Tag Archives: digital marketing strategies

Google Bard
ChatGPT

Exploring the Technical Marvels of Google Bard

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A decade ago, when no one could ever think of living a life with smart technologies, smartphones were announced. Since then, a lot of lives have changed drastically. Today, we are in a position where we are getting confused about which AI tool would be more beneficial to us.

Just when Open AI’s ChatGPT was starting to dominate the industrial market, Google came into the scenario with its own AI-powered chatbot tool named Google Bard in February 2023.

What is Google Bard?

Google Bard generates human-like conversations and uses natural language processing and machine learning. The chatbot tool is based on Google’s LLM, which is known as LaMDA. Just like ChatGPT, the LaMDA has been trained by Google’s engineers on billions of parameters, letting the AI learn a natural language independently.

Is it available for everyone?

After being announced, it was initially available to a limited number of users. But Google has announced that Bard is now open to everyone. It is also said to be supported in up to 40 languages soon. It is still in an experimental state with very few flaws, but it is widely available for any user.

How do I use the AI tool?

Just like any other Google product available, you are required to sign in with your Google account credentials. After accepting the terms of service, you will be onboarded to use Google Bard. It is user-friendly. If you have ever used ChatGPT, it is also a similar procedure to get started by typing your query in the section where it says “Enter a prompt here”, and accordingly, you will be provided with the answer. With Bard, you have plenty of options for how to use it.

New features Google Bard brings to the table

Moving away from the basics, Google has added a new feature that makes it different from any other chatbot: whenever you get any response, Bard will also provide you with two other “drafts” of the same response. When you click “View other drafts,” it will show you a similar answer but slightly modified. You can even click regenerate drafts to have another attempt at new, modified answers.

Also, integrating with Google brings up the advantage of exporting the answers directly to Gmail or Google Docs. Also, if you are using Bard to code, you can just click on the share icon under the answer and click from the options wherever you want to export it.

Lastly, Google has also implemented Dark Mode in Bard for users to enable and use.

Google Bard vs. ChatGPT: The Ultimate Rivals

  • Both have the base to use natural language models and machine learning to generate answers in their chatbots, and both contain different features. Where ChatGPT has its data updated till 2021, Bard has the advantage of Google’s real-time data, which is up-to-date. Also, you have the advantage of using the “Google it” button to get related searches on the query, which is a major user-friendly advantage over ChatGPT. On the other hand, ChatGPT can focus on more human-like conversational methods of Q&A, which holds the potential to be a more simplified solution provider than Bard.
  • Moreover, Bard might have up-to-date resources to generate updated responses, but that does not mean they’re always 100% correct. There have been such cases that critics have heavily questioned.
  • Most importantly, ChatGPT can save all your chats in the “conversation” method in the sidebar for you to access them. In contrast, Google can export your chats but doesn’t have any function to give you access to previous answers once you leave the window.

Conclusion

Google’s Bard is still in its early stages and prone to many mistakes. As of now, it requires much more work. Google has announced that it will soon also have text-to-image creation built into Bard, which will come from a partnership with Adobe. That’s not it; Google also claims that Bard will also be able to bring in images from Google Search. In the coming times, it’ll be worth watching the competition of AI tools in our daily lives to make things even smarter and crazier.

DIgital marketing company in kolkata
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“Keyline Creative Services.”- The Popular Digital Marketing Company in Kolkata in A New Look “Keyline DigiTech Pvt. Ltd.”

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“Keyline Creative Services.”- the popular Digital Marketing Company in Kolkata in a New Look “Keyline DigiTech Pvt. Ltd.”! Yes,“Keyline” is a years-old trustworthy name of one of the best digital marketing agencies in Kolkata, the capital of West Bengal. Keyline started its journey in the year 2002 with the name “Keyline Creative Services” and a mission to set up such an organization that would cater premium quality creative & custom IT solutions to other companies as per their need. Today, the distinguished digital marketing company has upgraded itself to “Keyline DigiTech Pvt. Ltd.- people’s very close digital marketing agency now is in a new avatar.

What Is a Private Limited Company?

A private limited company (Pvt. Ltd. Company) is a privately held corporation for small businesses. The liability of the members in a Private Limited Company is limited to the number of shares they own and the shares in a private limited company cannot be exchanged publicly.

What Are the All Those Characteristics of a Private Limited Company in India?

