Why and How to Track the Website Uptime?

Why and How to Track the Website Uptime?

While searching for a reliable web host you would definitely come across the term "uptime" and all types of guarantees surrounding it. But to tell you more about the ways to track this essential component, we have to first of tell you about this term.

What is Uptime and Downtime?

In the web hosting world Uptime refers to the amount of time that the website is running and available to the visitors. When the website is unaccessible, due to back-end issues, it suffers Downtime. Downtimes can be frustrating for you as a website owner, as the surfers are not able to reach your website. This could lead to loss of traffic and revenue. Additionally, statistics suggest that surfers who are not able to access a website first time around tend not to return back ever again! So, any web host you contact would assure a maximum uptime for the website (often a 99.9% uptime guarantee), which means your website will be accessible for most time of a day.

Why you need to track for uptime?

There are many practical reasons for constantly monitoring your website's uptime. First of all, tracking of the uptime helps you measure the performance of the web host. Secondly, you are the first to know when the website is down. You can quickly contact the web host and get the website back live without losing too much of traffic in the meanwhile. Fast response is critical


when your website is suffering a downtime! Thirdly, no matter how much trust you have upon the web host, you need to take a proactive stance about your online presence. The web host might be handling multiple clients, but for you the website is your sole discretion. Fourthly, tracking for uptime helps you make a good decision when your web hosting plan comes up for renewal.

How Frequently do you need to monitor the uptime?

Being proactive does not mean you have to monitor the uptime of your website after every 5 minutes or so. There are many web tools to auto-check your website's uptime. You just need to know about them and more importantly use them.

What are the options?

There are dozens of server monitoring tools available online. While some are free, others would cost you. Some simple tools cost you a small amount while the other sophisticated versions can cost you a fair deal. While simpler tools run HTTP check to ensure whether the website is running or down, there are others which perform more complex back-end jobs. Yes, the sophisticated tools can monitor more than 50 server side checkpoints simultaneously. Some of the free monitoring tools would include Pingdom, Uptime Robot and Uptime Checker among many others. While the costly and sophisticated monitoring tools include Cacti, Naios, etc. No matter which monitoring tool you choose they will perform one of the four types of server monitoring: HTTP monitor, Ping monitor, DNS Server Monitor and TCP port monitor.

If you are in search for a reliable web hosting partner who offers best uptime for your website, then OptraHost's web hosting services is the right match for your requirements.

When do you need to scale up hosting plans for online dating website?

This is the era of e-communications. The modern advances in technology have removed the need for physical meetings in many a scenario. None more so, than for dating. Online dating websites are the new avenues to meet your soul mates and get to know them better. It is no wonder than that in the last few years dating websites have become a valuable property on the world wide web. More and more enthusiastic entrepreneurs are taking this safe business option to launch their business career. If the figures are to be believed than, online dating websites had a 17% increase in their popularity in 2017. And predictions for 2018 claim a bigger popularity for the online dating websites. So, time is ripe to start your online dating website!

The first major decision that you will confront before launching an online dating website is the type of web hosting you should opt for. So, here are our suggestions.

Shared Hosting for Small Traffic

As your website takes baby steps into the online realm, it would need a fair bit of time to establish itself. Though, online dating is a popular business domain, but there are many big and well established players already present. To thwart them or even pull users from those sites would be a stiff challenge for you. So, in the early days you have to eek out each and every user. Definitely your user base would remain low in the first couple of years (though the time may vary based on your marketing tactics). It is also the stage when you have to provide free services, as a means to build the user base. So, you are not earning any profit from the venture yet. All the factors should guide you to choose the shared hosting plans. Based on your current traffic trends, the shared web hosting plans are more than adequate to support your needs. A word of caution should be sounded here: do not fall for the lure of free web hosting, it would damage your business future. Again, while choosing the shared hosting plans only look through a reputed list of providers. Reputed web hosts make sure that the hosted websites have a secured environment.

