localities. The goal is to enhance search visibility based on location, leveraging geographical data like IP addresses and geolocation.

Optimize your online presence for local searches. This includes accurate business information, local citations, and a strong Google My Business profile.

  • Understanding the Local Landscape: Knowing your way around the local area is really important. An SEO company in Kolkata worth its salt understands the city’s pulse, tailoring strategies that resonate with the local audience.
  • The Importance of Local SEO Services: Implementing local SEO services is crucial for businesses looking to tap into location-specific markets. Whether you operate in one or multiple locations, optimizing for local searches can significantly impact your brand’s visibility and revenue. Local SEO helps businesses capitalize on location-specific search results, providing a competitive edge against larger, more established brands.

Proven Strategies of SEO Company in Kolkata for Quality Inquiries:

  1. Prioritize Physical Address: Ensure your Google My Business with best SEO company in Kolkata by listing includes accurate physical addresses, especially if your business operates in multiple locations. This step is fundamental for local optimization and preventing missed opportunities.
  2. Consistency is Key: Maintain consistency in business information across platforms, including your website, GMB, and other online platforms. Consistent name, address, and phone number details contribute to effective local SEO.
  3. Track SERP Positions: Use online tools to track your business’s position on Search Engine Results Pages (SERPs) with targeted keywords. Analysing your position against competitors provides valuable insights for optimization.
  4. Engage with the Community: Best SEO company in Kolkata foster collaborations with nearby businesses to build relevant links and increase brand awareness. Geographical proximity can be leveraged to accelerate growth within the local community.
  5. Include Maps on Your Website: Enhance user experience by adding maps to your website, providing customers with clear directions to your physical location. Also, display business hours to facilitate customer convenience.
  6. Prioritize Unique Web Content: Avoid content duplication and plagiarism; invest in unique web copy and product descriptions. Quality content attracts leads and contributes to a positive online reputation.
  7. Leverage Reliable Directories: Submit accurate business details to authentic online directories such as Facebook, and LinkedIn. This enhances your brand’s visibility without violating Google’s terms and conditions.
  8. Let Reviews Speak Volumes: Encourage satisfied customers to leave positive reviews. Authentic reviews play a significant role in Google’s ranking algorithm and contribute to increased brand visibility.
  9. Be Responsive to Inquiries: Maintain an active online presence and promptly respond to customer inquiries. Positive interactions enhance customer perception and contribute to brand recognition.
  10. Voice Search Optimization: Take advantage of the growing trend of voice search by optimizing your content for voice queries. This emerging technology presents an opportunity for small businesses to enhance their local SEO strategy with the help of SEO company in Kolkata.

Take Help From Best SEO Company in Kolkata

When it comes to establishing a dominant online presence in Kolkata, Keyline Digitech Pvt Ltd stands out as the indisputable choice as the best SEO company in Kolkata. Renowned for its unparalleled expertise in search engine optimization, Keyline Digitech has consistently demonstrated a commitment to elevating businesses in this city to new heights through strategic and result-driven SEO solutions.