  • Members– According to the Companies Act of 2013, a minimum of 2 members and a maximum of 200 members are necessary to form a business.
  • Minimal Liability– Each member’s or shareholder’s liability is limited. It means that if a corporation suffers a loss in any way, its shareholders may be compelled to liquidate their assets to cover the loss. The shareholders’ own, individual assets are not in jeopardy.
  • Perpetual succession– The corporation continues to exist in the eyes of the law even if one of its members dies, becomes insolvent, or files for bankruptcy. As a result, the company will continue to exist in perpetuity. The company’s life will continue to exist perpetually.
  • Index of members– A private company has a significant advantage over a public company as it is not required to keep an index of its members in a private company, but a public corporation is.
  • Number of directors- A private company simply requires two directors when it comes to directors. A private business can come into operations with the presence of two directors.
  • Paid-up capital — It must have at least Rs 1 lakh in paid-up capital or such a higher amount as may be prescribed from time to time.
  • Prospectus- A prospectus is a thorough summary of a company’s affairs that is issued to the public by the company. A prospectus is not required to be issued in the case of a private limited company because the public is not invited to subscribe to the business’s shares.
  • Minimum subscription- The minimum subscription is the amount received by the corporation that equals 90% of the shares issued in a given time. If the company does not obtain 90% of the funds, it will be unable to continue doing business.

What are the Differences Between “Keyline Creative Services” and “Keyline DigiTech Pvt? Ltd.? 

Those who all are thinking, the newly upgraded digital marketing agency “Keyline DigiTech Pvt. Ltd.” is different from previous “Keyline Creative Services”, this information goes to those that Keyline trusts in the basic concept,” what’s in a name, it’s basically all the same”. Yes, Keyline believes that quality services are the only identity of a big name and responsibility becomes multi-fold with an upgradation of a brand name. So, this time everyone can expect much more committed and excellent services from Keyline DigiTech Pvt. Ltd- the most popular digital marketing company in Kolkata. 

What Are the Services That Keyline DigiTech Pvt. Ltd. Offers to Their Clients?

Keyline DigiTech Pvt. Ltd. Offers a plethora of quality services with some utter confidence. Here is the list of the services offered by Keyline DigiTech Pvt. Ltd.-

  • Digital Marketing
  • Logo Designing 
  • Branding
  • Website Designing
  • E-Commerce
  • Software Development
  • Content Marketing
  • Web Hosting
  • Brochure & Flyer Designing
  • Creatives for Digital Marketing

Conclusion: –

Data says, there are around 6.27 million internet users in Kolkata. The digital platform is a potential platform for any kind of marketing or branding of any company. So, people can embrace this newly emerging marketing strategy whenever they feel there is something to communicate with their customers but in a rapid way. And during this journey of digitalization, always remember one name, “Keyline DigiTech Pvt. Ltd.”, the favourite digital marketing agency of Kolkatans which was there beside them, is there and will be there always and forever with a continuous promise of betterment in terms of services.

Digital Marketing Agency in Kolkata
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Top 6 Amazing Tips On How You Can Boost Your Business Strategy Through Social Media Management

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The importance of social media is indisputable. We live in a time where the audience can literally know about your product or service within a single tap. That being said, successful social media management is not an easy feat by any measure. With its 24-hour cycle, changing algorithm, and word of mouth customer reviews happening on a daily basis, how does a person keep up with the flow? Being the top-ranked digital marketing agency in Kolkata, we believe that the answer to your woes is with us. The key to social media management is generating content that will engage with your target audience and drive conversations.

Social media has gone from a simple method of staying in touch to one of the most powerful methods of business marketing without spending a fortune on print or TV advertisements. So, it’s important to be proactive rather than reactive with social media management techniques. Here, we’ve identified six ways that allow for leveraging the effectiveness of social media accounts to turn even the meekest social media profile into a powerful tool for promotion.

Pick A Niche For Your Business

Find the people who are talking about your niche, and engage them by commenting on their posts without being too promotional. Promote but don’t be pushy or you will annoy the potential customers.

Choose Your Target Audience

Find the platforms where your target market is active. Target people who are interested in your product or services. Marketing to people who are most likely to buy your product is really all you need to do.

Post Attractive Content

Try to post content using visuals, videos, and presentations related to your products or services. This helps draw the attention of potential customers because these types of posts stand out against other social media posts more than text-only posts.

Add Creative Titles

A catchy title will make the audience more intrigued by what follows and click on it more often. Think outside the box & try to add creative titles for each post that will attract customers within a second. The more creative you can be, the more audience you will get for your business.

Use Proper Hashtags

Hashtags help create anticipation for new products and provide already existing groups of buyers an avenue to find your business easier than ever before. So, always use proper hashtags that are trending on the topic you’re targeting.

Connect With Customers

Connecting with customers is a crucial part of any social media strategy. Take an effective role in giving suggestions to your customers, solving their problems. Trust plays a big role when you’re on social media. If people trust you they’re more likely to purchase from you.