Dedicated Hosting for Increasing Traffic

Once you have been able to penetrate into the market and the week-by-week statistics show an overwhelming increase in your traffic, it is time to scale up the hosting plans. By this time you must have already started to think or even might have implemented the Paid service model. When you ask for payment from the users, their expectations will also rise. They will anticipate best listings, best services, ease of use, quick loading pages, etc. The shared hosting plan you were so long using might not be competent enough to meet these requirements. So, you have to start searching for the most affordable dedicated web hosting plans. Again choosing a web host with proven track record is the trick here. Now, data security is more essential than ever and no goof ups can be expected.

At OptraHost we have affordable web hosting plans that can fit ideally with your web hosting requirements. Please take a look through.

5 Major Mobile App Development Trends for 2018

Standing in the last days of 2017, we can safely say that mobile app eco-system is the biggest marketplace. According to a data by Statista, more than 197 billion apps were downloaded in 2017. The mobile App store is presently populated with 6.6 million apps. Businesses, of whatever stature they may be, have realized that developing a mobile app for their brand is no longer an investment rather it is essential for their survival in the changing market. Brands, large and small, are utilizing their mobile apps for direct marketing, brand awareness and increasing sales.

With the app development scopes emerging from every corner, the onus is on the mobile developers to come up with deliveries that make their clients happy. Adoption of the below given anticipated trends would be a good way to earn accolades from your clients.

Trend #1: Growth of IoT and Wearable apps

IoT and wearables ushered in a new era of convenience for the users and 2018 will see a further growth in their popularity. More players are emerging into the IoT and wearable development arena with a focus on developing scalable and mature deliverables. It is estimated that the investment in IoT would increase to around 120 billion by 2020! 2018 will see the extensive adoption of wearable technologies in mobile app development. The healthcare and manufacturing sectors would be the front-runners in the adoption of wearable technologies.

Trend #2: Increased adoption of Accelerated Mobile Page (AMP)

AMP is a great new way to improve the page load time on mobile apps. This Google technology helps businesses boost their conversion, improve the bounce rates and CTR. It is also highly important for retaining visitors and catering good user experience to them. Furthermore, AMP helps an app gain more visibility on mobile search engine searches. Adopting this technology in the mobile development cycle would be crucial for application developers in 2018.

Trend #3: Planning for Android Instant App

This is a whole new way in the app discovery process. With the Android Instant app, the Android users can now view the content and features of any app without actually installing it on their devices. The Android Instant app is available for Android versions 5.0 to 8.0. There are tools in the Android Studio that allows the developers to create a partial version of their app that can be accessed by the users with a click on deep link. It should be stated in this respect that Vimeo has enhanced their session durations by 130% in 2017 with the aid of this new feature.

Trend #4: Stress on Mobile app security

As smartphones are being used widely for transactions online, the need for stringent security measures is more than it was ever before. The developers should focus more on building a secure environment for their end users. Security measures should be tightened right at the development stage with secure back-end, code encryption and API. The integration of a reputed payment gateway goes a long way in making an app secure for transactions. Mobile developers have to spend more time in testing the security of their app from every possible scenario.

Trend #5: Growth of on-demand mobile app development

2017 saw a widespread popularity for on-demand mobile app development. Such apps made the lives of the users much simpler. They could use this app to meet their requirements from anywhere and anytime. Most of the popular on-demand apps in 2017 belonged to the car cleaning, food ordering, laundry, taxi service and renting sectors. The year 2018 would see the adoption of on-demand apps into other realms as well.

If you want to develop the trendiest mobile application that is delivered to you within the shortest span, then you have got to check out Keyline's mobile application development service.

5 Web Design Trends to watch out for in 2018

As a digital medium, web design services see most changes each year. While their print cousins have remained constant, the web design realm undergoes many trend shifts with every passing year. The year 2017 posed many technology challenges for the web designers, but it was amazing to see the web design world cut through the challenges and design websites that were user friendly, innovative and adaptable with the corporate style.

