Success with Best SEO Company in Kolkata: Local SEO Strategy
Introduction
In today's digital age, the online exposure of every business, large or small, is critical to its success. Mastering local SEO (Search Engine Optimization) is a game changer for businesses in Kolkata's bustling city. It is essential to ensure that potential clients find your company when they search online. Collaboration with the top SEO company in Kolkata might make all the difference in accomplishing this. In this blog, we'll look at the strength of local SEO techniques and how the best SEO companies in Kolkata are propelling their clients to the top of search results.
Why SEO Company is needed for your business growth?
Because it specializes in optimizing online visibility, an SEO company is critical for business success. It improves website ranks, organic traffic, and online visibility by utilizing expertise in search engine algorithms and techniques. This leads to more prospective customers, better brand recognition, and, ultimately, business growth and success.
- Optimizing for Local Keywords
Keyword research is the bedrock of efficient local SEO. The finest SEO companies in Kolkata understand the significance of choosing keywords that are both relevant to your business and customized to your local area. This ensures that when potential clients search for products or services in Kolkata, your website appears in local search results.
- Google My Business Optimization
Google My Business (GMB) is a valuable resource for small entrepreneurs. The best SEO companies in Kolkata make certain that your Google My Business listing is thoroughly optimized with accurate business information, high-quality photos, and customer reviews. This increases your chances of appearing in Google's coveted local "3-pack" of search results.
- Local Content Creation
In the world of SEO, content reigns supreme. The best SEO company in Kolkata will provide high-quality, relevant, and engaging material for your targeted audience. This material not only improves your website's ranking but also establishes your company as an authority in your industry.
- On-Page SEO
On-page SEO methods are critical for increasing the exposure of your website. On-page features like as title tags, meta descriptions, and header tags are closely monitored by SEO specialists in Kolkata to ensure they are optimized for local keywords. This optimization increases your chances of ranking higher in search results.
- Mobile Optimization
In a city like Kolkata, where smartphones are widely used, mobile optimization is critical. The finest SEO agencies ensure that your website is mobile-friendly and provides a consistent user experience across all devices. This factor not only pleases users but also helps Google's mobile search results.
- Local Link Building
Generating high-quality local backlinks is an essential component of local SEO. Local links from credible websites, directories, and local media can be obtained by SEO companies in Kolkata. These links indicate to search engines that your company is a reliable and useful local resource.
- Regular Monitoring and Reporting
SEO is a continuous activity. The best SEO company in Kolkata does not stop at implementing tactics. They regularly monitor your website's performance, track keyword rankings, and offer you thorough reports. This openness helps you to see the tangible effects of your investment in local SEO.
Conclusion
Local businesses may prosper in a fast-paced city like Kolkata by leveraging the power of local SEO methods. With the help of Keyline DigiTech, the best SEO Company in Kolkata, you may reach the top of search results, drawing more clients and elevating your business. Don't pass up the fantastic chances that local SEO offers—take the first step today and watch your company fly to new heights in the digital sphere.
Exploring the Technical Marvels of Google Bard
A decade ago, when no one could ever think of living a life with smart technologies, smartphones were announced. Since then, a lot of lives have changed drastically. Today, we are in a position where we are getting confused about which AI tool would be more beneficial to us.
Just when Open AI's ChatGPT was starting to dominate the industrial market, Google came into the scenario with its own AI-powered chatbot tool named Google Bard in February 2023.
What is Google Bard?
Google Bard generates human-like conversations and uses natural language processing and machine learning. The chatbot tool is based on Google's LLM, which is known as LaMDA. Just like ChatGPT, the LaMDA has been trained by Google's engineers on billions of parameters, letting the AI learn a natural language independently.
Is it available for everyone?
After being announced, it was initially available to a limited number of users. But Google has announced that Bard is now open to everyone. It is also said to be supported in up to 40 languages soon. It is still in an experimental state with very few flaws, but it is widely available for any user.
How do I use the AI tool?
