digital marketing agency in Kolkata

5 Social Media Trends That Will Take The Next Stage In 2022

With online marketing becoming more and more prevalent, social media seems like it could be on the brink of taking over mobile commerce. It's high time to prepare your business strategies with the top-ranked digital marketing agency in Kolkata for the next gear in social media marketing.

Social media is ever-changing, and the past years have brought many new technologies and practices in the field of digital marketing. These changes will bring some significant shifts down the line, with a few different tools taking center stage in 2022. Let's look into those social media trends and how their presence in the industry will further change modern marketing techniques.

Short Videos

The broadcast of videos over social media platforms such as Facebook, Snapchat, and Instagram exceeded 3 billion hours in the last year. These short-lasting videos are sharing statistics that allow the audience to connect with each other without requiring too much time from their end. It adds to the users' online time and they want to keep them updated with what they have been up to. It is another way of building awareness that an organization cares about its target audience.

Omnichannel Presence

Social media is an unrestricted battleground for ideas in the modern age. The marketing sector will become very competitive in 2022, with platforms like Instagram, LinkedIn, Twitter, Facebook beefing up their integrations with higher engagements. Content and videos will further diversify to several social media platforms to reach a maximum audience. To stay afloat in this ever-changing context, brands must explore multiple channels on all types of platforms. The companies that keep the platform diversity strategy in their minds will be rewarded with higher conversion rates, brand loyalty, and long-term growth.

Social Commerce

Users are now getting sufficient quality & convenient services via virtual platforms. These virtual lifestyles include mobile and portable devices, progressing towards new technologies & a new approach to what people are experiencing. In 2022, digital marketers expect that two-thirds of commerce revenues will be generated by social media platforms. Advertisers will take their 79% of profits without increasing their number of clicks and one in three users will be a brand investor. Social commerce is predicted to create a digital economy by 2025. These trends will spoil traditional advertising budgets.

Customer Care

Social Media is always about two things- getting content out quickly and staying in contact with your audience. That's why it's important to set up a timely strategy because quick action can make a difference in social media success. The ultimate act of customer care strategy is to try and empathize with your audience. Be true to your values and products. It only takes 5 seconds to create an impression on people, so be authentic while you communicate. Always keep in mind that marketing is predicated on understanding the way people think, what they want, and empath.

ROI Strategy

Technology enables us to connect with anyone we want, wherever they are. As social media evolves with the times, so does our need for better ROI (Return On Investment), which translates social media networks into more personal and accessible. Internet-based platforms have grabbed the opportunity to turn a large amount of audience into customers. The next generation of social media trends will be focused on maximizing complete customer engagement & forming personal relationships with brands. All of these changes have been happening for the past years, and it helps generate more sales and revenues & improve ROI.

Conclusion

Social media is full of opportunities for businesses in the future, which is why it's such an important tool for reaching your goal. The social media landscape has continued to grow, with new websites, platform launches, and new opportunities. So, if you're on the verge of starting a new business this year, feel free to reach Keyline Creative Services, the best digital marketing company in Kolkata. Our team contributes to designing and managing a responsive website, implementing effective SEO strategies, executing social media campaigns, and increasing lead flow. Consider 2022 as the year for targeting the most profitable niche with a high Return On Investment (ROI) as per the wants and needs of your customers with us.


Social Media Marketing

WHY SMO IS HELPFUL FOR THE GROWTH OF BUSINESS?

In this digital era, not only the young generation but we can find many people aged 60 years and above, spend more time on social media platforms than on television. That's why business owners shift their focus from television advertisement agencies to digital marketing agencies. If we look at the current scenario, people are relying more on online shopping in this COVID 19 situation. Physically visiting shops for buying suitable products, those days are already gone.

Why SMO is necessary?

Social Media Optimization is a process to promote your business organically on social networking sites, social media platforms, blogging sites, online video streaming platforms, etc. It will generate good traffic on the website. Social media is really helpful for digital marketing. If you are about to launch new products then all you need to do is create your business page on all social media platforms mainly on Facebook, Instagram. The customers will be satisfied if they get a quick response and 24*7 service availability. You will also get to know the customers and it will help your business too. You can launch the new products if you properly study the choices of your customers.

