The Essentials You Need to Know When Deciding on a Social Media Marketing Agency in Kolkata
Social Media Marketing is one of the smartest ways to increase your customer base in today's market. But do you know all the ways a Social Media Marketing Agency can help you? Read this article to find out what they can do for you and how they could be beneficial.
What is Social Media Marketing?
Social media marketing is the process of promoting your website or blog on social networking sites. It helps in building brand awareness and also drives traffic to your site. The social media marketing agency in Kolkata can help you in this regard. The social media marketing agency will help you in creating social media profile for your business and also promote your content on various social networking platforms. They will also help you in managing the online reputation of your business.
Why Hire a Social Media Marketing Agency?
A social media agency can help you create and implement a successful social media marketing strategy. They can also help you track results and analytics, so you can see how your campaigns are performing. Additionally, a social media agency can provide valuable insights and recommendations based on their experience and knowledge of the latest trends.
How to Choose the Right Agency
When it comes to choosing a social media marketing agency in Kolkata, there are a few things you need to keep in mind. First and foremost, you need to make sure that the agency has experience in managing social media accounts for businesses in your industry. This is important because they will be able to understand your business and its objectives better and come up with strategies that are more likely to be effective.
Another thing to consider is the size of the agency. If you have a small business, then it might not make sense to hire a large agency with a lot of employees. On the other hand, if you have a large business, then you might want to consider an agency that has more resources at its disposal.
Finally, you should also ask for references from the agency's past clients. This will give you an idea of how satisfied they were with the services they received. If the majority of the references are positive, then that is a good sign that the agency is worth considering.
Best SMM Services Company in Kolkata
Looking for a social media marketing service provider in Kolkata that can help you take your business to the next level? Look no further than Keyline Digitech! We are a full-service social media agency that can help you with everything from creating and managing your social media accounts to developing and executing effective social media marketing campaigns.
We understand the power of social media and how it can be used to reach and engage new customers. Our team of experienced social media professionals will work with you to create a customized strategy that meets your specific business goals. We'll help you develop high-quality content, grow your online following, and increase your overall reach and engagement. contact us today to know we'll be happy to answer any of your questions and get started on developing a winning strategy for your business.
Email Marketing Agency in Kolkata
There are many email marketing agencies in Kolkata, but Keyline is the best. They offer a wide range of services and have a team of experienced professionals who can help you get the most out of your email marketing campaigns.
They offer a variety of email marketing services, including:
-Email design and development
-List management and segmentation
-Delivery and tracking
-Reporting and analysis
They also have a team of experts who can help you with strategy, copywriting, and creative direction. In addition, they offer a suite of tools to help you automate and optimize your email marketing campaigns.
Conclusion
If you are looking for a social media marketing agency in Kolkata, then you have come to the right place. We are a leading agency that specializes in helping businesses grow their online presence through effective social media marketing. We have a team of experienced and knowledgeable professionals who can help you develop and implement an effective social media marketing strategy that will help you reach your goals. Contact us today to learn more about our services and how we can help you take your business to the next level.
2 Tips On How To Create An Inclusive Content
As any good digital marketing agency in Kolkata will tell you, content is king when it comes to gaining a good search result ranking for yourself. No matter whether you are a business owner or a content creator unless you have unique, original, and informative content for the users who are searching for it, your page won’t get a good ranking. And one of the ways to do this is by making your content inclusive. But what exactly is inclusive content? It means you create content that can be accessed by anyone from any part of the world. This means having a universal design that will make the content:
· Easy to access for people with disabilities
· Easy to access for people with any kind of hardware, internet speed, or device
· Can be understood by people even with low computer literacy or skills
· Geographical location
· Culture
· Age
· Language
And many more.
Why having inclusive content good for you? The best SEO company in Kolkata will tell you this kind of content helps business owners or content creators gain trust, have great communication with their intended audience, and network growth. Your website will have the best marketing strategy of all--- word of mouth when you create inclusive content easy to understand by everyone.
Now let’s see how to build such inclusive content.
Language and content
Give a thorough reading of your existing content. Look at the pronouns and the information you are giving. Are you consciously or unconsciously giving information to only one group of people? For example, your images and your words generally tend to use “he” or “she” instead of gender-neutral terms. Once you have thoroughly evaluated your content, you can know where your bias stands and try to remove it to create inclusive content.
