WHY SMO IS HELPFUL FOR THE GROWTH OF BUSINESS?
In this digital era, not only the young generation but we can find many people aged 60 years and above, spend more time on social media platforms than on television. That's why business owners shift their focus from television advertisement agencies to digital marketing agencies. If we look at the current scenario, people are relying more on online shopping in this COVID 19 situation. Physically visiting shops for buying suitable products, those days are already gone.
Why SMO is necessary?
Social Media Optimization is a process to promote your business organically on social networking sites, social media platforms, blogging sites, online video streaming platforms, etc. It will generate good traffic on the website. Social media is really helpful for digital marketing. If you are about to launch new products then all you need to do is create your business page on all social media platforms mainly on Facebook, Instagram. The customers will be satisfied if they get a quick response and 24*7 service availability. You will also get to know the customers and it will help your business too. You can launch the new products if you properly study the choices of your customers.
Top Secrets About SMO:
Creative Content
Content is the main key of SMO. The content should be written in simple texts. Use of digital photos is mandatory here. The color palette should be taken care of. It should not be too dark or too light in colour. The content has to be attractive at any cost. Use your brand logo everywhere, if possible. That will help to attract customers.
Useful Information
When you create your business page on any media platform, you should provide all the detailed pieces of information about your business, products, contact details (Phone number, Email ID, Website link, etc).
Easily Shareable
You should make your content in a way that people can share it easily among their friends and families via their chat boxes. It is called Viral Marketing. It should be easily accessible.
Maintain the Regularity
You have to post the content regularly on various social media platforms at the same hour. This will increase the chance of reaching more target audiences. Your contents will pop up on their phone screens several times.
Conclusion
The expenses are barely minimum if you compare it with television advertisement agencies. The bigger side is, you have to pay a minimal amount and the ROI (Return of Investment) is way more fruitful. It is important to get in touch with an established web design and web developing digital marketing agency that knows the work by heart. Keyline Creative Services is one of the best digital marketing agencies in Kolkata. We have gathered 19 years of experiences as a leading digital marketing company in Kolkata. We will help your business to hold a strong influence in the market.
7 Ways to Upgrade Your Social Media Marketing Strategy In 2019
With more than 3 billion people using social media every day, it’s really important to stay ahead of the curve and social media strategy of your brand. Strategizing social media activities is not easy as the platform changes very quickly. There are a lot of new trends that affect how users engage on these platforms. Each of these changes has been catalyst for businesses to adjust their social media strategies and tactics. In order to stay competitive, you need to adjust your strategy. Here are seven tactics that your social media strategy needs in 2019.
- Target True Engagement
Cheating the system to encourage engagement has been a popular social tactic for some time. Brands simply put ‘tag a friend’ in the comment section to show as a conversation. But algorithms are getting smarter. You can’t get engagement through spammy ways to garner likes and shares.
With organic reach declining and more business are increasing their social ad spend, content needs to be truly interesting and engaging so that followers, wider audiences can’t get involved.
- Work With Micro Influencers
On the theme of true engagements, micro-influencers continue to win ground over their more celebrity-like counterparts. Micro-influencers often work on a gifting basis or charge lower fees than big names. Audiences of micro-influencers are more engaged. Micro-influencers are also niche specific than the social media stars. Some research has shown than profile with thousands followers, engagement rates on sites like Instagram start to rapidly decline. Collaborating with digital socialites who have between 1,000 and 10,000 followers comes at a fraction of the usual influencer cost, but with likelihood that genuine engagement will be much greater.
- Get Rid of Fake Followers
If you’re planning for a genuine engagement and influencer marketing, it is advisable to first get rid of fake social followers. Fake and spam accounts have been since the drawn of social media. You can find ‘influencer’ with million followers, but in reality isn’t quite what it seems.
So it is important to check engagement rates before connecting with an influencer is that audience size doesn’t equal views or activity. Fake profiles can make a profile popular but collaborating could be a waste of time and money.
- Make Sure Your Social Profile Shoppable
Shoppable social has already made waves from Pinterest’s buying pins to the Checkout on Instagram. The Shoppable socials have become is now clearer and shorter than ever. Pinterest has upgraded ad pins to ‘Product Pins’ a tool that takes shoppers straight to the checkout page for a selected item on a retailer’s site, while Instagram gives users a route from discovery to checkout without leaving the app. Invest in shoppable social adverts where it is relevant. Test out which platform & CTAs work for audience best.
- Include Dark Social In Your Strategy
Dark social refers to the kind of social networking that marketers can’t track – sharing information over WhatsApp, Facebook Messenger. Content you engage online forms part of your own online presence. Facebook Messenger app sees 1.3 billion users send 8 billion messages every month and the total once you include WhatsApp, WeChat, and Skype is around 5 billion active monthly users.
- Capitalize on FOMO With Live Video
You need to understand the mindset of millennials. This age group suffers from FOMO – fear of missing out. Consider this to inspire experiential marketing experiences and user-generated content campaigns. Live videos, super-shorts, time-sensitive competitions are just a few of the ways to instill FOMO on a waiting audience. Fine-tune and implement a live-video strategy. Research what your audience wants.
- Test Out Augmented Reality Ads
AR is making waves in customer experience already, used in apps that help customers try on sunglasses and makeup, or imagine what a paint color might look like on their living room wall. Facebook has already testing AR-ready advertising, which allows users to tap a product ad and try the item without leaving their newsfeed. Augmented reality has been hailed by some as the future of digital marketing. Beauty and fashion brands are naturally the early adopters with NYX, Sephora, and Michael Kors already testing out the new Facebook function. If your budget stretches as far as AR ads and apps, it’s the time to develop them.
Social media isn’t just a tool to increase brand awareness. It can increase in revenue, customer retention, and help to build an engaging customer experience. But every platform is so noisy, it can feel an impossible task, but with niche targeting and a trustworthy, relatable approach, it can be done. The core of a social media strategy isn’t the numbers. They are humans with a range of emotions and interests.