9 Reasons Why Small Businesses Need Websites Of Their Own

Recently I went to a popular but small book publisher in Kolkata’s famous College Street area to try and sell the owner a website. The owner was a friend of mine. I chatted briefly with him, discussed about the troubles he faces to get new customers, the marketing strategies taken for distributing books and so on. He was generous enough and allowed me to run through the basic benefits of having a website giving me his full attention. Figuring I am close to finalizing this deal, I finally said, "Do you think a website for your business is something you'd be interested in hearing more about?"

He replied, “I have a very small publishing house and I work with a few staffs. It is already a headache for me to keep track of everything and everybody working here. Moreover, I sell books through my distributors. They take care of my customers’ demands and I supply the books accordingly. Why should I need a website? A website means extra costs to me which I cannot bear right now. I am not tech savvy either. I won’t be able to maintain it. And we've never felt the need of advertising about our publishing house. Every year I put up a stall in the Kolkata Book Fair. It is enough advertising for my brand. I do fair business there and rest of the year it goes pretty well. Will a website bring more people in here? Well then, no thanks, I don’t need one." He firmly believes his business does not need a website.

Over a decade’s service to small and medium business owners in India and outside, helping them build and run their websites, I am amazed to see how many of them still do not want to have any website or online exposure of their own. After a few more similar experiences I clearly understood the questions and concerns small business owners pose about getting a website. I have tried to address to these queries as much as possible during my interactions with potential customers and here are some small business website myths revealed:

Q1. Do I really need a web site for my company?

Whether your company needs a website or not depends on your decision only. Website is not an advertisement. It is a multi-functional communication tool. For a well-organized business with local clientele, where a backlog of customers is waiting to be serviced you may not need a website. But if you want to communicate effectively with a broader range of clients, attract new customers, explore new markets and take significant market share from your competitors — then you definitely need a website.

Q2. I cater to a very small segment of the society. My customers know me and I know them. That’s enough for me. Why should I need so much exposure?

Well, as I mentioned before, if your business is localized, well organized and there are lots of customers waiting to be served, then you might not need a website for further branding at all. However, a simple business page (say Google+ page) in a social media platform might help you to retain existing customer base and gain future customers.

Q3. Is it very costly to build a website?

Not at all. Earlier website designing and development costs were high, because everything had to be custom made. However, due to introduction of Wordpress and other such CMS and CRM based free website designing platforms, designing, development and maintenance costs have gone down significantly over the past few years.

Q4. I already have a free web page on some other free portal. Why do I need another exposure at a cost?

A webpage in someone else’s domain is not a website. It does not provide you with full functionalities and are often not good for customer interaction or customer management.  However, this kind of listing services enhances and empowers your new website.

Q5. I don't sell any products online. Do I still need a website?

If you sell something special that people are looking for then a large portion of people (perhaps a market unknown to you thus far) will search the Internet, because it's fast, easy, global and private. A web site will put you in the running with others on the Internet.

Q6. I am not tech savvy either. I won’t be able to maintain a website.

Don’t worry.Your web developer can help you with the designing, development, maintenance, changes and updates, which are generally simple and costs are within your budget.

Q7. Many of our customers aren't computer users. They like face to face interaction with a personal touch.

Time is changing as is the ways of finding new products and services by people all over the world. Your existing customers may not be tech savvy right now, but they will become eventually. What about the future potential customers who are already using smart phones and tablets to find their required products and services? The percentage of rural population using mobile phones to access internet is also increasing in our country. So why wait long. A website will keep you in sync with this growing trend.

Q8. I am already spending thousands in advertising. Why should I go for an additional cost for setting up a website?

A website is not an advertising investment. It compliments and empowers your online advertising efforts.

Alternatively, I’ve decided to put together a list of 9 major reasons why a small business needs a website:

1. Keep up with the competition

Modern tech savvy consumers use internet to search for products and services they need before they make a final purchase. Most of them would assume you have a website and they will search for one in your name only to find you do not have one. The result is obvious. All those consumers will turn on to your competitors’ websites. You lose potential customers. Hence, even if you have a small business, a professional looking site will actually help gain credibility and a slight advantage over your competitors who do not have one yet. In particular, home based businesses benefit from having an online presence as they do not have a proper store front to promote their products and services. So to keep up with your competitors you must have a website. 

2. Build your brand

Online reviews (like Google reviews), your interactions with other customers, your social media presence, the frequency and quality of your posts in blogs help to build a potential customer's trust in your company or product.

