Tag Archives: Competitor Analysis

competitor analysis

Tips To Do The SEO Competition Analysis To Boost up Website Ranking

An intensive competitive analysis can be turned into your guide of what you need to do to improve your site to be on par with your rivals. 

It can likewise distinguish both your site’s qualities and weaknesses and your rivals’ sites for everything from SEO to look through include wins. Using this data, the Digital Marketing Company in Kolkata can find the zones you are feeble to refine them, just as distinguishing the zones where your competitors are weak, and afterward profit by their weaknesses for your site and search performance.

  1. Keyword Research

The initial step is to recognize the keywords that your site can REALISTICALLY target initially. Your first objective is to track down a viable specialty inside this heavy industry that is reachable. Mind mapping is an extraordinary tool to sort out your keyword ideas and buckets. 

There is a horde of approaches to develop your keyword list: 

  • Distinguishing your competitors and typing them into SEMrush to see the list of keywords they’re positioning for 
  • Utilizing Spyfu to get a list of keywords they are offering for 
  • Using Keyword Planner to get a list of potential keywords identified with an essential term.
  • Identify Your Top Competitors 

When you have your keyword list, type those terms into Google and write the lists that appear in the best 10. Regularly you’ll see similar sites showing up over and over. You’ll need to distinguish the sites that position for some keywords in that niche and add them to your list of competitors.

Once more, the keyword tool can be an essential instrument as you can type the area into the search box and decide their organic traffic and number of natural keyword positioning in Google. The more keywords they have ranking in, particularly for high search volume, the ideal space is. It’s essential to recognize the long-tail terms you’d target and discover sites that position relevant terms.

  • Social Media and Content Audit 

Since you understand who your competitors are and their backlink profile, you’ll need to investigate their content advertising and online media methodology. How regularly do they share reports via online media? What is their engagement ratio? What number of active followers do they have? Here’s a format for an online media review poll that can be utilized as a feature of this interaction. 

Check their social media platforms. That will help you decide how active you should be regarding making and sharing content, and once more, to determine your first focuses in terms of follower and engagement ratio.

  • Decide Your Barrier to Entry and Strategy 

When you have an intensive understanding of your rivals, you can make your procedure depends on the midpoints from the information you revealed. 

First, you’ll need to know the number of connections you’ll have to gain and the nature of those connections to start appearing in the list items. It will be discovered on the midpoints of the sites positioning for the keywords you picked. It’s critical to maintain a strategic distance from keywords that have a solid presence of sites with massive space authority; these areas are difficult to beat as they will, in general, be profoundly trusted and rewarded by Google.

Web Design Company In Kolkata will show you what your competitor is doing and how you can emulate or beat those systems to overwhelm the search engine rankings and boost your brand development.

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Competitor Analysis- A Tool Used By Successful Business Firm

What is Competitor Analysis?

Competitor Analysis is a marketing tool used by an organisation to identify its potential competitors and evaluate their marketing strategies to determine their strengths and weaknesses.

Analysis of current and budding competitors is a key approach for an organisation to thrive in the marketing field. A full recognition of your competition is vital for formulating your company’s future plans.  

A company’s growth rely on many factors – Market condition, Customer’s demand and satisfaction, competitor’s plans and strategies, by predicting your contender’s  reaction patterns to new products in the market, etc. So proper analysis of your rival’s performances can help you to gauge its growth pattern and also its shortcomings.

There are about 4 steps in competitor analysis:

1) Know the competition:

To prosper in any field, a company has to face tough competition from its competitors every moment and in every respect. So it is always better to have a sound knowledge about them. You should have a gross idea about each and every aspect of a competitor viz. How many competitors are there, who they are, what are their products, what are their strengths and weaknesses, how the are operating, their market value, their success rate over the years, are the customer satisfied with their products, if not, why. This is the first step of Competitor analysis.

2) Product Demand:

Rise in demand of products can cause steep competition between two companies, manufacturing the same product. The demand can be seasonal, monthly or even yearly depending on the type of product and its sale. So each and every company is competing with each other all the time to fulfil the customers’ demands. Based on the products, competition can be of 2 types – Direct and Indirect. Two or more companies offering the same services and products are said to be in direct competition. Indirect competitors are the ones who are offering similar products or services to the same target market.

3) Customer Satisfaction:

You know that customer is the first priority for an organisation. The main aim of a company should be to satisfy its customers by fulfilling what they desire. So at first, you have to do some survey work and market research about the needs and demands of customers. Simultaneously you have to be stay informed about your contender’s marketing style, role of its products in customer satisfaction. If the customers are not fond of your products/services and they are using your competitor’s products/services, then your market value will decrease.

4) Strategic Planning and Its Execution:

You should plan your business strategy after taking into consideration the competitors you have to deal with. You should plan different strategies to take on different rival companies, but your aim should be fixed i.e. to beat them in the long run. Click here free Website Competitor Analysis

You should execute the strategies which are best very effectively. There is no extra reward if you give full effort in analyzing the competition and lose, but if you fail in implementing the plan, then it would be a great loss for your company.