Tag Archives: Social Media Marketing

influencer marketing service in Kolkata
influencer marketing service in Kolkata

The Evolution of Influencer Marketing Services in Kolkata: From Traditional Endorsements to Digital Campaigns

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Introduction

Ah, influencer marketing—it’s the trend that has taken the marketing world by storm! But have you ever wondered how influencer marketing services in Kolkata evolved and morphed from traditional celebrity endorsements to today’s savvy, digital-first strategies? Well, you’re in for a treat as we explore the amazing transformation in this space.

Gone are the days when brands relied solely on high-profile celebrities to endorse their products. Today, influencer partnerships are everywhere—online, engaging, and, most importantly, effective. If you’re a brand looking to make an impact in Kolkata or simply curious about how digital marketing agency strategies have evolved, this article is for you!

The Shift from Traditional Celebrity Endorsements to Influencer Collaborations

Let’s take a trip down memory lane. Once upon a time, brands in Kolkata (and everywhere else, really) would spend vast amounts of their advertising budget on traditional celebrity endorsements. Big names, flashy billboards, and the occasional ad on TV or in a magazine were the go-to methods. But as time went on, the world of brand promotion services started to look a little different.

What was missing? Connection. Consumers weren’t exactly thrilled about seeing a top Bollywood actor trying to sell a brand of shampoo they didn’t feel connected to. Enter social media influencers! These individuals had the key to the hearts of the masses: authenticity. Influencers were relatable, real, and had the trust of their followers.

In Kolkata, this shift was no different. The rise of social media platforms like Instagram, Facebook, YouTube, and Twitter led to a change in how brands communicate with their audiences. Suddenly, influencer collaboration and social media campaigns became the driving forces behind brand success.

How Digital Marketing Agencies are Changing the Pitch Through Influencer Engagement

With this shift came the rise of digital marketing agencies that specialize in social media marketing, digital promotions, and online brand management. These agencies understood that influencer marketing wasn’t just about finding the biggest name—it was about finding the right fit.

Rather than just hiring a celebrity for a one-off endorsement, brands began working with influencers who had a dedicated and loyal following. Agencies honed their expertise in influencer outreach—identifying influencers who could create real and engaging content that resonated with specific target audiences. This allowed brands to execute more personalized and social media strategies that were way more effective.

Let’s not forget the role of online marketing solutions! These agencies helped brands dive deep into data, offering insights about which influencers were trending and which were aligning with their brand values. The beauty of influencer marketing? It’s measurable. Thanks to digital advertising tools and platforms, every click, like, and comment can be tracked, giving brands the clarity they need to adjust their campaigns in real-time.

Influencer Marketing in Kolkata: The Local Touch

Kolkata has always had a rich cultural and artistic history. Over time, this cultural influence has seamlessly integrated with the digital world. Many local influencers have become highly sought-after by brands, especially for influencer advertising and influencer engagement. Whether it’s a food blogger sharing the latest cafe in the city or a fashionista flaunting Kolkata’s beautiful traditional attire, influencers here have a unique advantage: local relevance.

The charm of influencer marketing service in Kolkata is that it allows brands to tap into the pulse of the city while also reaching global audiences through social media. Whether a brand is trying to promote a new fashion line or a tech gadget, leveraging Kolkata’s influencer outreach can create both local buzz and global recognition. And let’s not forget that every successful social media strategy is built on a foundation of trust, which Kolkata’s influencers maintain in spades.

The Impact of Social Media on Influencer Marketing in Kolkata

By now, we’re all aware that social media is the driving force behind influencer marketing. But just how much has it impacted influencer services in Kolkata? In short—tremendously! With a vast number of active users across platforms like Instagram, Facebook, and YouTube, brands now have the opportunity to create hyper-targeted campaigns that are both engaging and conversion-driven.

The use of social media campaigns has made it possible for small businesses and startups in Kolkata to compete with larger brands. Imagine a local jewellery brand collaborating with a local influencer to showcase its unique designs—what might have once been a small affair is now capable of reaching thousands of potential customers through a well-crafted digital promotion. And this success is not limited to just fashion or beauty. From home decor to tech, social media strategy in Kolkata is driving massive success for brands of all sizes.