Top Secrets About SMO:

Creative Content

Content is the main key of SMO. The content should be written in simple texts. Use of digital photos is mandatory here. The color palette should be taken care of. It should not be too dark or too light in colour. The content has to be attractive at any cost. Use your brand logo everywhere, if possible. That will help to attract customers.

Useful Information

When you create your business page on any media platform, you should provide all the detailed pieces of information about your business, products, contact details (Phone number, Email ID, Website link, etc).

Easily Shareable

You should make your content in a way that people can share it easily among their friends and families via their chat boxes. It is called Viral Marketing. It should be easily accessible.

Maintain the Regularity

You have to post the content regularly on various social media platforms at the same hour. This will increase the chance of reaching more target audiences. Your contents will pop up on their phone screens several times.

Conclusion

The expenses are barely minimum if you compare it with television advertisement agencies. The bigger side is, you have to pay a minimal amount and the ROI (Return of Investment) is way more fruitful. It is important to get in touch with an established web design and web developing digital marketing agency that knows the work by heart. Keyline Creative Services is one of the best digital marketing agencies in Kolkata. We have gathered 19 years of experiences as a leading digital marketing company in Kolkata. We will help your business to hold a strong influence in the market.


Instagram- a digital marketing tool

How to Use Instagram As A Digital Marketing Media Tool

Business industries all over the world shift their focus to online marketplaces. Social media platforms are the best options to create a marketplace. Industrialists turn people into consumers who spend most of their time on these social media platforms. Social media marketing is a prime segment of digital marketing. There are lots of planning and management always running behind the scenes. All we can see is a slight pinch of it. We are using many social media networking sites to spend our leisure time. Instagram is one of the popular media platforms after Facebook. How can we use Instagram as a tool for the growth of our business? Instagram is the best platform to boom your start-up or sales executive company. It is the best approach for B2C (Business to Consumer) services.

There are some basic procedures to be followed:

1) Create a Business Account: You should create a business account on Instagram. The profile should be open to the public. Put all the necessary information, business details (What is your business about), put your business tagline, website links, contact number, Email ID, etc on the bio of your profile.

2) Proper Content Bucketing: Create informational posts about your products. Be it a selling post or ad post. Post contents on your feed on a regular basis. Your content has to be attractive to the customers. Always keep it in your mind. Discuss your plans with your social media marketing team.

3) Proper Social Media Planning: You need proper planning and management for handling the online marketplace on Instagram. You need to organize events from time to time, you need to design campaigns. If you are giving any discounts on your products during festivals or any other time, update it on your feed.

4) Engagement With Audience: Instagram is already a user friendly platform. Take the advantage of it and try to interact more with your customers. You will be able to understand the requirements of your customers more.

5) Be Active: Make live videos from your business hub, interact with your customers through live videos. Make attractive reel videos, post stories. You can also re-share the posts of your customers on your feed. Make it a really lively account.

Keyline Creative Services is here to guide you in the best possible way. We have a professional social media team. Our social media manager, social media graphic designers, social media campaign designers are there to help you to grow your business. We also provide web design and development services, logo design services, content marketing and web hosting services in Kolkata. If you are looking for the best digital marketing company in Kolkata then Keyline Creative Services is the answer for you.

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facebook page

Do You Have a Facebook Business Page?

Are you struggling for new businesses? Social media is the new track to ride on! Every business nowadays is on Facebook, Instagram, Twitter, Linked in for sure. If any business is not there on these social media platforms, then they are missing a huge business opportunity. Facebook business page is one of the most important tools to build a trustworthy communication flow in peoples' minds. It can attract more people to become your customer.

My question to you is “DO YOU HAVE A FACEBOOK BUSINESS PAGE?”

If you have it, then that is really great, and if you don't have it then create a Facebook page immediately after reading this blog. If you have a Facebook business page then look here in the blog that "Are you taking full advantage of the Facebook business page?". Are you getting all the benefits of the Facebook business page?

Let’s peer into some of the benefits of having a Facebook business page.

BENEFITS OF FACEBOOK BUSINESS PAGE

The Facebook business page has been added to Facebook to boost your business. It is the platform where you can connect with your existing as well as new potential customers. Moreover, you can keep your customers up to date through your Facebook page. As a result, your customer will always be connected to you because you are continuously building trust for them

  • CREATE A COMMUNITY

            Facebook provides different features so that you can engage with your customers. These features are entirely free for you. You can write a post, upload pictures, and videos so that your target audience can know more about your business. Moreover, if your clients or customers message you on your business page, then you can directly have a chat with them. You can reach billions of Facebook users at a time.

