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social media marketing company in Kolkata

How to Use Hashtags Effectively on Social Media for Social Media Marketing

In today’s digital age, social media has become an integral part of brand promotion strategies. Among all the available tactics, one tool stands out for its effectiveness in increasing engagement and driving brand awareness: the humble hashtag. Whether you’re a seasoned social media marketing professional or just dipping your toes into the digital waters, understanding and implementing the power of hashtags can uplift your brand’s presence to new heights.

What Does a Hashtag Mean on Social Media Marketing?

For social media marketing, hashtags serve as powerful tools for organizing and categorizing content on social media platforms. Here are some key tips to keep in mind:

  • Moderation is Key: Avoid overloading your posts with hashtags. Depending on the platform, one to three hashtags are generally sufficient to maximize impact.
  • Keep it Concise: Use short, memorable hashtags that are easy to remember and type. Avoid overly clever or obscure tags that won’t resonate with your audience.
  • Be Specific: Opt for hashtags that are detailed and specific to your content. Generic tags may attract a broader audience but can also get lost in the noise.
  • Mind the Volume: Focus on hashtags with low to medium search volume to reach the right audience. High-volume hashtags may attract spam accounts and dilute your message.
  • Add Value: Use hashtags strategically to add value to your posts and stimulate conversation. Avoid using them for the sake of it; instead, incorporate them where they enhance your message.

Why are Hashtags Important?

Hashtags play a crucial role in social media marketing by enabling your content to be discovered by the right audience. By using relevant hashtags, you provide context to your content and drive traffic, ultimately boosting engagement and brand visibility. The key lies in finding the right hashtags that align with your content and appeal to your target audience.

How to Use Hashtags on Different Platforms

Each social media platform has its unique environment and user behaviors, which means that the approach to using hashtags effectively varies from one platform to another. Let’s discuss the best practices for utilizing hashtags on some of the most popular platforms for social media marketing:

       1. Twitter: Twitter is known for its brevity, with a character limit per tweet. When using hashtags on Twitter, it’s essential to keep your message concise and focused. Here’s how to make the most of hashtags on this platform:

  • Use one or two relevant hashtags per tweet: Incorporating hashtags into your tweets can increase engagement and make your content more discoverable. However, overusing hashtags can clutter your message and detract from its effectiveness. Stick to one or two hashtags that are directly related to the content of your tweet.

       2. Facebook: Facebook is a platform where hashtags are less commonly used compared to other social media platforms. While hashtags can still be effective on Facebook, it’s important to use them sparingly to avoid appearing spammy. Here’s how to use hashtags effectively on Facebook:

  • Limit hashtags to one or two per post: Unlike platforms like Instagram, where multiple hashtags are the norm, Facebook users tend to prefer posts with fewer hashtags. Limit your use of hashtags to one or two per post to maintain a clean and professional appearance.

       3. Instagram: Instagram is a visual-centric platform that thrives on hashtags. With a generous limit of 30 hashtags per post, Instagram offers ample opportunity to increase reach and engagement. Here’s how to leverage hashtags on Instagram:

  • Take advantage of the 30-hashtag limit: Instagram allows users to include up to 30 hashtags per post. Take full advantage of this limit by incorporating a mix of popular, niche, and branded hashtags relevant to your content. Using a diverse range of hashtags can help maximize your post’s visibility and attract a wider audience.

       4. LinkedIn: LinkedIn is a professional networking platform where hashtags are increasingly being used to expand reach and engage with a broader audience. Here’s how to use hashtags effectively on LinkedIn:

  • Add one to three relevant hashtags per post: While LinkedIn’s hashtag usage is still relatively low compared to other platforms, incorporating one to three relevant hashtags into your posts can help increase visibility and engagement. Choose hashtags that are directly related to the content of your post and resonate with your target audience.

Research Tools for Finding Hashtags

For social media marketing, several research tools can help you identify effective hashtags in your niche:

  • RiteTag: Offers instant hashtag suggestions for real-time engagement.
  • Hashtagify. Me: Allows you to search for hashtag popularity and trends.
  • Keyhole: Provides real-time data on hashtag performance and engagement.
  • Copyai Hashtag Generator: Uses AI to create hashtags for your social posts.
  • Hashtagforlikes: Generates hashtags based on live stats for Instagram and TikTok.