Language and words used are the biggest way you can improve your content’s inclusivity. Look at your content through a lens of inclusivity. Are you using words that show disrespect to one sex or do you objectify or group people by using one term to describe everyone? Everyone has their own identity; so, unless you appeal to them from their own level, they won’t feel your sincerity and the message you want to give out.
Ableism is a real thing, and we often show bias in this regard even when we don’t mean to. Hence, instead of using words like “blind person”, use terms like “person with blindness” because many disabilities don’t take away their identity; it is something they have and not who they are. Similarly, use gender-neutral words like “take the controls” instead of “man up” or “workforce” instead of “manpower”. Don’t refer to adult women as “girls” unless you are also referring to adult men as “boys”.
Using responsive designs
Accessible web design will go a long way in making your website and content inclusive. And it is also recommended in the W3C’s Content Accessibility Guidelines. Google also follows these guidelines when indexing and ranking a website. What does a responsively designed website mean? It means your website can be used on any device and by anyone. For example, some websites on their mobile version or in their app don’t allow lock orientation or zooming in. This limits it for people with disabilities especially those with low eyesight. What are some other ways to make your site responsive? They are:
· Using link text to describe a link destination
· Descriptive and meaningful alt text
· Using semantic HTML tags describing the purpose of page elements
· Using flexible font sizes with different kinds of views.
· Labelling all fields and buttons
But don’t become complacent once you have created such a website; being inclusive is an ongoing process. As the best marketing company in Kolkata will tell you, once you make any kind of changes to your website, you have to make that the updates are still accessible for people with disability. Thankfully, there are many free accessible checkers available online which can help you keep track of your site’s accessibility.
Remember, the process of being inclusive shouldn’t be a one-time affair. If you have hired a good digital marketing agency in Kolkata, remember to talk about monitoring your content and your website all the time to be sure the features you implemented are there. Ask for suggestions and feedback from your users and visitors. Only that way, you can have a great inclusive website.
5 Social Media Trends That Will Take The Next Stage In 2022
With online marketing becoming more and more prevalent, social media seems like it could be on the brink of taking over mobile commerce. It's high time to prepare your business strategies with the top-ranked digital marketing agency in Kolkata for the next gear in social media marketing.
Social media is ever-changing, and the past years have brought many new technologies and practices in the field of digital marketing. These changes will bring some significant shifts down the line, with a few different tools taking center stage in 2022. Let's look into those social media trends and how their presence in the industry will further change modern marketing techniques.
Short Videos
The broadcast of videos over social media platforms such as Facebook, Snapchat, and Instagram exceeded 3 billion hours in the last year. These short-lasting videos are sharing statistics that allow the audience to connect with each other without requiring too much time from their end. It adds to the users' online time and they want to keep them updated with what they have been up to. It is another way of building awareness that an organization cares about its target audience.
Omnichannel Presence
Social media is an unrestricted battleground for ideas in the modern age. The marketing sector will become very competitive in 2022, with platforms like Instagram, LinkedIn, Twitter, Facebook beefing up their integrations with higher engagements. Content and videos will further diversify to several social media platforms to reach a maximum audience. To stay afloat in this ever-changing context, brands must explore multiple channels on all types of platforms. The companies that keep the platform diversity strategy in their minds will be rewarded with higher conversion rates, brand loyalty, and long-term growth.
Social Commerce
Users are now getting sufficient quality & convenient services via virtual platforms. These virtual lifestyles include mobile and portable devices, progressing towards new technologies & a new approach to what people are experiencing. In 2022, digital marketers expect that two-thirds of commerce revenues will be generated by social media platforms. Advertisers will take their 79% of profits without increasing their number of clicks and one in three users will be a brand investor. Social commerce is predicted to create a digital economy by 2025. These trends will spoil traditional advertising budgets.
Customer Care
Social Media is always about two things- getting content out quickly and staying in contact with your audience. That's why it's important to set up a timely strategy because quick action can make a difference in social media success. The ultimate act of customer care strategy is to try and empathize with your audience. Be true to your values and products. It only takes 5 seconds to create an impression on people, so be authentic while you communicate. Always keep in mind that marketing is predicated on understanding the way people think, what they want, and empath.