  • FREE BUSINESS TOOLS

There are some free business tools that will support you in building up your business. You can create events, and even you can sell your products or services on your business page. Also, you can even hire employees and interns for your company by creating a job opportunity.

  • PAGE INSIGHTS

Before taking any step in business, it is important to know your customers. For knowing your customers, Facebook has given a feature of page insights. Through page insights, you can get to know the behavior of the customer. You can understand their liking and disliking. Also, you can check how often people visit your page and interact with your business posts.

  • INEXPENSIVE

            You do not have to pay anything to create your business page. Even boosting the post on Facebook does not cost much. Separately, If you want, you can take the support of digital marketers to boost your business page. Also, you can take the help of the designers to create your attractive business page. You can even tie-up with the content writers to write social media posts for you.

Keylines is the renowned digital marketing agency in Kolkata. We have clients across the globe, and our services have benefited many companies.

  • BUILD A BRAND

Besides helping you in bringing more likes, customers, or clients on your business page, Facebook creates a brand for you. If your business page followers find you active and responsive, then they will definitely not leave you. They would like to do business with you.

  • INCREASE WEBSITE TRAFFIC

Having a Facebook page is one of the best ways to increase organic traffic on your website. As a result, a high ranking on the search engine. To know how it can be possible kindly contact Keyline and we will help you in knowing "HOW". We will be supporting you in increasing your website traffic. We are the top SEO company in Kolkata. Do Connect to us for any queries.

Another important point is if you do proper digital marketing of your Facebook page, it will definitely boost your business. You can connect to a digital marketing agency and get it done for you at a bigger platform.

After looking at so many benefits of having a Facebook page, you must be clear why you need to have a business page on Facebook. Secondly, if you already have, you must have cross-checked whether you are making full use of the Facebook business page or not.


5 Social Media Networks Beyond Facebook and Twitter

With engaged user bases and proprietary first-party data, social
networks can be great traffic sources for marketers. Around 88% users use
Facebook to advertise and around 30% in Twitter. But there are other social
network platforms. Platforms such as Quora, Pinterest, Snapchat are used by
fewer than 10% of marketers despite being popular with users. In fact, Reddit
is the sixth most-visited global website, doesn’t break the top eight.

Advertisers don’t want to test other platforms when Facebook &
Twitter deliver enough scale. But testing ads on multiple platforms is
important to an efficient social media marketing strategy. Smaller, less
competitive social platforms might offer lower advertising costs, and depending
on your industry, more specialized platforms might allow you to target
particular audiences in the right mindset to engage with your ads. By trying
new platforms, you can find new audiences, explore new ad mediums, and maybe even
find some success.

Here are five additional social networks that you should try
advertising on, with advice on how to tackle them.

 Pinterest

Pinterest is ideal for B2C brands
with lifestyle products that can be clearly expressed in a picture. You can
sell the products using imagery. Last year, Pinterest reported 250 million
users and more than 175 billion pins. The platform also shared that Pinterest
users find Pinterest ads 1.4 times more relevant than ads they see on other
social media networks—which is reason enough to start advertising on the
platform.

Pinterest Ads

Pinterest offers Promoted Pins,
which are standard pins advertisers can promote in a user’s feed (the ads are
simple, with an image, short text, and an off-site link). These ads blend in
well and are not obtrusive to the Pinterest experience. When creating a Pinterest
ad, use a vertical image at least 600 pixels wide, and remember that people use
Pinterest to discover new ideas and projects. If you can create a
visually-appealing ad that provides a promise of improvement to the user’s
life, you’ll do well on Pinterest.

Snapchat

Snapchat is also a B2C platform for brands. If your B2C business has a younger demographic, you need to consider testing out Snapchat ads. Snapchat provides a great opportunity to connect with a younger audience (among those 18 to 24, 78% use Snapchat).

Snapchat Ads

Snapchat has multiple ad types, including their Sponsored Filters, which are branded filters people can overlay on their photos. Snapchat’s Story Ads live in the Discover tab amongst organic stories from celebrities and media sites. Here, you have just an image and 34 characters to entice people to click, which prompts them to watch at least three video Snaps you upload. Snapchat also offers Snap Ads, which are slightly-obtrusive ads that appear in between Snaps in someone’s Snap Story (these can be static or video).