These tools can help you narrow down your hashtag choices and optimize your social media marketing strategy for maximum impact.

If you are looking for professional help to uplift your brand’s presence in social media, you can trust Keyline Digitech, a reputed social media marketing company in Kolkata.  

In conclusion, hashtags are a powerful tool for increasing engagement, driving brand awareness, and reaching your target audience on social media. By understanding how to research, choose, and use hashtags effectively, you can unlock the full potential of these digital symbols and take your social media marketing to new heights. Keyline Digitech is a trustworthy social media marketing company in Kolkata that can always help with your growth. So go ahead, start experimenting with hashtags, and watch your brand soar in the digital sphere!

FAQs: Answering Your Frequently Asked Questions on Hashtags For Social Media Marketing 

      1. Should I create my hashtags?

         : Absolutely! Branded hashtags can foster brand loyalty and encourage user engagement. Just ensure they’re relevant and unique to your brand.

      2. Are there tools to help me find the best hashtags?

         : Yes, several tools like Hashtagify, RiteTag, and Trendsmap can assist in hashtag research and optimization, helping you discover trending and relevant hashtags.

      3. What should I do if my hashtag isn’t gaining traction?

         : If a hashtag isn’t performing as expected, reassess its relevance and audience appeal. Experiment with alternative hashtags and monitor their performance to identify what resonates best with your audience. Or you can always ask for help from professionals. Keyline Dgitech is a well-known social media marketing company in Kolkata with a lot of professionals.

graphic designing company in Kolkata

Why Graphic Design Company in Kolkata Plays Important Role In Business Marketing

In today’s digital age, where visuals dominate our daily lives, graphic design plays a pivotal role in business marketing strategies. From websites to social media, packaging to advertisement, graphic design influences how consumers perceive brands. In this blog, we will discuss why graphic design is not just important but indispensable for businesses, especially in Kolkata and also will try to find a reputed graphic design company in Kolkata.

Importance of Visual Communication and Brand Recognition 

In today’s fast-paced world filled with an overwhelming amount of information, businesses need to capture attention swiftly. Visual communication through graphic design ensures your message gets noticed amidst the digital clutter. A well-crafted and consistent branding elements help in instant brand recognition. Think about the iconic logos like any well-known brand’s logo, they are ingrained in our minds, largely due to effective graphic design. If your business is in Kolkata find a graphic designing company in Kolkata, because this city is all about creativity and innovation and the experts are always there to help with powerful visual communication and brand recognition. 

Importance of Graphic Design for Business Marketing 

In today’s fast-paced digital world, businesses need to stand out from the crowd to attract customers. And one of the most effective ways to do that is through graphic design. Whether you are a startup in Kolkata or an established brand looking to enhance your marketing strategy, read on to discover why graphic design should be at the forefront of your mind. A graphic designing company in Kolkata with experienced designers can create an impact on the target audience. 

  1. Makes People Pay Attention: Have you ever scrolled through your phone and stopped at a post just because it looked cool? That’s the power of graphic design! It helps businesses grab people’s attention with eye-catching pictures and colours. When something looks good, we’re more likely to stop and take a closer look.
  2. Explains Things Clearly: Sometimes, businesses need to explain complicated ideas or products. Graphic design can help make these ideas easier to understand by using pictures, charts, and diagrams. It’s like turning a boring textbook into a fun comic book!
  3. Makes Your Brand Stand Out: Think about your favourite brands. What do you remember about them? Probably their logos or colours, right? That’s because good graphic design helps create an unique identity for businesses. It’s like giving your brand its personality that people can recognize anywhere.
  4. Pictures Speak Louder Than Words: Ever heard the saying, “A picture is worth a thousand words”? Well, it’s true! Our brains love pictures because they’re easy to understand. That’s why businesses use graphic design to tell stories and create emotions. It’s like using emojis to express how you feel but with pictures instead of words!
  5. Gets You More Bang for Your Buck: Businesses spend money on all kinds of things to get customers’ attention. But good graphic design can give you more value for your money. When people like what they see, they’re more likely to buy from you. It’s like getting a lot of candy for just a little bit of money!
  6. Gets People Talking on Social Media: Social media is where everyone hangs out these days. But with so many posts and ads, it’s easy to get lost in the crowd. That’s where graphic design comes in. It helps businesses stand out and get people talking. It’s like wearing a fancy hat at a party – everyone wants to know who you are!
  7. Works Everywhere: Graphic design isn’t just for posters and ads. It can be used everywhere – on websites, in emails, even on product packaging! It’s like having a superpower that works in any situation.
  8. Encourages Creativity: Graphic designers are like artists. They use their imagination to create beautiful things that make people happy. And when businesses use graphic design creatively, they can come up with amazing ideas that no one else has thought of. It’s like painting a masterpiece that everyone admires!
  9. Good Design Means Good Business: When people see something that looks professional and well-made, they trust it more. That’s why good graphic design is so important for businesses. It’s like dressing up for a job interview – you want to look your best to make a good impression.

