The difference between content writing and copywriting lies in the purpose of writing it. Copywriting means writing for promotional advertising or marketing. The purpose of content writing is to engage and educate the readers so they longer stay on website and engage with the brand.
Copywriting involve content writing. But the scope of copywriting is quite big. Copywriting has a greater task to perform – selling a brand, product or services.
Hence, what are the differences between content writing and copywriting?
Content writing means composing valuable content to be delivered with a specific purpose such as business, marketing, commercial affairs etc. Often, content writing is mainly used to attract potential customers and educate them about the products and services. This can be done via blogs, articles, press releases etc.
Content Writing for Content Marketing
Content writing aims to do content marketing for your brand. Good content reaches your target audience and achieve your objectives. Below are the tips for writing content that is good for your marketing.
- Write your content with correct elements that is purpose, structure, form etc.
- You should provide a rich experience with content
- Have a straight and clear voice.
- Back up your arguments.
- Build trust among your audience with your content.
If you want to make statements about your brand then use clear about your language. This helps to connect with your audience. Don’t assume people will understand your brand automatically, but that doesn’t mean you will talk down to them.
Copywriting means creating compelling and high-valued content mainly designed for your brand. The ultimate objective of copywriting is to sell the products and services. In earlier days, copywriting was a part of advertising. But today, copywriting is changing web content to engage the audience and sell effectively. SEO copywriting suggest use of target specific search terms to promote your brand. SEO copywriting helps in optimization and yields a better performance on search engines.
Copywriting Is Meant For Branding
Your copy needs to be meant for only one thing – branding. Branding means telling audience why your brand matters. Like content writing, your copy should attract the attention of the customers. But in copywriting grabbing the attention is not enough; you have to entice them to take action.
Copywriting vs. Content Writing
The distinction between copywriting and content writing lies in its purpose. You pass information to audience through content marketing. In copywriting, you tell about the greatness of the brand. Many people believe that copywriting is everything. But doing copywriting at the cost of content writing is not a good idea. It may not work because you cannot sell always.
It’s because the more you try to sell through your words the more distance your audience will create from your brand. No one likes to be sold all time. Customers want to understand and believe in what you’re telling them. Unless you’re able to connect with them you’ll not be able to build trust in your brand.
However, at the time of writing website content your aim shouldn’t be to appear on search engines. If you try to sell all the time, they will reject you.
The availability of huge number of content on the web has turned audience apprehensive. Now, customers like to do comprehensive research and carefully go through sites, including your competitors.
Content writing needs to be strong. Keep it in the best framework that fulfills your business objectives. Don’t compete with marketplace. Give non-comparative and non-competing content to your audience. As an advertiser your focus should be on helping out your audience, rather than direct selling.
Words are the most effective tool to present your brand online. Copywriting and content writing both can be used for branding and marketing of your business. For this, you need to incorporate copywriting into your content writing.