Tag Archives: SEO Company

SEO company in Kolkata
SEO company in Kolkata

Success with Best SEO Company in Kolkata: Local SEO Strategy

Posted on by admin

Introduction

In today’s digital age, the online exposure of every business, large or small, is critical to its success. Mastering local SEO (Search Engine Optimization) is a game changer for businesses in Kolkata’s bustling city. It is essential to ensure that potential clients find your company when they search online. Collaboration with the top SEO company in Kolkata might make all the difference in accomplishing this. In this blog, we’ll look at the strength of local SEO techniques and how the best SEO companies in Kolkata are propelling their clients to the top of search results.

Why SEO Company is needed for your business growth?

Because it specializes in optimizing online visibility, an SEO company is critical for business success. It improves website ranks, organic traffic, and online visibility by utilizing expertise in search engine algorithms and techniques. This leads to more prospective customers, better brand recognition, and, ultimately, business growth and success.

  • Optimizing for Local Keywords

Keyword research is the bedrock of efficient local SEO. The finest SEO companies in Kolkata understand the significance of choosing keywords that are both relevant to your business and customized to your local area. This ensures that when potential clients search for products or services in Kolkata, your website appears in local search results.

  • Google My Business Optimization

Google My Business (GMB) is a valuable resource for small entrepreneurs. The best SEO companies in Kolkata make certain that your Google My Business listing is thoroughly optimized with accurate business information, high-quality photos, and customer reviews. This increases your chances of appearing in Google’s coveted local “3-pack” of search results.

  • Local Content Creation

In the world of SEO, content reigns supreme. The best SEO company in Kolkata will provide high-quality, relevant, and engaging material for your targeted audience. This material not only improves your website’s ranking but also establishes your company as an authority in your industry.

  • On-Page SEO

On-page SEO methods are critical for increasing the exposure of your website. On-page features like as title tags, meta descriptions, and header tags are closely monitored by SEO specialists in Kolkata to ensure they are optimized for local keywords. This optimization increases your chances of ranking higher in search results.

  • Mobile Optimization

In a city like Kolkata, where smartphones are widely used, mobile optimization is critical. The finest SEO agencies ensure that your website is mobile-friendly and provides a consistent user experience across all devices. This factor not only pleases users but also helps Google’s mobile search results.

  • Local Link Building

Generating high-quality local backlinks is an essential component of local SEO. Local links from credible websites, directories, and local media can be obtained by SEO companies in Kolkata. These links indicate to search engines that your company is a reliable and useful local resource.

  • Regular Monitoring and Reporting

SEO is a continuous activity. The best SEO company in Kolkata does not stop at implementing tactics. They regularly monitor your website’s performance, track keyword rankings, and offer you thorough reports. This openness helps you to see the tangible effects of your investment in local SEO.

Conclusion

Local businesses may prosper in a fast-paced city like Kolkata by leveraging the power of local SEO methods. With the help of Keyline DigiTech, the best SEO Company in Kolkata, you may reach the top of search results, drawing more clients and elevating your business. Don’t pass up the fantastic chances that local SEO offers—take the first step today and watch your company fly to new heights in the digital sphere.

Google Bard
ChatGPT

Exploring the Technical Marvels of Google Bard

Posted on by admin

A decade ago, when no one could ever think of living a life with smart technologies, smartphones were announced. Since then, a lot of lives have changed drastically. Today, we are in a position where we are getting confused about which AI tool would be more beneficial to us.

Just when Open AI’s ChatGPT was starting to dominate the industrial market, Google came into the scenario with its own AI-powered chatbot tool named Google Bard in February 2023.

What is Google Bard?

Google Bard generates human-like conversations and uses natural language processing and machine learning. The chatbot tool is based on Google’s LLM, which is known as LaMDA. Just like ChatGPT, the LaMDA has been trained by Google’s engineers on billions of parameters, letting the AI learn a natural language independently.

Is it available for everyone?

After being announced, it was initially available to a limited number of users. But Google has announced that Bard is now open to everyone. It is also said to be supported in up to 40 languages soon. It is still in an experimental state with very few flaws, but it is widely available for any user.

How do I use the AI tool?