Looking for a good graphic design company in Kolkata that also offers web design services in Kolkata? Look no further than Keyline Digitech! With expertise, creativity, and a commitment to quality, they specialize in delivering innovative and visually stunning solutions tailored to your needs. Their focus on customer satisfaction and affordability ensures that you get exceptional results without breaking the bank. Whether you need a captivating logo, eye-catching branding materials, or a dynamic website, Keyline Digitech has you covered. Contact them today to uplift your brand and make a lasting impression in the digital world with a reputed graphic and web design service in Kolkata.  

In conclusion, graphic design is like a secret weapon for businesses. And the creative experts of a graphic design company in Kolkata help them get noticed, explain things clearly, and stand out from the crowd. So if you want your business to succeed, don’t underestimate the power of good graphic design!


1. Why is graphic design essential for businesses?

Graphic design is essential for businesses as it helps in creating visually appealing and memorable brand assets that attract customers and convey messages effectively.

2. How does graphic design impact brand recognition?

Graphic design plays a crucial role in brand recognition by creating distinctive visual elements like logos, colours, and typography that consumers associate with a particular brand.

3. Can graphic design influence consumer behaviour?

Yes, graphic design can influence consumer behaviour by evoking emotions, establishing credibility, and guiding consumers through the purchasing process with compelling visuals.

4. What are the benefits of consistent design across platforms?

Consistent design across platforms reinforces brand identity, fosters brand recognition, and enhances trust among consumers by presenting a unified brand image.

5. How does graphic design contribute to the success of marketing campaigns?

Graphic design contributes to the success of marketing campaigns by capturing attention, communicating messages effectively, and creating memorable experiences that resonate with the target audience.


Thread v/s Twitter: An In-Depth Exploration of the Rivalry

In the ever-evolving landscape of social media and content creation, a new app has emerged, captivating the attention of creators and users alike. With its unique text-based interface and innovative features, it’s rapidly becoming the talk of the town. In an era dominated by image-centric platforms Thread stands out by focusing on the power of words. Designed to provide a more intimate experience, this app has quickly gained popularity among content creators looking for a refreshing change from the status quo.

Exploring the common grounds between Thread and Twitter

Instagram is an app where billions of people connect especially through images and videos. Now Zuckerberg has tried to build a platform where people can share their creativity in text formats. Same to Instagram, you can follow and connect with your favorite people on Thread. Although people are saying Twitter and Thread have so many similarities like in both platforms you can share links and photos and once you post something, it cannot be edited. Delete is the only option. Though there are some differences too, on Thread you can share posts within 500 characters, and the videos can be played up to 5 minutes. Whereas Twitter has allowed 280 characters for text and the video duration should not be over 2 min 20 secs.

Diving into the world of Thread

Thread can be used by logging into your Instagram account. Once your Instagram verification is cleared, you can start using the app. For users under 16 or in some countries 18, their accounts will automatically become private after joining. You can easily share content with others. On the basis of your activity thread will recommend you some undiscovered accounts that you might like. If you want to know more about this app you can check out this link https://about.fb.com/news/2023/07/introducing-threads-new-app-text-sharing/

The debate surrounding Thread

As people are already seeing it as a rival to Twitter, Elon Musk has threatened to take legal action against Zuckerberg. He also said that competition is okay but copying is not. This is not the first time that Zuckerberg has created the same controversy. before Instagram added a feature similar to Tiktok. Now again Elon Musk has accused Zuckerberg of copying the most-popular text-based platform Twitter.