Just like any other Google product available, you are required to sign in with your Google account credentials. After accepting the terms of service, you will be onboarded to use Google Bard. It is user-friendly. If you have ever used ChatGPT, it is also a similar procedure to get started by typing your query in the section where it says "Enter a prompt here", and accordingly, you will be provided with the answer. With Bard, you have plenty of options for how to use it.
New features Google Bard brings to the table
Moving away from the basics, Google has added a new feature that makes it different from any other chatbot: whenever you get any response, Bard will also provide you with two other "drafts" of the same response. When you click "View other drafts," it will show you a similar answer but slightly modified. You can even click regenerate drafts to have another attempt at new, modified answers.
Also, integrating with Google brings up the advantage of exporting the answers directly to Gmail or Google Docs. Also, if you are using Bard to code, you can just click on the share icon under the answer and click from the options wherever you want to export it.
Lastly, Google has also implemented Dark Mode in Bard for users to enable and use.
Google Bard vs. ChatGPT: The Ultimate Rivals
- Both have the base to use natural language models and machine learning to generate answers in their chatbots, and both contain different features. Where ChatGPT has its data updated till 2021, Bard has the advantage of Google's real-time data, which is up-to-date. Also, you have the advantage of using the "Google it" button to get related searches on the query, which is a major user-friendly advantage over ChatGPT. On the other hand, ChatGPT can focus on more human-like conversational methods of Q&A, which holds the potential to be a more simplified solution provider than Bard.
- Moreover, Bard might have up-to-date resources to generate updated responses, but that does not mean they're always 100% correct. There have been such cases that critics have heavily questioned.
- Most importantly, ChatGPT can save all your chats in the "conversation" method in the sidebar for you to access them. In contrast, Google can export your chats but doesn't have any function to give you access to previous answers once you leave the window.
Conclusion
Google's Bard is still in its early stages and prone to many mistakes. As of now, it requires much more work. Google has announced that it will soon also have text-to-image creation built into Bard, which will come from a partnership with Adobe. That's not it; Google also claims that Bard will also be able to bring in images from Google Search. In the coming times, it'll be worth watching the competition of AI tools in our daily lives to make things even smarter and crazier.
Grow Your Brand with the top digital marketing agency in Kolkata
Do you want to stand out from the competition in Kolkata? Want to boost your business to new heights with targeted and effective digital marketing strategies? Look no further - Keylines is here! Find out in this blog article how Keylines, the top digital marketing agency in Kolkata, can help you with cutting-edge strategies and modern solutions.
What Is Digital Marketing?
Digital marketing is the process of using online channels to promote and grow your business. It encompasses all marketing activities that use digital devices, such as computers, smartphones, tablets, and laptops.
Digital marketing includes a variety of strategies and tactics, such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and online advertising. These days, most businesses need to employ some form of digital marketing to stay competitive.
Keylines is a digital marketing agency that specializes in helping small businesses grow their brands online. We offer a full suite of services, from website design and development to SEO and social media management so that you can focus on your business worry free.
The Benefits of Digital Marketing
Perhaps the most important benefit is that it allows small businesses to level the playing field with larger companies. With digital marketing, a small business can reach a global audience without having to spend a lot of money on advertising and marketing.
Additionally, digital marketing, unlike traditional marketing techniques, provides concrete data that businesses can use to track their progress and measure their success. This data can be used to improve future marketing campaigns and help the business grow.
Ultimately, digital marketing is one of the most powerful tools that small businesses can use to grow their brands. Through digital marketing, small businesses can reach a wider audience than ever before and can connect with customers in new and innovative ways creating brand awareness and a loyal customer base.
How Keylines Can Help Your Business Grow
As a small business, it's important to stand out from the crowd and attract new customers. One way to do this is by using Keylines as your digital marketing partner.
At Keylines we generate attention-grabbing content to help your content business stand out. Our team of experts can help you build a strong online presence through our wide variety of services as listed below:
- Logo Design & Branding
- Digital Marketing
- Website Design Services
- E-commerce
- Software Development
- Content Marketing
- Dedicated Hiring
- Web hosting company
From improving online visibility to increasing brand recognition and engaging with new customers, Keylines can help small businesses take their digital marketing campaigns to the next level.