Just like any other Google product available, you are required to sign in with your Google account credentials. After accepting the terms of service, you will be onboarded to use Google Bard. It is user-friendly. If you have ever used ChatGPT, it is also a similar procedure to get started by typing your query in the section where it says “Enter a prompt here”, and accordingly, you will be provided with the answer. With Bard, you have plenty of options for how to use it.

New features Google Bard brings to the table

Moving away from the basics, Google has added a new feature that makes it different from any other chatbot: whenever you get any response, Bard will also provide you with two other “drafts” of the same response. When you click “View other drafts,” it will show you a similar answer but slightly modified. You can even click regenerate drafts to have another attempt at new, modified answers.

Also, integrating with Google brings up the advantage of exporting the answers directly to Gmail or Google Docs. Also, if you are using Bard to code, you can just click on the share icon under the answer and click from the options wherever you want to export it.

Lastly, Google has also implemented Dark Mode in Bard for users to enable and use.

Google Bard vs. ChatGPT: The Ultimate Rivals

  • Both have the base to use natural language models and machine learning to generate answers in their chatbots, and both contain different features. Where ChatGPT has its data updated till 2021, Bard has the advantage of Google’s real-time data, which is up-to-date. Also, you have the advantage of using the “Google it” button to get related searches on the query, which is a major user-friendly advantage over ChatGPT. On the other hand, ChatGPT can focus on more human-like conversational methods of Q&A, which holds the potential to be a more simplified solution provider than Bard.
  • Moreover, Bard might have up-to-date resources to generate updated responses, but that does not mean they’re always 100% correct. There have been such cases that critics have heavily questioned.
  • Most importantly, ChatGPT can save all your chats in the “conversation” method in the sidebar for you to access them. In contrast, Google can export your chats but doesn’t have any function to give you access to previous answers once you leave the window.

Conclusion

Google’s Bard is still in its early stages and prone to many mistakes. As of now, it requires much more work. Google has announced that it will soon also have text-to-image creation built into Bard, which will come from a partnership with Adobe. That’s not it; Google also claims that Bard will also be able to bring in images from Google Search. In the coming times, it’ll be worth watching the competition of AI tools in our daily lives to make things even smarter and crazier.

digital marketing company

Grow Your Brand with the top digital marketing agency in Kolkata

Posted on by admin

Do you want to stand out from the competition in Kolkata? Want to boost your business to new heights with targeted and effective digital marketing strategies? Look no further – Keylines is here! Find out in this blog article how Keylines, the top digital marketing agency in Kolkata, can help you with cutting-edge strategies and modern solutions.

What Is Digital Marketing?

Digital marketing is the process of using online channels to promote and grow your business. It encompasses all marketing activities that use digital devices, such as computers, smartphones, tablets, and laptops.

Digital marketing includes a variety of strategies and tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. These days, most businesses need to employ some form of digital marketing to stay competitive.

Keylines is a digital marketing agency that specializes in helping small businesses grow their brands online. We offer a full suite of services, from website design and development to SEO and social media management so that you can focus on your business worry free.

The Benefits of Digital Marketing 

Perhaps the most important benefit is that it allows small businesses to level the playing field with larger companies. With digital marketing, a small business can reach a global audience without having to spend a lot of money on advertising and marketing.

Additionally, digital marketing, unlike traditional marketing techniques, provides concrete data that businesses can use to track their progress and measure their success. This data can be used to improve future marketing campaigns and help the business grow.

Ultimately, digital marketing is one of the most powerful tools that small businesses can use to grow their brands. Through digital marketing, small businesses can reach a wider audience than ever before and can connect with customers in new and innovative ways creating brand awareness and a loyal customer base.

How Keylines Can Help Your Business Grow

As a small business, it’s important to stand out from the crowd and attract new customers. One way to do this is by using Keylines as your digital marketing partner.

At Keylines we generate attention-grabbing content to help your content business stand out. Our team of experts can help you build a strong online presence through our wide variety of services as listed below:

– Logo Design & Branding

– Digital Marketing

– Website Design Services

– E-commerce

– Software Development

– Content Marketing

– Dedicated Hiring

– Web hosting company

From improving online visibility to increasing brand recognition and engaging with new customers, Keylines can help small businesses take their digital marketing campaigns to the next level.

10 Steps to Increasing Your Online Presence

As a small business, you may increase your online presence and reach more customers with 3 key steps.

