Category Archives: graphic designing company in Kolkata

graphic design company in Kolkata

Your Ultimate Guide to the Best Graphic Design Tools in 2024

Choosing the right graphic design software can transform your creative process. Here’s a guide to top graphic design apps and tools used by professionals of any good graphic design company in Kolkata or anywhere, covering features, compatibility, and the pros and cons of each.

Top Graphic Design Software

When it comes to graphic design, the software you choose can significantly impact your workflow and the quality of your designs. Here are some of the top graphic design software options for 2024 that are frequently used by the expert professionals of any graphic design company in Kolkata:

1. Adobe Illustrator: Adobe Illustrator is the go-to software for creating vector-based graphics, such as logos, icons, and illustrations. It continuously adds new features like the Generative Recolor tool, which uses AI to create endless colour combinations.

Key features:

  • Image trace: Easily convert images into vector art.
  • Retype: Identify and use fonts from images.
  • Artwork export: Export designs as WebP images for websites and apps.
  • Hand lettering: Turn your handwriting into digital fonts.
  • Retain PDF hyperlinks: Keep links intact when exporting to PDF.

2. Affinity Designer: Affinity Designer is great for beginners and those on a budget. It offers similar features to Adobe Illustrator but at a lower, one-time cost.

Key features:

  • Colour management: Supports CMYK for print and RGB for digital designs.
  • Time-saving tools: Grids and guides make designing easier.
  • One-time purchase: No ongoing subscription fees.
  • Zoom: Zoom in up to 1,000,000% for precise edits.
  • X-ray view: See the underlying structure of your design.

3. Procreate: Procreate is a complete art studio for iPad, perfect for digital painting and drawing with the Apple Pencil.

Key features:

  • Editing tools: Over 200 customizable brushes.
  • Colour management: Easy colour selection and fill tools.
  • Finishing filters: Tools to perfect your artwork.
  • One-time purchase: No additional costs.
  • Hover features Helpful tools like brush previews and gesture controls.

4. Adobe Photoshop: Adobe Photoshop is the top choice of professional of graphic design company in Kolkata, for image editing, with tools suitable for everyone from beginners to professionals.

Key features:

  • Time-saving features: Batch operations and automation scripts.
  • Generative fill: Use text to create design elements.
  • Collaboration options: Manage feedback and editing permissions.
  • Intuitive editing: Easy-to-use layers, selection tools, and masks.

5. Affinity Photo: Affinity Photo is a powerful and affordable alternative to Photoshop, great for detailed image editing.

Key features:

  • Editing tools: Includes HDR merge, raw editing, and layer support.
  • One-time purchase: No ongoing fees.
  • Optional overlays: Free additional tools with registration.
  • Asset library: Store design assets for quick access.

6. Canva: Canva is perfect for creating social media posts, web designs, and more, thanks to its easy drag-and-drop interface. It is frequently used by any good professional of a good graphic design company in Kolkata.  

Key features:

  • Drag-and-drop design: User-friendly for beginners.
  • Collaboration tools: Edit designs with others in real time.
  • Social media integration: Share directly to social platforms.

7. CorelDRAW: CorelDRAW offers advanced design and illustration tools, with both subscription and one-time purchase options.

Key features:

  • Unlimited storage: Store your designs in the Vector Cloud.
  • Compatibility: Supports many file formats.
  • Touch interface: Works on touchscreen devices.
  • Advanced illustration: 3D modelling and visualization tools.

8. Adobe InDesign: Adobe In Design is ideal for professionals of a good graphic design company in Kolkata, for creating professional posters, presentations, and documents with a focus on layout design.

Key features:

  • Creative Cloud integration: Access Adobe’s library of resources.
  • Ebook creation: Templates and guides for e-books.
  • Cloud storage: Automatic backups.
  • Automatic styling: Detects and formats text automatically.

9. Pixlr: Pixlr is a web-based image editing tool that’s easy to use and offers both free and paid versions.

Key features:

  • Drag-and-drop interface: Simple and beginner-friendly.
  • Template library: Professional templates for various needs.
  • AI-powered tools: Features like background remover and image generator.
  • Animations: Present options to animate designs.