LinkedIn

Advertising in LinkedIn is mostly of B2B. If B2B is your
audience then you should definitely be testing ads there. But B2C advertisers
can still get success at LinkedIn.  LinkedIn is an extensive platform to target
people with their professional credentials.

LinkedIn Ads

LinkedIn has three main ad units, all native: Sponsored
Content, Sponsored InMail, and Sponsored Job Results. The latter two will
appeal mainly to sales and hiring teams, respectively, while Sponsored Content
is used by marketers to reach people as they browse their LinkedIn
feeds. LinkedIn ads look exactly like organic posts, even showing who
of your contacts follows the sponsoring companies.

The ads themselves tend to promote content like an eBook or
blog article, although on desktop you’ll also see commercial-quality
auto-playing videos. Does this mean you shouldn’t try sending users to a
product page? Not at all, but keep in mind users are likely to be in an
analytical work mindset, versus a buying one, making LinkedIn more of a
top-of-funnel traffic source versus direct response.

Quora

Advertising on Qoura might seem
like a waste of time. But this Q&A platform has over 300 million unique
visitors each month. With its wide variety of topics, Quora applicable to
pretty much every marketer—all you have to do is find your audience and
set up your ads.

Quora Ads

Quora’s self-serve portal has
two major ad units: 1. Promoted Answers, where a specific answer gets promoted
in a user’s home feed (but not within the question itself), and 2. Image/text
ads that appear within answer results.

With Quora you can hyper-target your audience. Beyond
the pre-defined Topic and Interest Targeting options (there are literally
thousands), as well as their recently-released keyword targeting, you can
target specific questions. The interface even shows you the expected
weekly views of each question. A successful Quora campaign will involve upfront
research around relevant questions. Consider this missed opportunity: For
the question of “What are the best running shoes?” there’s not a single
footwear advertiser. It would not cost much for a brand like Adidas or New
Balance to pay to appear in the first result.


Social Media Marketing Strategy In 2019

7 Ways to Upgrade Your Social Media Marketing Strategy In 2019

With more than 3 billion people using social media every day, it’s really important to stay ahead of the curve and social media strategy of your brand. Strategizing social media activities is not easy as the platform changes very quickly. There are a lot of new trends that affect how users engage on these platforms. Each of these changes has been catalyst for businesses to adjust their social media strategies and tactics. In order to stay competitive, you need to adjust your strategy. Here are seven tactics that your social media strategy needs in 2019.

  1. Target True Engagement

Cheating the system to encourage engagement has been a popular social tactic for some time. Brands simply put ‘tag a friend’ in the comment section to show as a conversation. But algorithms are getting smarter. You can’t get engagement through spammy ways to garner likes and shares.

With organic reach declining and more business are increasing their social ad spend, content needs to be truly interesting and engaging so that followers, wider audiences can’t get involved.

  1. Work With Micro Influencers

On the theme of true engagements, micro-influencers continue to win ground over their more celebrity-like counterparts. Micro-influencers often work on a gifting basis or charge lower fees than big names. Audiences of micro-influencers are more engaged. Micro-influencers are also niche specific than the social media stars. Some research has shown than profile with thousands followers, engagement rates on sites like Instagram start to rapidly decline. Collaborating with digital socialites who have between 1,000 and 10,000 followers comes at a fraction of the usual influencer cost, but with likelihood that genuine engagement will be much greater.

  1. Get Rid of Fake Followers

If you’re planning for a genuine engagement and influencer marketing, it is advisable to first get rid of fake social followers. Fake and spam accounts have been since the drawn of social media. You can find ‘influencer’ with million followers, but in reality isn’t quite what it seems.

So it is important to check engagement rates before connecting with an influencer is that audience size doesn’t equal views or activity. Fake profiles can make a profile popular but collaborating could be a waste of time and money.

  1. Make Sure Your Social Profile Shoppable

Shoppable social has already made waves from Pinterest’s buying pins to the Checkout on Instagram. The Shoppable socials have become is now clearer and shorter than ever. Pinterest has upgraded ad pins to ‘Product Pins’ a tool that takes shoppers straight to the checkout page for a selected item on a retailer’s site, while Instagram gives users a route from discovery to checkout without leaving the app. Invest in shoppable social adverts where it is relevant. Test out which platform & CTAs work for audience best.