  1. Proven Track Record of Success: Keyline Digitech Pvt Ltd boasts an impressive track record of success, having propelled numerous businesses in Kolkata to the forefront of search engine results. Their clients consistently experience increased visibility and enhanced online performance.
  2. Tailored Strategies for Kolkata Market: Recognizing the unique characteristics of the Kolkata market, Keyline Digitech customizes its SEO strategies to align seamlessly with local preferences and trends. This targeted approach ensures that clients receive solutions tailored to the specific needs of the Kolkata audience.
  3. Expert Team of SEO Professionals: Their success is attributed to a team of seasoned SEO professionals who are adept at navigating the dynamic landscape of digital marketing. With a deep understanding of Google algorithms and industry best practices, the experts drive organic traffic and improve search rankings effectively.
  4. Comprehensive SEO Services: Keyline Digitech offers a comprehensive suite of SEO services, encompassing on-page optimization, off-page strategies, keyword research, and content creation. This holistic approach ensures that every aspect of a client’s online presence is optimized for maximum impact.
  5. Transparent and Ethical Practices: Transparency and ethical practices form the cornerstone of Keyline Digitech’s approach. Clients can trust us to implement SEO strategies that comply with industry standards and align with the guidelines set forth by search engines, fostering trust and credibility.
  6. Localized Keyword Targeting: Understanding the significance of localized keyword targeting, we excel in optimizing content for search terms specific to Kolkata. This approach not only increases visibility in local searches but also positions the clients as the go-to solution for SEO services in Kolkata.
  7. Client-Centric Approach: At Keyline Digitech, the clients are their top priority. We take a client-centric approach, understanding their unique goals and challenges. This personalized attention allows us to create bespoke SEO strategies that deliver measurable and impactful results.
  8. Continuous Monitoring and Adaptation: In the ever-evolving landscape of digital marketing, Keyline Digitech remains proactive in monitoring industry trends and search engine algorithms. This adaptability ensures that clients stay ahead of the curve, maintaining a competitive edge in the online space.
  9. Testimonials and Client Success Stories: The success stories and glowing testimonials from the satisfied clients in Kolkata serve as a testament to the effectiveness of their SEO services. Keyline Digitech takes pride in being a catalyst for the online success of businesses in the city.
  10. Driving Business Growth in Kolkata: Beyond rankings, Keyline Digitech focuses on driving tangible business growth for its clients in Kolkata. The SEO strategies are designed not just to increase visibility but to generate quality leads, boost conversions, and ultimately contribute to the bottom line.

In conclusion, local SEO is a powerful tool for increasing brand awareness, online visibility, and business development. Keyline Digitech Pvt Ltd emerges as the best SEO company in Kolkata, combining expertise, tailored strategies, ethical practices, and a client-centric approach to deliver unparalleled results. For businesses seeking to dominate the digital landscape in Kolkata, partnering with Keyline Digitech ensures a journey toward sustained online success.

digital marketing company

Grow Your Brand with the top digital marketing agency in Kolkata

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Do you want to stand out from the competition in Kolkata? Want to boost your business to new heights with targeted and effective digital marketing strategies? Look no further – Keylines is here! Find out in this blog article how Keylines, the top digital marketing agency in Kolkata, can help you with cutting-edge strategies and modern solutions.

What Is Digital Marketing?

Digital marketing is the process of using online channels to promote and grow your business. It encompasses all marketing activities that use digital devices, such as computers, smartphones, tablets, and laptops.

Digital marketing includes a variety of strategies and tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. These days, most businesses need to employ some form of digital marketing to stay competitive.

Keylines is a digital marketing agency that specializes in helping small businesses grow their brands online. We offer a full suite of services, from website design and development to SEO and social media management so that you can focus on your business worry free.

The Benefits of Digital Marketing 

Perhaps the most important benefit is that it allows small businesses to level the playing field with larger companies. With digital marketing, a small business can reach a global audience without having to spend a lot of money on advertising and marketing.

Additionally, digital marketing, unlike traditional marketing techniques, provides concrete data that businesses can use to track their progress and measure their success. This data can be used to improve future marketing campaigns and help the business grow.

Ultimately, digital marketing is one of the most powerful tools that small businesses can use to grow their brands. Through digital marketing, small businesses can reach a wider audience than ever before and can connect with customers in new and innovative ways creating brand awareness and a loyal customer base.

How Keylines Can Help Your Business Grow

As a small business, it’s important to stand out from the crowd and attract new customers. One way to do this is by using Keylines as your digital marketing partner.

At Keylines we generate attention-grabbing content to help your content business stand out. Our team of experts can help you build a strong online presence through our wide variety of services as listed below:

– Logo Design & Branding

– Digital Marketing

– Website Design Services

– E-commerce

– Software Development

– Content Marketing

– Dedicated Hiring

– Web hosting company

From improving online visibility to increasing brand recognition and engaging with new customers, Keylines can help small businesses take their digital marketing campaigns to the next level.

10 Steps to Increasing Your Online Presence

As a small business, you may increase your online presence and reach more customers with 3 key steps.

