five-secrets

5 Top Secrets Why Your Business Needs a Website?

Gone are the days when you can entirely rely on the customer’s walk-in in your office or shop. Due to the current COVID-19 situation, it is clear that your customers and clients are reluctant to visit your office or shop. As a result, your business is impacted at a high level. You must be thinking either to change your business line or how much to invest in bringing the business on a runway.

Keyline is the best website design company in Kolkata, offers responsive and beautiful website that helps a lot for any business growth. In this COVID-19 situation, your business should grow digitally with an attractive and trustworthy website.

How about if you get a good business just by making a minimal investment?

How about if we say that there is no need for you to change your business line?

The answer to the questions mentioned above is here!! YOU HAVING YOUR BUSINESS WEBSITE!!! We are going to share with you why you need to have a website for your business. In today’s digital era, every business needs a website. It is the best opportunity for you to have a global presence.

“Website is a virtual office for you which will always be available for you 24x7 for your clients and customers.”

Why Do You Need To Have A Website?

Website enhances your credibility:-

Currently, consumers or clients show less interest in businesses having no website. Most people will first check your website to know about your business.

Having your business website makes the long-lasting impression. Website is the best way to showcase your expertise across the globe with a low investment. You can share your office pictures, your business presentations, testimonials and many more.

Your Website Is Your Marketing Resource!!!

Consumers Search You Online!

Do you know that 60% of people search local businesses first on mobile?

There are chances that your consumers in your city can find you offline. Do you think that your consumers in any other city, state or country will find you offline? The answer is NO!! The website takes your business where your clients or consumers are with the help of right digital marketing. More than 97% of people search for business online before making any decision. Right now also when you are reading this article, your potential client must be searching for you

Connect to Keyline Creative Services build a website for your business. Keyline is a best website design company in Kolkata.

Website Cost Effective Way of Marketing

The cost of posting an advertisement in a newspaper, designing and printing of flyers is more than building a website. Even you cannot give surety after spending so much money that your business has reached your target customers. You can make a website to showcase your products or services. Also, you can create an e-commerce website and sell your products directly to your potential customers.

The expense of building a website is one time, and after that, you can do simple updations depending upon your requirement which does not cost much investment.

Website and Digital Marketing Complement Each Other

You must be noticing different factors in current websites- digital marketing through Blogs and SEO( Search engine optimisation) content. Mostly your target consumers or clients check the websites which are either on the first page or second page of google.

Through digital marketing, you can have your website come on the top page of google. You can connect to one of the leading digital marketing agency in Kolkata name as KEYLINE CREATIVE SERVICES.

Website Helps You in Knowing Your Consumers/Clients

You can see which age group, location or income level person is buying your products. This helps you to really manage the costs of advertising and ensures that you spend only the needed amount on marketing.

The analytical tools on your website help you to track the kind of people visiting your website. You can reach your targeted clients or customers with high accuracy. As a result, you can mould your marketing strategy to get maximum business. Moreover, with the help of analytical tools, you can also check how your digital marketing strategy is working for you. Accordingly, you can post the offers, promotions on your website!!!

We hope now you will make the first investment in your business at this time and build your business website. One more point which is essential to note is the design of the website. The building of the website includes the website design as well. The more engaging and attractive your website is that more customers will visit the website.

Google also analyses the ranking of the website by the experience of the user on the website. Moreover, how long the user was on your website and was engaged with the information. Also, if Google finds that your website is not that engaging and your ranking might go down.

It is critical that you need to tie up with the well-established digital marketing and website design and development company. KEYLINES CREATIVE SERVICES don’t just sell the website but create the website that sells. Keyline has been creating amazing websites since 2002. It is one of the top website design company in Kolkata.


Web Design Hacks: Tips to Boost your Website's UX

No matter which business niche you belong to, the competition for business is bound to be intense in the online world. There are many things that sway purchase decisions towards your company. But to achieve that you have understand the psychology of the users and the elements in your website that instigate them to do business with you. If your website’s elements appease the psychology of the users, it will have a positive impact on the conversion rates. So, here are some tips that help you design and develop a website as per the needs of the users.

Add Special Elements in Key Areas: You have to decide, of which areas of the website you want to draw the visitors attention towards at first glance. Such areas should be highlighted with separate design elements or characters. You do not want the visitor’s attention to wander here and there, often overlooking the essential highlights of the website.

Use the Color Contrast: Believe it or not, wise exploitation of the color palette helps you retain the attention of the visitors. With contrasting colors and certain jump off elements, the call to action and unique value proposition content can be highlighted significantly.

Imaginative use of White Spaces: Many web designers, view web space as precious and do not want to waste any. But while you are striving to do so, you are also overburdening the visitors with information. White spaces are important elements of modern day web designing; they not only make sure that web page loads faster but also assure that the visitors have breathing spaces between all the important elements and content present at the website.

Plan for achieving consistency: Well, you have a lot to showcase to the visitors. You have the marketing messages, customer service, advertising and a host lot of other activities to take care. But, best websites find a way to blend all this information together. What that assures is: the customer gets consistent and hassles free user experience.

Create the recall with Pictures: Modern day website landing pages are all about creating the desired impression with the use of high-quality images. Pictures often stick in the minds of the visitors, while the content might be forgotten. If you can convey certain highlights of your business with unique and attractive images, it will significantly boost your conversion rates.

Utilize the seeing it first Psychology: Often web surfers like to go through the top options in elaborate listing menus. This is where you need to plan. Place your most attractive services and products top of the tree, so that they become most viewed enhancing your sales scopes. Also, the content inside each of the pages should have an attractive heading which captures the attention of visitors and urges them to go through.

Showcase your Social side: The visitors who come to your website are social creatures; they want to read about experiences of other people before making a final decision. This is why you should showcase your testimonials and customer reviews in the landing page. Apart from that, you should also allow the visitors to view your social media profiles and learn about your customers’ engagements.

Highlight a Freebie: This old principle is as much attractive today as it was in the past. People like freebies, so whether it is a discount deal, limited time offer, free stuff or a sneak peek into the next product, use a prominent part of the landing page to showcase these. It will do greater good in the long term!

If you can use these psychological ploys, business will surely flow in!