Leverage the power of digital marketing

Leverage the Power of Digital Marketing

Digital marketing can yield effective outcomes because of some highly profitable perspectives, including effective targeting options, applicable marketing, and working with potential leads. Practically a wide range of organizations are currently making their online presence because of the benefits that relate to it. So you need to realize how to help your digital marketing efforts. Following are some practical approaches to increase your reach in digital marketing channels:

  • If that you own a site for your undertaking, work upon the SEO of the same. Among all search engines, Google is the most significant. Google uses a calculation of 200 or more factors for deciding position or rank in its list items. The most important among them is the nature of backlinks that sites are getting from somewhere else. Talk with your Digital Marketing Company in Kolkata for your site, and ensure no broken links.
  • Make your site content relevant to what you sell. For this, it is significant that your pages contain the correct keywords identifying with them. Likewise, continue to add new content to your site as this retains its suitability in search engine ranking. For such reason, making unique and engaging websites with supportive data is excellent.
  • Email marketing is currently generally used; however, make sure that your attempts are helpful. Rather than purchasing email lists, get going with opted-in lists. Your email campaigns should consistently have an objective like Brand Awareness or Lead Generations. Ensure that you test your campaigns to see how they are functioning. Use a devoted ID and unique IPs to abstain from spamming. Use significant CTAs and links to coordinate your customers.
  • Social media is an absolute need for driving online marketing services. Facebook can give you sharp-ended focusing on choices, and for organic advertising alternatives, a Facebook page can function admirably, relying on your post quality and efforts.

Twitter's hashtag makes it simple to engage in social listening and convey consumer loyalty effectively. LinkedIn can assist you with contacting experts that can change to valuable connections. If you represent considerable authority in an area, you can use Quora to build up your thought leadership. For the individuals who are selling visual items or need to target female customers, Pinterest and Instagram are the ideal marketing channels.

  • If you are searching for ROI or changes, it's ideal for getting going with Search Ads. The famous class for execution-based advertisements is the Pay Per Click. Show Ads are used for changes; however, Display Networks are the ideal alternative for making brand awareness. Google assesses that over 85% of Internet clients worldwide can connect with Google's Display Network.

Having a digital marketing strategy is the way to building an excellent standing online. This blog assists you with understanding the tips and deceives of using your digital marketing efforts. Notwithstanding, the elements of the digital domain are continually evolving. Staying aware of the most recent digital marketing trends is the way to remain significant and drive conversion. Thus, reach out to skilled experts at any digital marketing agency in Kolkata to achieve ideal outcomes.

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competitor analysis

Tips To Do The SEO Competition Analysis To Boost up Website Ranking

An intensive competitive analysis can be turned into your guide of what you need to do to improve your site to be on par with your rivals. 

It can likewise distinguish both your site's qualities and weaknesses and your rivals' sites for everything from SEO to look through include wins. Using this data, the Digital Marketing Company in Kolkata can find the zones you are feeble to refine them, just as distinguishing the zones where your competitors are weak, and afterward profit by their weaknesses for your site and search performance.

  1. Keyword Research

The initial step is to recognize the keywords that your site can REALISTICALLY target initially. Your first objective is to track down a viable specialty inside this heavy industry that is reachable. Mind mapping is an extraordinary tool to sort out your keyword ideas and buckets. 

There is a horde of approaches to develop your keyword list: 

  • Distinguishing your competitors and typing them into SEMrush to see the list of keywords they're positioning for 
  • Utilizing Spyfu to get a list of keywords they are offering for 
  • Using Keyword Planner to get a list of potential keywords identified with an essential term.
  • Identify Your Top Competitors 

When you have your keyword list, type those terms into Google and write the lists that appear in the best 10. Regularly you'll see similar sites showing up over and over. You'll need to distinguish the sites that position for some keywords in that niche and add them to your list of competitors.

Once more, the keyword tool can be an essential instrument as you can type the area into the search box and decide their organic traffic and number of natural keyword positioning in Google. The more keywords they have ranking in, particularly for high search volume, the ideal space is. It's essential to recognize the long-tail terms you'd target and discover sites that position relevant terms.