1. Create a strong website: Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s well-designed and informative.

2. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you reach a wider audience and build relationships with potential and current customers.

3. Use search engine optimization (SEO): Optimizing your website for relevant keywords can help you rank higher in search engine results pages, making it more likely that people will find your site.

But it might be difficult to handle all this on top of your business model. That’s what we’re here for! Leave all the nitty-gritty of digital marketing to us so that you can focus on your business in a hassle-free environment. 

Check out our website or contact us directly to know more about our services and how we may be able to help you achieve your dream.

Conclusion

By leveraging our knowledge and expertise, you can ensure that your message reaches more people in less time while leaving a lasting impression on them. Ultimately, taking advantage of Keylines, the best SEO Company in Kolkata, is an effective way to accelerate the growth of your small business and turn potential customers into loyal fans.

digital marketing company

Grow Your Brand with the top digital marketing agency in Kolkata

Posted on by admin

Do you want to stand out from the competition in Kolkata? Want to boost your business to new heights with targeted and effective digital marketing strategies? Look no further – Keylines is here! Find out in this blog article how Keylines, the top digital marketing agency in Kolkata, can help you with cutting-edge strategies and modern solutions.

What Is Digital Marketing?

Digital marketing is the process of using online channels to promote and grow your business. It encompasses all marketing activities that use digital devices, such as computers, smartphones, tablets, and laptops.

Digital marketing includes a variety of strategies and tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. These days, most businesses need to employ some form of digital marketing to stay competitive.

Keylines is a digital marketing agency that specializes in helping small businesses grow their brands online. We offer a full suite of services, from website design and development to SEO and social media management so that you can focus on your business worry free.

The Benefits of Digital Marketing 

Perhaps the most important benefit is that it allows small businesses to level the playing field with larger companies. With digital marketing, a small business can reach a global audience without having to spend a lot of money on advertising and marketing.

Additionally, digital marketing, unlike traditional marketing techniques, provides concrete data that businesses can use to track their progress and measure their success. This data can be used to improve future marketing campaigns and help the business grow.

Ultimately, digital marketing is one of the most powerful tools that small businesses can use to grow their brands. Through digital marketing, small businesses can reach a wider audience than ever before and can connect with customers in new and innovative ways creating brand awareness and a loyal customer base.

How Keylines Can Help Your Business Grow

As a small business, it’s important to stand out from the crowd and attract new customers. One way to do this is by using Keylines as your digital marketing partner.

At Keylines we generate attention-grabbing content to help your content business stand out. Our team of experts can help you build a strong online presence through our wide variety of services as listed below:

– Logo Design & Branding

– Digital Marketing

– Website Design Services

– E-commerce

– Software Development

– Content Marketing

– Dedicated Hiring

– Web hosting company

From improving online visibility to increasing brand recognition and engaging with new customers, Keylines can help small businesses take their digital marketing campaigns to the next level.

10 Steps to Increasing Your Online Presence

As a small business, you may increase your online presence and reach more customers with 3 key steps.

1. Create a strong website: Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s well-designed and informative.

2. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you reach a wider audience and build relationships with potential and current customers.

3. Use search engine optimization (SEO): Optimizing your website for relevant keywords can help you rank higher in search engine results pages, making it more likely that people will find your site.

But it might be difficult to handle all this on top of your business model. That’s what we’re here for! Leave all the nitty-gritty of digital marketing to us so that you can focus on your business in a hassle-free environment. 

Check out our website or contact us directly to know more about our services and how we may be able to help you achieve your dream.

Conclusion

By leveraging our knowledge and expertise, you can ensure that your message reaches more people in less time while leaving a lasting impression on them. Ultimately, taking advantage of Keylines, the best SEO Company in Kolkata, is an effective way to accelerate the growth of your small business and turn potential customers into loyal fans.

digital marketing company, logo design, SEO, Web Design

5 Tips And Tricks To Make Sure Your Logo Is Next Level

Posted on by admin

Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.

To start with, let’s see the must-have things for a good logo. They are:

·        Must be eye-catching

·        It must have a timeless feel to it

·        Must be memorable

·        You can understand the logo even when it is small or large

·        Perfectly symbolizes your brand value/vision

Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.

Express your brand through picture

The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.