One of the major paradigm shifts in 2017 saw mobile searches finally overtake the desktop searches. This means, 2018 would be a year when the web designers have to care for mobile functionality while evolving with the desktop designs. Keeping all this in mind, let us try to find some of the major web design trends to care for in 2018.

Trend #1: Move towards Vibrant Color Schemes

2018 is definitely the year when the color palette preferences of the web designers would change. So long the designers and brands only worked with the web safe colors. But even in the last quarter of 2017, web designers had shifted from this norm. Web designers were seen experimenting and getting courageous with their selection of colors. Vibrant shades along with non-horizontal headers found a liking among the web surfers. The adoption of vibrant shades has been aided by technology too. With new technological advances, the monitors and devices of the present era can reproduce a diversity of rich colors.

Trend #2: Use of Drop Shadows and Depth

Shadows have been an integral part of web designing for many years now. But in light of the new advancements in web browsers, they have become more appealing then they ever were. In 2018, the web designers have the luxury of playing with grids and parallax layouts to create depth in designs and an illusion of a world beyond the screen. Drop shadows can increase the aesthetics and alleviate the User Experience (UX) of a website.

Trend #3: Focus on Mobile Surfing

As mentioned before, it is now official that surfers are using their smartphones to surf through websites, more than their desktops. Everyone today is using the smartphone to shop, place order and look for information on the web. A couple of years ago, the biggest dilemma for the web designers was: how to adopt their designs into the small mobile screen. But the mobile technology has matured significantly enough to solve their problem. Latest mobile technology enables the web designers to create menus, sub-menus and buttons without taking up much space. Yes, you might have to shun all those beautiful yet big photos and illustrations from your design, but the rest of the design can be easily accommodated within the mobile screen.

Trend #4: Use of Particle Backgrounds

This is the solution web designers have come up with to solve performance issues of their websites. With a video running in the background, many sites suffered from slow loading time. The animations done using the particle backgrounds are lightweight and they do the tasks a video is targeted to achieve. If an image is worth thousand words, then a moving image is much more than that. So, with the adoption of particle backgrounds one can immediately attract user's attention and create a favorable first impression. Such motion graphics have already gained popularity on social media and campaign landing pages. It is now time to implement them on the web pages.

Trend #5: Bigger and Bolder Typography

Every web designer knows that typography is the most powerful visual tool that they can dish out for the surfers. With the right selection of typefaces you can set the right tone, evoke emotions and reflect the brand personality. As the resolutions of the device monitors are getting sharper, it is making fonts easier to read. With the exception of Internet Explorer, all the other browsers are today supporting the hand-made and innovative typefaces. The typeface trend of Sans Serif with Serif headings will be explored widely even in 2018. This year will be an year of invention in terms of typography.

If you are looking for a web design service that uses the latest technologies and trends in servicing the clients, then you have to Contact us at Keyline.

What should be the focus of your online gaming website?

Do you like playing online games? Have you fantasized for long about having a gaming website of your own? Well, then this is the perfect time to launch your gaming website. If the statistics are to be believed 44% of the world's online population are gamers. More than 60% of Internet surfers have played at least one game online! It is no wonder then that online gaming is a multi million dollar industry and there are unlimited opportunities for newcomers in this domain! With the modern day tools and resources, developing a gaming website is not the issue. The real issue lies in deciding on your focus area. With multitudes of options, it becomes a daunting task for the newbies to decide their business focus. So, here we would like to elaborate on some of the options available.

Types of Online Gaming Websites

There are many types of online gaming websites, and each variety has its own merits. So, you have to first of all decide on what your website would be dealing with. This will help you in choosing the web hosting as well as aid in many web development and design decisions.