Within a few hours, Thread has got over 30 million users. Though it is nothing compared to Twitter, as it has active users over 350 million. But Twitter takes four years to achieve this number.

James Clayton, the technology reporter for BBC has said the reposting and feed of these two platforms are extremely similar. Even some people alleged that Meta had hired ex-twitter employees and they might have spilt out confidential information about Twitter.

Battle for future dominance in the market

Thread is giving a direct challenge to Twitter. With a large user base, it is very easy for Thread to attract users and we are already witnessing the results. Twitter has rivals like Koo, Mastodon, and Parlour but all these apps have their own limitations. Generally, when a new app comes into the market it always gets the limelight. But a few of them surprised us with their performance. So it is pointless to predict which app will dominate the market. It is evident Thread will surely give tough competition but let time decide who will dominate the market. 

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web design company in Kolkata

Craft Digital Masterpieces with Top Web Design Company in Kolkata

Welcome to digital creativity and innovation, where masterpieces are crafted, and online visions come to life. In this blog, we invite you to embark on a journey with the leading web design company in Kolkata as we explore the expertise in crafting digital wonders that captivate and engage audiences. From stunning visuals to seamless user experiences, this web design company has redefined the landscape of online presence. Furthermore, it empowers businesses and individuals with their unrivaled skills. Join us so we can help you create digital masterpieces with the leading web design company in Kolkata. 

Learn the Essence of Website SEO  with Top Web Design Company in Kolkata

In today’s digital landscape, website SEO is vital in maximizing online visibility and driving organic traffic to websites. But what exactly is website SEO? 

Generally website SEO refers to optimizing a website’s design, content, and technical elements to improve its search engine rankings. By implementing SEO best practices, a website can appear higher in search engine results pages (SERPs), increasing visibility and potential for attracting relevant visitors. 

How a website design company can have a substantial impact on your website 

  • Firstly a website design company optimizes website speed, mobile responsiveness, and URL structure and ensures that search engines can effectively crawl and index the website. 
  • Secondly, a website design company can conduct in-depth keyword analysis, identifying relevant keywords and phrases that potential visitors will likely use in search queries.  
  • Thirdly engaging, informative, and keyword-rich content is essential for SEO. They can assist in creating or optimizing content to align with SEO best practices. This includes crafting compelling headlines, incorporating relevant keywords, optimizing meta tags, and structuring content for improved readability and search engine comprehension. 
  • The user experience plays a significant role in SEO rankings. They ensure mobile responsiveness by improving navigation, implementing intuitive site structures, and optimizing page load times.  
  • A website design company can develop an effective link-building strategy that boosts the website’s authority and improves its chances of ranking higher in search results. 
  • SEO is an ongoing process that requires regular monitoring and analysis. A website design company can provide insights through analytics tools, track keyword rankings, assess website performance, and make necessary adjustments to improve SEO outcomes over time. 

Three important facts to consider when designing a website for SEO 

Your brand story is essential: Your brand story is vital for website SEO. It sets you apart, showcasing your unique value and engaging visitors. Search engines love relevant, valuable content; a compelling brand story helps you stand out. So always craft your story, captivate your audience, and boost your website’s visibility. 

Consistency in posting content: Content posting is essential for website SEO. Regularly publishing fresh, valuable content signals search engines that your website is active and relevant. It boosts indexing frequency, increases user engagement, and improves your chances of ranking higher in search results. Stay consistent and reap the SEO rewards. 

Research your competitors: Researching your competitors is vital for website SEO. By understanding their strategies, keywords, and content, you gain valuable insights to improve your own SEO efforts. Consequently analyzing competitor data helps you identify opportunities, refine your approach, and stay ahead in the competitive online landscape. 

Website design is an integral part of any SEO strategy. Thus a website’s structure, usability, content, and visuals contribute to its overall performance in search engine rankings.


Keyline Digitech, a renowned web design company in Kolkata, stands out for its exceptional services. With a track record of excellence, they deliver innovative and user-centric web designs, helping businesses establish a strong online presence and achieve their digital goals.