1. Create a strong website: Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s well-designed and informative.

2. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you reach a wider audience and build relationships with potential and current customers.

3. Use search engine optimization (SEO): Optimizing your website for relevant keywords can help you rank higher in search engine results pages, making it more likely that people will find your site.

But it might be difficult to handle all this on top of your business model. That’s what we’re here for! Leave all the nitty-gritty of digital marketing to us so that you can focus on your business in a hassle-free environment. 

Check out our website or contact us directly to know more about our services and how we may be able to help you achieve your dream.

Conclusion

By leveraging our knowledge and expertise, you can ensure that your message reaches more people in less time while leaving a lasting impression on them. Ultimately, taking advantage of Keylines, the best SEO Company in Kolkata, is an effective way to accelerate the growth of your small business and turn potential customers into loyal fans.

digital marketing company

Grow Your Brand with the top digital marketing agency in Kolkata

Posted on by admin

Do you want to stand out from the competition in Kolkata? Want to boost your business to new heights with targeted and effective digital marketing strategies? Look no further – Keylines is here! Find out in this blog article how Keylines, the top digital marketing agency in Kolkata, can help you with cutting-edge strategies and modern solutions.

What Is Digital Marketing?

Digital marketing is the process of using online channels to promote and grow your business. It encompasses all marketing activities that use digital devices, such as computers, smartphones, tablets, and laptops.

Digital marketing includes a variety of strategies and tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. These days, most businesses need to employ some form of digital marketing to stay competitive.

Keylines is a digital marketing agency that specializes in helping small businesses grow their brands online. We offer a full suite of services, from website design and development to SEO and social media management so that you can focus on your business worry free.

The Benefits of Digital Marketing 

Perhaps the most important benefit is that it allows small businesses to level the playing field with larger companies. With digital marketing, a small business can reach a global audience without having to spend a lot of money on advertising and marketing.

Additionally, digital marketing, unlike traditional marketing techniques, provides concrete data that businesses can use to track their progress and measure their success. This data can be used to improve future marketing campaigns and help the business grow.

Ultimately, digital marketing is one of the most powerful tools that small businesses can use to grow their brands. Through digital marketing, small businesses can reach a wider audience than ever before and can connect with customers in new and innovative ways creating brand awareness and a loyal customer base.

How Keylines Can Help Your Business Grow

As a small business, it’s important to stand out from the crowd and attract new customers. One way to do this is by using Keylines as your digital marketing partner.

At Keylines we generate attention-grabbing content to help your content business stand out. Our team of experts can help you build a strong online presence through our wide variety of services as listed below:

– Logo Design & Branding

– Digital Marketing

– Website Design Services

– E-commerce

– Software Development

– Content Marketing

– Dedicated Hiring

– Web hosting company

From improving online visibility to increasing brand recognition and engaging with new customers, Keylines can help small businesses take their digital marketing campaigns to the next level.

10 Steps to Increasing Your Online Presence

As a small business, you may increase your online presence and reach more customers with 3 key steps.

1. Create a strong website: Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s well-designed and informative.

2. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you reach a wider audience and build relationships with potential and current customers.

3. Use search engine optimization (SEO): Optimizing your website for relevant keywords can help you rank higher in search engine results pages, making it more likely that people will find your site.

But it might be difficult to handle all this on top of your business model. That’s what we’re here for! Leave all the nitty-gritty of digital marketing to us so that you can focus on your business in a hassle-free environment. 

Check out our website or contact us directly to know more about our services and how we may be able to help you achieve your dream.

Conclusion

By leveraging our knowledge and expertise, you can ensure that your message reaches more people in less time while leaving a lasting impression on them. Ultimately, taking advantage of Keylines, the best SEO Company in Kolkata, is an effective way to accelerate the growth of your small business and turn potential customers into loyal fans.

digital marketing company

Partner with Keyline – The Leading Digital Marketing Company in Kolkata

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Are you looking to increase your reach and expand your customer base? Taking your business online is the best way to achieve this, however, getting started with digital marketing can be daunting. Read on to learn how Keyline – the leading digital marketing company in Kolkata – can help you unlock the potential of your business online.