Always follow the progress of your brands, competitors, and your customers. See what topics are trending and the types of content that help conversions. Additionally, split-test different types of copy with different visuals to see which one of these formats leads to more reshares, more growth, and more engagement. Empower your creativity using a combination of research, imagining a particular audience through incorporating visual brainstorming.

Like most entrepreneurs, business owners, and company strategists know, no matter how many marketing strategies you take, it’s clear that social media can be a great way to build relationships with customers. You can use it to share information about your business, respond to inquiries, and gather feedback from potential customers. When it comes to using social media platforms for your business strategy, our team is here to create an attractive & valuable social media presence for your products or services.

So, it’s high time for you to get in touch with the most successful & experienced digital marketing company in Kolkata & shine with your business on each social media platform.

Digital Marketing Company in Kolkata
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Digital Transformation: The New Reality For Marketing

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While there is a growing list of changes that have happened since 2010, here are just a few high points for you to consider when thinking about your marketing strategy going forward. Digital transformation is changing the norms of marketing. The need to rapidly alter your tactics, in order to lead in a change in the marketplace is imperative. Right now, digital technologies affect how marketers behave in their daily tasks – everything from the type of networks they use to how they are communicating to the target audience. As the leading marketing strategist, Keyline Creative Services is the most trusted digital marketing company in Kolkata that offers ROI-driven marketing solutions with an online presence. We simultaneously drive product or service value through advanced technologies that will help your business to reach the pinnacle of success in this digital age.

Taking the time to assess the state of your business to see what you need for growth is invaluable. Reviewing the market flow to get an idea of how clients are reacting to trending digital metrics, and discovering what processes can get more efficient are all important areas that should be observed.

A recent report published by McKinsey says that digital technologies have had profound impacts on the marketing industry. On average, companies that generate over 8% more revenue from their digital efforts than from their traditional strategies have an annual revenue increase of 12%. With the knowledge that digital transformation is an important part of growing successful businesses and pushing revenues up, it’s time for marketers to stay ahead. Here are some of the opportunities digital transformation has created for marketers in this fast-moving, ever-changing industry. The biggest changes in marketing from 2010-2016 are:

1. Changes in the purchasing behavior of consumers and the explosion in e-commerce industries have transformed digital marketing.

2. Marketing will no longer be about advertising or promotion. Instead, it is about customer experience and loyalty.

3. Instead of having one silo for marketing, companies should be thinking about the complete customer journey from any touchpoint they have with their customers.

4. Marketers will use new tools more widely and will engage across organizational boundaries more often than ever before.

5. Digitalization has changed consumer expectations and increased marketing channels.

While technology is evolving at an unprecedented rate, the best thing we can do is embrace it and use it to get the best outcome in an easy way. Higher consumer expectations for customer service have forced companies to find new ways of interacting with customers. Greater collaboration between organizations is creating new market spaces or markets that didn’t exist before.

Digital-first consumers are pre-emptively sharing more content than ever before on social networks. Digital transformation will start by implementing automation tools, real-time data insights, and optimizing content to create personalized experiences across channels. If you want to get ahead of the curve, it is essential that you embrace these tools so that you can win in today’s digital marketplace.

The latest innovation in digital marketing is customer-centricity. By embracing digital transformation and thinking about all touchpoints in the business as “digital channels”, the companies would be able to see where communications and experiences are happening. Many things are transforming the way of digital marketing is.

Today, technology-driven changes to digital marketing have a significant impact on our industry. Marketing campaigns live and idle across a multitude of different platforms, from social media to mobile sites or e-mail campaigns. Advanced technologies such as Artificial Intelligence and Machine Learning are expected to transform consumer understanding, buying patterns, and even advertising strategies. The growing digital integration has also been echoed by customers’ preferences for being through all stages of the customer lifecycle digitally. It’s important to plan to embrace these changes as they occur. As the best digital marketing agency in Kolkata, we adopt most of these changes through advanced digital technologies, data, analytics, tools to acquire a world-class strategy for high-value end-to-end business transformation. In that way, digital marketing can become more personal and powerful.

