Online-reputation-management

Reputation Management- A tool required to keep your reputation intact

What is Reputation Management?

Reputation Management is a procedure of managing an organisation’s or a business’s reputation in the market. This type of management process requires both online and offline routes. Online through SEO and social media and offline through public relations and market study.

In today’s digital world, each and every human being as well as company is dependent on the internet in almost every aspect. A company’s website is the first search option for the public to research and gain knowledge about the different products or services that a company is offering. From there, the public can view the products, their contents, their reviews, and can also give their opinion on the brands and merchandises.

Is Reputation Management necessary?

Obviously, it is very important for an organisation to have its own reputation management system. The people always search for a company’s brands if their products have more positive reviews than negative reviews. Reviews are the main criteria for a company to be known as a reputed one. Every company nowadays competes with each other to gain reputation by offering quality products/services.

If public give negative reviews/opinions about a company, it is considered as a drawback for the organisation which in the long run would defame its good reputation. So, by managing properly its stature, a company can retain its old customers and also attract new customers towards it.

Online Reputation Management:

Online Reputation Management (ORM) is the process of using the internet to craft strategies that can have an influence on the people’s perspective for an organisation. It provides the company with the netizen’s valuable opinion about it and its services and products.

Reputation Management involves the monitoring of the reputation of a company’s brand or a business on the internet especially social media platforms like Facebook, Twitter, and LinkedIn. This is used to address the content of a brand that can cause potential damage to its stature and using customer feedback to try to solve problems before they harm the reputation of the company. The main part of this type of management involves suppressing negative reviews and highlighting the positive ones. Also read it in latest bengali news site.

Role of Public relations in Reputation Management:

The Public Relations (PR) market in the world has a great opportunity to get involved and become the controllers of the reputation management. PR is a marketing strategy that is now used by all organisations to attract investors and talents and to help maintain its good reputation in the eye of customers.

Reputation management in

  • New organisation- A newly formed company should be aware of the pros and cons ( if any) of reputation management and make sure that its reputation continues to grow in the market.
  • Old organisation- In case of an old company, it should know how to maintain its reputation in the market and also make sure that the reputation gained from the 1st day of the company is not wasted. This can be done by following the right procedure of reputation management.

 


How to get over negative personal name collisions with reputation management?

As the population of the world multiplies itself (many a times) each year, there is a new problem arising. Today, the percentage of name uniqueness is going down. If you look at it, there are more than 47,000 John Smiths and more than a thousand James Bonds in the US! With name multiplicity, many business owners are coming across a new reputation management dilemma. When you do a name search on Google, it pulls up most relevant stories. Now, this algorithm can be a great thing if you share your name with a celebrity, but can spell a doom for your business career if you share your name with a fraudster or criminal! While the negative news about your twin-named-evil comes up in the searches, many people might mistake the news to be about you. This has become a big concern for many business owners across the globe.

Just imagine a scenario: you are applying for a bank loan or a fresh round of business funding. The personnel at the funding organization, while going through your documents, perform a quick search on Google. And what they come across? They find a whole lot of negative news about a fraudster sharing your name! What do you think would be the fate of your application? It would be rejected, right? This is just one of the many scenarios where a negative name collision can hamper your business. And the simplest way to get over this is by using a reputed reputation management service.

How does reputation management help in purging the negative results?

As a first step the reputation management agency, you contact, will review all the negative search results appearing against your name. They will create a strategy to suppress these search results. But, leading reputation management agencies will have methodical flow to their tasks and some of them are mentioned below.

Firstly, they will contact the news organization or the website owners where the negative news is appearing. If it is a profane or vulgar content, then a strong worded mail often does the trick to get the news down. If it is a serious news, then the professionals might request the organization to get it down and many a times they adhere because the news has run its prime by then.

Often getting the prior news down can be a time consuming process. But in the meantime, the reputation management team starts their part of the work. They confront the negative news with positive postings around your name (as well as mention your company). They identify the top searched websites in your domains and keep posting positive content there.

Suppose IIHM Kolkata is offering "hotel management course in Kolkata" - it is also a kind of reputation management in educational institution. 

Depending on the immediacy of the situation, the reputation management agency might also approach other thought leaders and authority websites from your business domain to publish positive news and reviews about you and your business. These are quick fixes to all the negative news.

Almost side-by-side, the agency would optimize your social media presence across all popular platforms. Your profile would showcase a lot of positive information. These are good enough to stop your same-named-twin from coming up in search results.

At Keyline we have tackled such situations in the past and have the in-depth know-how in this regard. If you are suffering from negative reputation on the web, let us address the situation. Take a look at our online marketing package.