Introduction to Keyline: Leaders in Digital Marketing

Digital marketing is a crucial component of any business, but understanding where to begin can be challenging. That’s where Keyline comes in. As the leading digital marketing agency, we have a wealth of experience and expertise to help businesses like yours unlock the potential of your online presence.

We offer a diverse selection of services, from website design and software development to SEO and social media marketing. Whatever your needs, we can customize a solution to fit your business. So if you’re looking for help with your digital marketing, get in touch with Keyline today. We’ll be happy to discuss your requirements and put together a bespoke solution that will deliver results.

What Services Does Keyline Provide?

Keyline provides a wide range of digital marketing services that can help your business unlock its potential and grow. Whether you are a restaurant, café, retail store, e-commerce web store, ad agency or travel agency, here at Keyline, we are dedicated to ensuring that your website effectively represents your brand and converts visitors into customers. Our team of specialists offers a range of services such as:

• Logo Design & Branding

• Digital Marketing

• Website Design Services

• E-commerce

• Software Development

• Content Marketing

• Dedicated Hiring

How Can Keyline Help Your Business?

As the leading digital marketing agency, Keyline can help your business in several ways. 

We can develop and implement an effective online marketing strategy that will help you reach your target audience and achieve your business goals. 

Additionally, we can provide you with the latest tools and resources to help you stay ahead of the competition. We can also work with you to create customised solutions that fit your specific needs!

Reasons to Choose Keyline for Your Digital Marketing Needs

As a business owner, you know that marketing is essential in driving growth and achieving success. However, with numerous available choices, it can be challenging to determine where to start.

Here are just a few reasons to choose Keyline for your digital marketing needs:

1. We have a verified track record of success.

We’ve helped several businesses achieve their goals, and we can do the same for you. We have a deep understanding of the latest digital marketing trends and how to use them to your advantage.

2. We tailor our approach to your specific needs.

There’s no one-size-fits-all approach to digital marketing. That’s why we take the time to understand your business and develop a customized plan that will get results.

3. We’re an experienced team that gets results.

Our team has over a decade of experience in the industry, and we know what it takes to get results.

4. We offer a satisfaction guarantee.

We’re so confident in our ability to deliver results that we offer a satisfaction guarantee on all of our services.

Conclusion

With a comprehensive list of services and over 20+ years of digital marketing experience, Keyline is the perfect choice for businesses looking to expand their reach online. If you’re ready to take your business to the next level, contact Keyline today and discover how they can help you unlock the full potential of your company. With our innovative strategies and skilled professionals, it’s never been easier to get ahead in today’s competitive marketplace. Start building a better future with Keyline – the best SEO Company in Kolkata!

SEO

Struggling to Rank Higher – Get Guidance from the Best SEO Company in Kolkata

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Search Engine Optimization has evolved over the years, offering more and more opportunities for businesses. This blog will explain how SEO helps businesses and why Keyline is the best SEO company in Kolkata.

Now, what is SEO?

It is the process of optimizing your website so that it can appear higher on search engine results pages (SERP).

It is one of the most effective online marketing strategies because it generates traffic from top search engines like Google and Yahoo.

SEO services are now available at very affordable rates and there are many SEO companies in Kolkata to choose from. So how do you go about finding the best SEO company for your business? Here are some tips:

  1. Do your research: Before hiring an SEO company, make sure you do your own research and assess whether they fit your business needs. Look at their track record, what they have done for other clients, and what their fees are. There is no harm in asking around or checking out independent reviews before deciding.
  2. Consider quality over quantity: When choosing an SEO company, make sure you consider their skills rather than their size. Some smaller companies may be better equipped to handle specific tasks like keyword research or on-page optimization. At the same time, larger organizations may be able to provide a wider range of services.

Why does ranking higher help?

When you rank higher on search engines, you are more likely to receive clicks from potential customers. Higher rankings also mean that your website is seen as a credible source of information, which can lead to increased traffic and conversion rates. And since Google is the most popular search engine, having high rankings is key for any business.