  • Social Media and Content Audit 

Since you understand who your competitors are and their backlink profile, you'll need to investigate their content advertising and online media methodology. How regularly do they share reports via online media? What is their engagement ratio? What number of active followers do they have? Here's a format for an online media review poll that can be utilized as a feature of this interaction. 

Check their social media platforms. That will help you decide how active you should be regarding making and sharing content, and once more, to determine your first focuses in terms of follower and engagement ratio.

  • Decide Your Barrier to Entry and Strategy 

When you have an intensive understanding of your rivals, you can make your procedure depends on the midpoints from the information you revealed. 

First, you'll need to know the number of connections you'll have to gain and the nature of those connections to start appearing in the list items. It will be discovered on the midpoints of the sites positioning for the keywords you picked. It's critical to maintain a strategic distance from keywords that have a solid presence of sites with massive space authority; these areas are difficult to beat as they will, in general, be profoundly trusted and rewarded by Google.

Web Design Company In Kolkata will show you what your competitor is doing and how you can emulate or beat those systems to overwhelm the search engine rankings and boost your brand development.

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google analytics

Top 4 Ways To Use The Helpful Reports in Google Analytics

While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation summary, traffic from organic search, and conversions.

Once you have grabbed the knowledge of what this data is and how to track it, you can mix and match insights to take advantage of opportunities with your web-based content, driving more traffic to your site and (more importantly) doing more with the traffic you have.

Google Analytics Report

Why this report is useful?

The traffic report also known as Pages report in Google Analytics, looks at the pages getting the most traffic on your website. By default, it displays metrics like time on site and bounce rate.

How to find in Google Analytics?

Go to Behavior -> Site Content -> All Pages
To expand the list of pages, you should first change the number of rows displayed by going to Show Rows at the bottom left of the screen.

You need to also make sure that the report encompasses an appropriate period. It’s better to look at search volume from the past quarter, six months, or year for this exercise.

How to act on this data
This list of pages is a gold mine. It shows so many people arrive on your website through these pages, keep a running list and review them regularly. Remember, just because a page gets a lot of traffic does not mean it’s an effective page. That’s the reason behind posting review the pages that get the most traffic to:
Ensure that the page puts your brand’s best foot forward. Is this page on message? Does your page has current information and the best calls to action?

Include your best links. It is expected that high-traffic pages bring a lot of visitors, make sure to include links to relevant, high-converting pages and posts.

See what visitors are doing. Are visitors spending time on the page? Are visitors exiting or gong to other pages on the site?

Navigation Summary
Why this report is useful - Though there are several ways to understand info about pages to see how visitors are behaving, my favorite report is the Navigation Summary, where you can see 1) how visitors get to a page and 2) which section they click once they are there.

How to find this data in Google Analytics

In the traffic report, click on any page. At the top, click option for Navigation Summary.
This page reveals how visitors are navigating to this page from within your website – and you can see where visitors are clicking. With the traffic report, you can adjust the number of rows displayed.
Google Analytics used to offer an In-Page Analytics report, which showed where visitors are clicking any page on your website, but that report didn’t show how visitors were getting to the page. You have the option to add feature to your browser with the Google Page Analytics extension for Chrome.

How to act on this data
Pay attention to two parts of this report:
The Previous Page Path is useful for knowing which page someone visited on your website right before they arrived on the page you’re analyzing. This page offers some context to understand how people get to this page, and it may offer clues as to what information people have – and what they still need.

The Next Page Path shows what people clicked on that page to continue on your site. This data may indicate what questions people still have. Additionally, you can see whether people are clicking to pages that convert well (more on that later).

Why this report is useful
Not only do you want to know which pages are getting traffic in general, but it’s also useful to understand which pages are popular in organic search.