3. 24x7x365 accessibility to information

The never-sleeping-always-wake internet gives your business portal 24-hour virtual showroom which would not have been possible in case of a brick-and-mortar establishment. When you set up a website for your business, you are not only reaching out to your existing customers but also gaining potential customers allowing them to have unlimited access to your product/service information, reviews, new line of products and services that you are going to offer, etc at any time of the day and from anywhere.

4. Showcase your works

A website acts like an online brochure or catalogue of your business. Showcase your work, products by including a portfolio or image gallery, testimonials and all those that tell about your business worldwide. 

5. Target a wider market  

You can make avail your services and products globally as your website will provide an alternative location to sell them. 

6. Cost effective sales and marketing tool

Your website can serve as a “marketing and sales” machine for your company. It allows for a wider, more cost-effective distribution of your business and brand as opposed to traditional marketing techniques, which usually included printing and mailing costs. Well written and compelling sales copies on your site attract ideal clients and compel them to use your products or services. Traditional advertisements are a revolving cost to a company. You can buy an ad space in a newsprint or roadside billboard for a specific period of time, spend huge amount of money to design and print them, put them up and then after a few days the ad is gone. You may or may not get the expected amount of return on your investment. A website, on the other hand, comes with several features of online promotion that you can control and use continually and accordingly. Compared to print ads and billboard advertisement, costs of designing a website and running it is quite low. Also its potentiality to reach out to a wide range of niche customers is better than the traditional ways. Hence websites are a very cost effective method for promoting your brand and business.

7. Time saving technology

Providing information to your customers is time consuming as it involves phone calls, face to face interaction, designing and printing a brochure and distributing it, etc. It is lot easier and quicker to update information about your products and services on your website than in print material. Thus making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.

8. Improved customer services

Nowadays websites are built with CRM (customer relationship management) capabilities to help manage your existing as also new customers. Appointment booking system, customer contact list, email marketing, custom enquiry forms and SMS alerts are certain CRM tools that significantly improve your ability to stay connected and engaged with your customers.

9. Lead generation

Lead generation is crucial in case of online sales and marketing. Adding freebies like free downloads of forms, brochures, e-books, etc. and other valuable resources in exchange for opt-ins to your website can help you gain new leads from prospective customers searching for your products and services.

The internet is in fact has become the basis of business activities over the past few years. There have been significant increases in traffic and business generation after the introduction of ecommerce. People are always opting for the easiest, cheapest and quickest means to reach out to others. Imagine you are going for a long hike and at night you are looking for a roadside motel. What will you do? You will simply take out your smart phone and Google to see whether there is a motel located near you. If the nearest motel owner has enlisted his business in the Google map then viola, he gets a needy customer in the middle of night. So, even a small business requires online presence to hook customers and retain them.

Hence the conclusion: Small businesses do need websites of their own


30 Days Social Marketing Goal in 2015 for Startups

Just few more hours and the world will welcome the new year which will be a new beginning, a new start, a new thinking, a new design, a new strategy, a new social engagement, a new way to interact, giving a new user experience.

In 2014 I landed on to many blogs and case studies related to social media marketing through which I have listed out daily activities that you can follow to achieve better result with your social media campaigns. The activities are simple to understand and perform and it's unique each day which will not help you maintaining a comparative approach but even you can explore possibilities of doing multiple tricks to engage your target market, fans and followers. I just thought if I can help out startups with this to achieve their results. You can consider these activity as a part of your 30 day social marketing activities and so calling it a challenge would be better to make it sound goal oriented.

Please note: There is no mandatory that you have to follow certain activity on a day. With the list you can just make your own list and perform. Though this post is mean for startups but companies and marketers who have failed with their social marketing can also follow it.

Check out below 1422 social  marketing goal to be achieved in a 30 day challenge:

  1. Post images of your office and employees: Posting images and pictures of your office space, department, rooms, cabins creates an impact on your physical reality and how good you are with infrastructure management. It gives them an idea about your organization's presence. Sharing such pictures in your verified Google my business page even helps you with improving a perfect google+ page setup.
  2. Run a free Q&A on "Ask me Anything" format: Run a question & answers day where you can ask your fans, customers to ask any question within your expertise area and help them with relevant answers and relevant resources too. Best is that if you have a blog post written on something than can help them with the answer then share it too in the end as an elaborative answer.
  3. Share popular stories related to your industry: Sharing topics related to you industry that is popular tends to get attention on the perception that it has already been liked by many. Share your own thoughts on it and encourage your fans to check it by mentioning important points it has.
  4. Introduce your employees with their LinkedIn profile address: Each month perform an introduction process of one of your employees where you share the details about them along with their linkedin profile address (Make sure they have a professional linkedin profile with details filled up and your company name mentioned as the latest employer). Share their qualifications, expertise areas and some recent works with their fine inputs in it.
  5. Share a video interview of an expert in your industry: On the web there are several known experts in different industry who humbly give interviews, tips, speeches about their industry latest stats, upcoming trends and have very refine analytical knowledge of the field. Talking with popular experts on the same will get easy attention. In the share do write about anything specific about the expert that you gotta reveal or know which you thing is still is unshared with the industry.
  6. Share the creative idea that led you to the foundation: Sharing the idea or thought that led you to the foundation of your company/startup is something very personal but works directly with a hit on heart way. Sharing your idea helps your fans know about your thought process and how you plan. Do mention in it what you added in your foundation that makes it unique and best will be if you can make it so convincing     that it is the need of hour.
  7. Share your company/startups story (It can be anything specific): Share about your company's/startup story that is interesting. It should be on a specific happening that is fun, or inspiring or creative.
  8. Share something funny: This is something that always gets attention and with most businesses. It again creates a different impact on your fans and customers that you being sound with humor are great people to interact with.
  9. Share content that you found interesting and mention its interesting part: Share content from any other weblog that you found to be interesting, useful. Make sure you add what inspired you or is the interesting part.
  10. Share something that has inspired you: Almost everyone likes thoughts that inspire and has a meaning. Here you can share great quotes and inspiring notes. Awesome will be if you can create few of your own.
  11. Encourage your fans to join other social platforms to explore more possibilities
  12. Share your multiple social profile links
  13. Share about an upcoming event you are planning
  14. Relate a movie scene with your next planned reactivity or marketing and share it
  15. Share your recent activities in offline market and put in your thoughts
  16. Share about your top customers
  17. Ask your audience about feedback on mention specialities and social marketing and engagement can be one of those.
  18. Perform a #shoutout and ask a customer to participate by sharing your page in their community
  19. Share an offer where your customer can be a reseller or affiliate
  20. Share something that could encourage customers talk about their personal day to day life
  21. Ask your fans to give you new ideas and ways you can improve
  22. Share with your customers some free eBook they can download to judge companies before hiring
  23. Ask fans to share their business and profile with you and offer a free promotion on your social channels
  24. Provide a customer/fan wise ideas and tips to improve their business ROI
  25. Must talk about myths in your industry
  26. Encourage your customers for video testimonials in exchange of one from you
  27. Analyze all the above process and redo what worked well
  28. Share any result with a project that your company has achieved
  29. Share a free business analysis and consultation if possible (It works awesomely)
  30. Reshare all the blog posts of the month and ask to reshare

30 Online Marketing Trends Set to Rule in 2015

With the year 2014 near to its end I was chalking out some possibilities of how would be our new age. How creative and value added will it be and what transformations will take place. I read several digital marketing predictions for 2015 and have filtered all of them based on my personal experience. I have listed down below the most possible transformations and changes we may have to be prepared to see in the coming Digital age of 2015. Check out below over 30 digital marketing trends that will rule 2015:

  1. Conscious and contagious meme designs will kill community engagement
  2. Social Media Marketing will get more emphasis because of its ROI
  3. Growth hacking get an edge over niche based marketing
  4. Value design will be given more importance than friendraising
  5. The being social will get more value than being niche oriented
  6. 2015 will be all about passion projects
  7. Big Data will gain with Mobiles
  8. Most reserved content marketers will understand the power of Big data
  9. Importance of the creation of Tribes will be increase
  10. Growth hacking will get more investment in 2015
  11. Marketing Chiefs will prioritize personal branding than crowdfunding
  12. The importance of Crowdsourcing and Simplexity will be recognized
  13. User engagement will be give more emphasis
  14. With user engagement given more emphasis, we will get back to the old form
  15. 2015 will be the year of Wearables
  16. 2015 is the year of in-depth analytical experiments
  17. With Memeification getting popular Fax Machine Marketing will see rise 9in 2015
  18. 2015 will see Companies investing in Selfies and Velfies
  19. Mutiscreen will become Monoscreen in 2015
  20. Niche oriented content will see massive rise
  21. Tinder Marketing will rule Social Sphere
  22. Hyper Nicheification is the Future
  23. 2015 will be the era of transparency
  24. 2015 will see the importance of branded content for market growth
  25. 2015 will the era of online tribes
  26. In 2015 Growth Hacking may get higher preference than Big Data
  27. Marketing Strategists will prefer Simpleixity over Selfies
  28. Cronut Marketing will see more investment because of its Returns
  29. Companies lacking personal branding will be left behind
  30. Internet of things will be all about engaging your Audience
  31. In 2015 Emojis will tell the Story of a Brand
  32. Digital storytelling with transparency will be given emphasis

 

Conclusion

Though above written online marketing predictions are on the basis of the present trend and the ways market is responding to the newest technologies, performance behavior etc what I have found is that 2015 will be a complete digital age where branded content, social sphere and niche marketing will rule with more user engagement oriented and personalized marketing.