ROI Strategy
Technology enables us to connect with anyone we want, wherever they are. As social media evolves with the times, so does our need for better ROI (Return On Investment), which translates social media networks into more personal and accessible. Internet-based platforms have grabbed the opportunity to turn a large amount of audience into customers. The next generation of social media trends will be focused on maximizing complete customer engagement & forming personal relationships with brands. All of these changes have been happening for the past years, and it helps generate more sales and revenues & improve ROI.
Conclusion
Social media is full of opportunities for businesses in the future, which is why it's such an important tool for reaching your goal. The social media landscape has continued to grow, with new websites, platform launches, and new opportunities. So, if you're on the verge of starting a new business this year, feel free to reach Keyline Creative Services, the best digital marketing company in Kolkata. Our team contributes to designing and managing a responsive website, implementing effective SEO strategies, executing social media campaigns, and increasing lead flow. Consider 2022 as the year for targeting the most profitable niche with a high Return On Investment (ROI) as per the wants and needs of your customers with us.
WHY SMO IS HELPFUL FOR THE GROWTH OF BUSINESS?
In this digital era, not only the young generation but we can find many people aged 60 years and above, spend more time on social media platforms than on television. That's why business owners shift their focus from television advertisement agencies to digital marketing agencies. If we look at the current scenario, people are relying more on online shopping in this COVID 19 situation. Physically visiting shops for buying suitable products, those days are already gone.
Why SMO is necessary?
Social Media Optimization is a process to promote your business organically on social networking sites, social media platforms, blogging sites, online video streaming platforms, etc. It will generate good traffic on the website. Social media is really helpful for digital marketing. If you are about to launch new products then all you need to do is create your business page on all social media platforms mainly on Facebook, Instagram. The customers will be satisfied if they get a quick response and 24*7 service availability. You will also get to know the customers and it will help your business too. You can launch the new products if you properly study the choices of your customers.
Top Secrets About SMO:
Creative Content
Content is the main key of SMO. The content should be written in simple texts. Use of digital photos is mandatory here. The color palette should be taken care of. It should not be too dark or too light in colour. The content has to be attractive at any cost. Use your brand logo everywhere, if possible. That will help to attract customers.
Useful Information
When you create your business page on any media platform, you should provide all the detailed pieces of information about your business, products, contact details (Phone number, Email ID, Website link, etc).
Easily Shareable
You should make your content in a way that people can share it easily among their friends and families via their chat boxes. It is called Viral Marketing. It should be easily accessible.
Maintain the Regularity
You have to post the content regularly on various social media platforms at the same hour. This will increase the chance of reaching more target audiences. Your contents will pop up on their phone screens several times.
Conclusion
The expenses are barely minimum if you compare it with television advertisement agencies. The bigger side is, you have to pay a minimal amount and the ROI (Return of Investment) is way more fruitful. It is important to get in touch with an established web design and web developing digital marketing agency that knows the work by heart. Keyline Creative Services is one of the best digital marketing agencies in Kolkata. We have gathered 19 years of experiences as a leading digital marketing company in Kolkata. We will help your business to hold a strong influence in the market.
How to Use Instagram As A Digital Marketing Media Tool
Business industries all over the world shift their focus to online marketplaces. Social media platforms are the best options to create a marketplace. Industrialists turn people into consumers who spend most of their time on these social media platforms. Social media marketing is a prime segment of digital marketing. There are lots of planning and management always running behind the scenes. All we can see is a slight pinch of it. We are using many social media networking sites to spend our leisure time. Instagram is one of the popular media platforms after Facebook. How can we use Instagram as a tool for the growth of our business? Instagram is the best platform to boom your start-up or sales executive company. It is the best approach for B2C (Business to Consumer) services.
There are some basic procedures to be followed:
1) Create a Business Account: You should create a business account on Instagram. The profile should be open to the public. Put all the necessary information, business details (What is your business about), put your business tagline, website links, contact number, Email ID, etc on the bio of your profile.