What’s more, the rise of micro-influencers has made influencer marketing even more accessible. These influencers may not have millions of followers, but their smaller, niche audiences often have more engagement and trust. Brands are now increasingly turning to influencer marketing services in Kolkata for authentic campaigns that resonate more deeply with their followers.

The Rise of Influencer Marketing Platforms and Agencies in Kolkata

As the demand for influencer marketing services in Kolkata grew, so did the number of platforms and agencies offering specialized services. Enter the age of influencer marketing agencies in Kolkata that act as the bridge between brands and influencers.

These agencies are experts in building influencer partnerships, ensuring that the right influencer is matched with the right campaign. They have streamlined the process, making it easy for brands to find influencers whose values align with theirs, thus ensuring that the partnership feels organic and genuine.

Whether you’re looking for a fashion influencer for a clothing line or a tech influencer for your latest gadget, Kolkata’s influencer marketing agencies have got it all figured out. Their expertise in online brand management and social media campaigns ensures that influencers have all the tools to succeed—be it through content creation, audience engagement, or even paid promotions.

Influencer Marketing in Kolkata: The Future is Pretty Bright!

What does the future of influencer marketing look like in Kolkata? In one word: exciting! As digital technology continues to evolve, influencer marketing services will also grow more sophisticated. From virtual influencers to AI-driven content strategies, the possibilities are endless.

The most important thing to keep in mind is that influencers will remain essential to how brands engage with their audiences. Whether through influencer advertising, influencer collaboration, or influencer outreach, influencers are here to stay, and brands that understand the evolving landscape will be the ones who thrive.

Conclusion

The journey from traditional celebrity endorsements to digital influencer marketing has been nothing short of fascinating. Influencer marketing services in Kolkata have revolutionized the way brands communicate with their audiences, offering them more personalized, authentic, and engaging experiences. And with the growing role of social media, influencer collaboration, and digital promotions, the future of influencer marketing in Kolkata looks incredibly promising.

If you’re a brand looking to make a real impact, embracing social media marketing and partnering with the right influencers is essential. Don’t be left behind—let the influencers help take your brand to new heights!

Frequently Asked Questions

1. What is influencer marketing and how does it work in Kolkata?

Influencer marketing is when brands collaborate with individuals who have a significant social media following to promote their products or services. In Kolkata, influencers use platforms like Instagram, Facebook, and YouTube to create engaging content for their followers, which helps brands reach a larger audience.

2. How can I find the right influencer marketing agency in Kolkata?

Look for agencies that specialize in social media marketing and digital advertising. They should have experience in matching brands with the right influencers and be able to offer insights into online marketing solutions and social media strategy.

3. What are the benefits of micro-influencers in Kolkata?

Micro-influencers, with smaller but highly engaged followings, often produce more authentic content. Their audiences trust them more, making them ideal for brands looking for targeted influencer outreach and influencer engagement.

4. How does influencer marketing help with brand promotion in Kolkata?

Influencer marketing allows brands to reach a targeted audience, build trust, and create content that resonates. Influencers are experts at engaging with their followers, making them an essential tool for brand promotion services in Kolkata.

5. What is the role of social media campaigns in influencer marketing?

Social media campaigns are designed to drive engagement, awareness, and sales. When combined with influencer marketing, these campaigns can boost visibility and create a more personal connection between brands and their target audience.

social media marketing company in Kolkata
social media marketing company in Kolkata

How to Use Hashtags Effectively on Social Media for Social Media Marketing

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In today’s digital age, social media has become an integral part of brand promotion strategies. Among all the available tactics, one tool stands out for its effectiveness in increasing engagement and driving brand awareness: the humble hashtag. Whether you’re a seasoned social media marketing professional or just dipping your toes into the digital waters, understanding and implementing the power of hashtags can uplift your brand’s presence to new heights.

What Does a Hashtag Mean on Social Media Marketing?

