Struggling to Rank Higher - Get Guidance from the Best SEO Company in Kolkata

Search Engine Optimization has evolved over the years, offering more and more opportunities for businesses. This blog will explain how SEO helps businesses and why Keyline is the best SEO company in Kolkata.

Now, what is SEO?

It is the process of optimizing your website so that it can appear higher on search engine results pages (SERP).

It is one of the most effective online marketing strategies because it generates traffic from top search engines like Google and Yahoo.

SEO services are now available at very affordable rates and there are many SEO companies in Kolkata to choose from. So how do you go about finding the best SEO company for your business? Here are some tips:

  1. Do your research: Before hiring an SEO company, make sure you do your own research and assess whether they fit your business needs. Look at their track record, what they have done for other clients, and what their fees are. There is no harm in asking around or checking out independent reviews before deciding.
  2. Consider quality over quantity: When choosing an SEO company, make sure you consider their skills rather than their size. Some smaller companies may be better equipped to handle specific tasks like keyword research or on-page optimization. At the same time, larger organizations may be able to provide a wider range of services.

Why does ranking higher help?

When you rank higher on search engines, you are more likely to receive clicks from potential customers. Higher rankings also mean that your website is seen as a credible source of information, which can lead to increased traffic and conversion rates. And since Google is the most popular search engine, having high rankings is key for any business.

Keyline: best SEO company in Kolkata

If you're looking to rank higher on search engines, it's important to get guidance from the best SEO company in Kolkata. Whether you're just starting out or struggling with current rankings, a professional team can help you achieve your desired results.

At Keyline, we understand the importance of search engine optimization (SEO) and work diligently to improve your website's ranking. Our team is experienced in all aspects of SEO, so we can help you identify where your site may be weak and offer strategies to improve your ranking.

Contact us today to learn more about our services and how we can help you increase your website's visibility and traffic.

Ranking and Hiring Keyline as an SEO Company

When ranking high in search engine result pages (SERPs), you need to keep a few essential things in mind. These include good content, well-optimized websites, and effective advertising. However, if you're struggling to rank higher - and you don't have the time or resources to do everything on your own - then hiring an experienced SEO company may be your best bet.

One such company is Keyline, based in Kolkata.

Conclusion

If you are finding it hard to rank higher on the search engines, don't worry. You're not alone. Most businesses find themselves in this situation at some point or another. However, with the right guidance from the best SEO company in Kolkata, you can get back onto the first page of Google and start driving traffic your way. If you're looking for help getting your business noticed online, contact us today and we'll be happy to offer our services.


3 tips to improve your SEO and local ranking on Google

People find businesses near them through a local search.  It’s important to make sure your business shows up when people in your area are searching for what you offer.

Here are some tips on how to improve your local ranking and SEO on Google.

How can I use the Google My Business tool for SEO?

If you want to improve your local ranking and SEO on Google, one of the best things you can do is make sure your business is listed on Google My Business.

This tool allows you to manage your business listing and provides valuable insights into how customers are finding and interacting with your business online.

To get started, simply create a free listing for your business on Google My Business.

Be sure to include accurate and up-to-date information about your business, such as your hours of operation, address, and contact information. You can likewise add videos and recordings to assist possible clients with studying your business.

Once you have created your listing, take some time to explore the Google My Business Insights tool. Get more Best SEO Company in Kolkata.

This tool provides valuable data about how customers are searching for and interacting with your business online. With this information, you can adjust your SEO strategy to improve target potential customers in your local area.

How to utilize Google My Business to help your substance and SEO?

If you want to improve your local ranking on Google and make the most of your GMB listing, start by ensuring that all of your information is accurate and up-to-date. This includes your business name, address, and hours of operation. You should also add a description of your business, as well as photos and videos.

Your GMB listing is what appears in the "Local Pack" results on Google, and it's a key factor in determining your local SEO ranking.

In addition to keeping your GMB listing accurate and up-to-date, you can also use it to boost your content and SEO.

One way to do this is by adding blog posts to your GMB listing. These blog posts can help you rank for relevant keywords and improve your visibility in search results. Plus, they'll give potential customers more information about your business.