  1. Include Dark Social In Your Strategy

Dark social refers to the kind of social networking that marketers can’t track – sharing information over WhatsApp, Facebook Messenger. Content you engage online forms part of your own online presence. Facebook Messenger app sees 1.3 billion users send 8 billion messages every month and the total once you include WhatsApp, WeChat, and Skype is around 5 billion active monthly users.

  1. Capitalize on FOMO With Live Video

You need to understand the mindset of millennials. This age group suffers from FOMO – fear of missing out. Consider this to inspire experiential marketing experiences and user-generated content campaigns. Live videos, super-shorts, time-sensitive competitions are just a few of the ways to instill FOMO on a waiting audience.  Fine-tune and implement a live-video strategy. Research what your audience wants.

  1. Test Out Augmented Reality Ads

AR is making waves in customer experience already, used in apps that help customers try on sunglasses and makeup, or imagine what a paint color might look like on their living room wall. Facebook has already testing AR-ready advertising, which allows users to tap a product ad and try the item without leaving their newsfeed. Augmented reality has been hailed by some as the future of digital marketing. Beauty and fashion brands are naturally the early adopters with NYX, Sephora, and Michael Kors already testing out the new Facebook function. If your budget stretches as far as AR ads and apps, it’s the time to develop them.

Social media isn’t just a tool to increase brand awareness. It can increase in revenue, customer retention, and help to build an engaging customer experience. But every platform is so noisy, it can feel an impossible task, but with niche targeting and a trustworthy, relatable approach, it can be done. The core of a social media strategy isn’t the numbers. They are humans with a range of emotions and interests.   


Why SEO Is Important?

Why SEO Is Important?

Before understanding why SEO is important, or why search is important, you need to step back and understand why people search.

Why People Search?

In the early days, people used to search to find a list of documents that contained the words they typed in. But now things have changed. Today people search to find solutions, to accomplish tasks and to ‘do’ something else. You can search to book a flight or want to learn the latest song by a popular singer. When a person starts a search, they start a journey. In marketers’ language, it’s known as ‘consumer journey’. It captures the journey of a buyer from inception to completion. And most of the journey starts with search. Over the last decade, the consumer journey is playing a larger role in search.

Evolution of Search and Consumer Journey

The modern consumer journey no longer get represented by a funnel, but it more looks like a crazy straw partnered with various twists and turns representing various channels, mediums, and devices that users interact in today’s time. Search has evolved from simple words on the page to understand the intent of the users on each phase of the journey. Search is no longer about keywords. It has evolved from providing the right content to the right user at the right time to accomplish their task. For users, it’s all about verbs. And for search marketers, it’s all about their journey. Sticking to the crazy straw model, today’s consumer journey happens using multiple devices. You may search for the product on mobile devices and use work laptop to study about it and finally buys the product using a desktop at home. Search isn’t just limited to computers or smartphones. Users can search from a variety of devices that includes watches, smart glasses, Bluetooth speaker assistants, and even kitchen appliances. In today’s world, in which a fridge has a twitter account and search marketers need to know about how various devices relate to each other and play a part in the user’s search experience. In a hyper-connected world, SEO has become “real marketing.” The days of hacks, tricks, and attempt to reverse-engineer algorithms are gone.  Today’s SEO focuses on:

  • Understanding personas.
  • Data-driven insights.
  • Content strategy.
  • Technical problem-solving.

3 Main Aspects of Any Marketing Strategy or Campaign

Search touches mainly 3 areas, these are:

i) Attract

ii) Engage

iii)    Convert

However, search mainly focuses on the first phase “Attract”. It is no longer feasible to just have an awesome product. You should actively attract customers via multiple channels and outlets. Despite some contraries from clients or design agencies, every webpage is an SEO page.  If you’re using the webpage to attract visitors, engage visitors, or to convert them, there should be an important SEO component to that page.

SEO has come a long way from the days of Metadata. You also need to remember that today’s websites are more application than they are just a website. Web applications come with lots of fancy features that don’t always play nicely with search engines (hi again, angular and react.)