  • Flash and Demo Games: There are many websites which showcase and allow their registered users to play games online. Of course the demo games might only allow users to complete some levels, but its a popular concept all the same.
  • Gaming News: Having a website up there that provides the latest news and headlines from the online gaming world is good enough to attract lots of traffic. But getting such insights and scoops can be very difficult, so build channels first.
  • Gaming Reviews: Today's gamers like to read feedbacks about a game before they start with it. This is the merit of the review websites. They can bring in high traffic, if done with the right information.
  • Website with Gaming Strategies & Cheats: These websites are popular searches on Google. Many gamers like to get the upper hand over their opponents with such insights. But the niche is highly competitive, and you can only stand out from the crowd with thorough knowledge.
  • Community: In this type of website you would not be making money. But have a website up there and you will get followers flowing in. And soon that can lead to other money earning opportunities.
  • Fan Site: This comes quite close to a Community, but there is a difference in its purpose. Here, the gamers get to read about personal experiences of other gamers and their recommendations. There should be interviews from leading gamers, where they share tips and experiences.

We hope the above information would help you in deciding on your choice of online gaming website type. For superior web hosting you can always turn to us at OptraHost.

Web Hosting trends to watch out for in 2018

The New Year is almost upon us and, like every other aspect of life, 2018 will bring with it new trends for the web hosting industry. As a business owner you would need to know about these new developments and options, before making your choice of web hosting services. In todays online business scenario, it is a proven fact that web hosting is the most important component for your profit making mechanism. With the patience level of the surfers at their impatient worse, it is the web host who helps you sell products and services everyday. So, in the coming year you can expect the web hosts offering some of the below business friendly features in their services.

  • Easy Creation of Websites: Though many leading web hosts accommodate a quick development of websites, many others will fall in line in 2018. In the online world, time is money and there are new competitors emerging everyday. So, it is essential to get a website up there as soon as possible. And in the coming year, every web host would help businesses in achieving just that through their feature rich back-ends.
  • Hassle Free Management of Websites: To stay ahead of the competition, you have to not only research about competitors but also manage your website much better. In 2017, most businesses had to use third party websites to gather and manage information about their website. But 2018 will see a trend shift in that regards. The web hosting packages would now come with easy website management features.
  • More Data centers: Today, businesses are looking to attract Geo-specific visitors to their website, and this task would be made much simpler with the development of more data centers. Not only this, the data centers will have a much secure framework and enhance the capacity of website. With this new trend, websites will run at a lightening fast speed providing a much better end user experience.
  • More Variations in Plans: With the evolution of business operations, today businesses are in search of flexible and customized web hosting plans. They want some special features and other useless ones removed from their package offerings. Customized packages was a major trend for 2017, and it will proliferate further in 2018.
  • Impetus on Customer Support: The web hosting business world will get more intense then it ever was in the bygone years. And one of the key differentiators would be customer support. This would auger well for the web hosting customers. They can expect low downtimes and quick problem resolutions. Surely that would help your business attract more traffic and translate it into sales.

If you want a reliable web hosting solution that would help your business attain success in 2018, then OptraHost should be a great choice. Take a look at what we have to offer.

5 Best Fonts for Christmas Themed Designs

With Christmas less than a month away, every website owner is already busy in infusing the holiday theme into their website. It starts with the website banners, product categories, special holiday season mailers, and much more. The fact is: Christmas is the merriest time of the year and customers landing at your website want to see something that will relate to the fun of the season. This is why more than 90% of the websites today, have made it a tradition to give a festive makeover to their website during the last month of the year. But the dilemma for web designers is what new to think. Every year, web designers have to come up with thousands of festive season design ideas. They cannot deviate from the color range, which remains fixed at red, white, green, golden and silver. They cannot go much beyond the conventional elements such as Santa Clause, bells and balls, X'mas tree, snow or reindeer with a sleigh. So, what new can you think this year? Well, there is one area which has not been explored much - the Font. Let us tell you about some really cool typefaces that can add the X-Factor to your designs. And here they come:

  1. One Starry Night: Having its roots in the handlettering style, this is a fun font to use in your designs. The swirls and loops in the letters infuses a lot of energy into your text. The letters have a thin typeface that makes sure your content does not look too overwhelming and mingles well with the overall context.
  2. Sentinel: This font comes straight from those old holiday storybooks that the visitors have grown up reading and brings back those fond memories. In terms of its style; the twirling and bold letters look great on any design. The typeface has a certain classic drop case style attached to it, allowing your text to stand out from the crowd.
  3. Mountains of Christmas: A perfect match for all those holiday themed illustrations, this font is an unique blend of the playful and the carefree. Using the subtle Serif style as well as certain staggered-ness in its elements the Mountains of Christmas has soft curving nature with unique character.
  4. Harrington: If you are looking for a perfect headline font to compliment your holiday season designs then Harrington is the perfect font to opt for. Being a classic font, it remains very clean and yet carries a certain degree of fun about it. The decorative letters with slight slants and curves give your headlines unique character.
  5. Nickelodeon: This font aptly brings back the childishness involved in all the fun! This is a thin, nice and simple font that compliments well with many other fonts. The simple Serif style and the quick curves give personality to the content. Use it in the headline or the body text, whether you want to mingle it other fonts or use it solo - this is a very versatile font.

So, the secret recipe to your holiday season web and print design uniqueness is ready. Have fun playing with these fonts!

How to Implement BYOD in your organization successfully?

BYOD (Bring Your Own Device) is the new mantra for modern day work spaces. The IT provisioned and corporate owned devices have already become a thing of the past. Having realized the potential and benefits of BYOD policy, more and more companies are adopting this new trend. With the adoption of this policy, businesses can see a higher employee productivity, greater employee satisfaction levels and lower IT costs. But allowing an employee, to use his/her own device at the workplace has its own list of challenges. And there are many IT managers who have nightmares about data loss and privacy breach scenarios that may arise due to the implementation of BYOD.

With the BYOD policy, the employee would be using their own devices to access various confidential company information. Many such information would be stored in their personal devices. And when they decide to move on, they can easily carry such sensitive information with them. That is the dilemma IT managers face today. How do you offer employees this benefit, without costing your business? How do you control the data and access rights from a personal device?

The good news is, there are many ways to get around these problems. One of the emerging trends in the IT industry is the use of containerized applications. These applications were primarily used beforehand as Mobile Device Management applications. With the mobiles turning into Smartphones, the employees could access and download files from their handheld devices too. So, in came the concept of containerized applications. What does it do? Every employee needs to install this containerized application in their devices. The application would allow the administrators to restrict, block or remove the sensitive files from a device as and when they deem neccesary. This means, while the employee can download and access every file, IT managers have a certain control over how it is used.

But, the containerized applications can be easily misconceived by the employees as spying software. They can view it as an infringement over their personal data and privacy. So, before you implement BYOD in your workplace, it is essential to explain the entire mechanism associated with it. Explain the need and utility of the containerized applications. The employees should be clearly informed that the application only controls the data that is downloaded from the company servers, it will have nothing to do with any other data sitting within their devices.

As you can see, making the BYOD work is not that difficult. With some logical steps the IT team as well as overall employees can stay happy with this new policy.

Why e-Commerce stores need to scale up their hosting plans during the Holiday Season?

With the holiday season just a few weeks away, e-Commerce stores are gearing up for their mega bonanza! In the last year, the online sales has risen by 51% during the holiday season. And this can mean only one thing – you have bumper month ahead! But success won't come your way, unless you prepare for it. There are thousands of e-Commerce stores out there, and each one would be competing for business. In these competitive times, it is your eye for pecuniary things that will separate you from the rest. A recent survey by the Big Commerce portal claims that 91% of the regular surfers, prefer to make all their holiday purchases online. This means, within the next couple of weeks (when the holiday season shopping commences) you have to get your website ready for a deluge of traffic. You have to cater good shopping experience to each and every visitor. And this means a complete rethink on the existing web hosting plans and often switching over to a new one.