For social media marketing, hashtags serve as powerful tools for organizing and categorizing content on social media platforms. Here are some key tips to keep in mind:

  • Moderation is Key: Avoid overloading your posts with hashtags. Depending on the platform, one to three hashtags are generally sufficient to maximize impact.
  • Keep it Concise: Use short, memorable hashtags that are easy to remember and type. Avoid overly clever or obscure tags that won’t resonate with your audience.
  • Be Specific: Opt for hashtags that are detailed and specific to your content. Generic tags may attract a broader audience but can also get lost in the noise.
  • Mind the Volume: Focus on hashtags with low to medium search volume to reach the right audience. High-volume hashtags may attract spam accounts and dilute your message.
  • Add Value: Use hashtags strategically to add value to your posts and stimulate conversation. Avoid using them for the sake of it; instead, incorporate them where they enhance your message.

Why are Hashtags Important?

Hashtags play a crucial role in social media marketing by enabling your content to be discovered by the right audience. By using relevant hashtags, you provide context to your content and drive traffic, ultimately boosting engagement and brand visibility. The key lies in finding the right hashtags that align with your content and appeal to your target audience.

How to Use Hashtags on Different Platforms

Each social media platform has its unique environment and user behaviors, which means that the approach to using hashtags effectively varies from one platform to another. Let’s discuss the best practices for utilizing hashtags on some of the most popular platforms for social media marketing:

       1. Twitter: Twitter is known for its brevity, with a character limit per tweet. When using hashtags on Twitter, it’s essential to keep your message concise and focused. Here’s how to make the most of hashtags on this platform:

  • Use one or two relevant hashtags per tweet: Incorporating hashtags into your tweets can increase engagement and make your content more discoverable. However, overusing hashtags can clutter your message and detract from its effectiveness. Stick to one or two hashtags that are directly related to the content of your tweet.

       2. Facebook: Facebook is a platform where hashtags are less commonly used compared to other social media platforms. While hashtags can still be effective on Facebook, it’s important to use them sparingly to avoid appearing spammy. Here’s how to use hashtags effectively on Facebook:

  • Limit hashtags to one or two per post: Unlike platforms like Instagram, where multiple hashtags are the norm, Facebook users tend to prefer posts with fewer hashtags. Limit your use of hashtags to one or two per post to maintain a clean and professional appearance.

       3. Instagram: Instagram is a visual-centric platform that thrives on hashtags. With a generous limit of 30 hashtags per post, Instagram offers ample opportunity to increase reach and engagement. Here’s how to leverage hashtags on Instagram:

  • Take advantage of the 30-hashtag limit: Instagram allows users to include up to 30 hashtags per post. Take full advantage of this limit by incorporating a mix of popular, niche, and branded hashtags relevant to your content. Using a diverse range of hashtags can help maximize your post’s visibility and attract a wider audience.

       4. LinkedIn: LinkedIn is a professional networking platform where hashtags are increasingly being used to expand reach and engage with a broader audience. Here’s how to use hashtags effectively on LinkedIn:

  • Add one to three relevant hashtags per post: While LinkedIn’s hashtag usage is still relatively low compared to other platforms, incorporating one to three relevant hashtags into your posts can help increase visibility and engagement. Choose hashtags that are directly related to the content of your post and resonate with your target audience.

Research Tools for Finding Hashtags

For social media marketing, several research tools can help you identify effective hashtags in your niche:

  • RiteTag: Offers instant hashtag suggestions for real-time engagement.
  • Hashtagify. Me: Allows you to search for hashtag popularity and trends.
  • Keyhole: Provides real-time data on hashtag performance and engagement.
  • Copyai Hashtag Generator: Uses AI to create hashtags for your social posts.
  • Hashtagforlikes: Generates hashtags based on live stats for Instagram and TikTok.

These tools can help you narrow down your hashtag choices and optimize your social media marketing strategy for maximum impact.

If you are looking for professional help to uplift your brand’s presence in social media, you can trust Keyline Digitech, a reputed social media marketing company in Kolkata.  

In conclusion, hashtags are a powerful tool for increasing engagement, driving brand awareness, and reaching your target audience on social media. By understanding how to research, choose, and use hashtags effectively, you can unlock the full potential of these digital symbols and take your social media marketing to new heights. Keyline Digitech is a trustworthy social media marketing company in Kolkata that can always help with your growth. So go ahead, start experimenting with hashtags, and watch your brand soar in the digital sphere!