Good SEO

A good SEO today not only focuses on content but also helps:

  • To navigate through multiple versions of the same page
  • Solve issues related to tech that render content invisible to search engines
  • To ensure proper server settings
  • To integrate with social media, content, creative, user experience, paid search, or analytics
  • To find avenues to speed up your site

As a good SEO professional, you have to understand searcher as well as competitive landscape. It isn’t enough to understand the user’s task, as a search marketer you also need to understand what options the marketplace offers and how they fill the gaps.

Suppose the article is about the best hotel management college in Kolkata then surely you have to maintain the focus keyword density.

As an SEO professional, you’ve to wear multiple hats as they help connect development, information architecture, user experience, content strategy, marketing, social, and paid media teams. Search marketers around the globe, in an attempt to create that works for search engine and users.

Conclusion

Search matters because of users matters. The continuous evolvement of technology puts SEO to deal with new ways of searching, new devices to search on, and new types of searches (voice search) but one thing remains constant is why people search. The search isn’t going away.


digital-marketing-company

PPC vs. SEO – Which is the best option Add value to your ROI

“SEO and PPC are two strategies to increase ROI, Let’s go read our blog before you decide to which will bring you high ROI – PPC or SEO?”

Digital marketing company provides the services of SEO and PPC. Before you decide to invest, first you need to know the real impact of SEO which means Search Engine Optimization and PPC which means Pay Per Click. SEO is the organic way to bring your website on the top of the search result. PPC is a way to buy a link, a marketing technique to invest in the website which will make the advertisement appear on the top of the search result, meant to attract more clicks. Clients fail to decide where to make their investment which will meet their purpose with greater returns.

If you are searching for a digital marketing company to enhance your brand, first you look whether the services provided by them include SEO and PPC. Then the challenge is to decide the better option that will meet your purpose. Both have its own merits and limitations. You have to judge how to maintain a balance between these two marketing strategies to gain maximum returns.  

Time needed for better results:

Sole aim of digital marketing is to take the website on top of the search results. If you invest in SEO you have to also invest time to pull your website on top of the SERP (Search Engine Result Pages) using required keywords and attract traffic. Every moment innumerable websites are adding to the list. Therefore to pull your website in top of the result pages following SEO strategy is much time consuming in comparison to results gained from PPC. In case of PPC, you need to run advertisements based on the keywords that will make it appear at the top of the SERP still you continue to invest for the same. This will result to more clicks but only as long as the advertisement is made available by you.   

Effective results:

Applying proper SEO techniques, the keywords used to attract traffic decrease the chances of bounce rate.  Here only relevant clients will visit your site so much are the possibilities to turn prospects to customers. But investing in PPC can result to attract random user meeting lesser relevance for your business. Even after a click on the link the chances of leaving the site remains high contributing to higher bounce rate with low returns.

Exoticaa Handicrafts - A new SEO friendly e-commerce website.

Cost Effective:

SEO is much more cost effective in comparison to PPC. Usage of keywords and relevant links attracts more traffic that is likely to increase with time at minimum cost. In case of PPC you have to continue to invest still you want to run your advertisement. Whenever a click in made on the link, money will be deducted from the linked account. Irrelevant clicks increases cost as well as make it difficult to meet the purpose.

Evaluate and Apply

One cannot achieve while applying single marketing technique. Evaluate both the strategies and apply accordingly to endorse your brand for better returns. Investing time over SEO to pull your site in top results of SERP as well as investing money over PPC will give desired returns to your investments. Investing in PPC can generate sale on the other hand keep your users interested with your brand with SEO techniques.  

If you are in need of professional advice to help you decide, the proportionate share of investment on SEO and PPC, then contact us at Keyline Creative Services or Call us at 033-24819206.


Online-reputation-management

Reputation Management- A tool required to keep your reputation intact

What is Reputation Management?

Reputation Management is a procedure of managing an organisation’s or a business’s reputation in the market. This type of management process requires both online and offline routes. Online through SEO and social media and offline through public relations and market study.

In today’s digital world, each and every human being as well as company is dependent on the internet in almost every aspect. A company’s website is the first search option for the public to research and gain knowledge about the different products or services that a company is offering. From there, the public can view the products, their contents, their reviews, and can also give their opinion on the brands and merchandises.

Is Reputation Management necessary?