10 Steps to Increasing Your Online Presence
As a small business, you may increase your online presence and reach more customers with 3 key steps.
1. Create a strong website: Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s well-designed and informative.
2. Use social media: Social media platforms like Facebook, Twitter, and Instagram can help you reach a wider audience and build relationships with potential and current customers.
3. Use search engine optimization (SEO): Optimizing your website for relevant keywords can help you rank higher in search engine results pages, making it more likely that people will find your site.
But it might be difficult to handle all this on top of your business model. That’s what we’re here for! Leave all the nitty-gritty of digital marketing to us so that you can focus on your business in a hassle-free environment.
Check out our website or contact us directly to know more about our services and how we may be able to help you achieve your dream.
Conclusion
By leveraging our knowledge and expertise, you can ensure that your message reaches more people in less time while leaving a lasting impression on them. Ultimately, taking advantage of Keylines, the best SEO Company in Kolkata, is an effective way to accelerate the growth of your small business and turn potential customers into loyal fans.
5 Tips And Tricks To Make Sure Your Logo Is Next Level
Whether you are a new business owner or an old one, your logo is the most different aspect of your business. Hence you need to pay special attention when you are creating your logo. Now, most leave the job to the best web design company in Kolkata they find, but they also need to consider certain aspects. That is because your logo will tell the story of your brand, and no one can tell it better than you. So, even when you go to the web design company you have hired, they will ask about your vision regarding your logo. Now let’s see what the tips and tricks are to make sure your logo is at the next level.
To start with, let’s see the must-have things for a good logo. They are:
· Must be eye-catching
· It must have a timeless feel to it
· Must be memorable
· You can understand the logo even when it is small or large
· Perfectly symbolizes your brand value/vision
Now let’s see some tips and tricks on how to achieve that. Of course, your logo design company in Kolkata will be doing this job for you, but it is an extra help if you also come up with creative ideas.
Express your brand through picture
The earliest human language was pictorial like the hieroglyphics of Ancient Egypt. That is because there is some image that doesn’t need any language to express, they are eternal. Hence nothing can symbolize or give the vibe of your brand more than an image that captures the essence of your business.
Make a clean logo with white space
Many people think that the best design should be loud and full of colours. While it is true that colours attract our attention more, some businesses can give off the wrong vibe. If you are in a business that is subtle and not in your face, then you need to have a logo that portrays that and not the opposite. This is why logo design companies in Kolkata love to use the blank space or white space as it is called to design a logo that is clean and minimalistic. Such logos not only give a tranquil and calm vibe but due to their white background, are easier to incorporate into other marketing materials like t-shirts, posters and brochures.
Design the logo based on where you are going to use it most
When designing the logo, make sure you discuss with the designer where it is going to be used the most. For example, if the use of it is mainly on the business card that you give away or on your uniform or, on or your website. Based on that, you need to discuss with your digital marketing company in Kolkata when designing your logo.
Make the logo a literal representation of your brand
Being literal with your logo will get you places and increase your brand awareness. Think of Apple and its logo; no matter where you are in the world when you see a bitten apple on a product, you know it is from Apple. So, showing what you do on your logo is both creative and practical, and ask your digital marketing company in Kolkata to help you design one.
Stand out with the use of the right colours
One quality you should look at when designing your logo is salience. Salience simply means using colours in such a way that it stands out from their background. The best way to do that is by using a pop of colour against a white or neutral background. This pop of colour will make sure your logo doesn’t become dull or flat even when you use just a single colour. Take for example the Amazon logo. The orange arrow at the bottom of the name of the brand in black makes the logo eye-catching wherever placed. Many people think monochromatic is the key to a good logo; while it is true, it is also true that for some businesses, black and white may give the opposite impression of what the company wants to say. So, even for a monochromatic logo, use shades from the same colour to make the logo.
Now that you have an idea of what to talk to your web design company in Kolkata regarding your logo, go ahead and contact one to create the best logo for your business.