Keyline: best SEO company in Kolkata

If you’re looking to rank higher on search engines, it’s important to get guidance from the best SEO company in Kolkata. Whether you’re just starting out or struggling with current rankings, a professional team can help you achieve your desired results.

At Keyline, we understand the importance of search engine optimization (SEO) and work diligently to improve your website’s ranking. Our team is experienced in all aspects of SEO, so we can help you identify where your site may be weak and offer strategies to improve your ranking.

Contact us today to learn more about our services and how we can help you increase your website’s visibility and traffic.

Ranking and Hiring Keyline as an SEO Company

When ranking high in search engine result pages (SERPs), you need to keep a few essential things in mind. These include good content, well-optimized websites, and effective advertising. However, if you’re struggling to rank higher – and you don’t have the time or resources to do everything on your own – then hiring an experienced SEO company may be your best bet.

One such company is Keyline, based in Kolkata.

Conclusion

If you are finding it hard to rank higher on the search engines, don’t worry. You’re not alone. Most businesses find themselves in this situation at some point or another. However, with the right guidance from the best SEO company in Kolkata, you can get back onto the first page of Google and start driving traffic your way. If you’re looking for help getting your business noticed online, contact us today and we’ll be happy to offer our services.

Marketing, SEO

3 Tips to improve your SEO and local ranking on Google

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People find businesses near them through a local search.  It’s important to make sure your business shows up when people in your area are searching for what you offer.

Here are some tips on how to improve your local ranking and SEO on Google.

How can I use the Google My Business tool for SEO?

If you want to improve your local ranking and SEO on Google, one of the best things you can do is make sure your business is listed on Google My Business.

This tool allows you to manage your business listing and provides valuable insights into how customers are finding and interacting with your business online.

To get started, simply create a free listing for your business on Google My Business.

Be sure to include accurate and up-to-date information about your business, such as your hours of operation, address, and contact information. You can likewise add videos and recordings to assist possible clients with studying your business.

Once you have created your listing, take some time to explore the Google My Business Insights tool. Get more Best SEO Company in Kolkata.

This tool provides valuable data about how customers are searching for and interacting with your business online. With this information, you can adjust your SEO strategy to improve target potential customers in your local area.

How to utilize Google My Business to help your substance and SEO?

If you want to improve your local ranking on Google and make the most of your GMB listing, start by ensuring that all of your information is accurate and up-to-date. This includes your business name, address, and hours of operation. You should also add a description of your business, as well as photos and videos.

Your GMB listing is what appears in the “Local Pack” results on Google, and it’s a key factor in determining your local SEO ranking.

In addition to keeping your GMB listing accurate and up-to-date, you can also use it to boost your content and SEO.

One way to do this is by adding blog posts to your GMB listing. These blog posts can help you rank for relevant keywords and improve your visibility in search results. Plus, they’ll give potential customers more information about your business.

To add a blog post to your GMB listing, simply go to the “Posts” section and click “Write a Post”. Then, write your blog post and add relevant images or videos.

How to improve your Google My Business for a neighborhood SEO?

If you’re running a business, it’s important to make sure that you’re doing everything you can to optimize your Google My Business listing for local SEO. By doing so, you’ll be more likely to appear in search results when people are looking for businesses like yours in your area. Get more information about Digital Marketing Company in Kolkata.

5 ways to improve your Google My Business posting for nearby SEO:

1. Make sure your business information is accurate and up-to-date

2. Use keyword-rich descriptions to help your listing stand out

3. Add photos and videos to show off your business

4. Encourage customers to leave reviews

5. Use Google Posts to promote special offers or events

By following these tips, you can help improve your local ranking on Google and attract more customers to your business.

digital marketing company, SEO, Social Media Marketing

2 Tips On How To Create An Inclusive Content

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As any good digital marketing agency in Kolkata will tell you, content is king when it comes to gaining a good search result ranking for yourself. No matter whether you are a business owner or a content creator unless you have unique, original, and informative content for the users who are searching for it, your page won’t get a good ranking. And one of the ways to do this is by making your content inclusive. But what exactly is inclusive content? It means you create content that can be accessed by anyone from any part of the world. This means having a universal design that will make the content:

·        Easy to access for people with disabilities

·        Easy to access for people with any kind of hardware, internet speed, or device

·        Can be understood by people even with low computer literacy or skills

·        Geographical location

·        Culture

·        Age

·        Language

And many more.