FAQs: Answering Your Frequently Asked Questions on Hashtags For Social Media Marketing 

      1. Should I create my hashtags?

         : Absolutely! Branded hashtags can foster brand loyalty and encourage user engagement. Just ensure they’re relevant and unique to your brand.

      2. Are there tools to help me find the best hashtags?

         : Yes, several tools like Hashtagify, RiteTag, and Trendsmap can assist in hashtag research and optimization, helping you discover trending and relevant hashtags.

      3. What should I do if my hashtag isn’t gaining traction?

         : If a hashtag isn’t performing as expected, reassess its relevance and audience appeal. Experiment with alternative hashtags and monitor their performance to identify what resonates best with your audience. Or you can always ask for help from professionals. Keyline Dgitech is a well-known social media marketing company in Kolkata with a lot of professionals.

Social Media Marketing
Social Media Marketing

9 Transformative Trends in 2024 for Social Media Marketing 

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Welcome to the ever-changing world of social media. 2024 is here, and we are in for another exciting ride in the digital landscape. From Elon Musk taking charge of Twitter (presently known as X) to Instagram doubling the reels and new platforms like Threads and Mastodon, last year was quite a rollercoaster for serious social media marketers. But what is in store for 2024? Let’s explore the major trends likely to shape the social media scene this year, and we will break them down in simple terms for social media marketing. 

Social Media Marketing Trends of 2024

We’ll explore the nine biggest social media marketing trends poised to shape the digital landscape this year.

  1. Social Media Marketing with AI Magic in Content Creation

In 2024, get ready for Artificial Intelligence (AI) to do some severe magic in creating content. AI tools are becoming super bright, helping brands make excellent posts, pictures, and videos. This means brands can be more creative while AI does the hard work. It’s like having a helpful robot assistant that can analyze trends and make content strategies smarter.

2 . Get Professionalism With The Help of LinkedIn

LinkedIn is famous for its professional network. It is like a go-to place for work-related stuff. So, if you want to grow your professional network or show off your professionalism on social media, head to LinkedIn. 

3. Facebook’s Comeback with Real Conversations

Facebook might make a comeback in 2024, but not just with ads. “Organic” posts, like regular chit-chats and posts without paid promotions, are improving. So, we might see more authentic conversations and less of just ads. It’s like Facebook wants to be a friendly place again, not just a space for selling things.

4. Locked Up Content: Gated Goodies

This year, you might notice more “gated” content. It’s like having a secret club where you can only enter if you do something special, like signing up or buying something. Brands will share exciting stuff, but you’ll have to do a little something to get it. It’s a way for brands to connect with you and give you special treats. 

5. Social Shopping Spree

Get ready to shop while you scroll! Social media platforms are turning into big shopping malls. You can buy things right there on the app. It’s super easy and quick. Brands will use this to make shopping fun with excellent posts and live events. So, you might buy things impulsively while scrolling through your feed.

6. Nano-Influencers: The Little Big Stars

Meet the “nano-influencers” – they’re like small but mighty stars on social media. They don’t have millions of fans, but their followers like them. Brands love these influencers because they’re real and relatable. So, get ready to see more everyday people promoting outstanding stuff using social media marketing.

7. Building Friendships: Brands Want to Be Buddies

Brands are going to try harder to be your friend in 2024. They want you to talk with them and share stuff. So, they’ll create unique places where you and other fans can chat, ask questions, and share things you love. It’s like turning customers into friends and making the brand experience more personal.

8. Talking About Being Good: Sustainability Chats

Brands will use social media this year to discuss being good to the planet and people. People care more about the environment, so brands also want to show they care. They’ll tell stories about doing good things, like using eco-friendly materials. It’s like showing off via social media marketing how they’re helping make the world a better place.

9. Brands Becoming Helpful Friends: Customer Service Centers

Now, social media isn’t just for chatting and posting pictures. Brands are turning it into a place to help you when you have a problem, and it is a part of social media marketing. They’ll use cool things like chatbots (competent computer helpers) to answer your questions quickly. It’s like having a helpful social media friend who’s always there when you need them.