Obviously, it is very important for an organisation to have its own reputation management system. The people always search for a company’s brands if their products have more positive reviews than negative reviews. Reviews are the main criteria for a company to be known as a reputed one. Every company nowadays competes with each other to gain reputation by offering quality products/services.

If public give negative reviews/opinions about a company, it is considered as a drawback for the organisation which in the long run would defame its good reputation. So, by managing properly its stature, a company can retain its old customers and also attract new customers towards it.

Online Reputation Management:

Online Reputation Management (ORM) is the process of using the internet to craft strategies that can have an influence on the people’s perspective for an organisation. It provides the company with the netizen’s valuable opinion about it and its services and products.

Reputation Management involves the monitoring of the reputation of a company’s brand or a business on the internet especially social media platforms like Facebook, Twitter, and LinkedIn. This is used to address the content of a brand that can cause potential damage to its stature and using customer feedback to try to solve problems before they harm the reputation of the company. The main part of this type of management involves suppressing negative reviews and highlighting the positive ones. Also read it in latest bengali news site.

Role of Public relations in Reputation Management:

The Public Relations (PR) market in the world has a great opportunity to get involved and become the controllers of the reputation management. PR is a marketing strategy that is now used by all organisations to attract investors and talents and to help maintain its good reputation in the eye of customers.

Reputation management in

  • New organisation- A newly formed company should be aware of the pros and cons ( if any) of reputation management and make sure that its reputation continues to grow in the market.
  • Old organisation- In case of an old company, it should know how to maintain its reputation in the market and also make sure that the reputation gained from the 1st day of the company is not wasted. This can be done by following the right procedure of reputation management.

 


Hiring a Professional Web Design Company – 3 Benefits You Can't Ignore

Are you a Kolkata based business owner and wondering whether you should invest in designing your website professionally or not? If yes, then we will say definitely, you must. A website is the face of a business online and it has to be made professionally so that you can use all the aspects of it to attract more and more traffic every day that will eventually turn into your potential consumers. So, if you are thinking of hiring a professional service for designing your website, then it is definitely a good decision for you.

Are you thinking that this will burn a huge hole in your pocket? If yes, then don’t worry. Come to us at Keyline Creative Services. We are an affordable web design company in Kolkata, providing the clients with the best service at a reasonable rate. Take a look at the following points to know why you should hire us.

Custom Design at Affordable Price

Our affordable web design service in Kolkata is known for the most professional custom design websites. Every business has their different set of requirements and needs that are specific to their niche. Their target demographic and their way of pitching can be different from each other. So, while designing a website, all businesses need the option of custom designing so that when the relevant customers land on their website, they never feel directionless. And it is also necessary for them to find an affordable package so that the website design doesn’t drain their pocket totally. Keeping these factors in mind, we offer you the best custom web design packages in Kolkata. We listen to your needs and requirements, analyze all pros and cons and finally execute the plan that helps us deliver the best website design suitable for your brands and demand.

Latest Technology

The world of digital marketing is changing with every passing day. The newest technologies and the latest perks of them are contributing to the growth of traffic on various websites. When you are designing your website, you have different goals in your mind. You might want to attract traffic to your website. You might want to encourage engagement. Or maybe you are looking for sales. In any case, the latest technology and its right use are important. Keeping this in mind, we provide our clients with the best kind of service involving the latest updates so that they can get the benefits of it. This eventually increases traffic as well as the potential leads on the website that can turn into a conversion. Our team of experts, designers and developers are adept with the newest technology, ensuring more client satisfaction for each project.

All Services Under One Roof

After designing the website, your job is not done. You have to think of keeping up with the regular promotional work to make it big in the world of digital marketing. That is why you might need other services like SEO and SMM to attract more potential consumers. We are not only a web design company but we also provide affordable SEO service in Kolkata. So, if you are looking for a company that will not only take care of the look and feel of the website but will also work for increasing the Google ranking and traffic too, then we are the people you are looking for.

Also we offer SEO for any particular keyword. You may wish to rank for "hotel management course in Kolkata", we can rank your website with this keyword.

In a nutshell, it is clear to you now that a professional company can provide you more ROI than that of an individual and amateurish designer. So, now as you know about these benefits of hiring us, what are you waiting for? Call us today at +91 9330109091 to get more information.