Search traffic matters for a couple reasons:
If a page is getting a lot of traffic from search, be more sensitive when you make changes to that page. For instance, you would not want to rewrite the text because that could significantly affect how Google ranks that page.
It offers the opportunity to learn more – with some additional work – about the traffic on these pages.
How to find this data in Google Analytics
Go to Acquisition > All Traffic > Channels. You see a list of the channels driving traffic to your web pages.
Select Organic Search and then Landing Page (under Primary Dimension).
To find traffic on a specific page, such as a blog post, paste everything after your primary URL into the search box. You can see the effect of organic search traffic on that page by looking at the absolute number of sessions as well as a percentage of your search traffic.

How to act on this data

Consider two things about pages that get a lot of search traffic.
First, use caution when making changes. Understand that these pages likely rank well in Google. Be careful how much you change on this page, as you don’t want to negatively impact how it comes up in search.
Conversions

Why this report is useful

In most content marketing programs, conversions are a critical metric – they are actions you want visitors to take when they arrive on your website. Do you want them to sign up for an email? Download something? Attend an event?

How to find this data in Google Analytics

How you get this information varies and likely requires manual work. First, set up your goals. Once your goals are set, track them under Conversion > Goals > Overview. You can look at the goals in aggregate or by pages converting to specific goals.

How you can act on this data
While the raw number of conversions is useful, the number of conversions divided by the number of page views – the conversion percentage – is more useful.

The higher the conversion percentage, the more likely a visitor to that page converts. These are the pages (which Andy calls conversion champions) that you should share and promote.
Once you identify your conversion champions:
Optimize these pages so they have a higher likelihood to show up in search.
Push these pages on social.
Link to these pages from your high-traffic pages.
These are just four ways to use Google Analytics so you can take action.


What It Means To Have Better Links?

It’s better not to have a web page support and reaffirm the top ranked site. It’s ideal to have one’s own clique of relevant links to challenge the top ranked sites.

There’s nothing wrong in picking up low-performing links that your competitor already has. But do it during the course of building your own set of links that you consider are superior. If during the course of your strategy you pick up some shared links then that is alright.

Build Better Link Cliques

The search engine result pages are composed of sites with their own backlink cliques. By analyzing search engine result pages (SERPs) and backlinks, it has been found that you can bypass existing cliques and build your own relevant set of links. The backlink of high ranking competitors do not necessary represent the best.

Don’t Join, Build

It’s better to build your own network of relevant sites outside of established networks instead of joining existing link cliques and linking out to and becoming a part of someone else’s link neighborhood.  Sometimes, existing competitor backlinks are not that great. Cultivate a link graph of relevance. This is why a page with only a few hundred inbound links can rank as well as or better than a site with thousands of inbound links. At a certain point, it’s not the amount of links that decides, there are other factors that play a part. These are like on-page. Instead of checking the backlinks of the top ten, if you have to check backlinks, check the backlinks of the major sites that are advertising on the top ten. You should verify the backlinks of non-competitors whose customers overlap with your customers.

Are You a Leader or Follower?

The role of a leader is to find better ways of doing things. So if you want to be leader that means rising above what competitors are doing and figuring out ways to bring something new and better into the conversation including links.

Don’t plan your link strategy like a follower what competitors are doing. Look for alternate routes. This is how you’ll discover great ways to obtain links which will put you at top. It’s no longer necessary about who has most number of links. But having the most relevant links is helpful. Content and relevant links are important ways. This is the reality.


10 Awesome Sources to Get Free Data for Digital Marketers

Who doesn’t like free things? The web provides data practically free. These 20 sources offer free data that are widely considered as reputable.

  1. Google Data Set Search

This helps you to search available datasets that have been marked up properly according to the schema.org standard. While this could be seen as a one-stop shop for datasets which includes data from NASA and ProPublica, there are many niche datasets that may be ideal for certain purposes.

You’ve shown results and each one is clickable to tell you:

  • The name of the dataset
  • When it was last updated
  • A description
  1. Google Trends

With this tool, you can get information against keywords. You can get information on interest over time, interest by region, related topics, and related queries. You can also select options including which country (or worldwide) you want to see, narrow it down to categories, or confine your search to all of the web, images, news, shopping, or YouTube.