7 Ways to Find SEO Keywords that are Trending
Even though the purpose of a blog post or campaign is to attract the attention of potential visitors, you will certainly not want to draw visitors to your business who don’t have any interest in your products or services! To communicate to the intended audience through search engines your content must have an appropriate match to their queries. And the best means to do that is through the right selection of keywords.
In an extremely competitive market where everybody wants to be the best, it is important to increase organic traffic to your website and this is where the SEO keywords help. Wondering how to find the most trending keywords for your niche? Here are a few amazing tools for your rescue! Get More Information about SEO Company in Kolkata
Ubersuggest
Ubersuggest is one of those keyword discovery tools that help you find the top-ranking organic keywords and phrases used by your competitors. Just type in a keyword or a topic related to the niche you are dealing in and it will generate new keyword ideas including long-tail versions of the search term. Not only does this tool help you in finding keywords but also presents you with important information related to the keyword that you have searched for, such as its monthly search volume, SEO difficulty, CPC, and other valuable data.
Besides searching for keywords for Google, you can run a specific keyword query for Amazon or YouTube and get insightful competitive data on that keyword. This keyword research tool is available for free as a Chrome extension. To avail of the premium features, you may subscribe to the paid version.
Google Trends
As the name suggests, this keyword analytical tool specializes in finding keywords that are trending in Google searches. It is considered the gold standard for identifying the most popular search topics in a specific niche. Use Google Trends to quickly search for any keyword and check the volume it has been receiving, for a specific period. To make the best usage of Google Trends, enter your keyword research data and know-how those had been performing in Google searches throughout the year.
Before inserting a term or a topic query, set the date and time range depending on whether you want the analysis to be done on an hourly, weekly, or monthly basis. The tool will analyze the popularity of the term or phrase during the specified period across various languages and geographical locations. The analytic data will be displayed in a graphical format to help you easily understand whether the trend is rising or declining. It can be used free of cost to search and incorporate trending data in your content.
SEMrush
SEMrush helps you to connect with people’s thoughts. Suppose you are planning to create a blog or an online campaign on a particular topic but don’t know which keywords to use for gaining maximum reach, SEMrush is the ideal tool to use. It allows you to know what people are searching for around that topic. Simply by entering one keyword you will get up to 20 lakh keyword ideas including long-tail keywords containing the search term. Not only this advanced keyword research and analysis tool will give you keyword suggestions but also aids you in analyzing the global and regional search volume, search difficulty and click potential of the entered keyword. It also filters the keywords as per the searcher’s intent.
Also, SEMrush helps you understand your competitor, the kind of keywords they are using, and how much organic traffic they are getting. You can view all the keywords a competitor’s domain is ranking for in Google. Try SEMrush absolutely for free to understand the keywords trends in your industry and optimize your pages for better lead generation.
Google Keyword Planner
Another tool from Google that you should not miss during keyword research is none other than the Google Keyword Planner. Though the tool was initially used by digital marketers to run successful Google AdWords campaigns, it is now also considered for organic search engine optimization. Google Keyword Planner can be used to get phrases or keywords related to your business and products along with the number of searches it is receiving in a month or a year along with their CPC. It also enables you to filter the keywords based on low, medium, and high levels of competition. Besides discovering new keywords, you can also upload a file containing your existing keywords to know their search volume and forecasts.
When you have the right keywords in your content, it will show up in the Google search results whenever a customer will look up the product. This is where Google Keyword Planner helps by suggesting the right keywords. If you have a Google AdWords account, you can use this tool for free.
Twitter is one of the hot trending platforms nowadays. Be it politics, cinema, or religion everything that is in a discussion can be found on this social media platform. To optimize your digital marketing content in a way that is noticed and read by people, you can leverage the trending Twitter hashtags. The trending topic page displays a lot of hashtags that you can use in your content to gain more visibility. However, to search and generate thousands of popular hashtags within a few seconds use the Twitter ‘Advanced Search’ option. With this powerful tool featuring several search variables and input options, you can narrow down your searches to find the exact keywords.