Make a clean logo with white space

Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.

Design the logo based on where you are going to use it most

When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.

Make the logo a literal representation of your brand

Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.

Stand out with the use of the right colours

One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.

Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.

digital marketing company, SEO

7 Ways to Find SEO Keywords that are Trending

Posted on by admin

Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords. 

In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata

Ubersuggest

Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data. 

Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.

Google Trends

As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year. 

Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.

SEMrush

SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent. 

Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.

Google Keyword Planner

Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts. 

When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free. 

Twitter 

Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.

Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.

Answer The Public

When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.

Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan. 

Reddit

Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot. 

A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.

As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.

At any point in time, if you need any expert help, we are just a message away.

Marketing

Top 5 Free Quality Control Tools for Better Content Marketing in 2022

Posted on by admin

According to the recent statistics of CMI, 91% of online marketers use content marketing to reach out to their intended customers. 

But have you ever wondered with such an enormous volume of content published online daily, how your company will make a mark? Well, the key is to create flawless and valuable content that can generate more leads than the competitors. However, when you have too much to maintain, an official website and blog, social media pages, and newsletters, the chance of making mistakes is high. That’s where free quality control tools come into play. 

Here are the 5 best free content quality assistance tools for your content marketing strategy to work flawlessly. Get more information about the best marketing company in kolkata

Grammarly – Writing Assistant

In these advanced digital times, poor spelling and grammar are no longer acceptable. The online audience won’t perceive your pages as professional if it doesn’t contain content that is error-free and accurate in grammar and language. Take advantage of Grammarly to spell-check and grammar-check a write-up before making it public.

Evaluate the grammar, readability, tone, and approach of your marketing content with this brilliant content checker. The free version performs a quality check of your contents and spots common errors related to punctuations, spelling, and grammar to ensure seamless editing. This is not all! Besides providing word choice and clarity suggestions, it also features a plagiarism checker. The most amazing part is that it refines content by highlighting the minor errors that are often overlooked during manual edits. You can either use it as a mobile or desktop application or add it to your browser to keep checking the content as you write. 

What makes it stand out?

  • Detects up to 150 grammar and punctuation errors
  • Gives suggestions based on the reading skill of the target audience
  • Modify the writing style as per the selected content goals like tone, intent, formality level, and domain.
  • Offers easy-to-understand explanations for the errors

WebFX – Readability Test Tool

Your marketing content has no value if the target audiences are not able to comprehend the meaning. For example, if your targeted demographic is a business group, the writing style and readability shouldn’t be for high school students. Keeping a check over the readability of your content so that it can be easily accessed by your audience is vital. And in such cases, the WebFX readability tool can save your day. It is the easiest tool at your disposal when it comes to readability checks.

WebFX enables you to understand the readability expectations of your niche market through a grade level by implementing popular parameters. As it gives real-time suggestions, you can fine-tune your writing then and there rather than doing it later. All you have to do is just enter the web URL or type the text that you want to check and the tool will calculate its readability based on several readability indicators. It is perfect for beginners and experts alike, all thanks to its simple interface.

What makes it stand out?

  • Computes the readability of an entire webpage or runs partial checks.
  • Calculates the readability score based on Flesch-Kincaid readability tests.
  • Automated Readability Index, Gunning Fog Index, Coleman Liau Index, and SMOG Index are used to determine language difficulty. 
  • Determines the readability of a referring page linked to your website.

Yoast SEO – SEO Health Checker

Does your content meet the standards to rank better on Google? In content marketing, you need to check off every SEO criteria before putting any text on the web, as your brand reach depends on the published content. This SEO checker has a simple aim- to help users develop content that is easy to grasp. Being a real-time analyzer, it can be seamlessly integrated with all popular platforms. Therefore, while creating a WordPress post, you get a plethora of SEO tools from Yoast SEO to optimize the post in a way that search engines will love to rank.

When it comes to quality control in content marketing, you need to ensure that search engines can find and read your content as that is the key to ranking high in Google searches. Right from analyzing the readability of your blogs, articles, and web pages to helping you optimize them for better search results, Yoast SEO offers all. Its optimization benefits are not only limited to certain pages or articles but have an impact on the overall SEO of your website.

What makes it stand out?