2) Proper Content Bucketing: Create informational posts about your products. Be it a selling post or ad post. Post contents on your feed on a regular basis. Your content has to be attractive to the customers. Always keep it in your mind. Discuss your plans with your social media marketing team.
3) Proper Social Media Planning: You need proper planning and management for handling the online marketplace on Instagram. You need to organize events from time to time, you need to design campaigns. If you are giving any discounts on your products during festivals or any other time, update it on your feed.
4) Engagement With Audience: Instagram is already a user friendly platform. Take the advantage of it and try to interact more with your customers. You will be able to understand the requirements of your customers more.
5) Be Active: Make live videos from your business hub, interact with your customers through live videos. Make attractive reel videos, post stories. You can also re-share the posts of your customers on your feed. Make it a really lively account.
Keyline Creative Services is here to guide you in the best possible way. We have a professional social media team. Our social media manager, social media graphic designers, social media campaign designers are there to help you to grow your business. We also provide web design and development services, logo design services, content marketing and web hosting services in Kolkata. If you are looking for the best digital marketing company in Kolkata then Keyline Creative Services is the answer for you.
Do You Have a Facebook Business Page?
Are you struggling for new businesses? Social media is the new track to ride on! Every business nowadays is on Facebook, Instagram, Twitter, Linked in for sure. If any business is not there on these social media platforms, then they are missing a huge business opportunity. Facebook business page is one of the most important tools to build a trustworthy communication flow in peoples' minds. It can attract more people to become your customer.
My question to you is “DO YOU HAVE A FACEBOOK BUSINESS PAGE?”
If you have it, then that is really great, and if you don't have it then create a Facebook page immediately after reading this blog. If you have a Facebook business page then look here in the blog that "Are you taking full advantage of the Facebook business page?". Are you getting all the benefits of the Facebook business page?
Let’s peer into some of the benefits of having a Facebook business page.
BENEFITS OF FACEBOOK BUSINESS PAGE
The Facebook business page has been added to Facebook to boost your business. It is the platform where you can connect with your existing as well as new potential customers. Moreover, you can keep your customers up to date through your Facebook page. As a result, your customer will always be connected to you because you are continuously building trust for them
- CREATE A COMMUNITY
Facebook provides different features so that you can engage with your customers. These features are entirely free for you. You can write a post, upload pictures, and videos so that your target audience can know more about your business. Moreover, if your clients or customers message you on your business page, then you can directly have a chat with them. You can reach billions of Facebook users at a time.
- FREE BUSINESS TOOLS
There are some free business tools that will support you in building up your business. You can create events, and even you can sell your products or services on your business page. Also, you can even hire employees and interns for your company by creating a job opportunity.
- PAGE INSIGHTS
Before taking any step in business, it is important to know your customers. For knowing your customers, Facebook has given a feature of page insights. Through page insights, you can get to know the behavior of the customer. You can understand their liking and disliking. Also, you can check how often people visit your page and interact with your business posts.
- INEXPENSIVE
You do not have to pay anything to create your business page. Even boosting the post on Facebook does not cost much. Separately, If you want, you can take the support of digital marketers to boost your business page. Also, you can take the help of the designers to create your attractive business page. You can even tie-up with the content writers to write social media posts for you.
Keylines is the renowned digital marketing agency in Kolkata. We have clients across the globe, and our services have benefited many companies.
- BUILD A BRAND
Besides helping you in bringing more likes, customers, or clients on your business page, Facebook creates a brand for you. If your business page followers find you active and responsive, then they will definitely not leave you. They would like to do business with you.
- INCREASE WEBSITE TRAFFIC
Having a Facebook page is one of the best ways to increase organic traffic on your website. As a result, a high ranking on the search engine. To know how it can be possible kindly contact Keyline and we will help you in knowing "HOW". We will be supporting you in increasing your website traffic. We are the top SEO company in Kolkata. Do Connect to us for any queries.
Another important point is if you do proper digital marketing of your Facebook page, it will definitely boost your business. You can connect to a digital marketing agency and get it done for you at a bigger platform.
After looking at so many benefits of having a Facebook page, you must be clear why you need to have a business page on Facebook. Secondly, if you already have, you must have cross-checked whether you are making full use of the Facebook business page or not.