Leverage the power of digital marketing
digital marketing company

Leverage the Power of Digital Marketing

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Digital marketing can yield effective outcomes because of some highly profitable perspectives, including effective targeting options, applicable marketing, and working with potential leads. Practically a wide range of organizations are currently making their online presence because of the benefits that relate to it. So you need to realize how to help your digital marketing efforts. Following are some practical approaches to increase your reach in digital marketing channels:

  • If that you own a site for your undertaking, work upon the SEO of the same. Among all search engines, Google is the most significant. Google uses a calculation of 200 or more factors for deciding position or rank in its list items. The most important among them is the nature of backlinks that sites are getting from somewhere else. Talk with your Digital Marketing Company in Kolkata for your site, and ensure no broken links.
  • Make your site content relevant to what you sell. For this, it is significant that your pages contain the correct keywords identifying with them. Likewise, continue to add new content to your site as this retains its suitability in search engine ranking. For such reason, making unique and engaging websites with supportive data is excellent.
  • Email marketing is currently generally used; however, make sure that your attempts are helpful. Rather than purchasing email lists, get going with opted-in lists. Your email campaigns should consistently have an objective like Brand Awareness or Lead Generations. Ensure that you test your campaigns to see how they are functioning. Use a devoted ID and unique IPs to abstain from spamming. Use significant CTAs and links to coordinate your customers.
  • Social media is an absolute need for driving online marketing services. Facebook can give you sharp-ended focusing on choices, and for organic advertising alternatives, a Facebook page can function admirably, relying on your post quality and efforts.

Twitter’s hashtag makes it simple to engage in social listening and convey consumer loyalty effectively. LinkedIn can assist you with contacting experts that can change to valuable connections. If you represent considerable authority in an area, you can use Quora to build up your thought leadership. For the individuals who are selling visual items or need to target female customers, Pinterest and Instagram are the ideal marketing channels.

  • If you are searching for ROI or changes, it’s ideal for getting going with Search Ads. The famous class for execution-based advertisements is the Pay Per Click. Show Ads are used for changes; however, Display Networks are the ideal alternative for making brand awareness. Google assesses that over 85% of Internet clients worldwide can connect with Google’s Display Network.

Having a digital marketing strategy is the way to building an excellent standing online. This blog assists you with understanding the tips and deceives of using your digital marketing efforts. Notwithstanding, the elements of the digital domain are continually evolving. Staying aware of the most recent digital marketing trends is the way to remain significant and drive conversion. Thus, reach out to skilled experts at any digital marketing agency in Kolkata to achieve ideal outcomes.

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Web Design

How to integrate Slideshare Presentations in Digital Marketing strategies?

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Slideshare is the largest Powerpoint sharing community on the web and due to its unique content, Slideshare keeps appearing in related keyword searches. Though Slideshare holds abundant promotional capacity, yet most digital marketing agencies do not tap into its potential for their brand and service promotions. In this era, where lengthy content is on the wane and is being replaced by short and visually aided content, Slideshare is one of the best avenues to draw attention towards your brand. The beauty of Slideshare promotions is that it can be added as a part of your social media marketing strategy or Internet marketing strategy, anyway you look at it. And when you promote a business, the right way, in Slideshare you will get more dividends than spending time in other time consuming SEO actions. Having convinced you about the benefits of using Slideshare promotions now it is time to give you tips about integrating this attractive marketing tactics in your digital marketing strategy. So, let’s start.

  • Understand the Psyche: Just like you cannot have the same content tone for Facebook and LinkedIn, similarly you cannot have the same promotional tone Slideshare. Slideshare is a platform that was primarily meant for the academics. And information is the king here. So, you have to stay subtle about promoting your brand and its offerings. You cannot go overboard at any time. While your overall presentation deals with a problem statement, you can intelligently include your offerings wherever feasible.
  • Select Interesting Topics: The Google Adwords tool would be your best friend when selecting the topics for engaging presentations. Start by searching for relevant questions (with high search volume) from your niche business area. Once you have shortlisted 4-5 such questions it is then time to prepare information-rich and attractively designed presentations that answer these questions. This is definitely one of the best ways to stay on top of the Slideshare game!
  • Stay Regular: Staying regular about your Slideshare postings is imperative if you want to attain success. With a careful selection of topics and a good presentation, you have been able to arouse interest, now it is time to create a fan base. When you have a fan base you can even post those service or product oriented presentations, and they will be viewed by many followers.
  • Integrate Presentations in Blog Posts: It would be a good idea to support your Slideshare activities by integrating the presentations on your company blog. Company blogs give you a chance to elaborate the solutions, which you have touched upon in the Slideshare presentation. If your blog has a good traffic, then some of its routing towards Slideshare would boost your presence.
  • Sprinkle some Keywords: As Slideshare promotion is a part of your digital marketing strategy, so it is important to use pertinent keywords in your presentations. You can sprinkle them in your content (though it should be used very logically) and then use them as tags while posting the presentation. This will help your business name come up in related keyword searches.
  • Cross Link Presentations: One slide in every presentation should be kept for cross promotion. You should allow the viewers to quickly reach your other posts. Use links to past presentations in all your postings.

At Keyline, we use all the effective promotional avenues as a part of our digital marketing services. Slideshare promotion is an essential part of our keyword ranking and business promotion strategy. Do care to check out our Digital or Internet marketing service packages.