  1. The World Factbook

It contains information about 267 world entities. This is a treasure trove of data that is updated weekly with information about the world. You can select a country to view and then click on whatever topic you prefer. The site is also searchable.

  1. Altmetric

Though Altmetric offers some paid plans but they have a very useful set of top 100 most mentioned articles that have been published in a year.

  1. Open Corporates

It is the largest database of companies in the world. It gives you the access to information over 100 million organizations. You can search by companies or officers and limit your jurisdiction if you need to.

  1. National Center for Environmental Information

NCEI covers geophysical, atmospheric, and oceanic data. They are currently the world’s largest provider of climate and weather information.

  1. Data Sets SubReddit

Though you have to sign up but it’s free. You can search for datasets and find people giving information and requesting it. Reddit, in general, is also a great place to look for information and see what’s trending.

  1. Pew Internet

If you’re in search of sociological data, then Pew Internet is a great source.

There are some interesting articles that you can find by browsing around too. You do need to sign up to view and download datasets but it’s free.

  1. Group Lens

This has several available datasets that are useful for more niche projects. Some datasets are over a decade old. You can get a lot of information on books and films here.

  1. GitHub’s Buzzfeed News

This one gives you data from Buzzfeed. If you want information on a particular topic from 2016 to 2018, this one’s for you.


How to integrate Slideshare Presentations in Digital Marketing strategies?

Slideshare is the largest Powerpoint sharing community on the web and due to its unique content, Slideshare keeps appearing in related keyword searches. Though Slideshare holds abundant promotional capacity, yet most digital marketing agencies do not tap into its potential for their brand and service promotions. In this era, where lengthy content is on the wane and is being replaced by short and visually aided content, Slideshare is one of the best avenues to draw attention towards your brand. The beauty of Slideshare promotions is that it can be added as a part of your social media marketing strategy or Internet marketing strategy, anyway you look at it. And when you promote a business, the right way, in Slideshare you will get more dividends than spending time in other time consuming SEO actions. Having convinced you about the benefits of using Slideshare promotions now it is time to give you tips about integrating this attractive marketing tactics in your digital marketing strategy. So, let's start.

  • Understand the Psyche: Just like you cannot have the same content tone for Facebook and LinkedIn, similarly you cannot have the same promotional tone Slideshare. Slideshare is a platform that was primarily meant for the academics. And information is the king here. So, you have to stay subtle about promoting your brand and its offerings. You cannot go overboard at any time. While your overall presentation deals with a problem statement, you can intelligently include your offerings wherever feasible.
  • Select Interesting Topics: The Google Adwords tool would be your best friend when selecting the topics for engaging presentations. Start by searching for relevant questions (with high search volume) from your niche business area. Once you have shortlisted 4-5 such questions it is then time to prepare information-rich and attractively designed presentations that answer these questions. This is definitely one of the best ways to stay on top of the Slideshare game!
  • Stay Regular: Staying regular about your Slideshare postings is imperative if you want to attain success. With a careful selection of topics and a good presentation, you have been able to arouse interest, now it is time to create a fan base. When you have a fan base you can even post those service or product oriented presentations, and they will be viewed by many followers.
  • Integrate Presentations in Blog Posts: It would be a good idea to support your Slideshare activities by integrating the presentations on your company blog. Company blogs give you a chance to elaborate the solutions, which you have touched upon in the Slideshare presentation. If your blog has a good traffic, then some of its routing towards Slideshare would boost your presence.
  • Sprinkle some Keywords: As Slideshare promotion is a part of your digital marketing strategy, so it is important to use pertinent keywords in your presentations. You can sprinkle them in your content (though it should be used very logically) and then use them as tags while posting the presentation. This will help your business name come up in related keyword searches.
  • Cross Link Presentations: One slide in every presentation should be kept for cross promotion. You should allow the viewers to quickly reach your other posts. Use links to past presentations in all your postings.

At Keyline, we use all the effective promotional avenues as a part of our digital marketing services. Slideshare promotion is an essential part of our keyword ranking and business promotion strategy. Do care to check out our Digital or Internet marketing service packages.