10. Figma: Figma is a versatile tool offering free features, including unlimited cloud storage and advanced prototyping.

Key features:

  • Creative tools: Free resources like shapes, fonts, and colours.
  • Small business-friendly: Great for teams with free cloud storage.
  • Third-party integrations: Connect your favourite apps.
  • Prototyping: Supports overlays, transitions, and videos.

By trying out these tools and apps used by professionals of graphic design companies in Kolkata, you can find the perfect graphic design software to match your needs and boost your creative projects. Whether you’re a beginner or a seasoned designer, there’s something here for everyone. And if you want to take the professional service of a reputed graphic design and logo design company in Kolkata then Keyline Digitech is the best place to contact for help.

FAQs: Answering Your Frequently Asked Questions

1. What is the best graphic design software for beginners?

For beginners, Affinity Designer is an excellent choice. They offer user-friendly interfaces and powerful features at an affordable price, making them ideal for those new to graphic design.

2. Which software is best for creating vector-based graphics?

Adobe Illustrator is great for creating logos and illustrations with tools like image trace and easy artwork export.

3. Which tool is recommended for digital painting and drawing?

Procreate is ideal for digital painting and drawing on the iPad, featuring customizable brushes and easy colour management.

4. What is the best software for detailed image editing?

Adobe Photoshop is the go-to for detailed image editing with intuitive tools and automation options.

5. Are there any free graphic design tools available?

Yes, Canva and Figma offer free versions. Canva is user-friendly for beginners, while Figma is great for collaborative projects with unlimited cloud storage.

graphic design company in Kolkata

What Are 2024’s Hottest Graphic Design Trends?

Graphic design is always changing, with new trends popping up every year. If you work in or with a graphic design company in Kolkata, it’s important to stay updated on these trends. As we look forward to 2024, the world of graphic design promises to be exciting and full of new ideas. In this article, we’ll talk about the top graphic design trends that will be popular in 2024. Whether you’re an experienced designer or someone looking to hire a graphic design company in Kolkata, this guide will give you valuable insights.

Why Graphic Design Trends Matter

Graphic design trends aren’t just about following what’s popular—they’re important for creating designs that connect with people. Here’s why it’s smart to keep up with them:

Graphic design trends help you make projects that speak to your audience in a way they understand. By knowing what’s trendy, you show your audience that you’re aware of what’s happening in the design world and that you care about what they like. Plus, trends often go hand in hand with new technology. When designers use the latest tools and tricks, it means their designs work well on the newest devices and platforms.

Keeping up with trends helps you stay modern and make designs that work for today’s world. Looking back on trends from the past also helps us get better at what we do. It pushes us to think outside the box and come up with new ideas that keep our designs fresh and exciting.

So, without further ado, here’s our list of the coolest graphic design trends for 2024. Take a look, try them out, or just find a good graphic design company in Kolkata for professional guidance.

10 Graphic Design Trends for 2024

As we step into 2024, the world of graphic design is growing with fresh ideas and exciting trends. Whether you’re a professional designer or just love dabbling in design, these trends are sure to spark your creativity. Let’s dive into the top 10 graphic design trends for this year!

1. AI-Enhanced Design Practices: Artificial Intelligence (AI) is becoming a designer’s best friend. In 2024, AI tools will help designers create faster and more creatively. From suggesting color combinations to generating unique patterns, AI is making the design process smoother and more innovative.

2. Retro Pixels: Remember the old-school video games with their blocky, pixelated graphics? Retro pixel art is back! This trend brings a nostalgic, fun vibe to modern designs, combining the charm of the past with today’s style.

3. Inclusive Visuals: It’s important to create designs that everyone can relate to. This year, there’s a big focus on inclusive visuals that represent all kinds of people, regardless of gender, race, or ability. It’s all about making everyone feel seen and appreciated.