Meta Verified

Get Verified with Meta: Feel More Secured Digitally

Are you interested in getting ‘Meta Verified’? But you are not getting a clear picture of the scenario. If you want a reliable source to get information, then this blog is for you. Mark Zuckerburg announced in February that they are going to launch ‘Meta Verified’. It is a subscription plan available both on Facebook and Instagram. It will help content creators in growing their presence. Not only it will cross-check users’ accounts with government IDs but it will further protect their accounts Although it was available earlier in countries like the United States of America, United Kingdom, Canada, Australia, and New Zealand, meta verified badge is now available in India.

Eligibility to make your account meta verified

  • Must be 18 years of age or older
  • Individual profiles (As of now business profiles are not allowed)
  • Users name must align with name standards
  • Profile picture must be matched with government issued id
  • Have minimum activities in the account

Once your profile is verified you cannot change your name and date of birth. For more information, you can read the policy guidelines.

Benefits of getting meta verified

  • Blue tick beside your name
  • Protects your account
  • Increased reach
  • Access to account support for any kind of problem

What will happen if your account is already verified?

Those who already hold the blue badge on Instagram and Facebook, don’t need to worry. Meta authorities have said, verified accounts have already completed the authentication process, and there are some reasons why they get the badge. Meta will protect those accounts as they are more susceptible to impersonation. They also added these accounts do not need to pay and get a meta subscription.

Meta Verified price in India

Currently, the account support in India is available in English but it is soon going to be available in Hindi. The subscription plan for both the user’s Android and iOS is available in India for only 699 rupees monthly. But in the coming time, it will be available for only 599 for all Indian web users.

This is going to be a remarkable step taken by Meta. Although Twitter has already introduced it to us, India has only a few users on Twitter. A large portion of India uses Instagram and Facebook. By introducing ‘Meta Verified’, it will become tough for fake accounts to fool people on these trending platforms.

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SEO companies in Kolkata

Analyzing How Website Load Time Impacts SEO Performance

Attention website owners and digital marketers! Did you know that the speed at which your website loads can significantly impact your SEO performance? That’s right, in today’s fast-paced online world, a slow-loading page can make or break your search engine rankings. But fear not, because, in this blog post, we’ll dive into the nitty-gritty details of how load time affects SEO performances and what steps you can take to ensure lightning-fast loading times for your site.

Understand the role of load time in determining SEO Performance

  • First, load time is a factor in Google’s search ranking algorithm. Google has stated that they take page speed into account when determining where to rank a website in their search results. This means that if your website has a slow load time, it could be affecting your SEO performance.
  • Second, load time is important for users. If your website takes too long to load, users are likely to get frustrated and leave before they even see your content. This will not only result in a higher bounce rate but also fewer opportunities for conversion. And since user experience is also a factor in Google’s ranking algorithm, a poor user experience can further impact your SEO performance.

Effective ways to measure load time

Choose a website load time measurement tool: There are many tools available to measure website load time, some of which include Google PageSpeed Insights, GTmetrix, Pingdom, and WebPage Test. You can choose any tool that you are comfortable with, or experiment with a few to see which one works best for you.

Different factors that  influence load time

There are numerous factors that can affect the load time of a website. The size and complexity of the site, the number of images and other files that need to be loaded, the quality of the hosting server, and even the type of internet connection can all play a role.

That said, there are some steps you can take to improve your site’s load time. One is to optimize your images for faster loading and minify your HTML, CSS, and JavaScript code. This means removing any unnecessary characters or code comments that could slow down loading time. A CDN stores copies of your site’s static files (like images) on servers around the world. When someone visits your site, they’ll be able to load those files from the server closest to them, which can help improve loading times. Make sure you’re using a good web hosting provider. A quality host will have servers that are optimized for speed and uptime, so your site will always be accessible and fast-loading for visitors.


Load time optimization is a key part of Keyline Digitech’s SEO strategy. By focusing on this aspect of web design, we are able to ensure that our client’s websites are easily found by search engines and have the best chances of being seen by potential customers. Not only does this help increase website traffic but it also helps improve user experience which can result in higher conversion rates. As such, Keyline Digitech stands out as one of the leading SEO companies in Kolkata today because they prioritize load time optimization and understand its importance for both their client’s success and their own success.