“SEO and PPC are two strategies to increase ROI, Let’s go read our blog before you decide which will bring you high ROI – PPC or SEO?”
Digital marketing company provides the services of SEO and PPC. Before you decide to invest, first you need to know the real impact of SEO which means Search Engine Optimization and PPC which means Pay Per Click. SEO is the organic way to bring your website to the top of the search results. PPC is a way to buy a link, a marketing technique to invest in the website which will make the advertisement appear on the top of the search result, meant to attract more clicks. Clients fail to decide where to make their investment which will meet their purpose with greater returns.
If you are searching for a digital marketing company to enhance your brand, first you look at whether the services provided by them include SEO and PPC. Then the challenge is to decide the better option that will meet your purpose. Both have their own merits and limitations. You have to judge how to maintain a balance between these two marketing strategies to gain maximum returns.
The time needed for better results:
The sole aim of digital marketing is to take the website to the top of the search results. If you invest in SEO you have to also invest time to pull your website to the top of the SERP (Search Engine Result Pages) using required keywords and attract traffic. Every moment innumerable websites are added to the list. Therefore to pull your website to the top of the result pages following SEO strategy is much time consuming in comparison to results gained from PPC. In the case of PPC, you need to run advertisements based on the keywords that will make it appear at the top of the SERP and continue to invest in the same. This will result in more clicks but only as long as the advertisement is made available by you.
Effective results:
Applying proper SEO techniques, the keywords used to attract traffic decrease the chances of bounce rate. Here only relevant clients will visit your site so much are the possibilities to turn prospects into customers. However, investing in PPC can result in attracting random users meeting lesser relevance for your business. Even after a click on the link, the chances of leaving the site remain high contributing to a higher bounce rate with low returns.
Cost Effective:
SEO is much more cost-effective in comparison to PPC. Usage of keywords and relevant links attracts more traffic that is likely to increase with time at minimum cost. In the case of PPC, you have to continue to invest still you want to run your advertisement. Whenever a click is made on the link, money will be deducted from the linked account. Irrelevant clicks increase cost as well as make it difficult to meet the purpose.
Evaluate and Apply:
One cannot achieve this while applying a single marketing technique. Evaluate both strategies and apply them accordingly to endorse your brand for better returns. Investing time in SEO to pull your site in top results of SERP as well as investing money over PPC will give desired returns to your investments. Investing in PPC can generate sales on the other hand keep your users interested in your brand with SEO techniques.
If you are in need of professional advice to help you decide, on the proportionate share of investment in SEO and PPC, then contact us at Keyline Digitech or Call us at +91 93 3010 9091.