4. Experimental Typography: Typography is getting a makeover! Designers are experimenting with bold and unusual fonts, playing with size and layering, and even mixing text with images. The result? Eye-catching designs that stand out and make a statement.

5. Scrapbooking: Think of digital scrapbooks with layered textures, photos, and handwritten notes. This trend adds a personal, handcrafted touch to digital designs, making them feel warm and nostalgic. It’s perfect for storytelling and creating a sense of intimacy.

6. Heatmapping: Heatmapping uses color gradients and patterns to mimic the look of thermal images. This creates designs that seem to radiate energy and movement. It’s a dynamic and exciting trend, especially for tech and futuristic projects.

7. Maximalism: More is more! Maximalism is all about embracing bold colors, rich details, and lots of elements. It’s a fun, vibrant trend that encourages designers to go big and be bold, creating visually rich and unforgettable designs.

8. High Contrast and Bold Typography: Combining high contrast with bold typography makes for powerful, attention-grabbing designs. Using sharp differences between light and dark, along with strong fonts, these designs are clear, confident, and perfect for making a big impact.

9. Accessible Colour Combinations: The design should be beautiful and accessible to everyone. This year, there’s a strong focus on using color combinations that are easy to read and see for everyone, including those with color vision deficiencies. This trend ensures designs are user-friendly and inclusive.

10. Nature-Inspired Aesthetics: Nature continues to inspire designers. This trend brings elements of the natural world into design, using earthy tones, botanical illustrations, and natural textures. It creates a calming and organic feel that connects people to the environment.

As we venture into 2024, the graphic design landscape is set to be more vibrant and diverse than ever. These trends offer endless opportunities for creativity and innovation. Whether you’re a designer or someone looking to collaborate with a graphic design company in Kolkata, staying updated on these trends will help you create compelling and contemporary designs. For the best in creativity and innovation, look no further than Keyline Digitech, which is one of the best graphic and logo design company in Kolkata. As the leading graphic design company in Kolkata, Keyline Digitech is ready to help you utilize these trends and let your creativity soar!

FAQs: Answering Your Frequently Asked Questions:

1. What is retrofuturism in graphic design?

Retrofuturism combines elements of past futuristic visions with modern design, creating a nostalgic yet innovative look.

2. How can maximalism be effectively used in design?

Maximalism can be used by embracing bold colors, patterns, and textures to create vibrant and unique designs that stand out.

3. Why is eco-friendly design important?

Eco-friendly design is important because it reflects a commitment to sustainability and resonates with consumers who value environmental responsibility.

4. What are the benefits of using motion graphics?

Motion graphics enhance engagement and can effectively entertainingly convey complex ideas, making them ideal for digital media.

5. How does inclusive design impact user experience?

Inclusive design ensures accessibility for all users, creating more user-friendly and empathetic products and experiences.

graphic designing company in Kolkata

Why Graphic Design Company in Kolkata Plays Important Role In Business Marketing

In today’s digital age, where visuals dominate our daily lives, graphic design plays a pivotal role in business marketing strategies. From websites to social media, packaging to advertisement, graphic design influences how consumers perceive brands. In this blog, we will discuss why graphic design is not just important but indispensable for businesses, especially in Kolkata and also will try to find a reputed graphic design company in Kolkata.

Importance of Visual Communication and Brand Recognition 

In today’s fast-paced world filled with an overwhelming amount of information, businesses need to capture attention swiftly. Visual communication through graphic design ensures your message gets noticed amidst the digital clutter. A well-crafted and consistent branding elements help in instant brand recognition. Think about the iconic logos like any well-known brand’s logo, they are ingrained in our minds, largely due to effective graphic design. If your business is in Kolkata find a graphic designing company in Kolkata, because this city is all about creativity and innovation and the experts are always there to help with powerful visual communication and brand recognition. 

Importance of Graphic Design for Business Marketing 

In today’s fast-paced digital world, businesses need to stand out from the crowd to attract customers. And one of the most effective ways to do that is through graphic design. Whether you are a startup in Kolkata or an established brand looking to enhance your marketing strategy, read on to discover why graphic design should be at the forefront of your mind. A graphic designing company in Kolkata with experienced designers can create an impact on the target audience. 