I would appreciate to have more suggestions and possibilities mentioned below in comments below.


Poor Bounce Rate? Your Website Must be Missing These Elements

The whole world is shouting the same mantra as, "We have a website that our user will like, stay  etc".  Unfortunately people do not understand that poor bounce rate is just because there are a few things missing in their websites. Any web designer or designing company would give you a design as per your request it. However, you need to choose what type of elements should be in your webpage. This article would help you to see what your page is missing which may actually help to build trust within the customers, so that you would have a high traffic and sales number.

It is not impossible to achieve the trust of your visitors. All you need is a few elements that would help to increase the sales in your website, beyond web design.

No red badges

Do you have a money back policy? Can the users return the product within a few days? Do you provide warranty? Yes, most of you do. What you do not do is to show the customers that you provide those. The best way is to add a golden or silver colored badge stating the information on your sales page and home page.

According to statistics, the golden colored badges are very attractive to the customers as they think that the color of the badge is a value indicator. You can use orange or white badges too, but avoid red badges.

Not a registered logo

We all know the importance of logo as branding. Add them at the end of the page, so that when they understand your business, you can show that you are not a gimmick. It is a way to show your experience and also to indicate that a lot of big players believe in you. The easiest way to build trust is to show your work history with your logos in it. Things must look very professional.

Let’s get back to the scope of this article. This topic is about the things you are missing that would help to build trust in your customers which would increase your traffic and sales. Well, trust is directly proportional to the sales revenue. Why do customers hesitate to trust you? It is because of the card fraud, identity fraud and other payment related issues. Add payment logos that would ease the concerns of customers. If you are accepting payments through PayPal, add the logo. If your site or payment method is approved by any organization, do not hesitate to add their logo as well.

Face Value

Face value is something that has proven to improve bounce rate and even sales. It is always better to show your real face on your site. Adding pictures of your team and you would add trust and also help to build a personalized recognition. People want to do business with you, and seeing whom they have hired adds in the value and increase chances of getting hired.

Adding testimonials, show how many people are following your page or you, show the number of likes you have in FaceBook and add every element that would show that a lot of people trust you. This would add a considerable effect to the traffic and the sales revenue.

I have just thought to give out 3 tips which must be common with all websites but unfortunately is not in practice. there are several more ways a site can build trust, generate interest and can improve the bounce rate of the site. However, regular analysis of links, visitors, user behaviours are something that should be again very common process to understand more about your web users and add elements accordingly.

I would appreciate if I could know about more ways that can help ensuring long time visitors stay on our website.


The Million Dollar Button in Your Website

Words are powerful, but the buttons are the king. Without content, there is no website. However, if your content is not helping your ‘call to action’ button, then it is better to discard them. The whole world is going behind the theme, ‘we have a something for some company and we want traffic’. But the question is, are you making all the efforts to sustain the traffic that is presently landing on your website and its pages? What if I say that your content is what is pushing your traffic away?

Call-to-action buttons

The Million Dollar Button

The ‘call to action’ button is worth a million dollar. In an online store website, whether you are adding the product to the cart or buying it, an action is required. Sometimes, your call to action can be making the people sign-up for some course or newsletter and so on.

The call to action need not be the same in all the pages of your website, but when you are getting your website design and developed it is important to mention the call to action buttons that are needed for each page and ask the web developer or the company you have hired to focus all the details towards making the button more attractive and worth its use.

Words that Makes you Swipe

Buttons do not speak for themselves. You need words to make your customers open their wallets. There is no set of magic words which can be added to the content to increase the customers’ urge to click the million dollar button.

You can use words like ‘free’, ‘discount’, ‘money back’, ‘guarantee’ and many others that would excite your users to take an action. There is no predefined formula. You need to find the words which would help the button. You can get the help of the marketing experts for this or can dig for this by performing research on the web. Recently Kevan Lee from Buffer has posted about 189 words that get your customer's attention every time.

How to Create the Million Dollar Button?

Do you know that registering for the site puts the customers away from purchasing? It is always better to have sign up buttons and product or buy buttons in different pages. You should know that people would easily be distracted by the content. Sometimes, the best content is no content at all.