  • Provides continuous feedback for your WordPress, Shopify, and WooCommerce sites.
  • Helps to optimize content for better user experience and conversions.
  • Facilitates the creation of valuable content that is more likely to appear in search results.
  • Offers a variety of SEO tools required for content management, absolutely free.

Co-Schedule – Headline Analyzer

Believe it or not, people are 5 times more likely to simply read a headline and take a decision rather than reading the entire page. Thus, creating catchy and relevant headlines is important as nobody would read your content unless they feel it is worthy to click. If you also want to create powerful data-driven headlines that can bring more traffic, shares, and conversions, Co Scheduler is for you.

Co Scheduler begins by analyzing a title using proven headline formulas. For churning out the best headline suggestions for your business, it runs a history check and finds out headlines from the database that had high conversions in the past. To ascertain that your headline appeals to the target customer, it suggests demographically-appropriate words based on the earlier headline metrics and optimizes the word count and character length for better SEO readability. Using this headline analyzer you can attain the right word balance and analyze the appropriateness of the emotion conveyed in your headline.

What makes it stand out?

  • Records the headline history for future improvement analysis.
  • Performs sentiment analysis and prompts you to reassess the headline tone and structure.
  • Offers a comprehensive headline score for the texts
  • Displays headline previews for social media pages and search engines.

Broken Link Check – Website Validation Tool

In content marketing, a very important but often forgotten tool is a dead-link checker. Do you know broken links can be a major put-off for your customers? Just imagine the disappointment and frustration on a visitor’s face when he gets to a 404 Error or a blank page! And this was just because you had been manually checking your web pages so far. But now, with Broken Link Check at your disposal, no need to manually check stale links anymore! 

Broken Link Check is an online platform facilitating marketers to check their web pages for dead links. With the help of this tool, you can scrutinize your website for problematic tags, discover hyperlinks that are dead, and also view the exact location of those dead hyperlinks in your HTML code. It also aids in their immediate removal thereby restoring your site’s integrity and credibility, the cornerstones of content marketing.

What makes it stand out?

  • Finding and fixing dead tools has been made easier and simpler.
  • Helps to quickly spot mistyped and bad URLs, invalid SSL certificates, malicious reference links, and 404 errors.
  • Scans unlimited web pages including internal and external or outbound URLs.
  • Instead of listing both good and bad links, it reports only the problematic links.

For a content marketer, publishing error-free and SEO-optimized content mark success. In a world where technology has its power play, keeping a check on these vital quality parameters is no more a difficult task for you. Use these 5 best free quality detection plug-ins anytime and create high-quality content as per your audience’s demands.

And, if you ever need any help with generating content that is valuable and SEO-friendly, reach out to us

DIgital marketing company in kolkata
digital marketing company, SEO

“Keyline Creative Services.”- The Popular Digital Marketing Company in Kolkata in A New Look “Keyline DigiTech Pvt. Ltd.”

Posted on by admin

“Keyline Creative Services.”- the popular Digital Marketing Company in Kolkata in a New Look “Keyline DigiTech Pvt. Ltd.”! Yes,“Keyline” is a years-old trustworthy name of one of the best digital marketing agencies in Kolkata, the capital of West Bengal. Keyline started its journey in the year 2002 with the name “Keyline Creative Services” and a mission to set up such an organization that would cater premium quality creative & custom IT solutions to other companies as per their need. Today, the distinguished digital marketing company has upgraded itself to “Keyline DigiTech Pvt. Ltd.- people’s very close digital marketing agency now is in a new avatar.

What Is a Private Limited Company?

A private limited company (Pvt. Ltd. Company) is a privately held corporation for small businesses. The liability of the members in a Private Limited Company is limited to the number of shares they own and the shares in a private limited company cannot be exchanged publicly.

What Are the All Those Characteristics of a Private Limited Company in India?