The Necessity of a Digital Marketing Agency in Advanced Social Media Marketing

In the fast-evolving digital landscape, the role of social media in shaping brand identity and connecting with audiences is paramount; for businesses looking to make a significant impact and stay ahead in the competitive market, partnering with a Digital Marketing Company in Kolkata becomes not just a choice but a strategic necessity. Let’s delve into why your business needs the expertise of a digital marketing agency for advanced social media marketing.

1. Expertise in Social Media Marketing: Digital marketing agencies bring a wealth of expertise in social media marketing. With a team of professionals who understand the intricacies of platforms like Facebook, Instagram, Twitter, LinkedIn, and more, these agencies are well-versed in creating strategies tailored to each platform. Their knowledge ensures that your brand maintains a presence and thrives on these diverse social channels.

2. Tailored Strategies for Business Goals: A one-size-fits-all approach only works in the dynamic world of social media. A Digital Marketing Company can craft customized strategies aligned with your business goals. The agency can tailor social media campaigns to meet specific objectives, ensuring a more focused and practical approach, whether it’s increasing brand awareness, driving engagement, or boosting sales.

3. Leveraging Advanced Technologies: Social media and the technologies driving it are evolving. A digital marketing agency stays abreast of the latest trends and utilizes advanced tools and technologies to optimize social media campaigns. From AI-powered analytics to intelligent scheduling tools, these agencies leverage technology for precise targeting, efficient content creation, and data-driven decision-making.

4. Consistent Branding Across Platforms: Maintaining a consistent brand image across various social media platforms is crucial for building brand recognition. A digital marketing agency can ensure that your brand messaging, visuals, and tone remain cohesive across different channels. Consistent branding fosters trust and makes your brand recognizable, contributing to a more substantial online presence.

5. Strategic Content Creation: Content is king in social media, and crafting compelling and relevant content is an art. A Digital Marketing Company in Kolkata has content specialists who understand the nuances of different platforms and can create content that resonates with your target audience. Whether engaging videos, eye-catching visuals, or thought-provoking captions, the agency ensures your content stands out in the crowded social media landscape.

6. Analytics and Data-Driven Insights: Understanding the performance of your social media efforts is crucial for making informed decisions. Digital marketing agencies use analytics tools to track key metrics, providing valuable insights into the effectiveness of your campaigns. These insights help refine strategies, identify what works best, and optimize campaigns for maximum impact.

7. Adapting to Algorithm Changes: Social media platforms frequently update their algorithms, impacting the visibility and reach of content. Keeping up with these changes and adapting strategies accordingly is a constant challenge. A digital marketing agency with industry knowledge and experience can navigate these algorithmic shifts seamlessly, ensuring your brand stays visible to the right audience.

8. Cost-Effective Advertising: Running targeted advertising campaigns on social media can be cost-effective strategically. Digital marketing agencies know how to optimize advertising budgets, ensuring your ads reach the most relevant audience. They can design and execute ad campaigns that maximize return on investment (ROI), making every advertising dollar count.

9. Local Expertise: For businesses in Kolkata, having a local digital marketing agency brings the advantage of understanding the regional market intricacies. A Digital Marketing Company in Kolkata can tap into local trends, cultural nuances, and consumer behaviors, tailoring social media strategies that resonate with the local audience.

Your Social Media Marketing Partner

In the fast-paced world of social media, having a reliable guide can make all the difference. Look no further than Keyline Digitech Pvt—Ltd – your go-to destination for unparalleled social media marketing assistance. Let’s delve into why Keyline Digitech Pvt. Ltd stands out as the best company for all your social media needs.

Conclusion: 

In the dynamic world of social media marketing, having a digital marketing agency by your side is not just advantageous; it’s a strategic imperative. Keyline Digitech Pvt. Ltd emerges as your trusted partner in navigating the social media journey. With a blend of expertise, innovation, and a customer-centric approach, they stand out as the best social media marketing assistance company. Stay ahead of the curve, connect with your audience effectively, and achieve social media success with the support of a trusted digital marketing partner.