To add a blog post to your GMB listing, simply go to the "Posts" section and click "Write a Post". Then, write your blog post and add relevant images or videos.

How to improve your Google My Business for a neighborhood SEO?

If you're running a business, it's important to make sure that you're doing everything you can to optimize your Google My Business listing for local SEO. By doing so, you'll be more likely to appear in search results when people are looking for businesses like yours in your area. Get more information about Digital Marketing Company in Kolkata.

5 ways to improve your Google My Business posting for nearby SEO:

1. Make sure your business information is accurate and up-to-date

2. Use keyword-rich descriptions to help your listing stand out

3. Add photos and videos to show off your business

4. Encourage customers to leave reviews

5. Use Google Posts to promote special offers or events

By following these tips, you can help improve your local ranking on Google and attract more customers to your business.


2 Tips On How To Create An Inclusive Content

As any good digital marketing agency in Kolkata will tell you, content is king when it comes to gaining a good search result ranking for yourself. No matter whether you are a business owner or a content creator unless you have unique, original, and informative content for the users who are searching for it, your page won’t get a good ranking. And one of the ways to do this is by making your content inclusive. But what exactly is inclusive content? It means you create content that can be accessed by anyone from any part of the world. This means having a universal design that will make the content:

·        Easy to access for people with disabilities

·        Easy to access for people with any kind of hardware, internet speed, or device

·        Can be understood by people even with low computer literacy or skills

·        Geographical location

·        Culture

·        Age

·        Language

And many more.

Why having inclusive content good for you? The best SEO company in Kolkata will tell you this kind of content helps business owners or content creators gain trust, have great communication with their intended audience, and network growth. Your website will have the best marketing strategy of all--- word of mouth when you create inclusive content easy to understand by everyone.

Now let’s see how to build such inclusive content.

Language and content

Give a thorough reading of your existing content. Look at the pronouns and the information you are giving. Are you consciously or unconsciously giving information to only one group of people? For example, your images and your words generally tend to use “he” or “she” instead of gender-neutral terms. Once you have thoroughly evaluated your content, you can know where your bias stands and try to remove it to create inclusive content.

Language and words used are the biggest way you can improve your content’s inclusivity. Look at your content through a lens of inclusivity. Are you using words that show disrespect to one sex or do you objectify or group people by using one term to describe everyone? Everyone has their own identity; so, unless you appeal to them from their own level, they won’t feel your sincerity and the message you want to give out.

Ableism is a real thing, and we often show bias in this regard even when we don’t mean to. Hence, instead of using words like “blind person”, use terms like “person with blindness” because many disabilities don’t take away their identity; it is something they have and not who they are. Similarly, use gender-neutral words like “take the controls” instead of “man up” or “workforce” instead of “manpower”. Don’t refer to adult women as “girls” unless you are also referring to adult men as “boys”.

Using responsive designs

Accessible web design will go a long way in making your website and content inclusive. And it is also recommended in the W3C’s Content Accessibility Guidelines. Google also follows these guidelines when indexing and ranking a website. What does a responsively designed website mean? It means your website can be used on any device and by anyone. For example, some websites on their mobile version or in their app don’t allow lock orientation or zooming in. This limits it for people with disabilities especially those with low eyesight. What are some other ways to make your site responsive? They are:

·        Using link text to describe a link destination

·        Descriptive and meaningful alt text

·        Using semantic HTML tags describing the purpose of page elements

·        Using flexible font sizes with different kinds of views.

·        Labelling all fields and buttons

But don’t become complacent once you have created such a website; being inclusive is an ongoing process. As the best marketing company in Kolkata will tell you, once you make any kind of changes to your website, you have to make that the updates are still accessible for people with disability. Thankfully, there are many free accessible checkers available online which can help you keep track of your site’s accessibility.

Remember, the process of being inclusive shouldn’t be a one-time affair. If you have hired a good digital marketing agency in Kolkata, remember to talk about monitoring your content and your website all the time to be sure the features you implemented are there. Ask for suggestions and feedback from your users and visitors. Only that way, you can have a great inclusive website.


