Just like you need to choose your brand name after much thought and consideration, you also need to take into account various factors before choosing a domain name. While your brand name should have high recall value in the offline world, your domain name should have the same attributes in the online world. It is no wonder than that business owners face a big challenge before selecting their business domain name. Every business owner wants their brand name to be replicated in the domain name. But many a times they have to deviate from this rule. Why?
The biggest reason for such deviation is the unavailability of their choice of brand name (with .com extension). In such instances they have to add some filler words to find a domain name close to their brand name! That makes many observers curious: how powerful is .com domain extension? Is it so strong that business owners can shun their brand value? Well, this is the time when we would like to throw in some statistics:
- More than 1.17 Billion people use Google to search for websites
- Only 11% of all websites are visible (means 89% of them are never found in searches)
- 75% of the visible websites have .com domain name extensions.
But why is Google so favourable to .com extensions?
The logic is very simple. While Google changes around its ranking logics to provide surfers with best search experience, they keep one thing constant. For them age of a website is a best way to judge its authenticity. So, for Google age is a very important criteria. Now, think about the .com domain name extensions. They were the default options for any website for a very, very long time. They came into existence long way back in 1985. So, Google rates a website, with .com extension, higher than ones coming with other alternatives!
The Challenge with finding .com Extensions
Today, the web masters are confronted with problem of a new kind. The high demand for .com domain extensions has led to the prominence of .com real estate moguls! Such businesses are entirely dedicated in collecting as many generic domain names as possible. They buy such domain names by paying $5 and then sell it for thousands of dollars. While the larger brands can afford to splurge such amounts and purchase their favourable domain names from these middle men, the startups and small businesses often have to settle for what they get!
But, here we would like to advise you to spend some extra money if necessary for the procurement of ideal domain name (with .com extension). It would assure a good online business future in the long term.
Where other extensions work?
There are multitudes of domain extensions available today. And frankly speaking, with clever business tactics these can work too. Suppose you are in the education domain, .edu extension is cater made for your business. Again, the .in extension would serve ideally if you are targeting local customers within India.
Visit Optra Host and choose a domain name of your choice, without paying exorbitant amounts!