Though Twitter is not a keyword research tool, it has a lot of keywords and SEO advantages to offer. By following Twitter, you can pay a look at the global as well as country-specific trends that are taking place in your niche market. Just install the app for free and use it for searching the trending hashtags.
Answer The Public
When it comes to keyword targeting Answer The Public is a hot favorite of professional digital marketers. It is a brilliant tool that helps you directly read the minds of your target audience and know how they search around a topic. With organic keyword suggestions fetched from this platform, you can build content to answer your customer’s questions as closely as possible. This is because Answer The Public analyzes Google search data to pick up phrases and words that people use to search on a specific topic thereby giving you raw search insights. Compared to other keyword tools it is a newer one, but with its huge database of Google and Microsoft Bing search terms, it is very effective for creating content ideas.
Now no more brainstorming sessions to predict the searchers’ minds as Answer The Public has already done that for you. It allows you to run three keyword searches per day for free. But for performing unlimited search queries, you should upgrade to the Pro plan.
Even though largely underrated, Reddit is a great tool to get keyword ideas for building high-quality campaigns. Reddit is moreover a network of communities wherein people sink into their hobbies, interests, and passions. With such a unique and diverse user base, you will get to read interesting stories and posts as per your interest and identify the context and intent behind the posts. Enter a term related to your business and you will get a list of subreddits on the niche, all the hot discussions on a subreddit are displayed on the top. Browsing through them will give you plenty of topic ideas; you can even sort the subreddits by rising or controversial trends to get a hold of topics that are smoking hot.
A topic that has received maximum votes on Reddit indicates that it is hot-trending. You can find such a popular topic matching your products or services and use it in campaigns or blogs to reach out to interested people. With a free membership of Reddit, you can use all its basic features, to get hold of the advanced features upgrade to a Gold plan.
As already discussed the right SEO keyword will help people easily locate your site via search engines and these 5 free SEO keyword finders can help you in this regard. So, try these out absolutely for free and create a list of trending keywords to incorporate into your content strategy and make your content reach the right audience.
At any point in time, if you need any expert help, we are just a message away.
Top 5 Free Quality Control Tools for Better Content Marketing in 2022
According to the recent statistics of CMI, 91% of online marketers use content marketing to reach out to their intended customers.
But have you ever wondered with such an enormous volume of content published online daily, how your company will make a mark? Well, the key is to create flawless and valuable content that can generate more leads than the competitors. However, when you have too much to maintain, an official website and blog, social media pages, and newsletters, the chance of making mistakes is high. That’s where free quality control tools come into play.
Here are the 5 best free content quality assistance tools for your content marketing strategy to work flawlessly. Get more information about the best marketing company in kolkata
Grammarly – Writing Assistant
In these advanced digital times, poor spelling and grammar are no longer acceptable. The online audience won't perceive your pages as professional if it doesn't contain content that is error-free and accurate in grammar and language. Take advantage of Grammarly to spell-check and grammar-check a write-up before making it public.
Evaluate the grammar, readability, tone, and approach of your marketing content with this brilliant content checker. The free version performs a quality check of your contents and spots common errors related to punctuations, spelling, and grammar to ensure seamless editing. This is not all! Besides providing word choice and clarity suggestions, it also features a plagiarism checker. The most amazing part is that it refines content by highlighting the minor errors that are often overlooked during manual edits. You can either use it as a mobile or desktop application or add it to your browser to keep checking the content as you write.
What makes it stand out?
- Detects up to 150 grammar and punctuation errors
- Gives suggestions based on the reading skill of the target audience
- Modify the writing style as per the selected content goals like tone, intent, formality level, and domain.
- Offers easy-to-understand explanations for the errors
WebFX – Readability Test Tool
Your marketing content has no value if the target audiences are not able to comprehend the meaning. For example, if your targeted demographic is a business group, the writing style and readability shouldn’t be for high school students. Keeping a check over the readability of your content so that it can be easily accessed by your audience is vital. And in such cases, the WebFX readability tool can save your day. It is the easiest tool at your disposal when it comes to readability checks.