Why do e-commerce stores need to scale up?

  • High Traffic Volumes: Your regular hosting plans might be doing a perfect job all through the year, but the holiday season brings with it a new set of challenges. Your website traffic stands a chance of being increased by many thousands each day. And each person wants a flawless shopping experience at your website. They want fast loading pages, quick product previews and smooth browsing experience. Your existing web hosting plans with their limited bandwidth cannot cater the experience a holiday season shopper is expecting. And this could lead to a massive loss in revenues. This is why, it is a good time to invest in new web hosting plans.
  • New Uploads: This is the time when you will upload a host lot of new items at the back-end of your website. You will have all new product categories, stock new ranges and even upload those attractive banners. What is the point of uploading all those new stuff if they cannot load at lightening fast speeds? Banners, especially, work well only when they are able to load within some milliseconds. But then banners with their huge file sizes need a high bandwidth to load really quick. Similar is the instance of any other back-end uploads you perform during this season. To assure that your new uploads are not impeding with the present content up their at the website, you should choose a new web hosting plan.
  • Security Issues: Customers will transact at your store only if you are able to provide a secure environ for them. You can secure their transactions with a SSL certificate, but you need to also choose a web host who is able to provide extra security for all the transactions done through your website. The last thing you want is a customer's data breach, and again it is the security levels of your web host that can help you meet this need.

If you are searching for a new web hosting partner to care for your website during the upcoming festive rush, then OptraHost is the perfect solution for all your requirements.

Security Features you should check before choosing a web host

In today's world every business needs to go online to boost their sales. And the basis to have a good sales generating website is to opt for secure web hosting. There are thousands of web hosts waiting for an opportunity to serve you, but you should choose one who can offer a safe and secure web hosting environment. Why?

  • 32% of all live websites were hacked in 2016!
  • 454 websites suffered from data breaches
  • Nearly 12.7 million private business records exposed!

You can well understand the vulnerable times that persist in the online realm.

Hacking or data breaches are more than a loss of face, for businesses. They amount to huge financial losses and drifting of customers. How can you stay protected from such unscrupulous acts? Simple first step would be to choose a web host with an eye on safe and secured hosting. This is why you should check for the below given features before choosing a web hosting service provider.

  • Secure Data Center: As mother nature gets more violent with every passing day; cyclones, earthquakes and other natural disasters should be anticipated by your web host. A secure data center should be situated in a safe part of the earth. Not only this it should have various emergency provisions such as diesel power generators and other protective measures. Such arrangements would ensure that your business sustains minimum losses, if any due to untoward events.
  • Minimum Downtime: Though all the web hosts promise a 100% uptime, there are instances when they cannot keep this promise. While 100% uptime is a myth, you should choose a host who offers minimum shortages so that your web traffic is not impacted too drastically. It is also a wise idea to opt for web hosts who offer reimbursements for downtime. Reimbursements not only signal confidence on the part of the hosts, but also ensure that downtimes are indeed quite less.
  • Data Backup: Many web hosts offer the option of data backup in emergency scenarios. Data backup plans come with monthly, weekly or daily basis. Daily basis backups are the best of the lot, as it allows you to get back the updated version of the website in case of any emergency. Then there is also the option for manual backup, whereby you can take a backup each time you have updated something at the website.
  • Manual Reboots: This feature is often provided with the VPS as well as dedicated packages. With manual reboot you can use a control panel to restart the dedicated or virtual server. You can reboot the server when there is any problem or while making any important updates.
  • Less Clients, better the security: While most web hosts would claim to have hundreds of hosting clients, it is good if you can find one who serves only a limited number. Less clients, on the part of the web host, makes your website more secured at the end.

Finally, before choosing a web host do care to visit some of the relevant forums to read reviews. Reviews are gold mines of information regarding the services of web hosts. Visit OptraHost to find web hosting packages that come with all requisite security features.