Why having inclusive content good for you? The best SEO company in Kolkata will tell you this kind of content helps business owners or content creators gain trust, have great communication with their intended audience, and network growth. Your website will have the best marketing strategy of all— word of mouth when you create inclusive content easy to understand by everyone.

Now let’s see how to build such inclusive content.

Language and content

Give a thorough reading of your existing content. Look at the pronouns and the information you are giving. Are you consciously or unconsciously giving information to only one group of people? For example, your images and your words generally tend to use “he” or “she” instead of gender-neutral terms. Once you have thoroughly evaluated your content, you can know where your bias stands and try to remove it to create inclusive content.

Language and words used are the biggest way you can improve your content’s inclusivity. Look at your content through a lens of inclusivity. Are you using words that show disrespect to one sex or do you objectify or group people by using one term to describe everyone? Everyone has their own identity; so, unless you appeal to them from their own level, they won’t feel your sincerity and the message you want to give out.

Ableism is a real thing, and we often show bias in this regard even when we don’t mean to. Hence, instead of using words like “blind person”, use terms like “person with blindness” because many disabilities don’t take away their identity; it is something they have and not who they are. Similarly, use gender-neutral words like “take the controls” instead of “man up” or “workforce” instead of “manpower”. Don’t refer to adult women as “girls” unless you are also referring to adult men as “boys”.

Using responsive designs

Accessible web design will go a long way in making your website and content inclusive. And it is also recommended in the W3C’s Content Accessibility Guidelines. Google also follows these guidelines when indexing and ranking a website. What does a responsively designed website mean? It means your website can be used on any device and by anyone. For example, some websites on their mobile version or in their app don’t allow lock orientation or zooming in. This limits it for people with disabilities especially those with low eyesight. What are some other ways to make your site responsive? They are:

·        Using link text to describe a link destination

·        Descriptive and meaningful alt text

·        Using semantic HTML tags describing the purpose of page elements

·        Using flexible font sizes with different kinds of views.

·        Labelling all fields and buttons

But don’t become complacent once you have created such a website; being inclusive is an ongoing process. As the best marketing company in Kolkata will tell you, once you make any kind of changes to your website, you have to make that the updates are still accessible for people with disability. Thankfully, there are many free accessible checkers available online which can help you keep track of your site’s accessibility.

Remember, the process of being inclusive shouldn’t be a one-time affair. If you have hired a good digital marketing agency in Kolkata, remember to talk about monitoring your content and your website all the time to be sure the features you implemented are there. Ask for suggestions and feedback from your users and visitors. Only that way, you can have a great inclusive website.

digital marketing company, logo design, SEO, Web Design

5 Tips And Tricks To Make Sure Your Logo Is Next Level

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Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.

To start with, let’s see the must-have things for a good logo. They are:

·        Must be eye-catching

·        It must have a timeless feel to it

·        Must be memorable

·        You can understand the logo even when it is small or large

·        Perfectly symbolizes your brand value/vision

Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.

Express your brand through picture

The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.

Make a clean logo with white space

Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.

Design the logo based on where you are going to use it most

When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.

Make the logo a literal representation of your brand

Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.

Stand out with the use of the right colours

One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.

Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.

digital marketing company, SEO

7 Ways to Find SEO Keywords that are Trending

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Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords. 

In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata

Ubersuggest

Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data. 

Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.

Google Trends

As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year. 

Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.

SEMrush

SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent. 

Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.

Google Keyword Planner

Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts. 

When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free. 

Twitter 

Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.

Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.

Answer The Public

When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.

Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan. 

Reddit

Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot. 

A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.

As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.

At any point in time, if you need any expert help, we are just a message away.