5 Tips And Tricks To Make Sure Your Logo Is Next Level

Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.

To start with, let’s see the must-have things for a good logo. They are:

·        Must be eye-catching

·        It must have a timeless feel to it

·        Must be memorable

·        You can understand the logo even when it is small or large

·        Perfectly symbolizes your brand value/vision

Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.

Express your brand through picture

The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.

Make a clean logo with white space

Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.

Design the logo based on where you are going to use it most

When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.

Make the logo a literal representation of your brand

Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.

Stand out with the use of the right colours

One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.

Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.


7 Ways to Find SEO Keywords that are Trending

Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords. 

In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata

Ubersuggest

Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data. 

Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.

Google Trends

As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year. 

Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.

SEMrush

SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent. 

Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.

Google Keyword Planner

Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts. 

When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free. 

Twitter 

Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.

Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.

Answer The Public

When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.

Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan. 

Reddit

Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot. 

A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.

As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.

At any point in time, if you need any expert help, we are just a message away.


best seo company in kolkata

Top 5 Facts To Consider While Checking On-page Audit In SEO

Keyline Creative Services has been able to gather 20 years of requisite experience in SEO and become successful with planning proper optimization strategies to generate organic traffic and evaluate 100% ROI. As a leading SEO company in Kolkata, we work along with a team that helps modernize websites with Google's latest algorithm changes and works with the latest SEO tools to bring the best results.

SEO could be the greatest booster for the marketing campaign if one goes through an SEO audit from time to time. An audit is generally a systematic review through the plethora of statements and records that will help improve profits and enhance revenues. There are three types of SEO audit as- 1) Technical SEO, 2) On-page SEO & 3) Off-page SEO.

1) Technical SEO: It helps Search Engine spiders to crawl and index websites more efficiently.

2) On-page SEO: It is also known as On-site SEO. It helps improve search visibility and traffic to web pages.

3) Off-page SEO: It helps optimize the ranking factors in the terms of trustworthiness, credibility, relevance & authority of the website.

SEO practitioners know the on-page optimization should be equally prioritized with technical and off-page SEO strategies. Our team regularly follows the SEO checklists so that it would help improve the visibility of websites in search results. We ensure the website contents that are visible to users such as text, video, image, audio, etc, and contents that are only visible to Google Search Engines such as structured data, HTML tags, etc are well optimized according to the latest algorithms or not.

The premium quality of content deserves a higher ranking and vice versa, the poor quality of content gets less visibility. To increase the visibility and web traffic, we need to optimize other elements in the On-page SEO audit.

  1. Title Tag: Title tags or HTML tags are shown on the head section of web pages. A title tag is very crucial for SEO. It gives an identity to the page content. It should be unique, simple, and optimized for organic ranking in the Search Engine Ranking Pages (SERP). Poorly written title tags will put a negative impact in terms of SEO. So, it should be checked while the SEO audit.
  2. Meta Description: When someone searches a website on the Google Search bar, a small introductory description appears under each website that represents the overall summary of the website to the audience. A good quality meta description can increase the search rankings of the website.
  3. Header Tags: H1 to H6 header tags are important for providing keyword-rich context that would be helpful for SEO. These are also known as Heading tags. Users prefer easily readable content written on the header tags to get an idea about the related products & services.
  4. Image Optimization: Images make the website more appealing. Optimize all the images of web pages to reduce page load time and provide better user experiences. Make sure to use descriptive titles and Alt texts.
  5. SEO-friendly Content: A website that is mobile-friendly with a fast-loading time and easy to navigate, helps increase user engagement, web traffic, and SEO rankings. It will improve the user experience and get more conversions.

It is important to get in touch with an established and the best SEO company in Kolkata that will perform a detailed SEO analysis & solve SEO errors. Keyline Creative Services would give the assurance for better SEO rankings. Our team will check the SEO audit thoroughly and deliver outstanding ROI-driven SEO services.

So, hurry up and get in touch with us & discuss the digital marketing strategy for your business.