  1. Makes People Pay Attention: Have you ever scrolled through your phone and stopped at a post just because it looked cool? That’s the power of graphic design! It helps businesses grab people’s attention with eye-catching pictures and colours. When something looks good, we’re more likely to stop and take a closer look.
  2. Explains Things Clearly: Sometimes, businesses need to explain complicated ideas or products. Graphic design can help make these ideas easier to understand by using pictures, charts, and diagrams. It’s like turning a boring textbook into a fun comic book!
  3. Makes Your Brand Stand Out: Think about your favourite brands. What do you remember about them? Probably their logos or colours, right? That’s because good graphic design helps create an unique identity for businesses. It’s like giving your brand its personality that people can recognize anywhere.
  4. Pictures Speak Louder Than Words: Ever heard the saying, “A picture is worth a thousand words”? Well, it’s true! Our brains love pictures because they’re easy to understand. That’s why businesses use graphic design to tell stories and create emotions. It’s like using emojis to express how you feel but with pictures instead of words!
  5. Gets You More Bang for Your Buck: Businesses spend money on all kinds of things to get customers’ attention. But good graphic design can give you more value for your money. When people like what they see, they’re more likely to buy from you. It’s like getting a lot of candy for just a little bit of money!
  6. Gets People Talking on Social Media: Social media is where everyone hangs out these days. But with so many posts and ads, it’s easy to get lost in the crowd. That’s where graphic design comes in. It helps businesses stand out and get people talking. It’s like wearing a fancy hat at a party – everyone wants to know who you are!
  7. Works Everywhere: Graphic design isn’t just for posters and ads. It can be used everywhere – on websites, in emails, even on product packaging! It’s like having a superpower that works in any situation.
  8. Encourages Creativity: Graphic designers are like artists. They use their imagination to create beautiful things that make people happy. And when businesses use graphic design creatively, they can come up with amazing ideas that no one else has thought of. It’s like painting a masterpiece that everyone admires!
  9. Good Design Means Good Business: When people see something that looks professional and well-made, they trust it more. That’s why good graphic design is so important for businesses. It’s like dressing up for a job interview – you want to look your best to make a good impression.

Looking for a good graphic design company in Kolkata that also offers web design services in Kolkata? Look no further than Keyline Digitech! With expertise, creativity, and a commitment to quality, they specialize in delivering innovative and visually stunning solutions tailored to your needs. Their focus on customer satisfaction and affordability ensures that you get exceptional results without breaking the bank. Whether you need a captivating logo, eye-catching branding materials, or a dynamic website, Keyline Digitech has you covered. Contact them today to uplift your brand and make a lasting impression in the digital world with a reputed graphic and web design service in Kolkata.  

In conclusion, graphic design is like a secret weapon for businesses. And the creative experts of a graphic design company in Kolkata help them get noticed, explain things clearly, and stand out from the crowd. So if you want your business to succeed, don’t underestimate the power of good graphic design!


1. Why is graphic design essential for businesses?

Graphic design is essential for businesses as it helps in creating visually appealing and memorable brand assets that attract customers and convey messages effectively.

2. How does graphic design impact brand recognition?

Graphic design plays a crucial role in brand recognition by creating distinctive visual elements like logos, colours, and typography that consumers associate with a particular brand.

3. Can graphic design influence consumer behaviour?

Yes, graphic design can influence consumer behaviour by evoking emotions, establishing credibility, and guiding consumers through the purchasing process with compelling visuals.

4. What are the benefits of consistent design across platforms?

Consistent design across platforms reinforces brand identity, fosters brand recognition, and enhances trust among consumers by presenting a unified brand image.

5. How does graphic design contribute to the success of marketing campaigns?

Graphic design contributes to the success of marketing campaigns by capturing attention, communicating messages effectively, and creating memorable experiences that resonate with the target audience.