Ask our experts’ and ‘submit your question’ are the same on a help page. But, ‘ask our expert’ shows that there is actually a person behind that button who would give an exact answer to the problem, instead of submitting the questions alone. It has been found that replacing ‘sign up’ button with ‘learn more’ button has increase the conversions by 20%. ‘Buy’ and ‘Buy now’ are not the same for the customers. ‘Buy now’ shows that there is urgency in getting the service or product.

Creating your ‘call to action’ button is not just about choosing the right spot and color. The content surrounding it and the words on the button can make a huge difference. It is not a magic button or magic word that would make your ‘call to action’ button worth a million dollars. It is about how you want to express your product or service to the customer. Instead of giving half a page length of text to say that you have a resource of high level expertise that would solve your problem, just add a button like, ‘Contact a human’. These three words would make a lot of difference than clustering your page with massive texts.

 

I wrote the above blog just to bring in notice to those businesses online who are not making use of such small efforts that can change the way they are getting leads and developing business.

I know there are more creative ways and actionable words that can be used apart from what I have mentioned. I would be obliged if you could share those in the comments below.


How Colors Impact Conversions (an INFOGRAPHIC)

Our mind reacts uniquely to every unique things that it sees. Human minds have different types of receptors in brain that responds in different way to different colours. Even during designing a website or sharing posts in social media colours play huge role and an expert human psychologist who understand the affect of colours can possibly say which post will get what kind of response in respect to the content it has against the colours used in it. Using the right colors with the product at right time to your target market can increase the conversion rate.

With this in my mind I just performed a search on Google to check out some information and landed on to KISSMETRICS blog's. They have prepared an infographic (pasted below) with awesome details listing how colors have affected conversions:

How Colors Affect Conversions
Source: How Colors Affect Conversions – Infographic

 

Colors rule our life. We tend to respond to some or the other color in the way our mind receives it. Using the right colors in your marketing experiments are assured to give surprising results.

Have you tried playing with colors in your marketing efforts? If yes, then how was the respond. I would love to learn more from you in comments below.


Top 25 Wordpress Plugins in 2014 [INFOGRAPHIC]

With the year 2014 so near to end I was just wondering if some of the best websites, templates, codes, plugins I could list in my blog. I am somewhat more fascinated with what has ruled the age that is going to end soon because it gives much more clear projection of the new age and an new era. Check out below in an infographic, the list of top WordPress plugins in 2014:

Top WordPress Plugins

Originally posted by Siteber.com.

Plugins of the WordPress are the real spice of the platform that actually helps users to enhance the look, functionality in their CMS. Using the above-mentioned 25 plugins any WordPress website can provide a better security and better user experience.

Do you know any other WordPress plugin that you think should have been listed here? If yes then please share in comments below.


7 Questions You Must ask Before Hiring a Web Development Company

In present time online business has become the direct second and indirect first option to prosper. People in many areas are already shunning the practice of visiting a brick and mortar shop. They perform most of the shopping for daily use or luxurious stuffs from the confines of their homes. Technology has changed the mindset of customers 3600. The companies must change their thought process likewise. The first step to transforming your company into a modern day powerhouse is to develop a feature packed and easy to use website. The person who would help you achieve such a goal is a web developer or a web development company. So, the choice of a web development company partnering you in a bid to create great online image is important. So, the first interaction between you and the sales representative of the web development is vital. Some business owners feel that price negotiation and some formal agreements are all that is important about this meeting. Far from it, the first meeting (whether it is physical or online meeting) is important to judge whether the web development company can deliver the quality you are looking for. The costs of web development are not getting any cheaper by the day so you have every right to be choosy about the service provider. Turn your initial meeting with the web development company into a thorough interview session. I have listed out around 7 questions you must ask before hiring a web development company. You can ask any question that you deem important.

What do you think about website’s usability?

The question helps you differentiate the experienced web developers against the inexperienced ones. The take on website usability also portrays a message about the company’s focus area. Does the company keep the most important aspect in mind while developing the website i.e. the visitors? If a company is not able to answer this question satisfactorily then the company may build a website that they like and not one that you want. Always hire a web development company that gives utmost importance to user centric web development. Experienced companies would be glad that you asked them this question and they will readily share opinions or experiences about the topic.

Can you sight some projects that were based on attaining the user centric goals?

Always ask for reference websites that have user centric features in them. If you want to develop an event registration tool for your website, then ask the representative to show a website having the same feature. After seeing the website you can go ahead and ask the company representative about development details and challenges that came about while developing the feature. Compare the goals of the example project with your own website. It may happen that the company has not built any website with the similar features you are looking for. It may happen to even the most reputed company. But, then too, the company should be able to give a detailed project plan and the challenges that are present in the project. Always remember a basic concept, your intention is not to hire a company with a huge portfolio but one that can meet all your needs. A company that has built wide range of features and designs is the perfect match for your project.