Social Media Marketing
Social Media Marketing

WHY SMO IS HELPFUL FOR THE GROWTH OF BUSINESS?

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In this digital era, not only the young generation but we can find many people aged 60 years and above, spend more time on social media platforms than on television. That’s why business owners shift their focus from television advertisement agencies to digital marketing agencies. If we look at the current scenario, people are relying more on online shopping in this COVID-19 situation. Physically visiting shops to buy suitable products, those days are already gone.

Why SMO is necessary?

Social Media Optimization is a process of promoting your business organically on social networking sites, social media platforms, blogging sites, online video streaming platforms, etc. It will generate good traffic on the website. Social media is really helpful for digital marketing. If you are about to launch new products then all you need to do is create your business page on all social media platforms mainly on Facebook, and Instagram. The customers will be satisfied if they get a quick response and 24*7 service availability. You will also get to know the customers and it will help your business too. You can launch the new products if you properly study the choices of your customers.

Top Secrets About SMO:

Creative Content

Content is the main key of a social media marketing agency in Kolkata. The content should be written in simple text. The use of digital photos is mandatory here. The colour palette should be taken care of. It should not be too dark or too light in colour. The content has to be attractive at any cost. Use your brand logo everywhere, if possible. That will help to attract customers.

Useful Information

When you create your business page on any media platform, you should provide all the detailed pieces of information about your business, products, and contact details (Phone number, Email ID, Website link, etc).

Easily Shareable

You should make your content in a way that people can share it easily among their friends and families via their chat boxes. It is called Viral Marketing. It should be easily accessible.

Maintain the Regularity

You have to post the content regularly on various social media platforms at the same hour. This will increase the chance of reaching more target audiences. Your content will pop up on their phone screens several times.

Conclusion

The expenses are barely minimum if you compare it with television advertisement agencies. The bigger side is, that you have to pay a minimal amount and the ROI (Return on Investment) is way more fruitful. It is important to get in touch with an established web design and web-developing digital marketing agency that knows the work by heart. Keyline Creative Services is one of the best digital marketing agencies in Kolkata. We have gathered 22 years of experience as a leading digital marketing company in Kolkata. We will help your business to hold a strong influence in the market.

Instagram- a digital marketing tool
digital marketing company, Social Media Marketing

How to Use Instagram As A Digital Marketing Media Tool

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Business industries all over the world have shifted their focus to online marketplaces. Social media platforms are the best options to create a marketplace. Industrialists turn people into consumers who spend most of their time on these social media platforms. Social media marketing is a prime segment of digital marketing. There is a lot of planning and management always running behind the scenes. All we can see is a slight pinch of it. We are using many social media networking sites to spend our leisure time. Instagram is one of the most popular media platforms after Facebook. How can we use Instagram as a tool for the growth of our business? Instagram is the best platform to boost your start-up or sales executive company. It is the best approach for B2C (business-to-consumer) services.

There are some basic procedures to be followed:

1) Create a Business Account: You should create a business account on Instagram. The profile should be open to the public. Put all the necessary information, business details (What is your business about), put your business tagline, website links, contact number, Email ID, etc on the bio of your profile.

2) Proper Content Bucketing: Create informational posts about your products. Be it a selling post or ad post. Post content on your feed regularly. Your content has to be attractive to the customers. Always keep it in your mind. Discuss your plans with your social media marketing team.

3) Proper Social Media Planning: You need proper planning and management for handling the online marketplace on Instagram. You need to organize events from time to time, you need to design campaigns. If you are giving any discounts on your products during festivals or any other time, update it on your feed.

4) Engagement With Audience: Instagram is already a user-friendly platform. Take advantage of it and try to interact more with your customers. You will be able to understand the requirements of your customers more.

5) Be Active: Make live videos from your business hub, and interact with your customers through live videos. Make attractive reel videos, and post stories. You can also re-share the posts of your customers on your feed. Make it a really lively account.

Keyline Digitech Services is here to guide you in the best possible way. We have a professional social media team. Our social media manager, social media graphic designers, and social media campaign designers are there to help you grow your business. We also provide web design and development services, logo design services, content marketing and web hosting services in Kolkata. If you are looking for the best digital marketing company in Kolkata then Keyline Digitech Services is the answer for you.