WebFX enables you to understand the readability expectations of your niche market through a grade level by implementing popular parameters. As it gives real-time suggestions, you can fine-tune your writing then and there rather than doing it later. All you have to do is just enter the web URL or type the text that you want to check and the tool will calculate its readability based on several readability indicators. It is perfect for beginners and experts alike, all thanks to its simple interface.
What makes it stand out?
- Computes the readability of an entire webpage or runs partial checks.
- Calculates the readability score based on Flesch-Kincaid readability tests.
- Automated Readability Index, Gunning Fog Index, Coleman Liau Index, and SMOG Index are used to determine language difficulty.
- Determines the readability of a referring page linked to your website.
Yoast SEO – SEO Health Checker
Does your content meet the standards to rank better on Google? In content marketing, you need to check off every SEO criteria before putting any text on the web, as your brand reach depends on the published content. This SEO checker has a simple aim- to help users develop content that is easy to grasp. Being a real-time analyzer, it can be seamlessly integrated with all popular platforms. Therefore, while creating a WordPress post, you get a plethora of SEO tools from Yoast SEO to optimize the post in a way that search engines will love to rank.
When it comes to quality control in content marketing, you need to ensure that search engines can find and read your content as that is the key to ranking high in Google searches. Right from analyzing the readability of your blogs, articles, and web pages to helping you optimize them for better search results, Yoast SEO offers all. Its optimization benefits are not only limited to certain pages or articles but have an impact on the overall SEO of your website.
What makes it stand out?
- Provides continuous feedback for your WordPress, Shopify, and WooCommerce sites.
- Helps to optimize content for better user experience and conversions.
- Facilitates the creation of valuable content that is more likely to appear in search results.
- Offers a variety of SEO tools required for content management, absolutely free.
Co-Schedule – Headline Analyzer
Believe it or not, people are 5 times more likely to simply read a headline and take a decision rather than reading the entire page. Thus, creating catchy and relevant headlines is important as nobody would read your content unless they feel it is worthy to click. If you also want to create powerful data-driven headlines that can bring more traffic, shares, and conversions, Co Scheduler is for you.
Co Scheduler begins by analyzing a title using proven headline formulas. For churning out the best headline suggestions for your business, it runs a history check and finds out headlines from the database that had high conversions in the past. To ascertain that your headline appeals to the target customer, it suggests demographically-appropriate words based on the earlier headline metrics and optimizes the word count and character length for better SEO readability. Using this headline analyzer you can attain the right word balance and analyze the appropriateness of the emotion conveyed in your headline.
What makes it stand out?
- Records the headline history for future improvement analysis.
- Performs sentiment analysis and prompts you to reassess the headline tone and structure.
- Offers a comprehensive headline score for the texts
- Displays headline previews for social media pages and search engines.
Broken Link Check – Website Validation Tool
In content marketing, a very important but often forgotten tool is a dead-link checker. Do you know broken links can be a major put-off for your customers? Just imagine the disappointment and frustration on a visitor’s face when he gets to a 404 Error or a blank page! And this was just because you had been manually checking your web pages so far. But now, with Broken Link Check at your disposal, no need to manually check stale links anymore!
Broken Link Check is an online platform facilitating marketers to check their web pages for dead links. With the help of this tool, you can scrutinize your website for problematic tags, discover hyperlinks that are dead, and also view the exact location of those dead hyperlinks in your HTML code. It also aids in their immediate removal thereby restoring your site’s integrity and credibility, the cornerstones of content marketing.
What makes it stand out?
- Finding and fixing dead tools has been made easier and simpler.
- Helps to quickly spot mistyped and bad URLs, invalid SSL certificates, malicious reference links, and 404 errors.
- Scans unlimited web pages including internal and external or outbound URLs.
- Instead of listing both good and bad links, it reports only the problematic links.
For a content marketer, publishing error-free and SEO-optimized content mark success. In a world where technology has its power play, keeping a check on these vital quality parameters is no more a difficult task for you. Use these 5 best free quality detection plug-ins anytime and create high-quality content as per your audience's demands.
And, if you ever need any help with generating content that is valuable and SEO-friendly, reach out to us