Is there any limit to revisions?

Most of the communication between the company and you is going to happen online. Though everyone is very comfortable with online meetings and communication but there is always a lingering chance of misinterpretation. Often you mean a thing and the developer picks something different for a meaning. This can lead to loss of time and effort. Now, there are many web development companies which limit the number of revisions. It is a viable option for them. They do not want their employees to work for nothing. But on the other end you do not want to be delivered a website that is of no worth. So, make sure that there are enough scopes to revise the work and get a website that you need.

Can I meet your team?

This simple question will reveal whether the work will be done in house of outsourced. Never fall for the cheap prices or other lures of companies that outsource work. The chances of goof ups go many counts higher when there is a triple layer delivery process. The worst thing is that the such web development companies in their bid to keep high profits will outsource the work to a fresher web developer and you know how disastrous that can be.

Can I select my own team?

This is a question that will tell you about the depth of the organization. If the web development company has only a couple of web developers then they will say “No” straightaway. If they have a team of experienced web developers then they would be more than delighted to share information about their web developers. Some of the companies even assist their clients in selecting the right candidates for the job. Companies having only a couple of web developers will not be able to support your website in case there are absences.

How can I make future changes?

One thing that is consistent about technology is that it is ever changing. So, no matter how well thought your approach is to web development you are bound to make changes later on. What is hot this year will change the next year. There are different policies that web development companies have in this regard. Some of the companies will perform the changes by charging an hourly rate, while others will set up an easy to use content management system. CMS is a great way to update and change things without relying upon the web development company. But there are certain instances when, no matter how elaborate your CMS is, changes have to be carried out by the web development professionals.

How do you measure the goal centric results for a website?

The ultimate goal for any online business owner is to get lots of traffic that can use the website with ease. So, it is important that the web development company have some idea about how to measure the results. Though the conversation might sound too technical, but it is important to ask the question. The professional may utter words such as unique visits, bounce rates, page views, etc. If you are not aware of any jargon ask the representative to explain what it means.

 

Though there could be more questions that you can ask and should have been in the list, I believe that the above mentioned are very important and among the basics you should ask.

Do you think there could some more specific question that should be in the queue? If yes, then please share in comments below.


8 Smart Tricks for Successful Facebook Marketing

Though, the present generation is after Facebook and the Facebook freaks spend hours and hours of time on this wonderful social platform, only few of them know about the amazing targeting capabilities of Facebook that can facilitate them tailor their own message and target their desired audiences.

It will highly interest someone from the field of business and marketing to know that Social networking sites like Facebook can create magic for the business owners who want to bring their business on the right foot. Or speaking in other words, Facebook is simply a fabulous place for advertising and keeping yourself engaged with all your present and potential customers. Being on Facebook, as a business owner, you will get a social platform where you would have the power to share your ideas, feelings and to be more open and connected. With Facebook marketing, you can not only generate more leads for your website by bringing large number of visitors to your site, but you can promote and endorse your product across the globe within a few finger-counted instants. As such, more and more number of people will come to learn about your site by reading the posted profiles, articles and blogs and will finally sign up with it for mailing list.

ALSO READ4 Ways Social Networking Sites Influence Your Web Rankings 

But, often small business owners are not able to take the full advantage of Facebook marketing due to their ignorance of the real art of promoting or endorsing their products or contents on Facebook. If you are also facing problems to strengthen your presence on Facebook and attracting customers, go through some of the social media tricks for an effective Facebook Marketing especially thought up for business owners who are looking to promote their websites on Facebook.

Here is your list of 8 tricks for successful Facebook marketing:

  1. LEARN MORE ABOUT FACEBOOK: The very basic thing for any business owner looking to do business through Facebook is to know about it first. Due to shortage of time and knowledge the small business owners most of the times lag behind in taking the full advantages of this wonderful advertising tool. So, in order to learn about Facebook you need to participate in it. Set up a Business Page first and then look out the activities of the competing brands on this site.
  2. UPDATE YOUR COVER PHOTO: If you want to get attention from the viewers, update your cover photo frequently. A cover photo is the main highlight of your profile and it has to be unique and attractive with the ability to draw the attention of visitors instantly. Hence, chose an attractive, apt and colorful cover photo to carry out an effective marketing. Whenever there is a special sale or some new product is launched, mark it with updating your cover photo to advertise the special sale.
  3. TRY COLORS, ANIMATIONS & IMAGES INSTEAD OF PLAIN TEXTS: The latest trend to promote any website on Facebook is by using loads of images, visuals, graphics, info graphics, videos and animation. These are the best and easiest means to gain popularity by driving visitors to the page. Photos and videos are generally more attractive then plain texts and as a result they get more Likes, Comments and Shares compared to textual posts. To attract people to your post make use of videos photos or you can also make use of animated images in order to draw some serious attention. Hence, be more open towards posting some interesting stuffs and try to be creative in your approach.
  4. INCLUDE FRIENDLY AND INFORMATIVE POSTS: The posts are the online voice of any business owner. Through posts a business owner should reveal his/her strong points and as such his/her Facebook Page will become a reflection of his/her strengths. As such, you should include friendly and informative posts and keep it visible to all so that the posts can draw visitor’s attention and they can post comments whenever they visit the page.
  5. REPLY TO THE COMMENTS: Business owners should always reply to the Comments on their posts since this kind of interaction increases their engagement and reach as visitors often share posts and replies to their friends. Moreover, it should always be kept in mind that the visitors on your Facebook Page are your potential customers. So, whatever positive or negative Comments you get from your visitors, you are not at all expected to get annoyed or give harsh replies. Remember, if you want to become successful in Facebook marketing, your client’s comments must be answered politely and on time.
  6. POST FREQUENTLY AND CONSISTENTLY: You must be consistent in posting contents on your Facebook Page. If you post your valuable contents only once or twice in a week, your contents might lose the fans attention and interest. On the contrary, daily posting of contents will keep up your fans attention and they will remain interested to see your contents in their feeds. Remember, the more you post the better would be your chances of being seen by your potential readers. Frequent postings help you get attention from others.
  7. INCLUDE TAGS IN YOUR POSTS: Including tags in your posts is a great way to broaden your exposure. Attaching a label to your post helps you in reaching your specifically identified viewers or any particular group of people who might be looking for this particular tag line that you have included in your posts. Posts without proper tags fail to get connected with its desired audience as they can’t draw visitor’s attention.
  8. CONCEAL VALUABLE CONTENTS: Don’t flaunt all your contents on your profile page openly. But keep some of your valuable contents hidden behind the Like option. Hiding some of your vital and valuable contents behind the ‘Like’ option is a great strategy of getting more Likes on a particular post by persuading the visitors to click the Like option and see what’s behind. But, in order to lure the customers to click on the ‘Like’ Option, make use of bold, colorful and graphical images along with catchy and interesting titles. It will instantly drive the viewer’s towards that content and would compel them to click on the ‘Like’ option.

For an example, IIHM Kolkata offers the "best hotel management college in Kolkata"

How To Start With?

If you continue to participate in Facebook and experiment with your business strategies, within a few days handling your business page and gaining profits from it will be a mere child-play for you. The toughest part of this job is its initiation. Once you start up successfully with the help of expert guidance, your marketing skills will keep on improving with every passing day.  For any assistance or to know more tricks and tips, you can approach any good Facebook marketing expert in your own city or town. In every city and town there are several Social Media marketing consultancy services having good Social Media marketing experts from whom you can seek expert assistance and guidance for setting and improving your Facebook marketing page thus boosting your online sales by 60%.

Well, Facebook is that social platform through which you can do anything for generating business. It is a great way to augment your marketing by creating a huge potential community among your followers. Simply follow the above mentioned smart Facebook Tricks and see the magic on your own. Check out latest WB GOVT JOB.

 

If you are a business who want to derive the maximum benefits from your Facebook page then you can contact Keylines. Our e-Marketing team can prepare a result-oriented plan of action and deliver the right ROI of your investment in a social marketing with facebook. Contact Keylines here.


Xtricks for Web Designers to Develop Front-End Web Page

Do you believe the web front page is the reflection of the entire website? I do and I think majority of the contemporary web designers will agree to this concept. Now, the big question is, if front-end webpage s the vital tool to share your sites story to its visitors, how to make it an eye-catcher and attention grabber simply at a quick glance?

But, unfortunately whenever you try to find out an answer to this query, you end up in listening to the latest trends of web page designing or the present high-end techniques come in front of your eyes instead of the high-end tools and technologies that you can practically employ to grab the attention of every viewer. But following current trends might not always serve your purpose in the true sense. Hence, think out-of-the-box and don’t run after high-end technologies to give an extravagant look to your web page.

If you are behind a sophisticated web page, here I am going to share some of the radical technologies that may serve as Xtricks for you to develop a front-end web page.