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Social Media Marketing Strategy In 2019
Social Media Marketing

7 Ways to Upgrade Your Social Media Marketing Strategy In 2019

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With more than 3 billion people using social media every day, it’s really important to stay ahead of the curve and social media strategy of your brand. Strategizing social media activities is not easy as the platform changes very quickly. There are a lot of new trends that affect how users engage on these platforms. Each of these changes has been catalyst for businesses to adjust their social media strategies and tactics. In order to stay competitive, you need to adjust your strategy. Here are seven tactics that your social media strategy needs in 2019.

  1. Target True Engagement

Cheating the system to encourage engagement has been a popular social tactic for some time. Brands simply put ‘tag a friend’ in the comment section to show as a conversation. But algorithms are getting smarter. You can’t get engagement through spammy ways to garner likes and shares.

With organic reach declining and more business are increasing their social ad spend, content needs to be truly interesting and engaging so that followers, wider audiences can’t get involved.

  1. Work With Micro Influencers

On the theme of true engagements, micro-influencers continue to win ground over their more celebrity-like counterparts. Micro-influencers often work on a gifting basis or charge lower fees than big names. Audiences of micro-influencers are more engaged. Micro-influencers are also niche specific than the social media stars. Some research has shown than profile with thousands followers, engagement rates on sites like Instagram start to rapidly decline. Collaborating with digital socialites who have between 1,000 and 10,000 followers comes at a fraction of the usual influencer cost, but with likelihood that genuine engagement will be much greater.

  1. Get Rid of Fake Followers

If you’re planning for a genuine engagement and influencer marketing, it is advisable to first get rid of fake social followers. Fake and spam accounts have been since the drawn of social media. You can find ‘influencer’ with million followers, but in reality isn’t quite what it seems.

So it is important to check engagement rates before connecting with an influencer is that audience size doesn’t equal views or activity. Fake profiles can make a profile popular but collaborating could be a waste of time and money.

  1. Make Sure Your Social Profile Shoppable

Shoppable social has already made waves from Pinterest’s buying pins to the Checkout on Instagram. The Shoppable socials have become is now clearer and shorter than ever. Pinterest has upgraded ad pins to ‘Product Pins’ a tool that takes shoppers straight to the checkout page for a selected item on a retailer’s site, while Instagram gives users a route from discovery to checkout without leaving the app. Invest in shoppable social adverts where it is relevant. Test out which platform & CTAs work for audience best.

  1. Include Dark Social In Your Strategy

Dark social refers to the kind of social networking that marketers can’t track – sharing information over WhatsApp, Facebook Messenger. Content you engage online forms part of your own online presence. Facebook Messenger app sees 1.3 billion users send 8 billion messages every month and the total once you include WhatsApp, WeChat, and Skype is around 5 billion active monthly users.

  1. Capitalize on FOMO With Live Video

You need to understand the mindset of millennials. This age group suffers from FOMO – fear of missing out. Consider this to inspire experiential marketing experiences and user-generated content campaigns. Live videos, super-shorts, time-sensitive competitions are just a few of the ways to instill FOMO on a waiting audience.  Fine-tune and implement a live-video strategy. Research what your audience wants.

  1. Test Out Augmented Reality Ads

AR is making waves in customer experience already, used in apps that help customers try on sunglasses and makeup, or imagine what a paint color might look like on their living room wall. Facebook has already testing AR-ready advertising, which allows users to tap a product ad and try the item without leaving their newsfeed. Augmented reality has been hailed by some as the future of digital marketing. Beauty and fashion brands are naturally the early adopters with NYX, Sephora, and Michael Kors already testing out the new Facebook function. If your budget stretches as far as AR ads and apps, it’s the time to develop them.

Social media isn’t just a tool to increase brand awareness. It can increase in revenue, customer retention, and help to build an engaging customer experience. But every platform is so noisy, it can feel an impossible task, but with niche targeting and a trustworthy, relatable approach, it can be done. The core of a social media strategy isn’t the numbers. They are humans with a range of emotions and interests.