  • Members– According to the Companies Act of 2013, a minimum of 2 members and a maximum of 200 members are necessary to form a business.
  • Minimal Liability– Each member’s or shareholder’s liability is limited. It means that if a corporation suffers a loss in any way, its shareholders may be compelled to liquidate their assets to cover the loss. The shareholders’ own, individual assets are not in jeopardy.
  • Perpetual succession– The corporation continues to exist in the eyes of the law even if one of its members dies, becomes insolvent, or files for bankruptcy. As a result, the company will continue to exist in perpetuity. The company’s life will continue to exist perpetually.
  • Index of members– A private company has a significant advantage over a public company as it is not required to keep an index of its members in a private company, but a public corporation is.
  • Number of directors- A private company simply requires two directors when it comes to directors. A private business can come into operations with the presence of two directors.
  • Paid-up capital — It must have at least Rs 1 lakh in paid-up capital or such a higher amount as may be prescribed from time to time.
  • Prospectus- A prospectus is a thorough summary of a company’s affairs that is issued to the public by the company. A prospectus is not required to be issued in the case of a private limited company because the public is not invited to subscribe to the business’s shares.
  • Minimum subscription- The minimum subscription is the amount received by the corporation that equals 90% of the shares issued in a given time. If the company does not obtain 90% of the funds, it will be unable to continue doing business.

What are the Differences Between “Keyline Creative Services” and “Keyline DigiTech Pvt? Ltd.? 

Those who all are thinking, the newly upgraded digital marketing agency “Keyline DigiTech Pvt. Ltd.” is different from previous “Keyline Creative Services”, this information goes to those that Keyline trusts in the basic concept,” what’s in a name, it’s basically all the same”. Yes, Keyline believes that quality services are the only identity of a big name and responsibility becomes multi-fold with an upgradation of a brand name. So, this time everyone can expect much more committed and excellent services from Keyline DigiTech Pvt. Ltd- the most popular digital marketing company in Kolkata. 

What Are the Services That Keyline DigiTech Pvt. Ltd. Offers to Their Clients?

Keyline DigiTech Pvt. Ltd. Offers a plethora of quality services with some utter confidence. Here is the list of the services offered by Keyline DigiTech Pvt. Ltd.-

  • Digital Marketing
  • Logo Designing 
  • Branding
  • Website Designing
  • E-Commerce
  • Software Development
  • Content Marketing
  • Web Hosting
  • Brochure & Flyer Designing
  • Creatives for Digital Marketing

Conclusion: –

Data says, there are around 6.27 million internet users in Kolkata. The digital platform is a potential platform for any kind of marketing or branding of any company. So, people can embrace this newly emerging marketing strategy whenever they feel there is something to communicate with their customers but in a rapid way. And during this journey of digitalization, always remember one name, “Keyline DigiTech Pvt. Ltd.”, the favourite digital marketing agency of Kolkatans which was there beside them, is there and will be there always and forever with a continuous promise of betterment in terms of services.

Digital Marketing Company in Kolkata
digital marketing company

Digital Transformation: The New Reality For Marketing

Posted on by admin

While there is a growing list of changes that have happened since 2010, here are just a few high points for you to consider when thinking about your marketing strategy going forward. Digital transformation is changing the norms of marketing. The need to rapidly alter your tactics, in order to lead in a change in the marketplace is imperative. Right now, digital technologies affect how marketers behave in their daily tasks – everything from the type of networks they use to how they are communicating to the target audience. As the leading marketing strategist, Keyline Creative Services is the most trusted digital marketing company in Kolkata that offers ROI-driven marketing solutions with an online presence. We simultaneously drive product or service value through advanced technologies that will help your business to reach the pinnacle of success in this digital age.

Taking the time to assess the state of your business to see what you need for growth is invaluable. Reviewing the market flow to get an idea of how clients are reacting to trending digital metrics, and discovering what processes can get more efficient are all important areas that should be observed.

A recent report published by McKinsey says that digital technologies have had profound impacts on the marketing industry. On average, companies that generate over 8% more revenue from their digital efforts than from their traditional strategies have an annual revenue increase of 12%. With the knowledge that digital transformation is an important part of growing successful businesses and pushing revenues up, it’s time for marketers to stay ahead. Here are some of the opportunities digital transformation has created for marketers in this fast-moving, ever-changing industry. The biggest changes in marketing from 2010-2016 are:

1. Changes in the purchasing behavior of consumers and the explosion in e-commerce industries have transformed digital marketing.

2. Marketing will no longer be about advertising or promotion. Instead, it is about customer experience and loyalty.

3. Instead of having one silo for marketing, companies should be thinking about the complete customer journey from any touchpoint they have with their customers.