  • Microsoft FrontPage 2002: For any front web page designer, the best and effective technique to make their site fascinating is none other than Microsoft front page 2002. Due to its amazing features it is extensively in use by the designers whenever it comes to web front page designing. With its remarkable collection of themes in accompaniment of ‘only one of its kind’ images you can land in creating an exclusive landing page for your site. The wide array of subjects and themes accessible in Microsoft front page 2002 are complementary and applicable to the objectives and significance of almost all sites related to different types of business. Thus, this Xtrick makes the work of site page creators less toilsome up to a considerable extent. Genuinely talking, it is the ideal answer for web page designers while designing the front page of any small business house who can’t afford costly technologies to make their site distinctive and appealing.
  • Graphical Pictures: While designing your front-end web page you can now utilize pictures that are not at all back-dated and conventional.  Web designers should compose and create graphical pictures in such a way, to the point, that they portray the whole adage and objective of the page just at a single fleeting look of the viewer. Being a web architect, by making use of arresting and lively pictures you can immediately get the consideration of the viewers and interest them. When the website page gets loaded in the program the high-end pictures greet the guests and provide for them a pleasing and positive thought regarding the site. Through utilizing graphical high-end pictures, that are found to be immensely compelling in retaining the visitors interest on the site for a very long length of time,  you can showcase the nature and features of the particular business to the global mass only at a mere peek of your site.
  • Slider: In case your designed website has a story and message to share with the visitors, then the latest technological innovation of slider can be utilized to outline the front page exceptionally. Through this unique tool you can load small slides with short and interesting messages in the landing page. It will be really alluring and appealing for all the global visitors as you can place your slide contents either in very easy effortless English or in any other global languages. All the visitors have to do, is to scroll between the slides by clicking on them one after another to visualize their contents. Though, there is a slight dispute on its viability, this amazing Xtrick is extensively in use by the contemporary web designers to give an innovative touch to their web front page.
  • Bar Graphics Effect – While organizing a website you can make use of another effective technique namely bar graphics effect. For making your front page more interesting and engaging use bar graphics effect as it will organize all your front page components thus enhancing its appeal. The best advantage of using this latest technology is that it loads all the striking elements of the website in the front page first. As a result, it gives all the visitors a first-hand impression of the best contents available in the website. Making use of this technique, place your best web features in front tags and valuable contents in the front page. By this tool, you can also easily make your web page compatible with mobile applications where the users can see the entire web page from a single bar graphics application. As such, with this Xtrick your designed web page will reach the mass thus generating huge leads for the business concerned.
  • JavaScript: Bygone is those days of old and antique technologies. Now, you can add new dimensions in your web page designing by utilizing the latest technology of JavaScript. It is an alternate designing technology that can bring new facet to website page planning. Each and every web page designer is striving for JavaScript currently because of its exceptional functionalities. With the assistance of JavaScript, the code on customer's machine runs quickly and the interface gets loaded by the server in the client’s machine in a very short time, thus loading the entire page rapidly in the client’s browser without any hassles. An alternate vital trick of this tool is that it spares a considerable measure of band width. As the code needn’t to be on the server, the page gets loaded more rapidly thus saving a ton of important client's bandwidth. Hence, this Xtrick is most likely to be an insurgency in the field of site page outlining.
  • Ajak: Being a web designer if you are looking for a magical tool to revive your web page then your search ends here. Ajak is the most recent innovation for web planning quickly. Prior to Ajak, guests used to get disappointed as the website page get revived each time with each click in the same page. But, with this technology, all the web page visitors can now find each and every feature being in the same page without reviving the whole page again and again. As a result, this will be a great help for the visitors to interact with the website. The vast majority of the web front pages employ this great Xtrick to plan and stuff all the unique features in the landing page so that clients can advantageously look at all the elements in the front page without refreshing the whole page not even once.

If you want to implement these radical Xtricks while designing a front-end web page, you are in the right track. And in case you face any problem while utilizing these tricks or you are in need of expert advice and suggestion never hesitate to take suggestion of veteran web page designers placed in reputed web designing agencies in almost each and every city and state of India. Simply drop down to their place or buzz them whenever you need their assistance. Share your creative ideas and Xtricks with them and get their opinion and guidance in this regard to create something truly distinctive that has never been outlined before in a web front page.

Current trends always come and go, but radical technologies stick to their position forever. So, don’t simply focus on current trends, and deject the fundamental and simple technologies. Rather, make them your magical Xtricks to gain a cutting-edge over other contemporary front-end web page designers.

 

Veteran and skilled web designers know how to implement both fundamental and current technologies to create a unique web front page. If you want such expert’s guidance, visit keylines.net and get valuable ideas from them to design a matchless web landing page.