4. Marketers will use new tools more widely and will engage across organizational boundaries more often than ever before.

5. Digitalization has changed consumer expectations and increased marketing channels.

While technology is evolving at an unprecedented rate, the best thing we can do is embrace it and use it to get the best outcome in an easy way. Higher consumer expectations for customer service have forced companies to find new ways of interacting with customers. Greater collaboration between organizations is creating new market spaces or markets that didn’t exist before.

Digital-first consumers are pre-emptively sharing more content than ever before on social networks. Digital transformation will start by implementing automation tools, real-time data insights, and optimizing content to create personalized experiences across channels. If you want to get ahead of the curve, it is essential that you embrace these tools so that you can win in today’s digital marketplace.

The latest innovation in digital marketing is customer-centricity. By embracing digital transformation and thinking about all touchpoints in the business as “digital channels”, the companies would be able to see where communications and experiences are happening. Many things are transforming the way of digital marketing is.

Today, technology-driven changes to digital marketing have a significant impact on our industry. Marketing campaigns live and idle across a multitude of different platforms, from social media to mobile sites or e-mail campaigns. Advanced technologies such as Artificial Intelligence and Machine Learning are expected to transform consumer understanding, buying patterns, and even advertising strategies. The growing digital integration has also been echoed by customers’ preferences for being through all stages of the customer lifecycle digitally. It’s important to plan to embrace these changes as they occur. As the best digital marketing agency in Kolkata, we adopt most of these changes through advanced digital technologies, data, analytics, tools to acquire a world-class strategy for high-value end-to-end business transformation. In that way, digital marketing can become more personal and powerful.

SEO

5 Ways to Improve Your Link-Building Strategy

Posted on by admin

According to a SEMrush study of over 6, 00,000 keywords referring domains and backlinks are still the most important ranking factors. This is why you should have a lucrative link-building strategy. You need to clearly define the audience and create valuable content for it. You should also recognize how publishing that content on third-party sites is essential to link-building.

There are five ways to build successful link-building strategy.

  1. Free Tools

There are few things that can be more effective in your link-building strategy than an app or tool to help your peers do something or learn how to do it better. People tend to link in their content to the best tools they can find in their industry.

For example, this can be useful for link building. You likely would include links to these quality tools: CoSchedule’s headline analyzer, Neil Patel’s Ubber Suggest, and SEMrush’s title generator.

Are there unique needs in your industry? You need to aware about the valuable tools, calculators, and quick-fix answers that could provide you for your audience members. If they find them worthy, there are more chance that they likely to link to them in their content.

  • External Reclamation and Broken Links

For link-building management, broken or missing links are an ongoing problem. Broken links suggests inks intended to direct users to a designated page that instead lead to another page, a non-existent page, or a 404 error response. In case of search-engine rankings, these broken links can be problematic but are easily corrected through communication. Reach out to the linking website owners or webmasters and ask them to repair the broken links. They are more likely to fix them as they want their site visitors to see them as reliable sources.

Link reclamation includes websites that mention you, your content, and your products/services without linking to your site. Your request for a link may be met with more resistance than a request to fix a broken link. You may not receive a response from the website manager or your request may be declined based on the site’s linking policy. However, you need to make the request and consider it as a victory if you get a link.

  • Internal Links

Also, internal broken links can prove to be a source that creates problems in overall search-engine ranking. Google Search Console is the best tool to analyze the viability of your internal links. You should incorporate internal links on your pages. If you have published a new article that has information relevant to already published pages then you should link to that earlier content.

  • Competitor’s Link

If you’re finding inspiration for your new content, then go to your competitors’ links. You should search for relevant articles and ideas that have significant traffic. It’s ideal to write an original piece and include those highly valuable backlinks as citations.

Make your work easier with tools such as Ahrefs, which allows you to research your competitors more efficiently.

  • Link Intersect

Aherfs tool has made the “link intersection” tool popular. This allows you to find out which sites link to your competition but not you. Based on this information, build relationships with those websites and create content that is more likely to be valued (and linked) by them.

For any website-oriented marketing strategy link-building is an important part. As an experienced content marketer, you already know that that a strong foundation requires creating quality content that your audience finds valuable. But digging deeper into the links the link themselves, your competitors, and other factors will enable you to develop your link-building strategy fully.